AXA and Deloitte Private Forge Strategic Initiative To Enhance Wealth Planning for HNW Clients

Deliver enhanced wealth-planning capabilities and client experience for HNW individuals

HONG KONG, Feb. 5, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") is pleased to announce its strategic initiative with Deloitte Private, to elevate its wealth management offerings for high-net-worth (HNW) clients and drive sustainable growth in this premium segment. This initiative brings together AXA's extensive expertise in insurance solutions with Deloitte Private's renowned capabilities in tax planning and wealth advisory, creating a powerful synergy designed to meet the evolving needs of HNW individuals.

Through this initiative, AXA clients will benefit from AXA's enhanced access to Deloitte's professional expertise, enabling highly personalised and comprehensive advice tailored to complex financial requirements. This initiative reinforces AXA's commitment to delivering a seamless, client-centric experience by integrating holistic wealth management solutions into its service platform.

Jonathan Li, Chief Distribution Officer, AXA Greater China, said, "As a leading insurer, AXA offers a seamless, integrated one-stop solution of products and services tailored for HNW clients. In an increasingly professional wealth management landscape, HNW clients are becoming more aware of wealth planning and succession, and are turning to insurance as a strategic tool to hedge risks and support long-term legacy planning. This strategic initiative with Deloitte Private marks a significant milestone in enhancing our HNW offerings. By combining our insurance expertise with Deloitte's specialised advisory capabilities, we can deliver personalised and comprehensive solutions that address our clients' complex and evolving needs, helping them achieve long-term financial success. This reinforces our unwavering commitment to providing superior service and building enduring relationships, while shaping the next chapter of growth in the HNW segment."

Allen Wong, Hong Kong Business Managing Partner, Deloitte China, said, "The HNW markets have needs that are distinct from the broader market. With Deloitte Private's professional insights into wealth and tax management, insurance financial consultants are better equipped to deliver one stop solutions — from insurance to comprehensive advisory guidance in wealth management, cross-border tax advisory, legacy and succession planning. This approach transforms expertise into tangible business results, strengthens market confidence, and opens new possibilities for growth. Looking ahead, we look forward to working together with AXA to support the HNW segment in preserving wealth and planning for legacy, while reinforcing Hong Kong's position as a leading wealth management hub."

As demand for sophisticated, integrated financial strategies continues to grow among HNW clients, this initiative represents a strategic step forward in AXA's efforts to deliver tailored, innovative wealth solutions. Backed by Deloitte's global network and advisory services to AXA, complemented by legacy planning and other offerings, AXA remains dedicated to leveraging its expertise and strategic alliances to deliver sustainable value and reinforce its leadership position in the HNW market.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

About Deloitte China

Deloitte China provides integrated professional services, with our long-term commitment to be a leading contributor to China's reform, opening-up and economic development. We are a globally connected firm with deep roots locally, owned by our partners in China. With over 20,000 professionals across 31 Chinese cities, we provide our clients with a one-stop shop offering world-leading audit, tax and consulting services.

We serve with integrity, uphold quality and strive to innovate. With our professional excellence, insight across industries, and intelligent technology solutions, we help clients and partners from many sectors seize opportunities, tackle challenges and attain world-class, high-quality development goals.

The Deloitte brand originated in 1845, and its name in Chinese (德勤) denotes integrity, diligence and excellence. Deloitte's global professional network of member firms now spans more than 150 countries and territories. Through our mission to make an impact that matters, we help reinforce public trust in capital markets, enable clients to transform and thrive, empower talents to be future-ready, and lead the way toward a stronger economy, a more equitable society and a sustainable world.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited ("DTTL"), its global network of member firms, and their related entities (collectively, the "Deloitte organization"). DTTL (also referred to as "Deloitte Global") and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.

Deloitte Asia Pacific Limited is a company limited by guarantee and a member firm of DTTL. Members of Deloitte Asia Pacific Limited and their related entities, each of which are separate and independent legal entities, provide services from more than 100 cities across the region.

Deloitte Private is the brand under which member firms and their related entities in the Deloitte organization provide services to privately owned entities and high-net-worth individuals.

This communication contains general information only, and none of DTTL, its global network of member firms or their related entities is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser.

No representations, warranties or undertakings (express or implied) are given as to the accuracy or completeness of the information in this communication, and none of DTTL, its member firms, related entities, employees or agents shall be liable or responsible for any loss or damage whatsoever arising directly or indirectly in connection with any person relying on this communication.

© 2026. For more information, please contact Deloitte China.

THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK 

IMPORTANT LEGAL INFORMATION AND CAUTIONARY STATEMENTS CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA's actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 - "Risk factors and risk management" of AXA's Universal Registration Document for the year ended December 31, 2020, for a description of certain important factors, risks and uncertainties that may affect AXA's business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AXA and Deloitte Private Forge Strategic Initiative To Enhance Wealth Planning for HNW Clients

Taps In Chinese Rap Powerhouse SKAI ISYOURGOD for a Vibrant "Blueprint Supreme" CNY Remix Redefining Festive Storytelling

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HONG KONG, Feb. 5, 2026 /PRNewswire/ -- Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To honour the year ahead, the Danish brewer unveils special bottles, cans, and packs for customers to enjoy at home or when on an adventure with friends and family.

The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg's Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead.

The design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies. But, by combining it with artificial intelligence to create the final design, it creates a juxtaposition of the past and present, blending traditional and modern-day techniques.

Carlsberg pioneers a bold fusion of tradition and contemporary culture, partnering with acclaimed Chinese rap artist SKAI ISYOURGOD jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4', image: 'https://mma.prnasia.com/media2/2877665/Carlsberg_CNY_2026_X_SKAI_ISYOURGOD_TVC__horizontal.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Carlsberg has also teamed up with SKAI ISYOURGOD, the renowned Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit 'Blueprint Supreme.' Reimagined with festive, Carlsberg‑name-forward lyrics and an upbeat Lunar New Year attitude, the track takes center stage in our latest TV commercial—blending pop culture with the spirit of celebration to mark the arrival of the New Year. 

Crystal Lee, Marketing Director, Carlsberg China says, "We spotted a unique opportunity with SKAI ISYOURGOD when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for Lunar New Year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consume culture today."

"The remix carries a memorable Carlsberg lyric‑led sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season."

Jeff Chong, Director, International Premium Brands, Carlsberg Asia says, "At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia." 

"By partnering with SKAI ISYOURGOD – the most streamed Mandarin artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive Lunar New Year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel."

This is the sixth year Carlsberg has celebrated Lunar New Year. Since 2021, Carlsberg has consistently celebrated this occasion by releasing its Chinese zodiac limited edition packs, making every festive moment more meaningful. Carlsberg's Lunar New Year campaign has commenced in key markets across Asia, including Mainland China, Hong Kong S.A.R., Malaysia, Singapore and Vietnam since late December 2025. The campaign will also include various touchpoints to engage consumers and enhance the festive spirit, including activations on social media.

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About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong. 

For further information, visit carlsberggroup.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region

Carlsberg Asia Celebrates the Year of the Horse with Exclusive Limited-Edition Packaging Across the Region