An event to promote China Media Group's (CMG) 2026 Spring Festival Gala broadcast was held in Belgrade, Serbia on Wednesday, with around 300 guests on hand to enjoy the festive atmosphere.
The "Prelude to the Spring Festival Gala - The World Watches the CMG Gala Together" event was jointly hosted by CMG, the Serbian Ministry of Culture and Information, the Chinese Embassy in Serbia, the Serbian Embassy in China, the China Cultural Center in Belgrade, and the Belt and Road Institute in Belgrade.
President of the National Assembly of Serbia Ana Brnabic attended the event along with several Serbian senior officials and Chinese Ambassador to Serbia Li Ming, who addressed the event.
Shen Haixiong, deputy head of the Publicity Department of the Communist Party of China Central Committee and president of CMG, and Serbian Ambassador to China Maja Stefanovic also delivered speeches at the event via video link.
Shen vowed to present a cultural feast in 85 foreign languages to global audiences through the innovative application of "5G+4K/8K+AI" technologies.
During the event, Serbian singer Slobodan Tegula sang the Chinese folk song Jasmine Flower, and a group of Chinese-made humanoid robots performed a dance.
A promotional video for this year's Spring Festival Gala, highlights of the "China Travel with Chinese Films" initiative, a video about the China-built Hungary-Serbia railway, and a short documentary about staff working on a Belt and Road project watching the gala's promotional video were played during the event.
Reports on the event have been reprinted or quoted by several European media outlets, including Radio Television of Serbia (RTS), Politika, Tanjug, Euronews, RT, and Sputnik.
CMG has held "Prelude to the Spring Festival Gala" events around the world for three years in a row.
Recognized by the Guinness World Records as the world's most-watched TV program, the Spring Festival Gala, also known as "Chunwan" in Chinese, has been a major cultural symbol for the Chinese New Year celebrations in China since its debut in 1983. On every Chinese New Year's Eve, families and friends across the country gather to enjoy a mixed show of songs, dances, comic sketches, operas, and folk arts, among other performances.
This year's Gala broadcast, ushering in the Year of the Horse, will begin at 20:00 Beijing time on Feb 16 and will be aired across multiple platforms, including CMG's 4K UHD channel, its 8K UHD channel, and various new media platforms.
The English, Spanish, French, Arabic and Russian-language channels of China Global Television Network (CGTN), along with 85 foreign language communication platforms, will cooperate with more than 3,300 overseas media outlets in over 200 countries and regions around the world to broadcast and report on the gala.
CMG 2026 Spring Festival Gala broadcast promoted at event in Serbia
