As Spring Festival draws near, Chinese pet product manufacturers are tapping into festive creativity by launching customized "Spring Festival Eve dinners" for pets, allowing owners to celebrate the festival together with their fluffy companions during the grandest annual holiday for Chinese people.
At a food processing workshop in Zhenjiang City of east China's Jiangsu Province, workers have been geared up to produce their Year of the Horse-themed gift boxes, with fresh chicken breasts, supplements, and other premium ingredients added to make the special gourmet meals.
"We focus on innovative designs. We have made pet food in auspicious shapes that mimic our human being's Spring Festival eve feasts, creating pet foods that give pets their own Chinese New Year experience. The number of orders received so far this year has already surpassed 100,000, with factories now running at full capacity to meet the demand," said Hu Qinying, marketing manager of a local pet food company.
"The shipments recently were for 15,000 orders per day, with the bulk destined to the Yangtze River Delta region in east China, particularly Shanghai," added warehouse dispatcher Zhang Hongxia.
Meanwhile, local pet stores have set up dedicated sections for festive pet products, attracting a steady stream of customers.
"I was bringing my dog here for grooming, and noticed these Spring Festival eve dinners for pets. I believe that our dog is also willing to share the festive celebration, and thus I decided to buy some," said shopper Xu Yanna.
"The gift box sets have been especially popular, thanks to their variety and strong festive appeal. Monthly sales typically range from 200 to 300 sets, and stocks often sell out quickly," said the pet shop operator Kou Jianqiu.
Spring Festival Eve dinner for pets gains popularity in China
