SÃO PAULO & BRACKLEY, United Kingdom--(BUSINESS WIRE)--Jan 21, 2026--
Nu (NYSE:NU), one of the world’s largest digital financial services platforms, and the Mercedes-AMG PETRONAS F1 Team today announce a new multi-year partnership establishing Nu as Official Team Partner, ahead of the 2026 FIA Formula One World Championship Season.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260120744501/en/
The scale, international footprint and premium positioning of Formula 1 provide Nu with a powerful platform to build global brand awareness and deepen cultural relevance, creating new avenues to connect with a global, digital-first audience of over 827 million fans. With particularly strong reach across Latin America, the United States and other strategic markets, the partnership supports Nu’s long-term growth ambitions, while delivering immediate value in Brazil, Mexico and Colombia, countries with deep legacy in the sport and passionate fan bases.
The partnership brings together two industry leaders defined by their shared ambition to set new standards. Founded in 2013, Nu has rapidly grown into one of the world’s largest digital financial services platforms, serving over 127 million customers globally. Built on the belief that people deserve better financial services, Nu continues to challenge traditional banking through its digital-first model, customer centricity, world-class design and AI-driven technology.
That same pursuit of excellence defines Mercedes-AMG PETRONAS F1 Team, one of the most successful teams in the sport’s history, having won eight Constructors’ World Championships and nine Drivers’ World Championships. Driven by teamwork and a relentless drive for performance, the team is looking ahead to F1’s next chapter.
The multi-year partnership will deliver a range of dynamic on-track and off-track branding and activations designed to create memorable experiences for fans. It will showcase bold moments that bring supporters closer to the excitement of the sport, featuring Team drivers George Russell and Kimi Antonelli, as well as CEO & Team Principal, Toto Wolff.
“F1 is one of the few truly global fan platforms, and the Mercedes -AMG PETRONAS F1 Team is a defining force in the sport, with an unparalleled track record. This partnership gives us a powerful opportunity to connect with hundreds of millions of fans in Brazil, Mexico, Colombia, the United States and beyond,” said Cristina Junqueira, co-Founder, Chief Growth Officer and CEO of Nu’s emerging U.S. business.“We are looking forward to joining forces with the Mercedes F1 Team to leverage Nu's customer-centricity, technology platform, and innovation to deliver premium access and incredible digital experiences that bring fans closer to the action. Building a global brand is a multi-year journey, and there is much more to come.”
“Innovation and disruption is at the heart of everything we do and our partnership with Nu reflects those joint values,” said Toto Wolff, CEO & Team Principal, Mercedes-AMG PETRONAS F1 Team.“We have a shared commitment to pushing boundaries and finding smarter, more efficient ways to perform. We look forward to working together to drive such excellence through the partnership.”
“We are delighted to welcome Nu to our partner ecosystem,”said Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team. “Nu’s focus on technology and efficiency aligns well with the principles that drive performance in our sport. This partnership also provides an opportunity to collaborate in ways that create value for fans and strengthen both brands on and off the track.”
Join the Nu Journey
To learn more about the partnership and be the first to know about the next steps of Nu’s internationalization journey, join Nu’s Insider Access List at: nu.co/2026.
About Nu
Nu is one of the largest digital financial services platforms in the world, serving over 127 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
For more information, please visit https://international.nubank.com.br/about/.
About the Mercedes-AMG PETRONAS F1 Team
Mercedes was born to race - and we’ve been doing it since 1901. Today, the Mercedes-AMG PETRONAS F1 Team competes at the pinnacle of motorsport: the FIA Formula One World Championship.
The pioneering spirit of our company founders lives on in our commitment to innovation and performance. As the world’s original automobile manufacturer, Mercedes-Benz has defined the cutting edge of technology for over a century. Today, our F1 team exists to demonstrate the best of the brand’s performance on the global stage.
Based in Brackley and Brixworth, UK, over 2,000 committed team members work with a singular mission: to win the world championship. From 2014 to 2021, we secured a record eight consecutive Constructors’ Championships, and we are hungry for more.
Our journey is not just about performance on the track; we also strive to make a positive impact on the world and inspire future generations. We are proud signatories of the Climate Pledge, and we are leading the way in building a more sustainable and inclusive sport.
For more information, please visit www.mercedesamgf1.com.
Nu and Mercedes-AMG PETRONAS F1 Team announce multi-year global partnership
DAVOS, Switzerland (AP) — President Donald Trump was addressing the World Economic Forum — where his ambitions to wrest control of Greenland from NATO ally Denmark could tear relations with European allies and overshadow his original plan to use his appearance at the gathering of global elites to address affordability issues back home.
His arrival in in the Swiss Alps community of Davos was delayed after a minor electrical issue aboard Air Force One had forced a return to Washington to switch aircraft, but it wasn't expected to push back his scheduled keynote speech.
Billionaires and business leaders were among those seeking seats inside the forum’s Congress Hall, which had a capacity of around 1,000, to hear Trump. Michael Dell, founder of the eponymous Dell Technologies, weaved through the crowd to get toward the front of the line. Marc Benioff, the Salesforce chief and a World Economic Forum board member, wiggled his way through the press line to get inside.
Trump's planned to focus on domestic policy, but his speech may touch on Greenland as well as the U.S. military operation that led to the recent ouster of Venezuelan President Nicolás Maduro.
Foreign policy, and hemispheric domination by Washington, was expected to be more central on Thursday, when the Republican president is set to discuss the “Board of Peace” he's creating to oversee the U.S.-brokered ceasefire in Israel's war with Hamas.
That's according to a White House official who on the condition of anonymity to discuss plans that haven't been made public. Trump will also have around five bilateral meetings with foreign leaders, though further details weren't provided.
There are more than 60 other heads of state attending the forum, and the official said around 30 are expected to join the board — after invites were sent to about 50 countries late last week.
Trump comes to the international forum at Davos on the heels of threatening steep U.S. import taxes on Denmark and seven other allies unless they negotiate a transfer of the semi-autonomous territory — a concession the European leaders indicated they are not willing to make.
Trump said the tariffs would start at 10% next month and climb to 25% in June, rates that would be high enough to increase costs and slow growth, potentially hurting Trump’s efforts to tamp down the high cost of living.
The president in a text message that circulated among European officials this week also linked his aggressive stance on Greenland to last year’s decision not to award him the Nobel Peace Prize. In the message, he told Norway’s prime minister, Jonas Gahr Støre, that he no longer felt “an obligation to think purely of Peace.”
In the midst of an unusual stretch of testing the United States' relations with longtime allies, it seems uncertain what might transpire during Trump's two days in Switzerland. Before Trump spoke, British Prime Minister Keir Starmer vowed, “I will not yield.”
“Britain will not yield on our principles and values about the future of Greenland under threats of tariffs, and that is my clear position,” Starmer said during his weekly questioning in the House of Commons.
U.S. Commerce Secretary Howard Lutnick told a Davos panel before Trump's arrival that he and the Republican president, planned to deliver a stark message: “Globalization has failed the West and the United States of America. It’s a failed policy."
Trump promised before leaving the White House, “This will be an interesting trip" and things did indeed get off to a difficult start. There was a small electrical problem on Air Force One, leading the crew to turn around the plane about 30 minutes into the flight out of an abundance of caution.
Wall Street wobbled on Tuesday as investors weighed Trump's new tariff threats and escalating tensions with European allies. The S&P 500 fell 2.1%, its biggest drop since October. The Dow Jones Industrial Average dropped 1.8%. The Nasdaq composite slumped 2.4%.
“It’s clear that we are reaching a time of instability, of imbalances, both from the security and defense point of view, and economic point of view,” French President Emmanuel Macron said in his address to the forum. Macron made no direct mention of Trump but urged fellow leaders to reject acceptance of “the law of the strongest.”
Meanwhile, European Commission President Ursula von der Leyen warned that should Trump move forward with the tariffs, the bloc's response “will be unflinching, united and proportional." She pointedly suggested that Trump's new tariff threat could also undercut a U.S.-EU trade framework reached this summer that the Trump administration worked hard to to seal.
“The European Union and the United States have agreed to a trade deal last July,” von der Leyen said in Davos. “And in politics as in business — a deal is a deal. And when friends shake hands, it must mean something.”
Trump planned to use his Davos appearance to talk about making housing more attainable and other affordability issues that are top priorities for Americans.
But Trump’s Greenland tariff threat could disrupt the U.S. economy if it blows up the trade truce reached last year between the U.S. and the EU, said Scott Lincicome, a tariff critic and vice president on economic issues at the Cato Institute, a libertarian think tank.
“Significantly undermining investors' confidence in the U.S. economy in the longer term would likely increase interest rates and thus make homes less affordable,” Lincicome said.
Trump also on Tuesday warned Europe against retaliatory action for the coming new tariffs.
“Anything they do with us, I’ll just meet it,” Trump said on NewsNation’s “Katie Pavlich Tonight.” “All I have to do is meet it, and it’s going to go ricocheting backward.”
Davos — a forum known for its appeal to the global elite — is an odd backdrop for a speech on affordability. But White House officials have promoted it as a moment for Trump to try to rekindle populist support back in the U.S., where many voters who backed him in 2024 view affordability as a major problem. About six in 10 U.S. adults now say that Trump has hurt the cost of living, according to the latest survey by The Associated Press-NORC Center for Public Affairs Research.
U.S. home sales are at a 30-year low with rising prices and elevated mortgage rates keeping many prospective buyers out of the market. So far, Trump has announced plans to buy $200 billion in mortgage securities to help lower interest rates on home loans, and has called for a ban on large financial companies buying houses.
On Thursday, Trump plans talk about the Board of Peace, meant to oversee the end of the Israel-Hamas war in Gaza, and possibly take on a broader mandate, potentially rivaling the United Nations.
Fewer than 10 leaders have accepted invitations to join the group so far, including a handful of leaders considered to be anti-democratic authoritarians. Several of America’s main European partners have declined or been noncommittal, including Britain, France and Germany.
Trump on Tuesday told reporters that his peace board “might” eventually make the U.N. obsolete but insisted he wants to see the international body stick around.
“I believe you got to let the U.N. continue, because the potential is so great," he said.
Weissert and Madhani reported from Washington. Michelle L. Price contributed from Washington.
President Donald Trump walks toward Marine One to transfer to Davos after arriving at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
Air Force One lands at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Arnd Wiegmann)
Marine One, carrying President Donald Trump, flies over snow covered mountains during his transfer to Davos after arriving at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
Marine One, carrying President Donald Trump, is escorted by military helicopter during his transfer to Davos after arriving at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
President Donald Trump steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
President Donald Trump, center, speaks as he steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
President Donald Trump steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
President Donald Trump, center, speaks as he steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
US Treasury Secretary Scott Bessent speaks at the USA house during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Markus Schreiber)
Mark Rutte, Secretary-General, North Atlantic Treaty Organization (NATO), speaks during a panel discussion during the 56th annual meeting of the World Economic Forum, in Davos, Switzerland, Wednesday, Jan. 21, 2026. (Gian Ehrenzeller/Keystone via AP)
Things are unloaded from Air Force One after the plane, carrying President Donald Trump to the World Economic Form in Davos, experienced a minor electrical issue after departure, Tuesday, Jan. 20, 2026, and returned to Joint Base Andrews, Md. Trump will board a second plane to complete the trip. (AP Photo/Evan Vucci)
President Donald Trump speaks before departing on Marine One from the South Lawn of the White House, Tuesday, Jan. 20, 2026, in Washington. (AP Photo/Alex Brandon)
