China will launch a special nine-day shopping campaign during the Spring Festival holiday to boost consumption, enrich cultural life, and stimulate market vitality, the Ministry of Commerce (MOC) announced Monday.
The campaign, scheduled to run from Feb 15 to Feb 23, features activities across six areas, including dining, accommodation, transportation, tourism, shopping and entertainment, according to an action plan jointly issued by the MOC and eight other government departments.
Measures include promoting festive dining and reunion banquets, offering discounts on home appliances and home renovation, increasing transport capacity, organizing nationwide cultural and tourism consumption events, and rolling out shopping promotions in major commercial districts and discounts for cinema tickets.
A strong emphasis has also been placed on the expansion of "trade-in" programs, with increased subsidies for consumer goods to support physical retail stores.
The government also plans to improve payment conditions for international visitors by enhancing support for bank cards, mobile payments, and cash services, ensuring a seamless experience for inbound tourists.
The Spring Festival, which falls on February 17 this year, is the most important traditional holiday in China and typically a peak season for consumer spending, driven by family reunions, travel, dining, entertainment and gift purchases.
As domestic demand remains an important driver for China's economic growth, authorities have introduced a series of policy measures aimed at further unlocking consumption potential and stabilizing market expectations during the annual holiday period.
China to launch shopping campaign to boost Spring Festival consumption
