SHENZHEN, China, Jan. 23, 2026 /PRNewswire/ -- ATOTO shared an update on CB7 Pro, its Head-Unit AI Console. It's built on a simple philosophy: don't replace the factory screen—give it new capabilities. CB7 Pro plugs into the USB port used for wired CarPlay or wired Android Auto, upgrades the head unit to wireless CarPlay and wireless Android Auto, adds a switchable Android 13 system, and expands the factory display into a more capable in‑car console with video, AI assistance, vehicle data integration, and entertainment options.
To put that idea in real drivers' hands faster, ATOTO launched CB7 Pro with an Indiegogo‑first release, making early allocations available to customers who want to experience CB7 Pro sooner than broad retail rollout. ATOTO reports the campaign reached its funding goal within 46 hours, and as of January 21 has reached 301% of its funding goal.
So what makes CB7 Pro stand out—and why did it resonate so quickly with drivers?
Visit the campaign page here for more details:
https://atotodirect.net/CB7Pro
Most vehicles don't need a bigger screen. They need the screen they already have to feel modern again—without losing what OEM systems do well: clean integration, familiar controls, and audio behavior that "just works." CB7 Pro is designed around that reality. It adds a richer environment when drivers want more flexibility than phone projection typically allows.
CB7 Pro's most distinctive leap, however, is video—not as a single "camera feature," but as a deliberate choice based on how people actually drive. CB7 Pro introduces a dual‑mode video architecture. A shared interface can be configured for one of two outcomes (mutually exclusive), so customers choose the mode they will rely on most.
In Wireless Video Input mode, pairing CB7 Pro with ATOTO's WR2A wireless video system enables practical viewpoints on the factory screen without running video cables through the car—such as a wireless reverse view for everyday parking, a wireless front view (front plate camera) for curbs and close maneuvers, and a wireless rear‑hatch/cabin view depending on camera placement for quick situational checks.
In AHD DVR mode, CB7 Pro connects to a specified 1080p WDR camera for recording—and turns that DVR camera into something more than a dash cam. In this configuration, CB7 Pro is designed to support remote video calling and two‑way talk/intercom experiences using the DVR camera view (feature availability depends on configuration and software version). The difference versus a typical phone video call isn't "another way to talk"—it's the viewpoint: a mounted, stable, wide‑angle lens that can share what the camera sees. A family member can call in and, when it's safe to answer (or when a passenger handles the screen), the in‑car user can share the road ahead—the scenery on a trip, weather on the route, or a moment worth showing—without fumbling with a handheld phone camera. when someone borrows the vehicle, where sharing a clear road/cabin view can communicate conditions faster than a shaky handheld call.
CB7 Pro also introduces an AI Vision roadmap built on cloud‑assisted photo analysis from the DVR camera feed. Example scenarios include recognizing road types such as mud, snow, or sand to surface context‑aware driving suggestions when relevant, and cabin‑view awareness designed for family comfort—such as checking on a rear‑seat baby or pet and offering gentle prompts in specific situations (one example: if rear passengers appear to be asleep, the system may suggest lowering audio volume). Additional AI Vision agents are planned for future software updates.
Beyond video, CB7 Pro is designed to feel like an "upgrade of the whole experience," not just one feature. It includes AI assistance and car‑IoT functions intended to be useful day after day:
- DriveChat (powered by ChatGPT) brings voice interaction to the in‑car Android system—helping drivers launch apps, ask questions, and get online answers by voice (DriveChat controls CB7 Pro's software environment, not the vehicle's factory functions).
- CIoTHub + a compatible Bluetooth OBD‑II adapter enables vehicle data integration such as diagnostics and real‑time driving/vehicle data on the factory screen, turning the head unit into a more informative driving companion.
- TrackHU GPS Tracking adds practical security and family‑use tools such as real‑time location, trip/route history, and geofence alerts.
- AI ParkFinder is built for one of the most common "small stresses" in modern driving: forgetting exactly where you parked. It uses footage captured by the DVR camera during parking to record both the visual context and the location, making it easier to find the vehicle later via the SSHub app.
CB7 Pro also expands what the factory screen can do for passengers and parked moments, with entertainment and extension features designed around flexibility:
- HDMI Input/Output supports connecting external sources such as game consoles or media players, and projecting to a rear/headrest display for passengers.
- A stand‑alone Android system enables split‑screen multitasking and direct use of Google Play apps—helping users go beyond the limits of CarPlay/Android Auto when appropriate (for example, richer tools and passenger/parked entertainment).
- SSRadio is designed to keep listening effortless, with a wide selection of preloaded internet radio stations available out of the box, and cloud syncing that lets users discover and add favorite stations from around the world.
- SSFrame brings a more human, calm cockpit feel when the system is idle by syncing photos from the cloud and displaying them as a screensaver—ideal for family moments and travel memories while parked.
ATOTO emphasizes responsible use: camera views and video features are intended for passengers or when parked where legal. Drivers should remain focused on the road and comply with local regulations. Remote calling and AI Vision depend on the AHD DVR camera configuration, connectivity, and software version. Wireless Video Input mode and AHD DVR mode are mutually exclusive, as they share the same interface; customers choose the mode that best fits their priorities.
Availability
ATOTO CB7 Pro is available now on Indiegogo. Visit the campaign page here for more details:
https://atotodirect.net/CB7Pro
Following the crowdfunding campaign, CB7 Pro is planned to be offered through additional sales channels, including ATOTO's official website and major e-commerce platforms such as Amazon.
For future availability updates and official announcements, please visit:
https://www.atotodirect.com/
About ATOTO
ATOTO designs and builds smart in-car electronics—Android head units, portable screens, AI boxes, cameras, and accessories—focused on driver-first UX, solid audio, and helpful AI. Continuous software updates and a self-service Eproductcare portal aim to deliver long-term value well beyond checkout.
Customer Support: support@atotoglobal.com
PR Inquiries: pr@atotoglobal.com
Footnotes & Disclaimers
| [1] Driving safety: Video playback and interactive entertainment features are intended for parked use or passengers only, where permitted by local laws. Always prioritize safe driving. |
| [2] Projection compatibility: Wireless CarPlay® and Android Auto™ require compatible smartphones and supported software versions. Availability and functionality may vary by region, device, and app implementation. |
| [3] Camera & DVR specifications: DVR recording supports up to 1080p at 25 fps with compatible cameras. Camera-based AI Vision features are delivered via software and become available through OTA updates after launch. |
| [4] Apps & services: App availability may vary by region and platform. Certain apps and services may require separate subscriptions or third-party accounts. |
| [5] Connectivity: Built-in LTE functionality requires a compatible physical SIM or cloud-based virtual SIM with an active data plan. Network performance and band support depend on local carriers and regional regulations. |
| [6] Power & stability: For stable operation under high load or when multiple accessories are connected, use the included Y-cable to provide additional power alongside the head unit's USB data connection. |
| [7] Design & specifications: Product design, features, and specifications are subject to change without notice. Images shown are for illustrative purposes only. |
| [8] Compatibility exclusions: BMW models, most Subaru vehicles, and head units that support only wireless CarPlay or only wireless Android Auto are not compatible, as noted in the campaign details. |
[1] Driving safety: Video playback and interactive entertainment features are intended for parked use or passengers only, where permitted by local laws. Always prioritize safe driving.
[2] Projection compatibility: Wireless CarPlay® and Android Auto™ require compatible smartphones and supported software versions. Availability and functionality may vary by region, device, and app implementation.
[3] Camera & DVR specifications: DVR recording supports up to 1080p at 25 fps with compatible cameras. Camera-based AI Vision features are delivered via software and become available through OTA updates after launch.
[4] Apps & services: App availability may vary by region and platform. Certain apps and services may require separate subscriptions or third-party accounts.
[5] Connectivity: Built-in LTE functionality requires a compatible physical SIM or cloud-based virtual SIM with an active data plan. Network performance and band support depend on local carriers and regional regulations.
[6] Power & stability: For stable operation under high load or when multiple accessories are connected, use the included Y-cable to provide additional power alongside the head unit's USB data connection.
[7] Design & specifications: Product design, features, and specifications are subject to change without notice. Images shown are for illustrative purposes only.
[8] Compatibility exclusions: BMW models, most Subaru vehicles, and head units that support only wireless CarPlay or only wireless Android Auto are not compatible, as noted in the campaign details.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ATOTO CB7 Pro 301% Funded--Head‑Unit AI Console for Wireless CarPlay/Android Auto and Camera‑Smart Driving
ATOTO CB7 Pro 301% Funded--Head‑Unit AI Console for Wireless CarPlay/Android Auto and Camera‑Smart Driving
|
TEANECK, N.J., March 11, 2026 /PRNewswire/ -- Cognizant (Nasdaq: CTSH) released new research showing that companies pursuing AI adoption overwhelmingly prefer IT services firms - such as "AI Builder" firms, a new services model defined by designing and building custom, full stack AI solutions - to deliver real enterprise value from AI.
The research, based on a quantitative study of 600 AI decision makers and qualitative interviews with 38 senior executives, finds that organizations rank custom solutions and flexible engagement models as the most important factor when selecting an AI partner, ahead of pricing and time to value. Pricing and proven AI case studies remain important, but rank below capabilities that enable AI to be embedded directly into business operations and value chains.
At the same time, enterprises cite generic, off-the-shelf AI solutions as a leading reason to reject an AI provider, along with lack of industry-specific expertise, inability to integrate into existing technology stacks, and inadequate support and maintenance. According to the research, the top three challenges organizations face in enterprise AI adoption are regulatory and compliance concerns, difficulty demonstrating return on investment and lack of clear AI strategy and vision.
"AI success is not about deploying isolated models—it's about engineering intelligence into the enterprise with purpose-built solutions," said Ravi Kumar S, CEO of Cognizant. "The most trusted path to an AI future is working with an AI Builder—one that brings deep industry context, systems engineering expertise, and operational accountability. At Cognizant, we focus on building the bridge from AI experimentation to measurable enterprise value."
Key findings from the study include:
Enterprises face a "messy middle" in scaling AI: AI builders can create the bridge to enterprise value -- solving complex, real-world problems:
- 63% of enterprises report moderate-to-large gaps between their AI ambitions and current capabilities.
- The biggest barriers to scaling AI are operational and organizational:
- 33% cite regulatory and compliance challenges
- 31% struggle to demonstrate ROI
- 27% report shortages in talent
- 27% report inadequate data readiness
AI investment is long term, not experimental: Enterprises are committing sustained capital to AI, signaling long-term infrastructure building rather than speculative investment:
- 84% of enterprises maintain formal AI budgets
- 91% expect AI budgets to grow in the next two years
- 50% anticipate double-digit increases in AI budgets over the next two years
- 52% are already investing $10M or more annually on AI initiatives
AI is augmenting human workforces, not replacing them: Enterprise leaders are not forecasting workforce collapse, they're forecasting redesign of workflows for human-AI collaboration.
- Across 13 enterprise functions, the highest expected level of full automation is only 20% (in sales)
- Even in customer service, where 76% of leaders expect workflows to become AI-dominant, only 9% believe they will be fully automated.
In qualitative interviews conducted as part of the research, enterprise leaders said "out‑of‑the‑box" AI is inadequate; they want tailored solutions AI builders can develop and tune.
A Vice President in the UK banking sector shared, "A lot of vendors come in thinking that the off-the-shelf solutions they have would fit our needs, but often enough they find that that's not the case. And it takes them a number of years, more than they planned, and a lot of money, both from us … to get those software working. And these are not just AI software."
A US-based insurance industry CIO stated, "It depends on where I'm inserting this particular ingredient in our value. And so sometimes I want a builder and an engineer, sometimes I want an integrator, sometimes I want an activator. Because they're playing more of a coordinating function—a weaving, stitching-together function."
Together, these research insights underscore a clear shift in enterprise expectations: from experimenting with AI tools to partnering with AI Builders that can design, build, integrate, and operate AI systems at scale— in alignment with client governance, security, and risk‑management frameworks and with lasting business impact.
These findings align with recent remarks by Babak Hodjat, Chief AI Officer at Cognizant, who noted that enterprises are far from being able to rely on AI "out of the box." In interviews with Fortune and Reuters, Hodjat emphasized that while agentic and generative AI systems are advancing rapidly, organizations still need significant help engineering, integrating, governing, and operating these systems in ways that support client safety, reliability and governance requirements within complex enterprise environments.
AI decision makers rated IT services firms like AI builders highest in their ability to assist with their AI adoption (ahead of SaaS providers, cloud providers, AI model companies, AI startups and management consultancies). The research also finds that IT services firms are trusted across the AI adoption lifecycle—especially in ongoing management of AI-enabled systems, but also in AI strategy, custom AI solution development, increasing organizational productivity and scaling AI across the enterprise. IT services firms have a 23% trust advantage over management consultancies in AI adoption. While management consultancies benefit from strong brand recognition, they are seen as less credible in hands-on AI implementation.
About the Research
Cognizant's research findings are based on quantitative research conducted in November 2025 with 600 AI decision makers, and qualitative interviews conducted in October 2025 with 38 business and technology leaders in the United States, Germany, Singapore and Australia with AI decision making responsibility. The full report can be found here: How ai is reshaping business & empowering workforces | Cognizant
About Cognizant
Cognizant (NASDAQ: CTSH) is an AI builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization's unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
For more information, contact:
U.S.
Name: Gabrielle Gugliocciello
Email: gabrielle.gugliocciello@cognizant.com
Europe / APAC
Name: Sarah Douglas
Email: sarah.douglas@cognizant.com
India
Name: Vipin Nair
Email: Vipin.Nair@cognizant.com
TEANECK, N.J., March 11, 2026 /PRNewswire/ -- Cognizant (Nasdaq: CTSH) released new research showing that companies pursuing AI adoption overwhelmingly prefer IT services firms - such as "AI Builder" firms, a new services model defined by designing and building custom, full stack AI solutions - to deliver real enterprise value from AI.
The research, based on a quantitative study of 600 AI decision makers and qualitative interviews with 38 senior executives, finds that organizations rank custom solutions and flexible engagement models as the most important factor when selecting an AI partner, ahead of pricing and time to value. Pricing and proven AI case studies remain important, but rank below capabilities that enable AI to be embedded directly into business operations and value chains.
At the same time, enterprises cite generic, off-the-shelf AI solutions as a leading reason to reject an AI provider, along with lack of industry-specific expertise, inability to integrate into existing technology stacks, and inadequate support and maintenance. According to the research, the top three challenges organizations face in enterprise AI adoption are regulatory and compliance concerns, difficulty demonstrating return on investment and lack of clear AI strategy and vision.
"AI success is not about deploying isolated models—it's about engineering intelligence into the enterprise with purpose-built solutions," said Ravi Kumar S, CEO of Cognizant. "The most trusted path to an AI future is working with an AI Builder—one that brings deep industry context, systems engineering expertise, and operational accountability. At Cognizant, we focus on building the bridge from AI experimentation to measurable enterprise value."
Key findings from the study include:
Enterprises face a "messy middle" in scaling AI: AI builders can create the bridge to enterprise value -- solving complex, real-world problems:
- 63% of enterprises report moderate-to-large gaps between their AI ambitions and current capabilities.
- The biggest barriers to scaling AI are operational and organizational:
- 33% cite regulatory and compliance challenges
- 31% struggle to demonstrate ROI
- 27% report shortages in talent
- 27% report inadequate data readiness
AI investment is long term, not experimental: Enterprises are committing sustained capital to AI, signaling long-term infrastructure building rather than speculative investment:
- 84% of enterprises maintain formal AI budgets
- 91% expect AI budgets to grow in the next two years
- 50% anticipate double-digit increases in AI budgets over the next two years
- 52% are already investing $10M or more annually on AI initiatives
AI is augmenting human workforces, not replacing them: Enterprise leaders are not forecasting workforce collapse, they're forecasting redesign of workflows for human-AI collaboration.
- Across 13 enterprise functions, the highest expected level of full automation is only 20% (in sales)
- Even in customer service, where 76% of leaders expect workflows to become AI-dominant, only 9% believe they will be fully automated.
In qualitative interviews conducted as part of the research, enterprise leaders said "out‑of‑the‑box" AI is inadequate; they want tailored solutions AI builders can develop and tune.
A Vice President in the UK banking sector shared, "A lot of vendors come in thinking that the off-the-shelf solutions they have would fit our needs, but often enough they find that that's not the case. And it takes them a number of years, more than they planned, and a lot of money, both from us … to get those software working. And these are not just AI software."
A US-based insurance industry CIO stated, "It depends on where I'm inserting this particular ingredient in our value. And so sometimes I want a builder and an engineer, sometimes I want an integrator, sometimes I want an activator. Because they're playing more of a coordinating function—a weaving, stitching-together function."
Together, these research insights underscore a clear shift in enterprise expectations: from experimenting with AI tools to partnering with AI Builders that can design, build, integrate, and operate AI systems at scale— in alignment with client governance, security, and risk‑management frameworks and with lasting business impact.
These findings align with recent remarks by Babak Hodjat, Chief AI Officer at Cognizant, who noted that enterprises are far from being able to rely on AI "out of the box." In interviews with Fortune and Reuters, Hodjat emphasized that while agentic and generative AI systems are advancing rapidly, organizations still need significant help engineering, integrating, governing, and operating these systems in ways that support client safety, reliability and governance requirements within complex enterprise environments.
AI decision makers rated IT services firms like AI builders highest in their ability to assist with their AI adoption (ahead of SaaS providers, cloud providers, AI model companies, AI startups and management consultancies). The research also finds that IT services firms are trusted across the AI adoption lifecycle—especially in ongoing management of AI-enabled systems, but also in AI strategy, custom AI solution development, increasing organizational productivity and scaling AI across the enterprise. IT services firms have a 23% trust advantage over management consultancies in AI adoption. While management consultancies benefit from strong brand recognition, they are seen as less credible in hands-on AI implementation.
About the Research
Cognizant's research findings are based on quantitative research conducted in November 2025 with 600 AI decision makers, and qualitative interviews conducted in October 2025 with 38 business and technology leaders in the United States, Germany, Singapore and Australia with AI decision making responsibility. The full report can be found here: How ai is reshaping business & empowering workforces | Cognizant
About Cognizant
Cognizant (NASDAQ: CTSH) is an AI builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization's unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
For more information, contact:
U.S.
Name: Gabrielle Gugliocciello
Email: gabrielle.gugliocciello@cognizant.com
Europe / APAC
Name: Sarah Douglas
Email: sarah.douglas@cognizant.com
India
Name: Vipin Nair
Email: Vipin.Nair@cognizant.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Cognizant Research Shows Plug-and-Play AI is a Myth
