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The BrandLaureate Celebrates Brand of The Year Award 2025-2026, Stepping into 2026 with Pride & Purpose

Business

The BrandLaureate Celebrates Brand of The Year Award 2025-2026, Stepping into 2026 with Pride & Purpose
Business

Business

The BrandLaureate Celebrates Brand of The Year Award 2025-2026, Stepping into 2026 with Pride & Purpose

2026-01-29 16:15 Last Updated At:19:00

YOUR BRAND, YOUR AWARD 
CELEBRATING, CHAMPIONING, COMMEMORATING 
THE BEST OF YOUR BRAND

KUALA LUMPUR, Malaysia, Jan. 29, 2026 /PRNewswire/ -- As we stand at the threshold of a new year, The BrandLaureate proudly presents The BrandLaureate Brand of The Year Awards 2025–2026, a celebration that marks not only excellence achieved, but also the promise of what lies ahead.

For The BrandLaureate, each new year signifies more than the turning of a calendar; it marks a renewed affirmation of brand purpose and achievement. As a moment of celebration, championing, and commemoration, 2026 honours brands and leaders who have carved their own distinct paths with clarity, resilience, and conviction. Guided by the theme "Your Brand, Your Award — Celebrating, Championing, Commemorating the Best of Your Brand," this year's recognition reflects branding's continuing journey; one that applauds bold vision, purposeful action, and the enduring influence of brands that not only succeed, but stand as benchmarks of excellence within their industries, communities, and beyond.

The evening also marked the official soft launch of the book "I Am the Brand" by Prof. Dr. KK Johan, The Honorable President Emeritus, Founder and The World President of The BrandLaureate. Anchored by the powerful assertion, "If you are not a brand, you are nobody. Be seen, be heard, be remembered," the book distils decades of thought leadership and lived experience in personal and organisational success. I Am the Brand goes beyond conventional notions of branding, revealing how every individual possesses the power to consciously craft, live, and project a distinctive brand identity. Through compelling insights, real-life examples, and practical strategies, Prof. Dr. KK Johan demonstrates that branding is not confined to products, corporations, or celebrities, but is a fundamental force shaping leadership, influence, and lasting impact.

In conjunction with the Year of the Horse, The BrandLaureate Brand of the Year 2025–2026 showcased an artistic presentation by Malaysia's contemporary artist Lim Ah Cheng. His featured artwork, "Born to Lead the Wild《天生领袖》", captures leadership as instinctive rather than imposed — defined by rhythm, direction, and forward momentum. Through abstract expressionism, bold brushstrokes, and layered pigments, the piece conveys raw energy, untamed freedom, and leadership drawn from inner strength. "Born to Lead the Wild《天生领袖》" was showcased alongside other distinguished works throughout the evening, reinforcing the spirit of leadership, courage, and purposeful movement that defines the Brand of the Year.

"Tonight marks the beginning of a new chapter for The BrandLaureate. As we step into 2026, the future belongs to brands that are tough, bold, and loyal; brands that lead with purpose and move forward with clarity and conviction."

said The Honorable President Emeritus Prof. Dr. KK Johan, World President of The BrandLaureate.

Throughout the distinguished evening, The BrandLaureate Brand of the Year Awards 2025–2026 honoured exceptional brands and leaders for their demonstrated excellence, resilience, and lasting impact. The prestigious accolades celebrated organisations and individuals who have transformed vision into sustained success and ambition into enduring value. This year's recipients of The BrandLaureate Brand ICON Leadership Award include His Majesty Sovereign Emperor Kutai Mulawarman, His Majesty Great King Prof. Dr. M.S.P.A Iansyah Rechza. F.W, B.Soc.Sc., M.Res., Ph.D. in the category of Nation Building Icon; Lee Dong-Gook, a South Korean Professional Football player in the category of Sports Icon; Lim Ah Cheng, a Contemporary Painter Artist in the category of Grand Master Icon - Art & Culture and Stormy Wellington, in the category of Business Icon. Meanwhile, recipients of The BrandLaureate Brand Leadership Award comprise Go Do Won, South Korean writer; Shin Nal Sae, distinguished musical artist; Amanda Imani, contemporary singer; Captain Denil Choong Lin Loong, Founder and Film Director of Dream Film Sdn Bhd and thought leader and Johnnie Green, Global Network Marketing Leader.

The BrandLaureate BestBrands category recognised large organisations that have demonstrated outstanding brand strength, operational excellence, and market leadership. The recipients include Cotovia Clinic, Gambit Group, Generali Life Insurance Malaysia, Hospital Universiti Malaysia Sabah, Kuching Specialist Hospital, KOP Mantap Berhad, Melaka International Trade Centre, Pheim Asset Management Sdn Bhd, Universiti Poly-Tech Malaysia, Putra Specialist Hospital, and Universiti Tun Hussein Onn Malaysia each reflecting a commitment to quality, credibility, and long-term brand value within their industries.

The BrandLaureate DigiTech BestBrands Awards honoured technology-driven organisations that are shaping the future through innovation, digital transformation, and intelligent solutions. The recipients are BDO Technology Solutions Sdn Bhd, HeiTech Padu Berhad, Jorvix Sdn Bhd, PMCare Sdn Bhd and CDC International Sdn Bhd were recognised for leveraging technology as a strategic enabler, driving efficiency, connectivity, and progress across sectors.

In The BrandLaureate Fast Moving, Growing & Sustainable BestBrands Awards, awards were conferred upon organisations that have demonstrated agility, growth momentum, and sustainability in an evolving business landscape. This year's recipients include Benta Wawasan Sdn Bhd, IIUM Schools Sdn Bhd (International Islamic School Malaysia), Morningreen Sdn Bhd (Monkeys Canopy), Aikbee Timber Sdn Bhd (Pearl Point Shopping Mall) and Village Park Restaurant recognised for their ability to scale responsibly while maintaining clarity of purpose and operational integrity.

During the celebration, The World Brands Foundation (TWBF) announced the soft launch of a strategic collaboration with Dream Film Sdn Bhd, marking the beginning of a pioneering film project centred on The BrandLaureate. The initiative aims to translate the essence of branding excellence into cinematic storytelling, bringing brand legacy, leadership, and purpose to life through film. To formalise the collaboration, a Memorandum of Understanding (MoU) was signed between General Manager of The BrandLaureate, Ms. Hilary Ng, representing The World Brands Foundation, and Captain Denil Choong, Founder and Film Director of Dream Film Sdn Bhd, signifying the convergence of branding excellence and creative storytelling and paving the way for impactful, purpose-driven narratives that elevate brands through vision and film.

Guided by the ethos of the The Brand of the Year distinction, each recipient honoured this evening stands as a testament to what it means to build a brand with vision, consistency, and purpose. Together, they reflect the evolving standards of excellence, where leadership is intentional, growth is sustainable, and brands are built not merely to succeed, but to endure.

For the full list of winners and award categories, click here:
https://drive.google.com/drive/folders/1tIIACMpKQ6sfhsp4lxUHzRxcCK47jnq2

As we welcome 2026, The BrandLaureate extends its sincere hopes and best wishes to companies across all industries. We hope this new year brings renewed momentum, stronger partnerships, sustainable growth, and opportunities for reinvention. We believe that every organisation, regardless of size or sector, carries the potential to shape the future through purposeful branding and principled leadership.

For latest news on The BrandLaureate Awards, visit www.thebrandlaureate.com or our social media - Instagram | Facebook | YouTube | LinkedIn | TikTok | Spotify | Whatsapp Channel for updates and all of the evening's major highlight moments. 

If you have a successful story to tell or wish to explore opportunities with us, please connect with us at pr@thebrandlaureate.com

About The World Brands Foundation (TWBF)

The World Brands Foundation (formerly known as the Asia Pacific Brands Foundation) is a non-profit branding foundation dedicated to promoting the importance of branding on a global scale. Established in 2005, the Foundation is led by World President Honorable President Emeritus Professor Dr. KKJohan, alongside a Board of Governors comprising esteemed industry captains and brand icons.

TWBF champions its mission to educate, elevate, and advocate the value of branding, firmly believing that "the brand is the business, and the business is the brand." This encapsulates the Foundation's philosophy on the critical role branding plays in today's highly competitive business environment.

In 2006, TWBF launched The BrandLaureate BestBrands Awards—a prestigious mark of brand excellence that honours outstanding brands across various industries. These award-winning brands are recognized for their strategic brilliance, innovation, and exemplary brand leadership. Following its success, TWBF curated a series of specialized awards, including: The BrandLaureate SMEs BestBrands Awards, The BrandLaureate Brand ICON Leadership Awards, The BrandLaureate World Halal BestBrands Awards, The BrandLaureate DigiTech BestBrands Awards and several others over the years.

To date, over 3,000 brands and more than 500 international brand personalities—including statesmen, Nobel Laureates, corporate leaders, academicians, celebrities, and athletes—have been honoured through The BrandLaureate.

TWBF's global footprint began expanding in 2017 with the BrandLaureate Special Edition Awards in Ho Chi Minh City, Vietnam, followed by events in Singapore and Hanoi in 2018, and Singapore and Shenzhen, China in 2019. Strengthening its international presence further, 11 country presidents were appointed to represent Australia, Brunei, China, India, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam.

In line with its vision to establish a stronger global presence, Singapore was officially named the headquarters of TWBF and The BrandLaureate. The BrandLaureate International Pte Ltd was registered in September 2024, and the inaugural BrandLaureate Brand of the Year Awards Singapore was held on February 25, 2025.

Today, The BrandLaureate BestBrands Awards stands as a beacon of inspiration, motivating brands and individuals to lead with purpose, integrity, and vision. In addition to its awards, TWBF runs corporate education programs including Certification in Brand Management and Brand Leadership to further empower professionals.

With the world's first Brand Gallery featuring over 400 international brand personalities, TWBF continues to push boundaries, serving as a dynamic global force in branding, and inspiring brands to achieve excellence and distinction on the world stage.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The BrandLaureate Celebrates Brand of The Year Award 2025-2026, Stepping into 2026 with Pride & Purpose

The BrandLaureate Celebrates Brand of The Year Award 2025-2026, Stepping into 2026 with Pride & Purpose

ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination. 

"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.

At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.

At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.

He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.

By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.

Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.

An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.

A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.

After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism

Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism

Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism

Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism

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