MILAN--(BUSINESS WIRE)--Feb 3, 2026--
Corona Cero today unveiled its global roster of brand ambassadors who will champion TIME CERO, the brand’s new initiative created in partnership with the IOC and Athlete365, throughout the Olympic Winter Games. Together, Team Corona Cero will bring the brand’s “For Every Golden Moment” global platform to life, reminding people that meaningful golden moments can happen anytime, anywhere, or in any season.
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Central to Corona Cero’s commitment as a Worldwide Olympic Partner, TIME CERO is designed to celebrate Olympians and help them relax, stay present, and embrace balance amid the intensity of competition. Activated across a range of Olympic Games locations, all Winter Olympians at Milano Cortina 2026 will be able to embrace TIME CERO through nature-inspired spaces and post-competition retreats.
“'For Every Golden Moment’ is more than medals or milestones — it’s also about the small, meaningful moments that make the Olympic journey unforgettable,” said Richard Oppy, AB InBev Global President, Premium Brands. “Our Corona Cero ambassadors and other Olympians will get the chance to enjoy TIME CERO, a moment to unwind, relax, and truly take it all in — whether that is on the slopes, in the village, or even back home celebrating with friends and a beer in hand.”
Meet Team Corona Cero
Representing the brand across Milano Cortina 2026, the global roster of Corona Cero ambassadors includes:
These athletes will live the “For Every Golden Moment” platform in real time by sharing personal Olympic Games journeys, balancing peak performance and mindful reflection with TIME CERO, and connecting with fans at special events.
Introducing TIME CERO: Relax, Recharge, and Celebrate
Corona Cero’s TIME CERO initiative begins for all Team Corona Cero ambassadors with the signing of the brand’s Relaxation Clause: a commitment that ensures all partners prioritize downtime, recovery, and presence throughout the Olympic Games. The Relaxation Clause offers a new approach to partnerships that reflects the essence of Corona Cero: giving athletes flexibility to embrace balance and connect with nature.
Since the Olympic Games Paris 2024, Corona Cero has developed one-of-a-kind spaces for athletes to connect with nature, and the brand is now taking it to a new level. In Milano Cortina 2026, Corona Cero has created “Cero Stress Zones” across the Olympic Villages for all athletes to use — dedicated spaces filled with nature to help them recharge between competitions — complete with “Mobile Plant Shops” to bring plants back to their personal rooms for an added touch of nature.
To honor and celebrate the monumental occasion, athletes will receive Corona Cero’s legendary Golden Bottle — an engravable keepsake commemorating their own Olympic Winter Games golden moments. The brand has also created multiple Casa Corona hospitality zones for athletes from all nations to come together for celebrations, as well as being included within select country-themed National Olympic Committee (NOC) houses.
After the Olympic Winter Games, Team Corona Cero ambassadors will have the chance to participate in a TIME CERO Retreat on Corona Island — the brand’s eco-protected paradise off Colombia’s coast — where they can celebrate their achievements and reconnect with nature in a Michelin-rated experience.
“The Winter Olympic Games move fast, and it is easy to miss how special each moment really is,” said Cassie Sharpe, Canadian freestyle skier and Corona Cero athlete ambassador. “What drew me to Team Corona Cero is the idea that success is not only about results, but about how you experience the journey. TIME CERO reflects something I truly believe in: slowing down, staying present, and appreciating that the moments that happen along the way are just as important as the competition itself.”
Creating Lasting Moments Throughout Milano Cortina 2026
Fans of a legal drinking age will have opportunities to engage with Corona Cero in Milano and Livigno, immersing themselves in the spirit of the Olympic Games and Corona Cero’s celebration of connection, balance, and mindful enjoyment.
Through these brand activations — including the Corona Hotel mountain lodge, Casa Corona hospitality centers, beer gardens, and other special pop-ups — spectators can escape the bustle to relax, reflect, and celebrate their own golden moments. Produced by experiential partner, WINK, many of Corona Cero’s activations are Blue Standard verified by Oceanic Global, ensuring structures are built with sustainability in mind, reduce single-use plastics, and follow best-practices for sourcing waste systems.
The “For Every Golden Moment” platform, created in partnership with the creative agency Grey, draws parallels with real-life events and Olympic triumphs to show that golden moments can be experienced anywhere in the world.
To learn more, follow @Corona on social media for access details, exclusive updates, and real-time coverage of all Milano Cortina 2026 activations.
Team Corona Cero
DUBAI, United Arab Emirates (AP) — Iran's president said Tuesday he instructed the country’s foreign minister to “pursue fair and equitable negotiations” with the United States, the first clear sign from Tehran it wants to try to negotiate as tensions remain high with Washington after the Mideast country's bloody crackdown on nationwide protests last month.
The announcement marked a major turn for reformist President Masoud Pezeshkian, who broadly had warned Iranians for weeks that the turmoil in his country had gone beyond his control. It also signals that the president received support from Iran's Supreme Leader Ayatollah Ali Khamenei for talks that the 86-year-old cleric previously had dismissed.
Turkey had been working behind the scenes to make the talks happen there later this week as U.S. Mideast envoy Steve Witkoff is traveling in the region.
But whether Iran and the U.S. can reach an agreement remains to be seen, particularly as President Donald Trump now has included Iran's nuclear program in a list of demands from Tehran in any talks. Trump ordered the bombing of three Iranian nuclear sites during the 12-day war Israel launched against Iran in June.
Writing on X, Pezeshkian said in English and Farsi that the decision came after “requests from friendly governments in the region to respond to the proposal by the President of the United States for negotiations.”
“I have instructed my Minister of Foreign Affairs, provided that a suitable environment exists — one free from threats and unreasonable expectations — to pursue fair and equitable negotiations, guided by the principles of dignity, prudence, and expediency,” he said.
The U.S. has yet to acknowledge the talks will take place. A semiofficial news agency in Iran on Monday reported — then later deleted without explanation — that Pezeshkian had issued such an order to Foreign Minister Abbas Araghchi, who held multiple rounds of talks with Witkoff before the 12-day war.
Late Monday, the pan-Arab satellite channel Al Mayadeen, which is politically allied with the Iranian-backed Lebanese militant group Hezbollah, aired an interview with Ali Shamkhani, a top Khamenei adviser on security.
Shamkhani, who now sits on the country’s Supreme National Security Council and who in the 1980s led Iran's navy, wore a naval uniform as he spoke.
He suggested if the talks happened, they would be indirect at the beginning, then moving to direct talks if a deal appeared to be attainable. Direct talks with the U.S. long have been a highly charged political issue within Iran's theocracy, with reformists like Pezeshkian pushing for them and hard-liners dismissing them.
The talks would solely focus on nuclear issues, he added.
Asked about whether Russia could take Iran's enriched uranium like it did in Tehran's 2015 nuclear deal with world powers, Shamkhani dismissed the idea, saying there was “no reason” to do so. Kremlin spokesperson Dmitry Peskov on Monday said Russia had “long offered these services as a possible option that would alleviate certain irritants for a number of countries.”
“Iran does not seek nuclear weapons, will not seek a nuclear weapon and will never stockpile nuclear weapons, but the other side must pay a price in return for this," he said.
Iran had been enriching uranium up to 60% purity, a short, technical step away from weapons-grade levels. The International Atomic Energy Agency had said Iran was the only country in the world to enrich to that level that wasn't armed with the bomb.
Iran has been refusing requests by the IAEA to inspect the sites bombed in the June war.
“The quantity of enriched uranium remains unknown, because part of the stockpile is under rubble, and there is no initiative yet to extract it, as it is extremely dangerous," Shamkhani said.
Witkoff is expected to meet Prime Minister Benjamin Netanyahu and other Israeli security officials on Tuesday, according to a White House official who was not authorized to comment publicly about the talks and spoke on condition of anonymity.
While in Israel, Witkoff will meet with the head of the Mossad intelligence service and the Israeli military's chief of staff, according to another official who was not authorized to speak to the media and spoke on condition of anonymity.
Israel is expected to ask that any agreement with Iran include removing enriched uranium from the country, stopping the enrichment of uranium, limiting the creation of ballistic missiles and ending support for Tehran's proxies.
However, Shakhani in his interview rejected giving up uranium enrichment — a major obstacle in earlier talks with the U.S. In November, Araghchi said Iran was doing no enrichment in the country because of the U.S. bombing of the nuclear sites.
Witkoff later will travel to Abu Dhabi, the capital of the United Arab Emirates, later in the week for Russia-Ukraine talks, the official said.
“We have talks going on with Iran, we’ll see how it all works out,” Trump told reporters in the Oval Office on Monday. Asked what his threshold was for military action against Iran, he declined to elaborate.
“I’d like to see a deal negotiated,” Trump said. “Right now, we’re talking to them, we’re talking to Iran, and if we could work something out, that’d be great. And if we can’t, probably bad things would happen.”
Mike Pompeo, a hard-liner on Iran who served as CIA director and secretary of state in Trump's first term, said it was “unimaginable that there can be a deal.”
“I think they may come away with some set of understandings,” Pompeo said at Dubai's World Governments Summit. "But to think that there’s a long-term solution that actually provides stability and peace to this region while the ayatollah is still in power is something I pray for but find unimaginable.”
Associated Press writers Melanie Lidman in Jerusalem and Aamer Madhani, Matthew Lee and Konstantin Toropin in Washington contributed to this report.
FILE - Masoud Pezeshkian, the President of Iran, attends the United Nations General Assembly at United Nations headquarters, on Sept. 25, 2025. (AP Photo/Angelina Katsanis, File)
