MELBOURNE, Australia, Jan. 26, 2026 /PRNewswire/ -- Haier, the world's No.1 major home appliance brand, continues its strategic partnership with the Australian Open (AO) in 2026, shining brightly on one of the world's most prestigious sporting stages. Returning to Melbourne Park, Haier is electrifying the tournament atmosphere, bridging the gap between elite athletic performance and the precision of smart home living to deliver a Zero Distance experience for fans globally.
This year, Haier's presence transcends traditional branding, transforming the court into a dynamic platform for innovation and social impact.
In an exciting display of precision, top-tier players aimed their shots at Haier appliances positioned directly on the court. Haier washing machines and dryers served as high-value targets, and all proceeds from this challenge were donated to the Australian Tennis Foundation. By integrating its products into the heart of the action, Haier demonstrated how the brand facilitates a "better life," ensuring that the excitement of the game also supports the local community.
Just as the umpire stands as a silent guardian of fair play, Haier's appliances serve as the quiet backbone of millions of homes. Delivering "present yet unnoticed" performance, they serve as supporting actors in daily life while standing as the undisputed champion of industry innovation.
"As we embark on another exciting chapter with the Australian Open, we are inspired to bring the spirit of this world-class event to fans everywhere," said Wang Meiyan, Vice President and Chief Brand Officer of Haier Group. "In 2026, we are launching a comprehensive global roadmap that extends the excitement far beyond Melbourne. This initiative represents a year-long celebration of fan engagement, sports innovation, and technology, creating opportunities for communities across the globe to connect through their shared passion for sports."
To mark the launch, Haier has invited passionate fans from around the world to Melbourne, bringing them closer to the excitement of the Grand Slam. This exclusive activation features appearances by tennis legends Casey Dellacqua, Alicia Molik, Tommy Haas, who will lead interactive coaching clinics and engage directly with fans on-site.
Haier's commitment to tennis extends well beyond the Australian summer. As a Gold Partner of the ATP Tour, Haier will continue to champion excellence throughout the 2026 season, with on-court brand visibility, premium hospitality experiences, and on‑site product integration across major tournaments, providing a global platform to showcase its latest smart‑living innovations. The brand will also benefit from exposure across ATP's digital channels, reaching an online audience of more than one billion.
Following the Australian Open, Haier will roll out an ambitious "Future Champions" program, launching youth football tournaments across Southeast Asia, South Asia, the Middle East, Africa, and Japan. These initiatives will be complemented by celebrity football friendlies in the UK featuring local club legends, motivational workshops, and localized fan festivals. And Haier will continue its tradition of hosting the Haier Cup Badminton in Southeast Asia, while introducing the inaugural Haier Cup Basketball tournament this year to engage a broader demographic of young athletes.
The year-long journey culminates with the Haier Fans Club Ultimate Cup in Qingdao, China. This grand celebration will unite fan champions from football, basketball, and badminton tournaments worldwide for an unforgettable finale.
With the Australian Open as its launchpad, Haier projects to attract over 100,000 new global fans through this year-round engagement strategy. The Haier Fans Club 2026 amplifies the brand's footprint, aligning it with the world's most prestigious sporting events while promoting the vision of smart living to a global audience.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Shines at Australian Open 2026: Official Partner Elevates the Game with Smart Innovation and Purpose
Haier Shines at Australian Open 2026: Official Partner Elevates the Game with Smart Innovation and Purpose
Haier Shines at Australian Open 2026: Official Partner Elevates the Game with Smart Innovation and Purpose
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BANDUNG, Indonesia and SINGAPORE, Jan. 26, 2026 /PRNewswire/ -- PT Surya Energi Indotama (SEI), a subsidiary of PT Len Industri (Persero) specializing in New and Renewable Energy, has officially entered into a strategic synergy with Ampotech Pte. Ltd. This collaboration was marked by the signing of a Memorandum of Understanding (MOU) regarding a strategic partnership for the development of energy management solutions in Indonesia.
The collaboration aims to integrate the expertise of both parties in marketing solutions for energy conservation, energy efficiency, and Environmental, Social, and Governance (ESG) based solutions. SEI, which holds a strong track record in solar energy development in Indonesia, will collaborate with Ampotech to utilize energy management hardware and software technology to provide added value for the industrial, commercial, and residential sectors.
Key areas of cooperation agreed upon include:
- System Integration: Conducting testing and integration of Ampotech products with various other supporting applications.
- Joint Development: Developing joint marketing and publication materials to promote integrated energy efficiency solutions.
- Project Collaboration: Leveraging the extensive networks of both companies for strategic projects.
- Knowledge Sharing: Organizing joint training sessions and workshops to strengthen technical understanding.
Khanestyo, as the Director of Marketing and Business Development at SEI, stated that this partnership is a concrete step by the company in supporting the acceleration of the national energy transition. By combining SEI's products with Ampotech's automation and optimization solutions, it is expected that energy efficiency across various sectors can be achieved more optimally.
Ampotech CEO William Temple sees the partnership as a significant milestone for the Indonesia market, which Ampotech entered in October 2025. By working with SEI, the company expects to accelerate deployment with Indonesian businesses and better serve customers outside Jakarta.
It is hoped that this MOU will serve as a strong foundation for both companies to explore more specific and definitive cooperation programs in the future. With a spirit of innovation, SEI remains committed to delivering sustainable clean energy solutions for a greener future for Indonesia.
About Ampotech
Ampotech Pte. Ltd. is a leading energy solution provider in Southeast Asia. Headquartered in Singapore with operations in 6 countries, Ampotech helps businesses improve energy efficiency in commercial buildings and factories, manage distributed energy resources such as solar rooftops and battery energy storage systems, and simplify sustainability reporting and data integration with legacy sensors and systems. For more information visit www.ampotech.com
About SEI
PT Surya Energi Indotama (SEI) was established on December 6, 2007 and was taken over as a subsidiary of PT Len Industri (Persero) on January 14, 2009. SEI is a pioneer and trusted company in the field of renewable energy, especially solar energy in Indonesia. For more information visit https://suryaenergi.co.id
BANDUNG, Indonesia and SINGAPORE, Jan. 26, 2026 /PRNewswire/ -- PT Surya Energi Indotama (SEI), a subsidiary of PT Len Industri (Persero) specializing in New and Renewable Energy, has officially entered into a strategic synergy with Ampotech Pte. Ltd. This collaboration was marked by the signing of a Memorandum of Understanding (MOU) regarding a strategic partnership for the development of energy management solutions in Indonesia.
The collaboration aims to integrate the expertise of both parties in marketing solutions for energy conservation, energy efficiency, and Environmental, Social, and Governance (ESG) based solutions. SEI, which holds a strong track record in solar energy development in Indonesia, will collaborate with Ampotech to utilize energy management hardware and software technology to provide added value for the industrial, commercial, and residential sectors.
Key areas of cooperation agreed upon include:
- System Integration: Conducting testing and integration of Ampotech products with various other supporting applications.
- Joint Development: Developing joint marketing and publication materials to promote integrated energy efficiency solutions.
- Project Collaboration: Leveraging the extensive networks of both companies for strategic projects.
- Knowledge Sharing: Organizing joint training sessions and workshops to strengthen technical understanding.
Khanestyo, as the Director of Marketing and Business Development at SEI, stated that this partnership is a concrete step by the company in supporting the acceleration of the national energy transition. By combining SEI's products with Ampotech's automation and optimization solutions, it is expected that energy efficiency across various sectors can be achieved more optimally.
Ampotech CEO William Temple sees the partnership as a significant milestone for the Indonesia market, which Ampotech entered in October 2025. By working with SEI, the company expects to accelerate deployment with Indonesian businesses and better serve customers outside Jakarta.
It is hoped that this MOU will serve as a strong foundation for both companies to explore more specific and definitive cooperation programs in the future. With a spirit of innovation, SEI remains committed to delivering sustainable clean energy solutions for a greener future for Indonesia.
About Ampotech
Ampotech Pte. Ltd. is a leading energy solution provider in Southeast Asia. Headquartered in Singapore with operations in 6 countries, Ampotech helps businesses improve energy efficiency in commercial buildings and factories, manage distributed energy resources such as solar rooftops and battery energy storage systems, and simplify sustainability reporting and data integration with legacy sensors and systems. For more information visit www.ampotech.com
About SEI
PT Surya Energi Indotama (SEI) was established on December 6, 2007 and was taken over as a subsidiary of PT Len Industri (Persero) on January 14, 2009. SEI is a pioneer and trusted company in the field of renewable energy, especially solar energy in Indonesia. For more information visit https://suryaenergi.co.id
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SEI Forges Strategic Partnership with Ampotech to Strengthen Energy Management and Sustainability Solutions
