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From scaling ancillary revenue to redefining loyalty, Way's new capabilities unlock expansive possibilities for brands.
AUSTIN, Texas and PARIS, Jan. 28, 2026 /PRNewswire/ -- Today, Way announced the evolution of its platform into a fully integrated experiential ecosystem, with new products that power AI-generated experience curation, brand partnerships, and experiential loyalty.
Introducing the Experiential Ecosystem
The Way Experiential Ecosystem delivers a single, fully integrated ecosystem that powers every type of experience, with new offerings that enable brands to extend curation and distribution opportunities.
At the foundation of the Experiential Ecosystem is Way's market-leading Core Platform, which enables brands to launch, market, and manage experiences across the customer journey, along with the following new products:
- Curation Lab offers a first-of-its-kind AI-powered experience curation technology that blends artificial intelligence with each customer's brand identity and proprietary Way data.
- Loyalty Sync provides a seamless connection between experiences and loyalty programs at enterprise scale; in 2025, Way launched and powered the extensions of experiential loyalty programs for brands, including World of Hyatt and Alaska Air Group's Atmos Rewards Unlocked.
- Partner Exchange brings an industry-first global marketplace for consumer brands across industries to partner and co-create experiences, including luxury brands such as Piaget and Kiton.
Together, these capabilities deliver new and diversified revenue streams through experiences, reduce operational lift and third-party dependency, deepen customer engagement and brand loyalty, and provide a faster global rollout with consistent brand expression.
Experiential's Rise Brings New Opportunities
With experiential spending up ~32% in the last five years (source: Earnest Analytics), demand is evident among consumers worldwide. Way's Core Platform has consistently answered this need at the enterprise level, allowing global brands like Hyatt and Maybourne to consolidate their experiential technology and strategy across their luxury and lifestyle portfolios.
Brands today are leveraging experiences as a central pillar of their marketing strategy, as signature programming drives sales of core products while also fueling differentiation, loyalty, and revenue. Increased demand for experiences is evident not only in hospitality but also among consumer brands worldwide. As a result, organizations face growing operational complexity in merchandising and managing ticketed events, curated experiences, recurring programming, and experiential resources, their experiential technology and strategy across their luxury and lifestyle portfolios.
This product launch underscores Way's ongoing commitment to building products that enable brands to unlock the true value of experiences and shape more meaningful consumer engagement while continuing to define the experiential category at large.
About Way
Way is the premier experiential ecosystem, uniting software, artificial intelligence, and proprietary data to redefine how people engage with the world's leading consumer brands. Organizations leverage Way to launch, merchandise, manage, and scale distinctive experiences that resonate with today's consumers.
Founded in 2020 as the solution for hospitality brands seeking to integrate experiences into their strategy, Way quickly established itself as a category leader at a time when unlocking new revenue streams had never been more critical. Today, Way is expanding across new segments of the consumer economy, enabling brands to offer transformative experiences that forge deeper, lasting connections with their audiences.
The company is backed by over $22m in capital and headquartered in Austin, Texas, with offices in Paris, France. www.way.co
From scaling ancillary revenue to redefining loyalty, Way's new capabilities unlock expansive possibilities for brands.
AUSTIN, Texas and PARIS, Jan. 28, 2026 /PRNewswire/ -- Today, Way announced the evolution of its platform into a fully integrated experiential ecosystem, with new products that power AI-generated experience curation, brand partnerships, and experiential loyalty.
Introducing the Experiential Ecosystem
The Way Experiential Ecosystem delivers a single, fully integrated ecosystem that powers every type of experience, with new offerings that enable brands to extend curation and distribution opportunities.
At the foundation of the Experiential Ecosystem is Way's market-leading Core Platform, which enables brands to launch, market, and manage experiences across the customer journey, along with the following new products:
- Curation Lab offers a first-of-its-kind AI-powered experience curation technology that blends artificial intelligence with each customer's brand identity and proprietary Way data.
- Loyalty Sync provides a seamless connection between experiences and loyalty programs at enterprise scale; in 2025, Way launched and powered the extensions of experiential loyalty programs for brands, including World of Hyatt and Alaska Air Group's Atmos Rewards Unlocked.
- Partner Exchange brings an industry-first global marketplace for consumer brands across industries to partner and co-create experiences, including luxury brands such as Piaget and Kiton.
Together, these capabilities deliver new and diversified revenue streams through experiences, reduce operational lift and third-party dependency, deepen customer engagement and brand loyalty, and provide a faster global rollout with consistent brand expression.
Experiential's Rise Brings New Opportunities
With experiential spending up ~32% in the last five years (source: Earnest Analytics), demand is evident among consumers worldwide. Way's Core Platform has consistently answered this need at the enterprise level, allowing global brands like Hyatt and Maybourne to consolidate their experiential technology and strategy across their luxury and lifestyle portfolios.
Brands today are leveraging experiences as a central pillar of their marketing strategy, as signature programming drives sales of core products while also fueling differentiation, loyalty, and revenue. Increased demand for experiences is evident not only in hospitality but also among consumer brands worldwide. As a result, organizations face growing operational complexity in merchandising and managing ticketed events, curated experiences, recurring programming, and experiential resources, their experiential technology and strategy across their luxury and lifestyle portfolios.
This product launch underscores Way's ongoing commitment to building products that enable brands to unlock the true value of experiences and shape more meaningful consumer engagement while continuing to define the experiential category at large.
About Way
Way is the premier experiential ecosystem, uniting software, artificial intelligence, and proprietary data to redefine how people engage with the world's leading consumer brands. Organizations leverage Way to launch, merchandise, manage, and scale distinctive experiences that resonate with today's consumers.
Founded in 2020 as the solution for hospitality brands seeking to integrate experiences into their strategy, Way quickly established itself as a category leader at a time when unlocking new revenue streams had never been more critical. Today, Way is expanding across new segments of the consumer economy, enabling brands to offer transformative experiences that forge deeper, lasting connections with their audiences.
The company is backed by over $22m in capital and headquartered in Austin, Texas, with offices in Paris, France. www.way.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Way Unveils Experiential Ecosystem with New AI-powered Products for Experience Curation, Loyalty, & Brand Partnerships
GUANGZHOU, China, April 3, 2026 /PRNewswire/ -- The 57th China International Furniture Fair (CIFF Guangzhou 2026) concluded on March 31 under the theme "CONNECT•CREATE." With an all‑time high of over 5,100 exhibitors, 93.8% of whom chose CIFF Guangzhou as the platform to debut new products, the eight‑day event welcomed 353,106 professional visitors from 185 countries and regions. International attendance reached 64,291, marking a 13.2% increase from the 2025 peak and setting a new record. Throughout the fair, 111 concurrent events were held, alongside the debut release of nine major trend reports, reinforcing CIFF's role as an industry thought leader. To better serve Middle Eastern buyers unable to attend in person, the fair introduced an innovative remote matchmaking service, combining on-site live exhibition walkthroughs with real-time online engagement, facilitating 162 targeted procurement matching sessions and ensuring continuity in international sourcing.
Spanning the full value chain, the fair connected global resources across its three flagship exhibitions to drive industry collaboration and growth.
Running March 18-21, the Home Furniture Exhibition explored how design advances from concept to market to drive growth. Spanning 430,000 square meters, it fostered global exchange, supporting international brands entering China while helping Chinese brands expand abroad. Curated showcases traced the evolution of contemporary home aesthetics. Reflecting shifting lifestyles, the exhibition also highlighted emerging directions such as pet‑friendly spaces and age-inclusive design.
On March 28-31, the Office and Commercial Space Exhibition, themed "Sustainability," presented a forward-looking vision for workplace ecosystems across office environments, office seating, and public commercial spaces. Visitors experienced green principles woven into the design, materials, and full lifecycle, highlighting progress in low‑carbon innovation from concept to use. Smart technologies also acted as the core engine, integrating intelligent products, design strategies, and service systems to create connected solutions across spaces and workplace operations, guiding the industry toward inclusive and sustainable growth.
Held concurrently, the CIFM/interzum guangzhou connected global innovation and industrial chains to drive manufacturing transformation. The Machinery area highlighted intelligent production, uniting woodworking and upholstery equipment with Industry 4.0 and flexible lines for scalable smart‑manufacturing upgrades. The Furniture Materials area showcased advances in CMF, functionality, and sustainable finishes. The Hardware area presented smart solutions enhancing home design and spatial performance.
With three major exhibitions forming an integrated platform linking creativity, manufacturing, and global commerce, CIFF 2026 united industry professionals worldwide and strengthened Guangzhou's position as a key international furniture hub.
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CIFF Guangzhou 2026 Wraps Up, Strengthening Global Links Across the Complete Home Industry Chain
