As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI
KUALA LUMPUR, Malaysia, Feb. 4, 2026 /PRNewswire/ -- Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eventually leading to a fully autonomous agent-to-agent future by 2030.
The Evolution of Engagement
Swift AI adoption is driving enterprises toward agentic AI communication models, which drive autonomous customer communications across all touchpoints. This technology enables hyper-personalization across multiple channels, creating highly engaging content tailored to individual needs.
Silvio Kutić, Infobip CEO, comments: "How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp."
The Agent-to-Agent Future
Looking ahead to 2030, Infobip envisions personal AI assistants embedded in smartphones handling complex tasks independently. For example, a user's personal AI could autonomously negotiate with a travel company's AI to research, book, and purchase a holiday based on the user's digital habits and preferences.
The Challenge for Brands
To succeed in this new landscape, businesses must eliminate data silos. Effective AI agents require a unified view of customer touchpoints – from marketing to support – to deliver the personalized experience consumers will become accustomed to. Currently, business readiness is low, with only about 5% of enterprise AI agent projects reaching production due to unstructured data and internal barriers.
"Enterprises must act now," Kutić emphasizes. "Organizational structures that facilitate seamless data sharing will be the key to successful AI agent adoption. While a personal AI agent booking a holiday might seem futuristic today, brands unable to meet this future will risk losing their competitive edge."
Find out more about 20 years of Infobip: https://www.infobip.com/20-years-anniversary
ENDS
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip's technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyper-personalization at scale: why brands must shift to an Agentic AI strategy
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SYDNEY, Feb. 4, 2026 /PRNewswire/ -- Infor, the Industry Cloud Complete company, today announced the appointment of Geoff Thomas as Senior Vice President and General Manager for Asia Pacific and Japan (APJ) to strengthen Infor's commitment to delivering exceptional value and tailored solutions to customers across the region. Based in Sydney, Thomas will focus on enhancing customer experiences and driving innovation in key markets including Japan, Australia and New Zealand (ANZ), Southeast & North Asia (SENA), and India. Under his leadership to accelerate growth, Infor will focus on deepening local expertise, expanding its trusted partner network, and providing customers with world-class support and industry-specific cloud technologies designed to help their businesses thrive.
Thomas has decades of experience building high-performance teams across Asia Pacific and helping customers drive breakthrough business outcomes. Prior to joining Infor, he spent six years growing Qlik's business in APJ. Thomas also held senior leadership positions at Microsoft, Juniper Networks, Polycom and OneLogin.
"The APJ market is instrumental to Infor's overall strategy and home to many dynamic businesses driving technological innovation and growth. We are dedicated to investing in our customers for long-term growth and will continue to invest in top talents, ecosystem and innovative cloud solutions that empower our customers to accelerate digital transformation and achieve long-term success in this fast-evolving region," said Wolfgang Kobek, Executive Vice President and General Manager, International Business, Infor. "Geoff is an exceptional leader with deep experience in the APJ market, and the ideal person to help our customers in the region thrive. His customer-first approach, coupled with his extensive grasp of the APJ business and ecosystem, will help Infor deliver superior value to organisations quickly, and improve customer outcomes."
Thomas is off to a fast start, and has made two new appointments in his leadership team -- naming Sydney-based Aidan Brecknell to lead the charge for ANZ as Vice President and Managing Director. Victor Ng takes on an expanded scope as Vice President and Managing Director for SENA, a region that includes ASEAN, Greater China and Korea. Victor is based in Singapore.
"Infor's dynamic and fast-growing customers rely on our solutions to make their business more resilient, efficient and innovative," Thomas said. "I am passionate about the APJ market as it represents a huge opportunity to help organisations in the region achieve their strategic goals and unlock real business value through industry-specific innovation. I am confident we have the right team and resources in place to help our customers succeed."
Infor has customers in 200 countries: these include 10 of the top 10 F&B manufacturers, 8 of the top 10 automotive manufacturers, 11 of the top 15 industrial manufacturers, and 15 of the top 23 supply chain leaders. APJ customers include Sealord, Riverina Water, NCC Limited, My Food Bag, CJD Equipment, Vallen Asia and Spykar Lifestyles, amongst others.
About Infor
Infor is a global leader in business cloud software, specialised by industry. We develop complete solutions for our focus industries. Infor's mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value. Over 60,000 organisations in more than 175 countries rely on Infor's 17,000 employees to help achieve their business goals. As a Koch company, our financial strength, ownership structure, and long-term view empower us to foster enduring, mutually beneficial relationships with our customers. Visit www.infor.com.
Media contact:
Phyllis Tan
Infor Asia Pacific & Japan
Phyllis.tan@infor.com
+65 9799 9133
SYDNEY, Feb. 4, 2026 /PRNewswire/ -- Infor, the Industry Cloud Complete company, today announced the appointment of Geoff Thomas as Senior Vice President and General Manager for Asia Pacific and Japan (APJ) to strengthen Infor's commitment to delivering exceptional value and tailored solutions to customers across the region. Based in Sydney, Thomas will focus on enhancing customer experiences and driving innovation in key markets including Japan, Australia and New Zealand (ANZ), Southeast & North Asia (SENA), and India. Under his leadership to accelerate growth, Infor will focus on deepening local expertise, expanding its trusted partner network, and providing customers with world-class support and industry-specific cloud technologies designed to help their businesses thrive.
Thomas has decades of experience building high-performance teams across Asia Pacific and helping customers drive breakthrough business outcomes. Prior to joining Infor, he spent six years growing Qlik's business in APJ. Thomas also held senior leadership positions at Microsoft, Juniper Networks, Polycom and OneLogin.
"The APJ market is instrumental to Infor's overall strategy and home to many dynamic businesses driving technological innovation and growth. We are dedicated to investing in our customers for long-term growth and will continue to invest in top talents, ecosystem and innovative cloud solutions that empower our customers to accelerate digital transformation and achieve long-term success in this fast-evolving region," said Wolfgang Kobek, Executive Vice President and General Manager, International Business, Infor. "Geoff is an exceptional leader with deep experience in the APJ market, and the ideal person to help our customers in the region thrive. His customer-first approach, coupled with his extensive grasp of the APJ business and ecosystem, will help Infor deliver superior value to organisations quickly, and improve customer outcomes."
Thomas is off to a fast start, and has made two new appointments in his leadership team -- naming Sydney-based Aidan Brecknell to lead the charge for ANZ as Vice President and Managing Director. Victor Ng takes on an expanded scope as Vice President and Managing Director for SENA, a region that includes ASEAN, Greater China and Korea. Victor is based in Singapore.
"Infor's dynamic and fast-growing customers rely on our solutions to make their business more resilient, efficient and innovative," Thomas said. "I am passionate about the APJ market as it represents a huge opportunity to help organisations in the region achieve their strategic goals and unlock real business value through industry-specific innovation. I am confident we have the right team and resources in place to help our customers succeed."
Infor has customers in 200 countries: these include 10 of the top 10 F&B manufacturers, 8 of the top 10 automotive manufacturers, 11 of the top 15 industrial manufacturers, and 15 of the top 23 supply chain leaders. APJ customers include Sealord, Riverina Water, NCC Limited, My Food Bag, CJD Equipment, Vallen Asia and Spykar Lifestyles, amongst others.
About Infor
Infor is a global leader in business cloud software, specialised by industry. We develop complete solutions for our focus industries. Infor's mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value. Over 60,000 organisations in more than 175 countries rely on Infor's 17,000 employees to help achieve their business goals. As a Koch company, our financial strength, ownership structure, and long-term view empower us to foster enduring, mutually beneficial relationships with our customers. Visit www.infor.com.
Media contact:
Phyllis Tan
Infor Asia Pacific & Japan
Phyllis.tan@infor.com
+65 9799 9133
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Infor appoints Geoff Thomas to lead Asia Pacific and Japan
Infor appoints Geoff Thomas to lead Asia Pacific and Japan
Infor appoints Geoff Thomas to lead Asia Pacific and Japan
