iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

BEIJING, Jan. 21, 2026 /PRNewswire/ -- On January 20, iQIYI, China's leading online entertainment platform, released its 2025 Global Trending Content for its international version. Over the past year, iQIYI International recorded a remarkable 114.5% year-on-year increase in global views, fueled by strong demand for Chinese content and Thai dramas. Viewership preferences showed distinct differences across regions, including Southeast Asia, North America, East Asia, and the Middle East and North Africa.

Starting January 20, iQIYI International also launches new charts ranking global content across six categories, covering both Chinese and non-Chinese language dramas, films, and animation. These weekly and all-time rankings give users and partners a clear view of what's trending worldwide.

Dramas and Original Content Lead Growth 

Dramas remain the platform's growth standouts. In 2025, nine out of the top 10 Chinese language series were iQIYI self-presented, including the chart-topping romance drama "The Best Thing," which successfully integrated traditional Chinese medicines into a contemporary narrative. Meanwhile, the romance drama "Speed and Love" under iQIYI's Heartbeat Theater climbed to No. 10 on the annual rankings just 20 days after its release.

Thai content also dominated non-Chinese language charts, led by the supernatural drama "Khemjira". Long-running iQIYI dramas, such as "KinnPorsche The Series La Forte" maintained high engagement throughout the year, reflecting the enduring impact of high-quality Thai productions.

Breakout success in Animation and Film

Chinese animation saw a breakout year, with eight of the top 10 titles featuring fantasy-adventure themes. Beyond traditional world-building, titles like "Urban Miracle Doctor" and "Super Cube" successfully introduced modern elements to global fans. In film, the "Ne Zha" franchise claimed the top three spots on the Chinese-language movie charts. While adaptations of legendary stories, such as "The Legend of the Condor Heroes: What Is Love" and "Monkey King Fights Lion Camel," also compelled audiences, further underscoring the worldwide appeal of Chinese mythology.

Localized Strategies for Global Tastes

Regional preferences remained distinct across iQIYI International's global footprint. Southeast Asian audiences prioritized localized and dubbed content, while North American viewers enjoyed a broad selection, from Chinese and Thai dramas to animation and music reality shows. East Asia views gravitated towards suspense and detective genres, while audiences in the Middle East and North Africa preferred Chinese content with military themes.

Looking Ahead to 2026

In 2025, iQIYI's overseas business saw rapid growth, emerging as the company's second growth engine. By integrating standout Chinese content with localized productions, iQIYI International effectively expanded its global presence and reached record average daily subscribers according to its Q3 2025 financial report.

Looking ahead, iQIYI International will deepen its investment in Asian content production, deliver high-quality content that connects with global audiences, and support creative talent worldwide. 

Contact:
iQIYI Press,
press@qiyi.com 

BEIJING, Jan. 21, 2026 /PRNewswire/ -- On January 20, iQIYI, China's leading online entertainment platform, released its 2025 Global Trending Content for its international version. Over the past year, iQIYI International recorded a remarkable 114.5% year-on-year increase in global views, fueled by strong demand for Chinese content and Thai dramas. Viewership preferences showed distinct differences across regions, including Southeast Asia, North America, East Asia, and the Middle East and North Africa.

Starting January 20, iQIYI International also launches new charts ranking global content across six categories, covering both Chinese and non-Chinese language dramas, films, and animation. These weekly and all-time rankings give users and partners a clear view of what's trending worldwide.

Dramas and Original Content Lead Growth 

Dramas remain the platform's growth standouts. In 2025, nine out of the top 10 Chinese language series were iQIYI self-presented, including the chart-topping romance drama "The Best Thing," which successfully integrated traditional Chinese medicines into a contemporary narrative. Meanwhile, the romance drama "Speed and Love" under iQIYI's Heartbeat Theater climbed to No. 10 on the annual rankings just 20 days after its release.

Thai content also dominated non-Chinese language charts, led by the supernatural drama "Khemjira". Long-running iQIYI dramas, such as "KinnPorsche The Series La Forte" maintained high engagement throughout the year, reflecting the enduring impact of high-quality Thai productions.

Breakout success in Animation and Film

Chinese animation saw a breakout year, with eight of the top 10 titles featuring fantasy-adventure themes. Beyond traditional world-building, titles like "Urban Miracle Doctor" and "Super Cube" successfully introduced modern elements to global fans. In film, the "Ne Zha" franchise claimed the top three spots on the Chinese-language movie charts. While adaptations of legendary stories, such as "The Legend of the Condor Heroes: What Is Love" and "Monkey King Fights Lion Camel," also compelled audiences, further underscoring the worldwide appeal of Chinese mythology.

Localized Strategies for Global Tastes

Regional preferences remained distinct across iQIYI International's global footprint. Southeast Asian audiences prioritized localized and dubbed content, while North American viewers enjoyed a broad selection, from Chinese and Thai dramas to animation and music reality shows. East Asia views gravitated towards suspense and detective genres, while audiences in the Middle East and North Africa preferred Chinese content with military themes.

Looking Ahead to 2026

In 2025, iQIYI's overseas business saw rapid growth, emerging as the company's second growth engine. By integrating standout Chinese content with localized productions, iQIYI International effectively expanded its global presence and reached record average daily subscribers according to its Q3 2025 financial report.

Looking ahead, iQIYI International will deepen its investment in Asian content production, deliver high-quality content that connects with global audiences, and support creative talent worldwide. 

Contact:
iQIYI Press,
press@qiyi.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

Agoda's global travel inventory now available through Global Redemption Suite, enabling banking to deliver loyalty with instant, personalized travel rewards

SINGAPORE, Jan. 21, 2026 /PRNewswire/ -- Digital travel platform Agoda and Mastercard have joined forces to launch a modular travel redemption solution that empowers banks to modernize their loyalty programs and offer more meaningful benefits to cardholders. This collaboration integrates Agoda's extensive global travel inventory into Mastercard's Global Redemption Suite, giving cardholders direct, real-time access to flexible travel rewards and more ways to redeem points for memorable experiences.

Through this collaboration, banks connected to Mastercard's rewards ecosystem can embed the Agoda-powered travel redemption solution into their own loyalty programs. This enables banks to quickly deliver a branded experience, where points can be redeemed instantly and applied directly to Agoda's global inventory of accommodations and flights. For cardholders, the result is a digital-first travel, seamless travel rewards experience tailored to diverse lifestyles.

As loyalty programs evolve toward personalization and partnerships, this launch reflects a growing trend: ecosystems that deliver value beyond traditional rewards. By connecting banks with Agoda's inventory through Mastercard's trusted network, the offering delivers flexibility and choice—key drivers of modern loyalty.

"Across the industry, many loyalty points still go unused because customers don't see enough real value or flexibility in how they redeem. By joining forces with Mastercard, we're helping banks close that value gap with travel rewards that are immediate, intuitive, and genuinely useful. By embedding Agoda's interfaces, technology, and global inventory into Mastercard's solution, cardholders can use their points the way they want, on their timelines, while banks gain a simple, scalable way to modernize loyalty and drive deeper engagement," said Damien Pfirsch, Chief Commercial Officer at Agoda.

Industry research underscores this shift. According to the Skift State of Travel 2025 report, most travelers join loyalty programs for practical benefits such as discounted travel, easier earning and redemption, and premium access—factors that directly influence booking decisions and reinforce loyalty. Similarly, Arrivia's 2025 Loyalty Landscape Report reveals that 84% of loyalty programs plan to expand their travel benefits this year, as consumers increasingly prioritize meaningful, experience-led rewards. This collaboration enables banks to meet these evolving expectations with travel rewards that drive measurable engagement including higher redemption frequency and active card rates.

"At Mastercard, we are transforming loyalty into a digital-first, hyper-personalized experience. By enabling effortless redemption with Agoda, we're creating a connected ecosystem that delivers convenience and meaningful value at every touchpoint. Together, we're shaping a future where loyalty is dynamic, data-driven, and seamlessly integrated into the moments that matter most," said Matthew Driver, Executive Vice President, Services, Asia Pacific.

This launch marks a significant step toward the future of loyalty—where flexibility, instant access, and meaningful experiences define value. By connecting banks, cardholders, and travel in one seamless ecosystem, Agoda and Mastercard are setting a new standard for choice and relevance in every journey.

Agoda's global travel inventory now available through Global Redemption Suite, enabling banking to deliver loyalty with instant, personalized travel rewards

SINGAPORE, Jan. 21, 2026 /PRNewswire/ -- Digital travel platform Agoda and Mastercard have joined forces to launch a modular travel redemption solution that empowers banks to modernize their loyalty programs and offer more meaningful benefits to cardholders. This collaboration integrates Agoda's extensive global travel inventory into Mastercard's Global Redemption Suite, giving cardholders direct, real-time access to flexible travel rewards and more ways to redeem points for memorable experiences.

Through this collaboration, banks connected to Mastercard's rewards ecosystem can embed the Agoda-powered travel redemption solution into their own loyalty programs. This enables banks to quickly deliver a branded experience, where points can be redeemed instantly and applied directly to Agoda's global inventory of accommodations and flights. For cardholders, the result is a digital-first travel, seamless travel rewards experience tailored to diverse lifestyles.

As loyalty programs evolve toward personalization and partnerships, this launch reflects a growing trend: ecosystems that deliver value beyond traditional rewards. By connecting banks with Agoda's inventory through Mastercard's trusted network, the offering delivers flexibility and choice—key drivers of modern loyalty.

"Across the industry, many loyalty points still go unused because customers don't see enough real value or flexibility in how they redeem. By joining forces with Mastercard, we're helping banks close that value gap with travel rewards that are immediate, intuitive, and genuinely useful. By embedding Agoda's interfaces, technology, and global inventory into Mastercard's solution, cardholders can use their points the way they want, on their timelines, while banks gain a simple, scalable way to modernize loyalty and drive deeper engagement," said Damien Pfirsch, Chief Commercial Officer at Agoda.

Industry research underscores this shift. According to the Skift State of Travel 2025 report, most travelers join loyalty programs for practical benefits such as discounted travel, easier earning and redemption, and premium access—factors that directly influence booking decisions and reinforce loyalty. Similarly, Arrivia's 2025 Loyalty Landscape Report reveals that 84% of loyalty programs plan to expand their travel benefits this year, as consumers increasingly prioritize meaningful, experience-led rewards. This collaboration enables banks to meet these evolving expectations with travel rewards that drive measurable engagement including higher redemption frequency and active card rates.

"At Mastercard, we are transforming loyalty into a digital-first, hyper-personalized experience. By enabling effortless redemption with Agoda, we're creating a connected ecosystem that delivers convenience and meaningful value at every touchpoint. Together, we're shaping a future where loyalty is dynamic, data-driven, and seamlessly integrated into the moments that matter most," said Matthew Driver, Executive Vice President, Services, Asia Pacific.

This launch marks a significant step toward the future of loyalty—where flexibility, instant access, and meaningful experiences define value. By connecting banks, cardholders, and travel in one seamless ecosystem, Agoda and Mastercard are setting a new standard for choice and relevance in every journey.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Agoda and Mastercard Collaborate to Modernize Loyalty Programs with Flexible Travel Rewards