GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services

NEW YORK--(BUSINESS WIRE)--Jan 21, 2026--

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Ben Rogers as President, Client Services. Bringing over 25 years of experience in insights, brand, and marketing strategy, Rogers will play a key role in advancing GBK’s ability to deliver data-driven insights and strategic guidance to its global client base.

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“Ben brings a rare combination of commercial acumen and insights experience, deep relationships across technology sectors, and a passion for helping clients succeed,” said Jon Greenwood, Co-Founder and CEO of GBK Collective. “Having worked closely with Ben in the past, I’ve seen firsthand how effective he is at growing client partnerships and building successful teams. We’re excited to welcome him to GBK as we continue scaling our business and delivering real impact for our clients.”

Prior to joining GBK, Rogers spent seven years as President at NRG, where he built a highly successful marketing insights business focused on the technology sector. During his tenure, he expanded NRG’s client portfolio across enterprise/IT, streaming, gaming, and media, among other categories, helping to modernize the firm’s offering and drive sustained growth in a rapidly changing market.

Before NRG, Rogers spent nearly a decade in senior leadership roles at Ipsos, where he oversaw regional operations across the technology, media, and advertising sectors and was instrumental in scaling Ipsos’ West Coast business and driving global research programs for some of the world’s leading tech brands. Rogers joined Ipsos in 2012 with the company’s acquisition of Synovate, where he had been SVP of Technology and Telecoms leading the Microsoft relationship globally. Before that, he led various teams on technology accounts for Kantar/TNS Global and also worked for research firms GfK and NOP World.

At GBK, Rogers will oversee all aspects of the client services function, working closely with the team to expand capabilities, strengthen client relationships, and drive growth. Rogers’ deep experience in the technology sector - both B2B and B2C - will make this a key area of focus for the firm.

“We are extremely excited to have Ben Rogers join us as President of GBK Client Services,” said GBK Co-Founder Eric Bradlow, who is also Vice Dean of Analytics and Chairperson of Wharton’s Marketing Department. “His experience in understanding client needs, delivering the highest quality work, and activating research will enable us at GBK to further enhance the connection between our academic roots/DNA and client deliverables.”

Rogers’ expertise with both strategic ad hoc and tracking work, and a varied range of methodologies across the product lifecycle, adds depth in these areas to the GBK senior team.

“I’m thrilled to be joining GBK at such a dynamic moment in its growth trajectory,” says Rogers. “What sets this firm apart is its rare blend of academic rigor, brand strategy, and a deep commitment to its clients. Alongside deep B2B and B2C technology subject matter expertise, GBK ticks all of the boxes that I was looking for in my next chapter. I couldn’t be more thrilled to be working alongside the exceptional team at GBK to help clients unlock insights, drive decisions, and accelerate results.”

Based in San Francisco, Rogers holds a Bachelor of Arts degree in Economics from the University of Illinois Urbana-Champaign.

About GBK Collective

Born from academics. Enlightened by data-driven research and analytics. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com.

Marketing insights veteran Ben Rogers joins GBK Collective as President, Client Services

NEW YORK (AP) — The active New York Mets acquired ace pitcher Freddy Peralta and right-hander Tobias Myers from Milwaukee on Wednesday night in a trade that sent two top prospects to the Brewers.

Milwaukee received pitcher Brandon Sproat and minor league infielder/outfielder Jett Williams.

Peralta gives the Mets a frontline starter after their rotation faltered in the second half of a disappointing 2025 season. The move came hours after the Mets formally introduced free agent addition Bo Bichette at Citi Field, and one night after they obtained talented center fielder Luis Robert Jr. in a trade with the Chicago White Sox.

Peralta went 17-6 with a 2.70 ERA in 33 starts last season, when he led the National League in wins and finished fifth in Cy Young Award voting. He earned his second All-Star selection after getting his first nod in 2021.

The 29-year-old Peralta hasn't been on the injured list since 2022, when the right-hander was sidelined by a strained lat and later elbow inflammation. He's set to make $8 million this season and can become a free agent following the World Series. He is the latest former Brewers player acquired by Mets president of baseball operations David Stearns, who ran Milwaukee’s front office from 2015-23.

Myers, 27, was 9-6 with a 3.00 ERA as a rookie in 2024 before going 1-2 with a 3.55 ERA in 22 appearances last year as Milwaukee won its third consecutive division title and advanced to the NL Championship Series.

Peralta's departure marks the third straight offseason in which the cost-conscious Brewers have traded a star pitcher entering the final year of his contract.

Two years ago, they dealt 2021 NL Cy Young winner Corbin Burnes to Baltimore for infielder Joey Ortiz and left-hander DL Hall. Ortiz was Milwaukee’s starting third baseman in 2024 and moved over to shortstop last year, while Hall has gone 2-2 with a 4.30 ERA in 33 appearances over the past two seasons.

Last winter, the Brewers sent two-time All-Star reliever Devin Williams to the New York Yankees for left-hander Nestor Cortes and third baseman Caleb Durbin, who finished third in NL Rookie of the Year balloting during his debut season in Milwaukee.

“These decisions are always tough," Brewers president of baseball operations Matt Arnold said. "We loved having Freddy Peralta here and everything he meant to this franchise. I just had an emotional call with him. He means a lot to us and he’s always going to be part of our Brewers family. Same thing goes for Tobias Myers.”

Burnes and Williams both spent just one season with the teams that acquired them from Milwaukee before signing elsewhere in free agency. Burnes agreed to a $210 million, six-year contract with Arizona before the 2025 season, and Williams signed a $51 million, three-year deal with the Mets last month.

Although the Brewers won’t have Peralta to lead their rotation, they do bring back two-time All-Star Brandon Woodruff, who accepted the team's $22,025,000 qualifying offer to stay in Milwaukee. Woodruff went 7-2 with a 3.20 ERA last year after returning from a shoulder injury that sidelined him for all of 2024.

The Brewers also should get a full season from flamethrowing right-hander Jacob Misiorowski as they chase a fourth straight NL Central crown. Misiorowski got called up last June and went 5-3 with a 4.36 ERA and 87 strikeouts in 66 innings, earning an All-Star Game selection as a rookie.

AP Sports Writer Steve Megargee in Milwaukee and AP Baseball Writer Ronald Blum contributed to this report.

AP MLB: https://apnews.com/mlb

FILE - Milwaukee Brewers pitcher Freddy Peralta walks to the dugout after the top of the fifth inning in Game 2 of baseball's National League Championship Series against the Los Angeles Dodgers, Oct. 14, 2025, in Milwaukee. (AP Photo/Brynn Anderson, File)

David Stearns, President of Baseball Operations for the New York Mets, speaks during an introductory press conference for Bo Bichette, Wednesday, Jan. 21, 2026, in New York. (AP Photo/Heather Khalifa)