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IKEA and Tiny Chef team up in new miniseries to celebrate joyful, plant-rich cooking

Business

IKEA and Tiny Chef team up in new miniseries to celebrate joyful, plant-rich cooking
Business

Business

IKEA and Tiny Chef team up in new miniseries to celebrate joyful, plant-rich cooking

2026-02-03 00:37 Last Updated At:00:55

MALMÖ, Sweden, Feb. 3, 2026 /PRNewswire/ -- Fans of IKEA and Tiny Chef can look forward to a delightful treat this February as three new episodes featuring the beloved stop-motion star will be released between February 2 and 9. This playful collaboration invites everyone into the IKEA kitchen to rediscover the joy of cooking through the Tiny Chef, the charming vegan character known for turning simple meals into moments of happiness.

Coinciding with the launch of IKEA's innovative plant-rich falafel ball, the series celebrates creativity, new possibilities, and everyday joy. It aligns perfectly with IKEA's 2026 focus on Cooking & Eating, encouraging fun, sustainable, and delicious food experiences at home.

"At IKEA, we believe food brings people together and enriches everyday moments," says Lorena Lourido Gomez, Global Food Manager at IKEA Retail (Ingka Group). "Serving over 600 million guests annually, we have the privilege and responsibility to make healthier, sustainable food choices accessible and affordable for the many. We are excited to partner with Tiny Chef, showing people that plant-based eating should be joyful, creative, and full of flavour, not just better for the planet. We believe this partnership will bring a smile, while inspiring people to try something new."

Tiny Chef agrees. "It's a dweam come twue to pawtner wif mi fwends at Blikea! We bof want to bwing good fwends bland good food to da table. Ash a herbivowr, myself, Bly was sho excited to hep shawr da dewicious fwavor of Blikea's new fawafel balls wif da whole world! Bly can't wait to cook up mowr fun togethow wif Blikea!" says Tiny Chef.

The story begins with Tiny Chef visiting an IKEA store in search of a spatula, only to find a job application. What follows is a heartwarming journey as Tiny Chef becomes an ambassador for IKEA's new falafel balls and joins the restaurant team as a Food Co-worker. At the heart of this collaboration is IKEA's falafel ball. Made with chickpeas and inspired by IKEA's iconic meatballs, it offers an affordable, flavourful option to make plant-rich eating familiar and inviting.

1st episode: Tiny Chef Visits

Availability of IKEA's new plant-rich falafel balls may vary by market.

MALMÖ, Sweden, Feb. 3, 2026 /PRNewswire/ -- Fans of IKEA and Tiny Chef can look forward to a delightful treat this February as three new episodes featuring the beloved stop-motion star will be released between February 2 and 9. This playful collaboration invites everyone into the IKEA kitchen to rediscover the joy of cooking through the Tiny Chef, the charming vegan character known for turning simple meals into moments of happiness.

Coinciding with the launch of IKEA's innovative plant-rich falafel ball, the series celebrates creativity, new possibilities, and everyday joy. It aligns perfectly with IKEA's 2026 focus on Cooking & Eating, encouraging fun, sustainable, and delicious food experiences at home.

"At IKEA, we believe food brings people together and enriches everyday moments," says Lorena Lourido Gomez, Global Food Manager at IKEA Retail (Ingka Group). "Serving over 600 million guests annually, we have the privilege and responsibility to make healthier, sustainable food choices accessible and affordable for the many. We are excited to partner with Tiny Chef, showing people that plant-based eating should be joyful, creative, and full of flavour, not just better for the planet. We believe this partnership will bring a smile, while inspiring people to try something new."

Tiny Chef agrees. "It's a dweam come twue to pawtner wif mi fwends at Blikea! We bof want to bwing good fwends bland good food to da table. Ash a herbivowr, myself, Bly was sho excited to hep shawr da dewicious fwavor of Blikea's new fawafel balls wif da whole world! Bly can't wait to cook up mowr fun togethow wif Blikea!" says Tiny Chef.

The story begins with Tiny Chef visiting an IKEA store in search of a spatula, only to find a job application. What follows is a heartwarming journey as Tiny Chef becomes an ambassador for IKEA's new falafel balls and joins the restaurant team as a Food Co-worker. At the heart of this collaboration is IKEA's falafel ball. Made with chickpeas and inspired by IKEA's iconic meatballs, it offers an affordable, flavourful option to make plant-rich eating familiar and inviting.

1st episode: Tiny Chef Visits

Availability of IKEA's new plant-rich falafel balls may vary by market.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IKEA and Tiny Chef team up in new miniseries to celebrate joyful, plant-rich cooking

IKEA and Tiny Chef team up in new miniseries to celebrate joyful, plant-rich cooking

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Tribesigns, a globally recognized furniture manufacturer and retailer, recently earned a spot on MeetBrands' 2025 Top 50 Emerging Overseas Consumer Brands list at the 2025 Global Emerging Brands Digital Marketing Summit.

The summit was held in Shenzhen, China, on January 16, 2026, where the MeetBrands' 2025 Top 50 Emerging Overseas Consumer Brands list was jointly released by BeyondClick, a digital marketing services provider, and Ipsos, a global market and social research firm.

The list spans eight major consumer product categories, including consumer electronics, electronics accessories, home appliances, beauty and skincare, home and living, personal care appliances, trendy apparel, and sports and outdoors, and it highlights the growing momentum and global competitiveness of emerging international consumer brands.

"We are honored to receive this recognition," said Peter Wang, CEO of Tribesigns. "It not only affirms our continued progress in brand development and operational execution, but also encourages us to remain agile and resilient as we navigate an evolving global marketplace and pursue sustainable, long-term growth."

A day earlier, on January 15, 2026, the 2026 PR Newswire Communications Awards were held in Shanghai, China, where Tribesigns received the 2026 PR Newswire Excellence in Multichannel Communications Award from Cision & PR Newswire, recognizing the company's strategic and innovative approach to international brand communications in the home furnishings sector.

Winning two recognitions in close succession demonstrates Tribesigns' growing brand presence and reinforces its long-term business strategy. Going forward, Tribesigns will continue to deliver on its brand mission by putting customers first, maintaining a strong commitment to quality, while offering uniquely designed furniture solutions that address real-world lifestyle needs.

About Tribesigns

Tribesigns is a global furniture designer and manufacturer. With the brand line "Designed for Life", its philosophy reflects a commitment to individual lifestyle preferences and environmentally responsible design choices. 

Tribesigns is widely recognized for its distinctive and refined furniture designs. Many of its latest models are developed exclusively for the brand, offering original pieces that combine individuality, craftsmanship, and enduring aesthetic appeal.

For more information about Tribesigns, please visit https://tribesigns.com/AmazonB2BFacebookInstagramYouTubePinterest and TikTok.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tribesigns Awarded as MeetBrands' Top 50 Emerging Overseas Consumer Brands by BeyondClick and Ipsos

Tribesigns Awarded as MeetBrands' Top 50 Emerging Overseas Consumer Brands by BeyondClick and Ipsos

Tribesigns Awarded as MeetBrands' Top 50 Emerging Overseas Consumer Brands by BeyondClick and Ipsos

Tribesigns Awarded as MeetBrands' Top 50 Emerging Overseas Consumer Brands by BeyondClick and Ipsos

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