Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

• Travellers are taking longer trips and venturing further, with cross-border stays of seven nights or more up nearly 40% and long-haul bookings up over 50%.
• Comfort is becoming a priority, with first-class and business-class flights and five-star hotel stays all showing strong growth.

SINGAPORE, Feb. 2, 2026 /PRNewswire/ -- Galloping into the Year of the Horse, Lunar New Year 2026 travel is gathering speed.

Bookings across Trip.com Group's platforms have climbed by double digits compared with the Lunar New Year period last year, as travellers lean into longer holidays and more ambitious festive travel.

Long-haul travel, packaged routes and premium choices are also redefining this year's Lunar New Year journeys.

Longer Holidays Are Reshaping Travel Depth and Pace

Extended public holidays across Asia-Pacific markets are reshaping Lunar New Year travel behaviour, enabling longer stays and more layered itineraries.

In China, one of the largest traveller source markets, the 2026 Lunar New Year holiday spans nine days and can extend beyond 15 days by taking five days of annual leave. In Vietnam, combining public holidays with weekends allows travellers up to nine days off. Similar dynamics are seen in South Korea, Singapore, Malaysia and the Philippines, where taking two to three days of leave can extend breaks to nine days.

Trip.com Group data show that cross-border bookings with stays of seven nights or more have risen nearly 40% year-on-year. Long-haul bookings have surged by over 50% during the same period. Together, these trends point to travellers taking longer trips and venturing further afield during the festive period.

Europe and Oceania are emerging as top long-haul picks for Asian travellers seeking to escape Lunar New Year. Norway records the fastest growth among Singaporean travellers, with bookings soaring over 200% year-on-year, boosted by experiences such as the Northern Lights, fjords, and scenic rail routes. The Maldives, Turkey, Spain, and Mongolia are also seeing rapid growth across markets. Australia attracts the most travellers from China, recording an increase of over 100% year-on-year, with popular sights including the Great Barrier Reef, the Sydney Opera House, and the Outback's landscapes, while New Zealand is experiencing strong global interest, rising close to 50% year-on-year.

Longer holidays are also boosting interest in package tour products. Among Trip.com's package tour options, popular ones include an eight-day Turkey journey covering Istanbul, Cappadocia, Konya, and Ephesus. In the United States, a five-day Los Angeles–Las Vegas–Grand Canyon tour illustrates the appeal of multi-city travel. In Japan, a five-day Osaka–Kyoto itinerary features Amanohashidate, Ine's boathouses, Arashiyama's Togetsukyo Bridge, and Nara Park.

Premium Travel Gains Ground as Comfort and Quality Take Priority

As travel patterns evolve across destinations, choices around comfort and quality are also shifting. Besides travelling for longer, people are also travelling better — more are favouring premium ways to travel.

First-class flight bookings have risen 83% year-on-year, while business-class travel has risen 38%. Such a trend is further mirrored in accommodation, where five-star hotel demand has climbed 59%.

In Singapore, Malaysia, Indonesia and Vietnam, five-star hotels account for close to or more than half of all stays booked. Including four-star hotels, upper-tier properties represent around three-quarters of accommodation booked across these Southeast Asian markets.

Asia Dominates as Urban Hubs Anchor Regional Travel

During the Lunar New Year period, East Asia and Southeast Asia accounted for the largest share of overall bookings. In terms of year-on-year growth, Vietnam, South Korea, and Indonesia rank among the fastest-growing markets.

Several major Asian cities are standing out for particularly strong booking growth. Seoul, Ho Chi Minh City and Bali each have recorded year-on-year booking growth of more than 70%. In Seoul, winter attractions and shopping districts such as Myeongdong and Dongdaemun are key draws. Cultural landmarks, including Gyeongbokgung Palace, and popular day trips to Nami Island further enhance the city's appeal.

Ho Chi Minh City is gaining traction, renowned for the Notre-Dame Cathedral Basilica of Saigon and the vibrant Ben Thanh Market. Bali's tropical atmosphere is a magnet for Lunar New Year travel, attracting travellers seeking beach escapes, wellness experiences, and resort‑style stays.

Kuala Lumpur has recorded double-digit booking growth, fueled by Lunar New Year events across Chinatown and major malls, as well as visits to Batu Caves. Meanwhile, Singapore packaged tours on Trip.com perform strongly, driven by family-oriented attractions such as Universal Studios Singapore and Gardens by the Bay.

Inbound Travel to China on a Steady Rise

China remains a top destination for Lunar New Year travellers. In addition to strong travel demand from Asian markets, China is also seeing robust growth from countries in Europe and Oceania. In particular, bookings from the United Kingdom and New Zealand have each increased by more than 150% year on year.

Major gateway cities, including Shanghai, Beijing, and Guangzhou, account for the largest share of inbound visitors. To ease travel during the festive period, starting 10 February, Trip.com will be introducing an "Explore Beijing" Starter Pack at Beijing Daxing International Airport for three months. This provides arriving international passengers with a complimentary pre-loaded public transport card, along with flight and attraction vouchers.

Notably, Xiamen and Shenzhen saw strong inbound growth, with bookings up 60% and 90%. In Shenzhen, Trip.com has al so introduced "Shenzhen Express" — a free half-day city tour for international transit passengers — offering visitors a smooth and immersive experience during short layovers. Trip.com's package tours to destinations such as Chengdu, Jiuzhaigou, Huanglong and the Sanxingdui Museum are also drawing inbound travellers.

Overall, Lunar New Year 2026 travel is marked by longer trips, premium choices, and growing interest in multi-city and packaged itineraries across Asia and beyond. Travellers are truly ready to go the extra mile this festive season.

• Travellers are taking longer trips and venturing further, with cross-border stays of seven nights or more up nearly 40% and long-haul bookings up over 50%.
• Comfort is becoming a priority, with first-class and business-class flights and five-star hotel stays all showing strong growth.

SINGAPORE, Feb. 2, 2026 /PRNewswire/ -- Galloping into the Year of the Horse, Lunar New Year 2026 travel is gathering speed.

Bookings across Trip.com Group's platforms have climbed by double digits compared with the Lunar New Year period last year, as travellers lean into longer holidays and more ambitious festive travel.

Long-haul travel, packaged routes and premium choices are also redefining this year's Lunar New Year journeys.

Longer Holidays Are Reshaping Travel Depth and Pace

Extended public holidays across Asia-Pacific markets are reshaping Lunar New Year travel behaviour, enabling longer stays and more layered itineraries.

In China, one of the largest traveller source markets, the 2026 Lunar New Year holiday spans nine days and can extend beyond 15 days by taking five days of annual leave. In Vietnam, combining public holidays with weekends allows travellers up to nine days off. Similar dynamics are seen in South Korea, Singapore, Malaysia and the Philippines, where taking two to three days of leave can extend breaks to nine days.

Trip.com Group data show that cross-border bookings with stays of seven nights or more have risen nearly 40% year-on-year. Long-haul bookings have surged by over 50% during the same period. Together, these trends point to travellers taking longer trips and venturing further afield during the festive period.

Europe and Oceania are emerging as top long-haul picks for Asian travellers seeking to escape Lunar New Year. Norway records the fastest growth among Singaporean travellers, with bookings soaring over 200% year-on-year, boosted by experiences such as the Northern Lights, fjords, and scenic rail routes. The Maldives, Turkey, Spain, and Mongolia are also seeing rapid growth across markets. Australia attracts the most travellers from China, recording an increase of over 100% year-on-year, with popular sights including the Great Barrier Reef, the Sydney Opera House, and the Outback's landscapes, while New Zealand is experiencing strong global interest, rising close to 50% year-on-year.

Longer holidays are also boosting interest in package tour products. Among Trip.com's package tour options, popular ones include an eight-day Turkey journey covering Istanbul, Cappadocia, Konya, and Ephesus. In the United States, a five-day Los Angeles–Las Vegas–Grand Canyon tour illustrates the appeal of multi-city travel. In Japan, a five-day Osaka–Kyoto itinerary features Amanohashidate, Ine's boathouses, Arashiyama's Togetsukyo Bridge, and Nara Park.

Premium Travel Gains Ground as Comfort and Quality Take Priority

As travel patterns evolve across destinations, choices around comfort and quality are also shifting. Besides travelling for longer, people are also travelling better — more are favouring premium ways to travel.

First-class flight bookings have risen 83% year-on-year, while business-class travel has risen 38%. Such a trend is further mirrored in accommodation, where five-star hotel demand has climbed 59%.

In Singapore, Malaysia, Indonesia and Vietnam, five-star hotels account for close to or more than half of all stays booked. Including four-star hotels, upper-tier properties represent around three-quarters of accommodation booked across these Southeast Asian markets.

Asia Dominates as Urban Hubs Anchor Regional Travel

During the Lunar New Year period, East Asia and Southeast Asia accounted for the largest share of overall bookings. In terms of year-on-year growth, Vietnam, South Korea, and Indonesia rank among the fastest-growing markets.

Several major Asian cities are standing out for particularly strong booking growth. Seoul, Ho Chi Minh City and Bali each have recorded year-on-year booking growth of more than 70%. In Seoul, winter attractions and shopping districts such as Myeongdong and Dongdaemun are key draws. Cultural landmarks, including Gyeongbokgung Palace, and popular day trips to Nami Island further enhance the city's appeal.

Ho Chi Minh City is gaining traction, renowned for the Notre-Dame Cathedral Basilica of Saigon and the vibrant Ben Thanh Market. Bali's tropical atmosphere is a magnet for Lunar New Year travel, attracting travellers seeking beach escapes, wellness experiences, and resort‑style stays.

Kuala Lumpur has recorded double-digit booking growth, fueled by Lunar New Year events across Chinatown and major malls, as well as visits to Batu Caves. Meanwhile, Singapore packaged tours on Trip.com perform strongly, driven by family-oriented attractions such as Universal Studios Singapore and Gardens by the Bay.

Inbound Travel to China on a Steady Rise

China remains a top destination for Lunar New Year travellers. In addition to strong travel demand from Asian markets, China is also seeing robust growth from countries in Europe and Oceania. In particular, bookings from the United Kingdom and New Zealand have each increased by more than 150% year on year.

Major gateway cities, including Shanghai, Beijing, and Guangzhou, account for the largest share of inbound visitors. To ease travel during the festive period, starting 10 February, Trip.com will be introducing an "Explore Beijing" Starter Pack at Beijing Daxing International Airport for three months. This provides arriving international passengers with a complimentary pre-loaded public transport card, along with flight and attraction vouchers.

Notably, Xiamen and Shenzhen saw strong inbound growth, with bookings up 60% and 90%. In Shenzhen, Trip.com has al so introduced "Shenzhen Express" — a free half-day city tour for international transit passengers — offering visitors a smooth and immersive experience during short layovers. Trip.com's package tours to destinations such as Chengdu, Jiuzhaigou, Huanglong and the Sanxingdui Museum are also drawing inbound travellers.

Overall, Lunar New Year 2026 travel is marked by longer trips, premium choices, and growing interest in multi-city and packaged itineraries across Asia and beyond. Travellers are truly ready to go the extra mile this festive season.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

HOUSTON, April 3, 2026 /PRNewswire/ -- For Regina Walker, a breast cancer survivor in Houston's South Union community, her 75-year-old legacy home represents three generations of family memories. However, time and financial hardship had taken a severe toll, leaving the property with a leaking roof, water damaged ceilings, and plumbing problems.

When Rebuilding Together Houston (RTH) selected Walker's home for a major revitalization this spring, VEVOR stepped in as a crucial partner to drive the transformation. While professional contractors managed the structural overhaul, VEVOR equipped the volunteer force working on the exterior of the home with the pro-level solutions necessary to bring the home back to life—demonstrating the brand's commitment to community integration and accessible, high-performance tools.

From the Storefront to the Front Yard: VEVOR in Action
To support the critical final phases of the renovation, a VEVOR billboard truck arrived directly from the local Houston flagship store, delivering a fleet of essential equipment.

The right solutions are the backbone of any successful renovation, and VEVOR's presence immediately elevated both the safety and efficiency of the volunteer project. On-site, volunteers donned VEVOR's anti-fog safety glasses and durable work gloves to tackle the heavy lifting. Meanwhile, volunteers relied on heavy-duty telescoping ladders to securely reach high eaves and utilized 1/2-inch high-torque cordless drill drivers to swiftly install new window trims and build a custom backyard picnic table.

For the volunteers, having access to these pro-level products meant they could work with confidence and precision. The project wasn't just about making repairs; it was about using reliable, high-performance gear to restore a home's dignity efficiently.

"At VEVOR, our core mission is to empower creators, and that extends to empowering communities," said Jalal Aburas，Manager of the local Houston VEVOR Store. "Seeing our tools in the hands of dedicated volunteers, actively transforming Regina's family home, brings our brand promise to life. We want the Houston community to know that VEVOR is more than just a retail destination—we are a reliable neighbor committed to helping local families rebuild their futures."

Building Real Trust in the Community
The collaboration highlights a shared vision between VEVOR and RTH: that access to reliable, high-performance solutions can make a tangible difference in people's lives. Beyond simply addressing urgent structural repairs and upgrading a family's daily living conditions, this hands-on effort helps restore neighborhood pride and reinforces community cohesion. By empowering volunteers with the right equipment to revive a legacy property, the initiative proves that practical improvements can spark a renewed sense of hope and security for the entire block.

"Over the last 44 years, Rebuilding Together has served over 15,000 neighbors at no cost to them. We serve seniors, US Military Veterans and working families. Our repairs add 20 years or more to the life of a home. For the cost of building one new home, we can repair up to 12.   Professional tools provide more precision, productivity and safety for our volunteers" -Christine Holland, Rebuilding Together Houston.

For Ms.Walker, the impact of this VEVOR-supported project goes far beyond fresh paint. It means her family's sanctuary is safe and welcoming once again.

"This house holds over 70 years of memories, tracing back to my grandparents. It is a continuation of our family's life, and we share a deep, genuine connection with this community and our neighbors," shared Regina Walker, the homeowner. "Seeing the house revitalized like this is deeply emotional for me. I am truly grateful for the help from the Rebuilding Together Houston and the on-site volunteers, and I want to express a special thank you to VEVOR."

Looking Ahead
For the Walker family, this spring marks more than just a renovation—it signifies a fresh chapter in a home that will continue to hold their memories for generations to come. Safe, secure, and revitalized, the house stands as a testament to what a dedicated community can achieve together. As they look forward to enjoying their restored sanctuary, VEVOR remains committed to empowering these essential community efforts, ensuring that reliable, pro-level solutions are always within reach to help more families rebuild and thrive.

About VEVOR
VEVOR is a home improvement brand that empowers Home Creators to upgrade spaces with pro-level products at exceptional value. From backyard makeovers to apartment innovations, we deliver superior performance through practical technological innovation that combines purposeful technology with the hands-on joy of creation.

Today, VEVOR operates in over 50 countries, supported by a network of 200+ global warehouses and a catalog of more than 15,000 SKUs spanning tools, outdoor equipment, and home improvement solutions. VEVOR has supported over 30 million Home Creators worldwide, bringing performance, inspiration, and value to their home improvement projects.

Media Contact
VEVOR Communications Team
media@vevor.com

About Rebuilding Together Houston
Rebuilding Together Houston is the region's expert in home repair and disaster recovery. Low-income homeowners, including veterans, seniors, and working families are living in homes that are hazardous to their health. We estimate that over 100,000 low-income families in Houston and Harris County need our services.

Our work improves the safety and structural integrity of homes that are passed down from generation to generation, keeping families in communities they helped to build. For the cost of building one new house, we can repair it up to 12.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

VEVOR and Rebuilding Together Houston Restore a Legacy Home, One Solution at a Time

VEVOR and Rebuilding Together Houston Restore a Legacy Home, One Solution at a Time

VEVOR and Rebuilding Together Houston Restore a Legacy Home, One Solution at a Time

VEVOR and Rebuilding Together Houston Restore a Legacy Home, One Solution at a Time