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Insights from Agoda reveal how integrated, tailored guest experiences and digital partnerships are helping Thai hotels stand out amid rising regional travel
SINGAPORE, Feb. 4, 2026 /PRNewswire/ -- Digital travel platform Agoda, in its latest "Tailored to Win: How Hotels are using Localization to Capture Asia's Tourism Boom" report focuses on Thailand, revealing that 92% of hotels engaging in early stages of localization strategies are seeing higher guest spend as intra-Asia travel accelerates. The survey found that hotels that are moving beyond standard hospitality and investing in tailored guest experiences may be gaining a competitive edge in an increasingly diverse and dynamic market.
Drawing more than 35 million visitors annually and home to more than 17,000 hotels nationwide[1], Thailand remains as a regional tourism hotspot and a key hub for intra-Asia travel. The steady inflow of regional visitors, particularly from neighboring Asian markets, is shaping the landscape for accommodation providers. To stand out in this increasingly competitive environment, hotels are adapting their strategies to reflect the specific cultural, linguistic and practical preferences of inbound travelers from respective markets.
Agoda's report shows that one in four Thai hotels now offer a seamlessly localized journey, with 25% at the "integrated tailoring" stage wherein hotels offer a fully localized experience that reflects deep cultural understanding across marketing, booking and on-site touchpoints. Localization strategies go beyond translation, encompassing marketing, booking processes, payment options and guest services tailored to the preferences of each source market. This approach to localization is reflected in how hotels tailor their offerings for different guest segments and preferences. Based on insights from the Agoda Travel Outlook report:
- Malaysian travelers prioritize value for money and family-friendly options
- Chinese guests seek authentic Thai experiences from food to massages and décor
- South Korean guests prefer long-stay offers and listings that highlight local food and attractions
- Indian travelers value wellness and adventure partnerships
"Thailand welcomes over 33 million visitors each year and the hotels capturing the most value are those going beyond standard hospitality," said Akaporn Rodkong (Looknum), Country Director, Thailand at Agoda. "Deep localization - such as adapting payments, language and service to each market - can not only lead to stronger performance but also enable partners to better meet guest expectations. Hotels adopting a more data-driven approach and taking the first steps towards localization are already noticing that some guests are more willing to up their spend during stays. They report seeing positive outcomes from pairing competitive pricing with experiences that truly resonate with guests, often starting long before they even arrive at the property."
Agoda's digital suite for localization includes over 6 million accommodations, support for 39 languages, multi-currency payment options and 24/7 customer support. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns are just some of the ways Agoda helps partners localize effectively. Through Agoda's platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.
To explore how practical localization tips and actionable insights can help hotels capture more value from Asia's diverse traveler base, download the full report at https://ago-da.co/4aevFYJ.
Insights from Agoda reveal how integrated, tailored guest experiences and digital partnerships are helping Thai hotels stand out amid rising regional travel
SINGAPORE, Feb. 4, 2026 /PRNewswire/ -- Digital travel platform Agoda, in its latest "Tailored to Win: How Hotels are using Localization to Capture Asia's Tourism Boom" report focuses on Thailand, revealing that 92% of hotels engaging in early stages of localization strategies are seeing higher guest spend as intra-Asia travel accelerates. The survey found that hotels that are moving beyond standard hospitality and investing in tailored guest experiences may be gaining a competitive edge in an increasingly diverse and dynamic market.
Drawing more than 35 million visitors annually and home to more than 17,000 hotels nationwide[1], Thailand remains as a regional tourism hotspot and a key hub for intra-Asia travel. The steady inflow of regional visitors, particularly from neighboring Asian markets, is shaping the landscape for accommodation providers. To stand out in this increasingly competitive environment, hotels are adapting their strategies to reflect the specific cultural, linguistic and practical preferences of inbound travelers from respective markets.
Agoda's report shows that one in four Thai hotels now offer a seamlessly localized journey, with 25% at the "integrated tailoring" stage wherein hotels offer a fully localized experience that reflects deep cultural understanding across marketing, booking and on-site touchpoints. Localization strategies go beyond translation, encompassing marketing, booking processes, payment options and guest services tailored to the preferences of each source market. This approach to localization is reflected in how hotels tailor their offerings for different guest segments and preferences. Based on insights from the Agoda Travel Outlook report:
- Malaysian travelers prioritize value for money and family-friendly options
- Chinese guests seek authentic Thai experiences from food to massages and décor
- South Korean guests prefer long-stay offers and listings that highlight local food and attractions
- Indian travelers value wellness and adventure partnerships
"Thailand welcomes over 33 million visitors each year and the hotels capturing the most value are those going beyond standard hospitality," said Akaporn Rodkong (Looknum), Country Director, Thailand at Agoda. "Deep localization - such as adapting payments, language and service to each market - can not only lead to stronger performance but also enable partners to better meet guest expectations. Hotels adopting a more data-driven approach and taking the first steps towards localization are already noticing that some guests are more willing to up their spend during stays. They report seeing positive outcomes from pairing competitive pricing with experiences that truly resonate with guests, often starting long before they even arrive at the property."
Agoda's digital suite for localization includes over 6 million accommodations, support for 39 languages, multi-currency payment options and 24/7 customer support. Dedicated programs such as the Agoda Growth Program for visibility in priority markets, country-specific promotions and Agoda Media Solutions for native-language campaigns are just some of the ways Agoda helps partners localize effectively. Through Agoda's platform and expertise, hotels can overcome barriers, reach new segments and optimize their returns from international demand.
To explore how practical localization tips and actionable insights can help hotels capture more value from Asia's diverse traveler base, download the full report at https://ago-da.co/4aevFYJ.
[1] Note: This estimate includes accommodations such as lodging establishments. LH Bank (2025), "Industry Outlook 2025: 5-Star Hotel Business"
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Reports Localization in Early Stages Lifts Guest Spend for 92% of Thailand Hotels
POMONA, Calif., April 4, 2026 /PRNewswire/ -- As families prepare for Easter, a season defined by family reunions, outdoor festivities, and shared traditions, Nework, an audiovisual and collaborative solutions provider for education, business, and home, is redefining seasonal entertainment with its MoveMate Series Portable TVs. Designed for ultimate mobility and premium performance, the MoveMate lineup offers a sophisticated way to bring digital entertainment into every corner of the holiday celebration. To celebrate the season, Nework has launched its Spring Sale, featuring an instant $60 discount across the series. The MoveMate AI is now available for $599.99, while the MoveMate Hi-Fi flagship is priced at $689.99.
Redefining Holiday Entertainment
The Nework MoveMate Hi‑Fi exemplifies how technology can enrich Easter gatherings with minimal effort. During backyard brunches or patio parties, the device functions as a mobile backdrop, effortlessly rolling from the kitchen to the lawn on its silent casters. Its professionally tuned 44W audio system, complete with quad speakers and a dedicated subwoofer, fills open spaces with warm, room‑enveloping sound, making it ideal for holiday playlists, family movies, or ambient visuals that add charm to spring celebrations. The 27‑inch FHD display provides crisp imagery at any angle, while the rotatable and height‑adjustable design ensures clear views whether placed beside a picnic table or within a cozy indoor corner.
As spring evenings warm up, outdoor movie nights have become a beloved seasonal ritual. After an afternoon of egg hunts, the MoveMate Hi‑Fi can be wheeled onto the grass to create an instant open‑air cinema. Its powerful audio performance strengthens the sense of immersion, while Bluetooth, Wi‑Fi 6, and streaming app compatibility ensure quick and smooth setup. For families who enjoy capturing shared memories on camera, the device's HD camera adds a layer of convenience and security with a physical privacy cover.
A Modern Gift for the Modern Home
For families seeking a standout Easter surprise, the MoveMate Hi‑Fi also lends itself to creative gifting. Instead of filling oversized baskets with candy or toys, households are presenting the portable TV as the "grand prize" of Easter morning. As a premium yet practical gift, it brings long‑term entertainment value through its smart system, which offers access to streaming platforms, cooking apps, video‑call tools, and more. The built‑in battery delivers up to eight hours of wireless use, supporting the spontaneity of holiday activities.
The Nework MoveMate AI presents another compelling option for family use and Easter gifting. With a 27‑inch multi‑touch display, up to 16 hours of battery life, and EDLA‑certified Android 14 smart features, the MoveMate AI offers versatility for both entertainment and productivity. It functions as a cooking companion during Easter meal preparations, streaming step‑by‑step recipes or hosting video chats with distant relatives. Its adjustable stand and five‑wheel mobility make repositioning effortless in busy kitchens or living rooms, while the Qualcomm octa‑core processor ensures smooth performance across apps, from YouTube tutorials to streaming platforms.
This renewed focus on adaptive home technology aligns with Nework's vision. "At Nework, technology should adapt to people's lives, not the other way around. The MoveMate series is designed to bring flexibility, connection, and joy to everyday moments, especially during meaningful occasions like Easter," said the CEO of Nework.
As families across the United States embrace more flexible, mobile, and immersive entertainment experiences, the MoveMate Series continues to stand out as a forward‑thinking lifestyle upgrade. Whether used indoors for cooking, outdoors for movie nights, or as a creative Easter morning reveal, it offers a premium blend of functionality and festive delight.
For more information, please visit https://nework.us/, or connect with Nework:
Facebook: https://www.facebook.com/neworkus
LinkedIn: https://www.linkedin.com/company/nework-us/
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Elevate Easter Celebrations: Nework Introduces MoveMate Series Portable TVs for Effortless Family Moments
