iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

BEIJING, Jan. 21, 2026 /PRNewswire/ -- On January 20, iQIYI, China's leading online entertainment platform, released its 2025 Global Trending Content for its international version. Over the past year, iQIYI International recorded a remarkable 114.5% year-on-year increase in global views, fueled by strong demand for Chinese content and Thai dramas. Viewership preferences showed distinct differences across regions, including Southeast Asia, North America, East Asia, and the Middle East and North Africa.

Starting January 20, iQIYI International also launches new charts ranking global content across six categories, covering both Chinese and non-Chinese language dramas, films, and animation. These weekly and all-time rankings give users and partners a clear view of what's trending worldwide.

Dramas and Original Content Lead Growth 

Dramas remain the platform's growth standouts. In 2025, nine out of the top 10 Chinese language series were iQIYI self-presented, including the chart-topping romance drama "The Best Thing," which successfully integrated traditional Chinese medicines into a contemporary narrative. Meanwhile, the romance drama "Speed and Love" under iQIYI's Heartbeat Theater climbed to No. 10 on the annual rankings just 20 days after its release.

Thai content also dominated non-Chinese language charts, led by the supernatural drama "Khemjira". Long-running iQIYI dramas, such as "KinnPorsche The Series La Forte" maintained high engagement throughout the year, reflecting the enduring impact of high-quality Thai productions.

Breakout success in Animation and Film

Chinese animation saw a breakout year, with eight of the top 10 titles featuring fantasy-adventure themes. Beyond traditional world-building, titles like "Urban Miracle Doctor" and "Super Cube" successfully introduced modern elements to global fans. In film, the "Ne Zha" franchise claimed the top three spots on the Chinese-language movie charts. While adaptations of legendary stories, such as "The Legend of the Condor Heroes: What Is Love" and "Monkey King Fights Lion Camel," also compelled audiences, further underscoring the worldwide appeal of Chinese mythology.

Localized Strategies for Global Tastes

Regional preferences remained distinct across iQIYI International's global footprint. Southeast Asian audiences prioritized localized and dubbed content, while North American viewers enjoyed a broad selection, from Chinese and Thai dramas to animation and music reality shows. East Asia views gravitated towards suspense and detective genres, while audiences in the Middle East and North Africa preferred Chinese content with military themes.

Looking Ahead to 2026

In 2025, iQIYI's overseas business saw rapid growth, emerging as the company's second growth engine. By integrating standout Chinese content with localized productions, iQIYI International effectively expanded its global presence and reached record average daily subscribers according to its Q3 2025 financial report.

Looking ahead, iQIYI International will deepen its investment in Asian content production, deliver high-quality content that connects with global audiences, and support creative talent worldwide. 

Contact:
iQIYI Press,
press@qiyi.com 

BEIJING, Jan. 21, 2026 /PRNewswire/ -- On January 20, iQIYI, China's leading online entertainment platform, released its 2025 Global Trending Content for its international version. Over the past year, iQIYI International recorded a remarkable 114.5% year-on-year increase in global views, fueled by strong demand for Chinese content and Thai dramas. Viewership preferences showed distinct differences across regions, including Southeast Asia, North America, East Asia, and the Middle East and North Africa.

Starting January 20, iQIYI International also launches new charts ranking global content across six categories, covering both Chinese and non-Chinese language dramas, films, and animation. These weekly and all-time rankings give users and partners a clear view of what's trending worldwide.

Dramas and Original Content Lead Growth 

Dramas remain the platform's growth standouts. In 2025, nine out of the top 10 Chinese language series were iQIYI self-presented, including the chart-topping romance drama "The Best Thing," which successfully integrated traditional Chinese medicines into a contemporary narrative. Meanwhile, the romance drama "Speed and Love" under iQIYI's Heartbeat Theater climbed to No. 10 on the annual rankings just 20 days after its release.

Thai content also dominated non-Chinese language charts, led by the supernatural drama "Khemjira". Long-running iQIYI dramas, such as "KinnPorsche The Series La Forte" maintained high engagement throughout the year, reflecting the enduring impact of high-quality Thai productions.

Breakout success in Animation and Film

Chinese animation saw a breakout year, with eight of the top 10 titles featuring fantasy-adventure themes. Beyond traditional world-building, titles like "Urban Miracle Doctor" and "Super Cube" successfully introduced modern elements to global fans. In film, the "Ne Zha" franchise claimed the top three spots on the Chinese-language movie charts. While adaptations of legendary stories, such as "The Legend of the Condor Heroes: What Is Love" and "Monkey King Fights Lion Camel," also compelled audiences, further underscoring the worldwide appeal of Chinese mythology.

Localized Strategies for Global Tastes

Regional preferences remained distinct across iQIYI International's global footprint. Southeast Asian audiences prioritized localized and dubbed content, while North American viewers enjoyed a broad selection, from Chinese and Thai dramas to animation and music reality shows. East Asia views gravitated towards suspense and detective genres, while audiences in the Middle East and North Africa preferred Chinese content with military themes.

Looking Ahead to 2026

In 2025, iQIYI's overseas business saw rapid growth, emerging as the company's second growth engine. By integrating standout Chinese content with localized productions, iQIYI International effectively expanded its global presence and reached record average daily subscribers according to its Q3 2025 financial report.

Looking ahead, iQIYI International will deepen its investment in Asian content production, deliver high-quality content that connects with global audiences, and support creative talent worldwide. 

Contact:
iQIYI Press,
press@qiyi.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences

NEW YORK, May 4, 2026 /PRNewswire/ -- As Amazon's Summer Beauty Event returns from April 27 to May 10, 2026, COSRX spotlights its The Peptide Collagen Hydrogel Eye Patch, recently ranked #1 in the Amazon U.S. Eye Mask category (April 11–20, 2026), as part of a limited-time event promotion.

The product, widely recognized across search and social platforms as one of the best eye patches on Amazon and a viral TikTok favorite, will be featured in a flash deal from May 5–6, offering 30% off, alongside broader skincare discounts of up to 40% during the event.

A Multi-Targeted Approach to Puffiness, Dark Circles, and Early Signs of Aging
As healthy aging continues to gain momentum, the under-eye area is increasingly seen as one of the first places where signs of fatigue and visible aging appear. Addressing concerns such as puffiness, fine lines, dryness, and loss of firmness has therefore become a key focus in daily skincare routines, with COSRX's The Peptide Collagen Hydrogel Eye Patch designed to target these concerns in a single step.

The formula combines four types of Peptides, low molecular Collagen, Niacinamide, Caffeine, Hyaluronic Acid, Vitamin B12, and adenosine to help support smoother, brighter, and more refreshed-looking under-eyes in as little as 10 minutes.

Unlike typical eye patches that focus on a single benefit, this hydrogel patch delivers a multi-dimensional approach—helping to firm and smooth, reduce puffiness, deeply hydrate, and improve overall elasticity. Clinical testing shows up to a 25% reduction in puffiness and a 17% improvement in firmness around the eye area, and the formula has also completed a sensitive skin irritation test, making it suitable for all skin types.

Hydrogel Technology for Enhanced Adhesion and Delivery
A notable feature of the formula is its hydrogel texture, designed to adhere closely to the skin. This helps maintain consistent contact with the under-eye area, supporting effective delivery of active ingredients. Compared to traditional patches that may slip or require adjustment, the hydrogel format allows for more stable wear during daily activities.

Limited-Time Flash Deal During Amazon Summer Beauty Event
For those looking to restock a top-performing skincare essential or secure a last-minute Mother's Day gift, the COSRX The Peptide Collagen Hydrogel Eye Patch will be featured as part of a limited-time promotion during Amazon's Summer Beauty Event.

As part of the promotion:

• Event period: April 27 – May 10, 2026
• Flash deal (Eye Patch): May 5–6
• Discount: 30% off

With its recent #1 ranking and growing visibility across TikTok and search platforms, the product is expected to be a key highlight during the event.

About COSRX
Rooted in science and driven by results, COSRX is a global skincare brand known for its high-performance yet affordable formulations that target real skin concerns with minimal ingredients and maximum efficacy. Trusted by skincare lovers worldwide, COSRX delivers visible results through carefully selected actives in concentrated doses. Discover its award-winning lineup at retailers including COSRX.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. Follow @cosrx on Instagram and TikTok for the latest product drops, tips, and trends.

NEW YORK, May 4, 2026 /PRNewswire/ -- As Amazon's Summer Beauty Event returns from April 27 to May 10, 2026, COSRX spotlights its The Peptide Collagen Hydrogel Eye Patch, recently ranked #1 in the Amazon U.S. Eye Mask category (April 11–20, 2026), as part of a limited-time event promotion.

The product, widely recognized across search and social platforms as one of the best eye patches on Amazon and a viral TikTok favorite, will be featured in a flash deal from May 5–6, offering 30% off, alongside broader skincare discounts of up to 40% during the event.

A Multi-Targeted Approach to Puffiness, Dark Circles, and Early Signs of Aging
As healthy aging continues to gain momentum, the under-eye area is increasingly seen as one of the first places where signs of fatigue and visible aging appear. Addressing concerns such as puffiness, fine lines, dryness, and loss of firmness has therefore become a key focus in daily skincare routines, with COSRX's The Peptide Collagen Hydrogel Eye Patch designed to target these concerns in a single step.

The formula combines four types of Peptides, low molecular Collagen, Niacinamide, Caffeine, Hyaluronic Acid, Vitamin B12, and adenosine to help support smoother, brighter, and more refreshed-looking under-eyes in as little as 10 minutes.

Unlike typical eye patches that focus on a single benefit, this hydrogel patch delivers a multi-dimensional approach—helping to firm and smooth, reduce puffiness, deeply hydrate, and improve overall elasticity. Clinical testing shows up to a 25% reduction in puffiness and a 17% improvement in firmness around the eye area, and the formula has also completed a sensitive skin irritation test, making it suitable for all skin types.

Hydrogel Technology for Enhanced Adhesion and Delivery
A notable feature of the formula is its hydrogel texture, designed to adhere closely to the skin. This helps maintain consistent contact with the under-eye area, supporting effective delivery of active ingredients. Compared to traditional patches that may slip or require adjustment, the hydrogel format allows for more stable wear during daily activities.

Limited-Time Flash Deal During Amazon Summer Beauty Event
For those looking to restock a top-performing skincare essential or secure a last-minute Mother's Day gift, the COSRX The Peptide Collagen Hydrogel Eye Patch will be featured as part of a limited-time promotion during Amazon's Summer Beauty Event.

As part of the promotion:

• Event period: April 27 – May 10, 2026
• Flash deal (Eye Patch): May 5–6
• Discount: 30% off

With its recent #1 ranking and growing visibility across TikTok and search platforms, the product is expected to be a key highlight during the event.

About COSRX
Rooted in science and driven by results, COSRX is a global skincare brand known for its high-performance yet affordable formulations that target real skin concerns with minimal ingredients and maximum efficacy. Trusted by skincare lovers worldwide, COSRX delivers visible results through carefully selected actives in concentrated doses. Discover its award-winning lineup at retailers including COSRX.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. Follow @cosrx on Instagram and TikTok for the latest product drops, tips, and trends.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

COSRX's #1 Amazon Eye Patch Goes on Sale During Amazon's Summer Beauty Event