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MALMÖ, Sweden, Feb. 3, 2026 /PRNewswire/ -- Fans of IKEA and Tiny Chef can look forward to a delightful treat this February as three new episodes featuring the beloved stop-motion star will be released between February 2 and 9. This playful collaboration invites everyone into the IKEA kitchen to rediscover the joy of cooking through the Tiny Chef, the charming vegan character known for turning simple meals into moments of happiness.
Coinciding with the launch of IKEA's innovative plant-rich falafel ball, the series celebrates creativity, new possibilities, and everyday joy. It aligns perfectly with IKEA's 2026 focus on Cooking & Eating, encouraging fun, sustainable, and delicious food experiences at home.
"At IKEA, we believe food brings people together and enriches everyday moments," says Lorena Lourido Gomez, Global Food Manager at IKEA Retail (Ingka Group). "Serving over 600 million guests annually, we have the privilege and responsibility to make healthier, sustainable food choices accessible and affordable for the many. We are excited to partner with Tiny Chef, showing people that plant-based eating should be joyful, creative, and full of flavour, not just better for the planet. We believe this partnership will bring a smile, while inspiring people to try something new."
Tiny Chef agrees. "It's a dweam come twue to pawtner wif mi fwends at Blikea! We bof want to bwing good fwends bland good food to da table. Ash a herbivowr, myself, Bly was sho excited to hep shawr da dewicious fwavor of Blikea's new fawafel balls wif da whole world! Bly can't wait to cook up mowr fun togethow wif Blikea!" says Tiny Chef.
The story begins with Tiny Chef visiting an IKEA store in search of a spatula, only to find a job application. What follows is a heartwarming journey as Tiny Chef becomes an ambassador for IKEA's new falafel balls and joins the restaurant team as a Food Co-worker. At the heart of this collaboration is IKEA's falafel ball. Made with chickpeas and inspired by IKEA's iconic meatballs, it offers an affordable, flavourful option to make plant-rich eating familiar and inviting.
1st episode: Tiny Chef Visits
Availability of IKEA's new plant-rich falafel balls may vary by market.
MALMÖ, Sweden, Feb. 3, 2026 /PRNewswire/ -- Fans of IKEA and Tiny Chef can look forward to a delightful treat this February as three new episodes featuring the beloved stop-motion star will be released between February 2 and 9. This playful collaboration invites everyone into the IKEA kitchen to rediscover the joy of cooking through the Tiny Chef, the charming vegan character known for turning simple meals into moments of happiness.
Coinciding with the launch of IKEA's innovative plant-rich falafel ball, the series celebrates creativity, new possibilities, and everyday joy. It aligns perfectly with IKEA's 2026 focus on Cooking & Eating, encouraging fun, sustainable, and delicious food experiences at home.
"At IKEA, we believe food brings people together and enriches everyday moments," says Lorena Lourido Gomez, Global Food Manager at IKEA Retail (Ingka Group). "Serving over 600 million guests annually, we have the privilege and responsibility to make healthier, sustainable food choices accessible and affordable for the many. We are excited to partner with Tiny Chef, showing people that plant-based eating should be joyful, creative, and full of flavour, not just better for the planet. We believe this partnership will bring a smile, while inspiring people to try something new."
Tiny Chef agrees. "It's a dweam come twue to pawtner wif mi fwends at Blikea! We bof want to bwing good fwends bland good food to da table. Ash a herbivowr, myself, Bly was sho excited to hep shawr da dewicious fwavor of Blikea's new fawafel balls wif da whole world! Bly can't wait to cook up mowr fun togethow wif Blikea!" says Tiny Chef.
The story begins with Tiny Chef visiting an IKEA store in search of a spatula, only to find a job application. What follows is a heartwarming journey as Tiny Chef becomes an ambassador for IKEA's new falafel balls and joins the restaurant team as a Food Co-worker. At the heart of this collaboration is IKEA's falafel ball. Made with chickpeas and inspired by IKEA's iconic meatballs, it offers an affordable, flavourful option to make plant-rich eating familiar and inviting.
1st episode: Tiny Chef Visits
Availability of IKEA's new plant-rich falafel balls may vary by market.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IKEA and Tiny Chef team up in new miniseries to celebrate joyful, plant-rich cooking
A limited-edition release blending natural sweetness with JINRO'S signature clean, crisp profile
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- JINRO, a leading soju brand by HiteJinro, proudly announces the launch of its latest soju, JINRO MELON LIMITED EDITION.
JINRO MELON LIMITED EDITION captures the sweet essence of melon while retaining JINRO's signature clean finish for a brighter, refreshing experience. With a subtle melon aroma and a smooth finish, it is curated to naturally fit into casual occasions or grand celebrations with 13% alcohol by volume (ABV) in each bottle.
A standout feature of this release is the packaging. Differentiating from its regular flavoured soju lineup, it takes on a sleek black colour palette that leans into a premium and trend-forward appeal.
Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO MELON LIMITED EDITION was developed to harmonise melon's distinctive flavour with JINRO's clean finish, making it easy for global consumers to enjoy. With a trend-forward design, we hope to bring an elevated sense of enjoyment through JINRO, and we will continue to drive brand outreach through approachable yet innovative products and marketing."
This limited-edition soju will be rolled out across more than 20 countries, including the United States of America, Japan, Vietnam, Australia, and the United Kingdom. With this launch, JINRO aims to deliver a sense of novelty and strengthen consumer affinity across the globe.
In addition, JINRO will continue to engage global consumers by releasing product-related content through its official social media channels.
About JINRO
Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON, and the JINRO MELON LIMITED EDITION.
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JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
