A Decade of Dedication: Setting the Industry Benchmark Through Technology Enhancement and Caring Service
HONG KONG, Feb. 5, 2026 /PRNewswire/ -- RedBox Storage has been awarded the "2025 Quality Service Retailer of the Year – Storage Service Category" by the Hong Kong Retail Management Association (HKRMA). Coinciding with the brand's 10th anniversary, this prestigious accolade affirms RedBox's leadership position as Hong Kong's Premier Self Storage Specialist and recognizes its service standards benchmarking top-tier customer-facing brands, making it a trusted mini-storage solution for both individuals and businesses.
Owner-Operator Mindset: A Promise of Quality and Confidence
A defining strength of RedBox Storage is its owner-operator model, which reflects a long-term commitment to the market and allows full control over facility operations and customer experiences. This ensures consistent, high-level service standards across every service point.
The customer-centric ethos is embedded in every detail. Facilities are strategically located near MTR stations for easy access and feature thoughtful amenities such as dedicated parking, complimentary beverages, and other storage hospitality touchpoints — all designed to address the practical needs of customers seeking comprehensive Hong Kong storage solutions.
From a facility perspective, RedBox Storage delivers a reliable and secure storage environment through 24/7 climate and humidity control, smart CCTV monitoring, and top-tier fire safety systems. Together, these features ensure a safe and reliable storage experience, allowing self-storage units to serve as an extension of home and workspaces.
Digital-First Experience: Streamlining the Storage Journey
To match the fast-paced lifestyle of Hong Kong, RedBox Storage continues to advance its smart, digitalized mini-storage experience. The journey begins with exploring facilities via a 360° Virtual Tour on the website and estimating needed sizes using the Space Calculator.
The experience continues through the RedBox mobile app, which serves as a one-stop hub for booking, e-contract signing, and payment — simplifying complex administrative tasks into a few taps. This digital ecosystem empowers customers to manage their mini-storage effortlessly anytime, anywhere.
The Human Touch: Building Trust and Reputation
In the era of digital transformation, RedBox Storage believes that human connection remains indispensable. RedBox Storage provides 7-day onsite customer support and extends its customer service hotline until 10:00 PM, ensuring customers are provided with timely assistance even beyond office hours.
Such a hybrid approach, blending advanced technology with authentic interpersonal touchpoints, has enabled RedBox Storage to accumulate nearly 1,500 verified 5-star Google reviews, reinforcing its reputation as a trustworthy self-storage brand in Hong Kong.
"Unbox Your Life": More Than Storage, It's an Extension for more
With the growing demand for living space, RedBox launched the "Unbox Your Life" campaign in 2025 to redefine the role of self-storage in Hong Kong. No longer merely a place for storing belongings, but a solution to elevate the quality of life. Whether it is temporary renovation storage, seasonal wardrobes, or cherished collections, RedBox encourages residents in Hong Kong to reclaim space, reset, and make room for what truly matters.
About RedBox Storage
Acquired by global investment firm Brookfield Asset Management in 2022, RedBox Storage has established itself as a premier storage specialist, offering innovative and flexible solutions for individuals and businesses. With a focus on innovation, unmatched quality, and customer-centric service, RedBox Storage helps you make room for what matters most.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
RedBox Storage Honored with HKRMA "2025 Quality Service Retailer of the Year - Storage Service Category"
SÃO PAULO, Feb. 5, 2026 /PRNewswire/ -- Treeal, a Brazilian fintech company specializing in innovative payment solutions for businesses, today announced the partnership with Tencent Cloud, the cloud business of leading global technology company Tencent, to introduce the advanced PalmAI Service to the Brazilian market. Designed to outperform traditional biometric methods, including fingerprint and facial recognition, the new system offers a secure, contactless, and highly accurate alternative for payment processing and access control.
Across several Asian markets, Tencent Cloud's PalmAI Service is also already driving efficiency and elevating user experience in diverse scenarios. For example, in Tencent's own buildings, the biometric readers are ubiquitous at every entrance, allowing employees and visitors to have instant access with no identification failures. The solution has also been tested in a variety of practical environments — including high-traffic transit locations (such as subway stations and bus stops), retail self-checkout experiences, private events, and other real-life access and identity verification scenarios.
Globally, the system supports more than 50 million active users conducting over two billion transactions annually. Treeal's implementation delivers industry-leading performance, allowing user identification in less than 300ms, with a false acceptance rate of less than 0.0000001% (1 in 1 billion operations) and a false rejection rate of 0.01%.
"Biometric systems like this aren't just about security—they redefine the user experience by making it faster, simpler, and more intuitive," says João Santos, CEO of Treeal. "Brazilians are known for embracing innovation early, and we believe palm-based biometrics could become mainstream within the next five years."
Commenting on the partnership, Eric Li, Director of AI Global Commercialization at Tencent Cloud, said, "We're excited to see our PalmAI Service makes its way to Brazil through Treeal. This is a market known for its innovation appetite, and we believe this technology will play a key role in shaping the future of secure, frictionless transactions—not just in payments, but across smart access and urban mobility."
Tencent Cloud's PalmAI Service brings unmatched AI-based precision
The palm scanner can identify the unique vein patterns beneath the skin—appearing as dark lines—which remain distinct even between identical twins. It reads the lines, contours, creases, and skin textures such as pigmentation and calluses, which are unique to each person, to ensure unmatched precision. Each scan is completed within milliseconds and requires neither a card nor a smartphone. All data is tokenized and encrypted, with no actual images of users ever stored.
Palm recognition addresses many shortcomings associated with fingerprint and facial recognition systems, including vulnerability to spoofing, reduced accuracy with certain demographics, environmental constraints, and hygiene concerns. While fingerprint scanners can be fooled by 3D-printed silicone replicas and facial recognition may struggle with poor lighting, occlusions, or distinguishing between similar-looking individuals (such as twins), PalmAI Service offers a more robust and reliable solution.
As biometric technologies continue to evolve, Treeal aims to position Brazil at the forefront of secure, frictionless transactions—ushering in a new era of intelligent identity verification.
About Treeal
Treeal is a company specializing in business, payment, and sales solutions, created to serve companies that need efficiency, security, and high performance in every transaction. Since 2020, Treeal has been transforming the way money circulates within companies, with a robust, reliable, and scalable technological infrastructure, prepared for large volumes without sacrificing stability. With high-performance APIs and robust operation, Treeal guarantees agile and secure processing, generating a real competitive advantage for its clients. Today, it handles more than 200 million transactions per month, serving segments that demand high performance and zero tolerance for failures.
More than just a "payment method," Treeal designs complete solutions so that companies can sell more, receive payments more efficiently, and have total control of their financial flow, with agility, intelligence, and confidence to grow. Learn more: https://treeal.com/.
About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tencent Cloud and Treeal Partnership Brings Next-Gen PalmAI Service to Brazil
