PHILADELPHIA--(BUSINESS WIRE)--Jan 21, 2026--
Comcast’s Xfinity today announced the launch of Xfinity Membership, a new loyalty experience that brings customers’ favorite rewards together with even more benefits, including epic experiences, everyday perks and special discounts. Designed to make the benefits easier to access and more rewarding than ever, Xfinity Membership includes automatic status, at no additional cost and with no enrollment required.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260121729046/en/
Beginning today, all eligible Xfinity customers will automatically become Xfinity Members, gaining access to a new, elevated membership experience that delivers weekly perks, meaningful discounts, and once-in-a-lifetime experiences. Now, Xfinity Membership status is based on the number of eligible Xfinity services a customer has and tenure with Comcast’s Xfinity. Over 30% of customers currently enrolled in the Xfinity Rewards program, which will be retired starting now, will be automatically upgraded to a higher tier within the new Xfinity Membership experience with even more value unlocked from day one.
Seamless access to all benefits, like the upcoming BAHC Live! Concert Series Presented by Xfinity, is made possible directly through the Xfinity app, where Members can easily view available offers, discounts and enter to win incredible experiences and more that only Comcast NBCUniversal can offer.
A STAR-STUDDED MEMBERSHIP KICK OFF IN SAN FRANCISCO
Xfinity Membership launches with a slate of premium opportunities, including exclusive access to the Bay Area Host Committee’s BAHC Live! Concert Series Presented by Xfinity, during the week leading up to The Big Game in San Francisco. Pop singer Benson Boone will kick off the series on Thursday, Feb. 5, followed by EDM DJ Martin Garrix on Feb. 6, and country music star Chris Stapleton on Feb. 7.
Eligible Xfinity Members in the Bay Area can claim complimentary tickets on a first-come, first-served basis. The tickets include access to Xfinity Club Cortina, a VIP lounge and Olympics-themed experience, complete with gondolas, snow and all the action from Milan-Cortina on the big screen. Members will also enjoy access to a dedicated VIP viewing area, putting them just steps from the stage, as well as incredible food and drinks served by surprise guests. Xfinity Members and guests at the concert series should keep their eyes out for Xfinity-branded ambassadors onsite for automatic upgrades to Xfinity Club Cortina.
In addition, Xfinity will host two sweepstakes. One national sweepstakes offers a fully hosted San Francisco experience, including travel expenses, two concert tickets for all three nights, and VIP access to the Xfinity 415 Lounge for one lucky winner and guest. A SF-area sweepstakes will award one winner per show (three winners total) with two tickets (for the winner and a guest), no travel included. Earlier in the month, Xfinity held a pre-sale window for tickets to the concert that sold out within 24 hours.
Members will continue to see new perks, like access to the event in San Francisco, discounts, and exclusive experiences added regularly throughout the year.
THE ULTIMATE MEMBERSHIP EXPERIENCE
Xfinity Membership is designed to make loyalty effortless. Members enjoy automatic access to three categories of benefits that evolve yearlong:
Membership tiers - Silver, Gold, Platinum, and Diamond - are enhanced to reflect both tenure and service relationships, rewarding members who stay longer or bundle multiple Xfinity services with even more value and premium access. Tiers include:
PERKS & EXPERIENCES ONLY COMCAST NBCUNIVERSAL CAN OFFER
Xfinity Membership brings the best of Comcast NBCUniversal to our customers. From entertainment and streaming to theme parks, live events, and cultural moments, Xfinity Membership unlocks exclusive opportunities made possible by Comcast’s family of brands, including NBCUniversal, Universal Destinations & Experiences, Peacock, and more.
For more information, visit xfinity.com/membership.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
Xfinity Unveils New Membership Experience Packed With Exclusive Perks and Surprises
JUNEAU, Alaska (AP) — Alaska U.S. Senate candidate Dan Sullivan acknowledges that sharing a name and party affiliation with the incumbent Republican gives him “an instant megaphone" in the crowded primary race. But Sullivan said his campaign isn't a sham or something Democrats put him up to doing.
He said friends for years have jokingly referred to him as senator and asked if he has ever thought about running. He said he’s been considering it for more than a decade.
“This is my choice,” Sullivan, who lives in the small fishing community of Petersburg, said in a telephone interview Monday.
Last week, Sen. Dan Sullivan accused the challenger Sullivan of “trying to trick” voters to help his main rival in the race, Democratic former U.S. Rep. Mary Peltola. The senator suggested the other Sullivan's entrance in the August primary was part of a coordinated effort by Democrats and Peltola's campaign to confuse voters, an accusation they deny. He threatened litigation to get to the bottom of it.
The issue is of national concern to Republicans because they are seeking to hold onto their majority in the U.S. Senate in what is expected to be a difficult midterm election year for the party in power. Sullivan, the challenger, dismissed claims that his candidacy is a merely a ruse to undermine the senator's reelection chances.
He said he has had no contact with Peltola's campaign — “zero, none, zilch” — and said “no” when asked if anyone from the state Democratic Party or any national Democratic operatives had contacted him to run.
A Peltola spokesperson, Harry Child, has said the campaign “has no involvement with either Sullivan campaign.” The executive director of the Alaska Democratic Party, Jenny-Marie Stryker, said her organization “is in no way affiliated with either Dan Sullivan.” A Democratic Senatorial Campaign Committee spokesperson, Monica Robinson, replied “no” when asked if the group had been involved in urging the challenger Sullivan to run.
Sullivan called sharing a name with the Alaska's incumbent U.S. senator “a matter of fate” and said he had done nothing wrong.
“I have every right to run for whatever office I'm qualified for, and I’m qualified for this office,” the challenger said, adding: “I think I’m doing what most Americans would think would be a patriotic thing to do when you’re unsatisfied with the status quo. You stand up and say, I’m going to fight for things I believe that are going to make my community better.”
Ballots in prior years in Alaska have not identified the incumbent, but the Alaska Division of Elections’ current candidate list online does. It also distinguishes the candidates using a middle initial — Dan S. Sullivan for the senator and Dan J. Sullivan for the challenger.
Alaska has open primaries in which the top four vote-getters, regardless of party, advance to the ranked choice general election in November. Sen. Sullivan's campaign worries having two Dan Sullivans on the ballot could confuse voters.
Sen. Sullivan's campaign, in a statement Monday, said, “Alaskans deserve a fair and honest election — not political games meant to manipulate the ballot and benefit Democrats.”
The challenger said he was registered with the limited government-leaning Alaskan Independence Party for decades, until the party's dissolution late last year. Election officials had said voters registered with the party could change their affiliation but if they did not, they'd be shown as “undeclared.” Sullivan said he then was listed as undeclared until filing to run for office, when he registered as Republican.
He said he was motivated in part by his late father, whom he described as a “true, compassionate, conservative Republican.” He said if he had to label himself, it would be “a pragmatic Republican centrist” — similar to Alaska's senior U.S. senator, Lisa Murkowski, but “with touches of a Rand Paul Republican in there.”
He said he grew up in the Chicago area but was drawn to Alaska and put down roots nearly 50 years ago in Petersburg. The fishing community of about 3,400 in southeast Alaska's Tongass National Forest is known as “Little Norway” for its many residents with Scandinavian roots. He worked for the U.S. Forest Service before changing careers and becoming a teacher. He has since retired.
Like most communities in Alaska, Petersburg isn't connected to the state's main road system and is accessible only by air or water. Juneau, the nearest city, is about 45 minutes away by plane.
Petersburg sits on Mitkof Island, which is distinguished by mountains, thick stands of forest and boggy areas called muskeg. Sea lions hauled up on buoys and humpback whales and orcas are common sights off its shores.
Sullivan, who will turn 69 this weekend, passed on an interview request last Friday, he said, because the king salmon were running and he wanted to fish.
As far as his run for office, the challenger said he plans to do some fundraising and hopes to campaign in the state's larger cities, including Anchorage and Juneau, but he so far has no firm plans to do so and is working on the details.
He finds the current dustup over his Senate run — and the incumbent's reaction — a bit surprising.
“I guess my thought would be, ‘Dude, why don’t you just run your campaign?’ If you’ve got a strong record, run on your record. People will love you for it and you’ll be swept back into office,” he said Monday. “Why would he be concerned that a guy out of Petersburg is this huge threat?”
Sen. Dan Sullivan, R-Alaska, heads to a closed-door meeting with fellow Republicans, at the Capitol in Washington, Tuesday, June 2, 2026. (AP Photo/J. Scott Applewhite)
