BALI, Indonesia, Jan. 26, 2026 /PRNewswire/ -- Sudamala Resorts, a collection of culturally grounded boutique resorts across Indonesia, continues to strengthen its commitment to sustainable tourism through integrated environmental initiatives that balance refined guest experiences with long-term ecological responsibility.
A significant milestone is the introduction of a comprehensive solar energy system at Sudamala Resort, Seraya, in Labuan Bajo, Flores. The system now supplies approximately 80–85% of the resort's operational energy requirements through renewable solar power. Comprising 480 solar panels with a total capacity of 300 kWp and supported by a 770 kWh Battery Energy Storage System, the installation generates an estimated 410,000 kWh of clean energy each year, reducing carbon emissions by approximately 370,000 kg annually. This transition substantially reduces dependence on diesel generators and demonstrates the practicality of renewable energy solutions in remote island settings.
Alongside its clean energy programme, Sudamala Resorts is actively involved in coral reef restoration and marine conservation. Through collaborations with conservation organisations and local foundations, the initiative employs innovative reef structures designed to encourage coral regeneration and marine biodiversity, contributing to healthier coastal ecosystems while fostering awareness among guests and local communities.
Sustainability at Sudamala extends throughout its portfolio, encompassing responsible waste management, used cooking oil recycling, water conservation, and community-based initiatives. These actions reflect Sudamala's holistic approach to sustainability, uniting environmental care, cultural heritage, and community empowerment.
In recognition of these efforts, Sudamala Resorts has been named Winner of the Best Sustainability Program at the ASEANTA Excellence Awards 2026, with the award to be presented during the ASEAN Tourism Forum (ATF) 2026 in the Philippines. This regional distinction underscores Sudamala's leadership in responsible tourism within Southeast Asia and its increasing resonance with global travellers seeking meaningful, low-impact travel experiences.
"Environmental stewardship sits at the heart of how we operate and how we welcome our guests," said Ben Subrata, CEO of Sudamala Resorts. "We are committed to growing in harmony with the environments and cultures that inspire us."
Through these initiatives, Sudamala Resorts reaffirms its position as a hospitality brand where sustainability is not an added feature but a core value that shapes every destination.
Visit Sudamala Resorts' website at www.sudamalaresorts.com for more information.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Sudamala Resorts Elevates Sustainable Tourism with Solar Power Integration and Coral Reef Restoration Programs
MELBOURNE, Australia, Jan. 26, 2026 /PRNewswire/ -- Haier, the world's No.1 major home appliance brand, continues its strategic partnership with the Australian Open (AO) in 2026, shining brightly on one of the world's most prestigious sporting stages. Returning to Melbourne Park, Haier is electrifying the tournament atmosphere, bridging the gap between elite athletic performance and the precision of smart home living to deliver a "Zero Distance" experience for fans globally.
This year, Haier's presence extends beyond traditional branding, transforming the court into a platform for innovation and social good. During the tournament's opening week, Haier captured the spotlight at the Charity Night.
In an exciting display of precision, top-tier players aimed their shots at Haier appliances positioned directly on the court. Haier washing machines and dryers served as high-value targets, and all proceeds from this challenge were donated to the Australian Tennis Foundation. By integrating its products into the heart of the action, Haier demonstrated how the brand facilitates a "better life," ensuring that the excitement of the game also supports the local community.
Beyond the spotlight, Haier also honors the "Unsung Heroes." Just as the umpire stands as a silent guardian of fair play, Haier's appliances serve as the quiet backbone of millions of homes. Delivering "present yet unnoticed" performance, they serve as supporting actors in daily life while standing as the undisputed champion of industry innovation.
Up Your Home Game
While Haier shines on the court, Haier Australia is helping local households achieve peak performance in their own daily lives. Running alongside the tournament, the "Up Your Home Game" campaign highlights how Haier's smart technologies simplify modern living. "Find the Ball" Competition: Running until February 6, 2026, fans can visit the Haier website to search for a hidden tennis ball for a chance to win a premium laundry package.
Whether serving an ace or preparing a meal, performance matters. The campaign showcases "Ultra Fresh Air" technology in laundry appliances to keep activewear fresh, and ovens with Air Fry and Steam Assist Plus functions to make healthy, athlete-grade meal prep effortless.
As part of its global strategy to engage users, Haier also utilized the Australian Open as the launchpad for the Haier Fans Club 2026.
To inaugurate this global ecosystem, Haier hosted passionate fans and partners from around the world in Melbourne for an exclusive brand experience. The activation featured interactive clinics with tennis legends, offering fans a tangible example of the exclusive access the club provides. The Melbourne event marks the beginning of a worldwide roadmap that will include youth sports initiatives across Europe, Southeast Asia, and Africa, culminating in the Haier Fans Club Ultimate Cup in Qingdao, China.
For more information on Haier's Australian Open partnership and local promotions, visit https://www.haier.com.au/promotions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Shines at Australian Open 2026: Official Partner Elevates the Game with Smart Innovation and Purpose
Haier Shines at Australian Open 2026: Official Partner Elevates the Game with Smart Innovation and Purpose
Haier Shines at Australian Open 2026: Official Partner Elevates the Game with Smart Innovation and Purpose
