WePlay Teams Up with "The Little Prince" to Launch 2026 Valentine's Day Special Activity, Creating a Romantic Social Media Feast for Young Americans

NEW YORK, Feb. 8, 2026 /PRNewswire/ -- WePlay, a leading global social entertainment platform, today officially announced a strategic partnership with "The Little Prince," a French literary classic IP, to launch a special Valentine's Day themed collaborative activity. The campaign will run from February 7 to February 14, featuring innovative gameplay mechanics, limited-edition gifts, and emotional interaction systems designed to deliver a cultural feast that blends literary classics with modern social entertainment for young users across North America.

A Cultural Collision Across the Atlantic: Classic Literature Meets Social Entertainment

"The Little Prince" is a novella created by French writer and military pilot Antoine de Saint-Exupéry in 1943. Since its publication, it has become one of the world's best-selling literary works, with sales exceeding 140 million copies. The work has been translated into over 650 languages and dialects, making it the second-most published book globally, surpassed only by the Bible. It enjoys a broad readership across America, Europe, and worldwide, particularly beloved by Gen-Z and young adults. 2026 marks the 80th anniversary of "The Little Prince's" publication in France. WePlay has chosen this momentous occasion to launch this collaborative activity. The goal is to deeply integrate the novel's core philosophy of "taming creates bonds" with modern social entertainment scenarios, providing global young users with a Valentine's Day experience that is both culturally rich and entertainingly valuable.

Customized Gameplay Design: Reinventing Valentine's Day Social Expression

This WePlay Valentine's Day special activity features multi-layered, multi-dimensional interactive gameplay with the core objective of ensuring every user's love story is seen, celebrated, and permanently commemorated. Key Features Include:

• Customized Recharge Incentives & Growth Multiplier System: Offering 30% additional recharge bonuses while providing doubled charm and growth point rewards.
• Valentine's Day Limited-Edition Luxury Rings: Launching specially designed, visually stunning Valentine's Day exclusive rings with dazzling effects.
• Little Prince Co-branded Gifts & Rare Items: Collaboratively designed a series of co-branded gifts and props that blend classic elements from the novel—roses, Planet B-612, and foxes. Each item carries emotional symbolism from the Little Prince story.
• CP Couple-Exclusive Benefits & Proposal Mechanics: Lowering the threshold for using the platform's proposal feature while offering super-value rewards to couples who have established CP relationships and meet consumption targets.
• Ring Discounts & Limited-Time Promotions: Multiple ring options featuring special promotional pricing during the activity period, encouraging users to express emotional commitment through virtual jewelry "gifting."

WePlay's North American Market Position & Global Strategy

WePlay is the flagship global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. Since its launch, WePlay has established a robust user base across multiple global regions including North America, Europe, Asia-Pacific, and the Middle East. According to official data, WePlay has accumulated over 800 million downloads with monthly active users in the millions, establishing itself as a leading choice for young global users' social entertainment. In the American market, WePlay has secured a significant position in the App Store and Google Play's social entertainment category thanks to its "low-barrier entry, high immersion, strong social" characteristics. The user base primarily consists of 18-25-year-old young social entertainment users. WePlay's global IP strategy has already achieved several success cases. Previously, the platform collaborated with renowned IPs including "Care Bears," "Chibi Maruko-chan," and "Kumamon." Each collaboration effectively elevated the platform's brand perception and user stickiness. This partnership with "The Little Prince" marks a further breakthrough in both "selecting classic IPs with global cultural influence" and "innovative gameplay design."

Why "The Little Prince"? Why Valentine's Day?

Alan Smith, WePlay's North American market director, stated in an interview: "The Little Prince is a work with trans-generational, trans-gender, and trans-cultural resonance globally. At its core, it's about 'connection'—the deep spiritual linkage between people, which aligns perfectly with WePlay's mission to 'bring joy and friendship to young people worldwide.'" Alan further explained: "In the North American market, Gen Z and young millennial users increasingly seek product experiences that are 'warm' and 'culturally deep.' Purely functional innovations and price advantages are no longer sufficient to win their hearts. We believe that by introducing classic IPs with global resonance points and fusing their philosophical cores with social interaction mechanisms, we can elevate virtual entertainment into an 'emotional expression vehicle' and a 'mode of cultural participation.' Valentine's Day itself is inherently about being 'seen' and 'celebrated,' and WePlay's social mechanics are perfectly positioned to deliver exactly this."

WePlay's Future Roadmap

WePlay has announced that this collaboration with "The Little Prince" will set a new benchmark for the platform's global IP strategy. Going forward, WePlay plans to:

1. Deepen IP Partnership Ecosystem — Continuously seek collaboration opportunities with globally renowned literary works, anime IPs, film properties, music artists, and beyond, establishing a normalized IP collaborative activity matrix
2. Innovate Gameplay Development — Based on data feedback from this activity, continue iterating social interaction mechanisms while exploring more "IP + emotional expression" fusion formats
3. Expand Global Markets — Replicate the North American service's success experience across emerging markets in Europe and Latin America, progressively constructing an "globally unified brand with region-differentiated execution" international operations model
4. Integrate Social Responsibility — Plan to incorporate charitable elements in subsequent IP collaborations, combining entertainment value with social value

About WePlay

WePlay is a global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. The platform integrates gaming, voice interaction, party entertainment, and various other functions, with the mission to "Bring joy and friends to young people around the world," committed to "Bring people together through games, lead the trend of global online social entertainment." WePlay has become the preferred social entertainment app for global young users through its innovative gameplay, immersive social experiences, and warm community culture. The platform consistently adheres to a product philosophy of "quality first, innovation-driven, cultural depth," collaborating with globally renowned IPs to deliver interactive experiences that are both entertainingly valuable and culturally meaningful.

Platform Features:

• Innovative combination of voice social communication and gamified interaction
• Hit games including 《Who's the Spy》, 《Guess My Drawing》, 《Mic Grab》, and more
• Immersive social experiences combining online and offline elements

About WEJOY PTE. LTD.

WEJOY PTE. LTD. is an internet company based in Singapore, founded on October 23, 2020. As a company with a global vision and innovative spirit, we are dedicated to expanding in the social and gaming business sectors worldwide. We focus on the development and operation of social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future, we aim to make a significant impact on the global stage.

Media Contact

Company Name: WEJOY PTE. LTD.
Contact Person: Bryant
Email: bryant@wejoysg.com
WePlay Official Website: https://weplayapp.com/
WeJoy Official Website: https://wejoyhub.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

WePlay Teams Up with "The Little Prince" to Launch 2026 Valentine's Day Special Activity, Creating a Romantic Social Media Feast for Young Americans

Limited-Time 618 Promotion Offers Savings on Selected Health and Wellness Products

HONG KONG, June 12, 2026 /PRNewswire/ -- As summer approaches, the enthusiasm for running, fitness, and outdoor activities continues to heat up. Coupled with the recent buzz around international sporting events, many people are staying up late to follow live matches while maintaining their regular daily work routines, leading to a much more fast-paced lifestyle. Facing the physical exhaustion brought on by high temperatures, workouts, and changes in daily routines, how to maintain peak condition through daily nutritional supplementation and a healthy diet has become a major focus for many. The global cross-border health e-commerce platform, iHerb, has carefully selected 9 popular items—ranging from sports nutrition and daily supplements to high-protein snacks and practical sports accessories—to accompany consumers in embracing a vibrant and energetic summer.

Simultaneously, iHerb is launching its "618 Limited-Time Offer." From June 12 to June 20, new customers can enter the promo code "618HK30" at checkout to enjoy a 30% discount, while existing customers can use the code "618SALE26" for a 27% discount. Plus, enjoy free shipping on orders over 150 HKD for a limited time only! This makes it easier than ever to grab all your summer supplements and sports gear in one go.

As a globally renowned online retailer for health and wellness products, iHerb offers over 50,000 items covering diverse categories such as vitamins, sports nutrition, natural foods, beauty care, and daily essentials, serving over 180 countries and regions worldwide. In response to summer sports needs and changing lifestyle rhythms, iHerb has organized its recommendations into three main nutritional directions to help consumers confidently tackle the heat and physical challenges.

Elevate Sports Performance: Build Your Summer Mobility

In recent years, the number of people engaging in fitness, running, and outdoor sports has continued to grow, with many paying closer attention to pre- and post-workout nutrition. California Gold Nutrition's "Pure Creatine Monohydrate" is highly favored by those focused on sports performance and daily training, becoming a hot item among the fitness community. Meanwhile, the brand's "Organic MCT Oil" is beloved by fitness enthusiasts and those on ketogenic diets; it can be easily added to coffee, drinks, or daily meals as a convenient nutritional boost.

Besides nutritional supplements, sports accessories are equally essential. The iHerb Goods "Blender Bottle with Blender Ball" is not only portable but also ensures that whey protein, sports drinks, or nutritional powders are mixed quickly and evenly, making it a must-have accessory for many gym-goers.

Maintain Your Energy for Late-Night Matches: Daily Nutrition is Indispensable

With the recent surge in international sports events, many fans are staying up late to catch the games. Facing disrupted sleep schedules and the need for prolonged focus, maintaining balanced nutrition is crucial. Metagenics "OmegaGenics® 5-in-1 Fish Oil" is rich in premium EPA and DHA with a natural, easy-to-consume lemon flavor, serving as an essential foundational supplement for those who frequently eat out or stay up late.

Doctor's Best "High Absorption Magnesium Lysinate Glycinate 100% Chelated (Albion® TRAACS®)" provides a reliable daily source of minerals and is highly sought after by those who value a high quality of life, good rest, and regular routines. Additionally, Doctor's Best "PepZin GI® Zinc-L-Carnosine" has become a popular choice for daily wellness management. It offers a versatile nutritional solution perfectly suited for the fast-paced, high-dining-out lifestyle of modern consumers.

Fueling the Whole Family: High-Protein Snacks and Daily Nutrition in One Go

Beyond sports enthusiasts and sports fans, summer is also peak season for family outings and outdoor activities. Nature's Way "Alive!® Kids Chewable Multivitamin" for kids, featuring an orange berry flavor, has become a popular choice for daily family nutritional support.

For those looking to balance great taste with nutritional benefits, high-protein snacks are a trendy choice. KIND Bars "Dark Chocolate Cocoa Breakfast Protein Bars" combines rich chocolate flavor with protein replenishment, making it a perfect afternoon snack or post-workout boost. The Atkins "Protein Cookies - Chocolate Chip" offers both great texture and convenience, becoming a new favorite guilt-free snack for office workers, gym-goers, and late-night sports fans.

618 Limited-Time Offer Begins: Up to 30% Off on Wellness Essentials

iHerb hopes that through its diverse product selections and cross-border direct delivery services, it can help consumers easily find the health supplements that suit them best during the summer sports season, travels, and lifestyle changes. The 618 limited-time promotion runs from now until June 20: new customers enjoy 30% off with the code "618HK30", and existing customers get 27% off with "618SALE26". Seize the timing for summer replenishment and prepare early for a healthy second half of the year.

iHerb: Your One-Stop Global Health Shop

Headquartered in California, USA, iHerb is a leading global online retail brand for health and wellness products. iHerb's greatest advantage is providing a safe, reliable platform where consumers "don't need to look for purchasing agents and don't have to worry about buying fakes." With an authentic product guarantee, iHerb brings in premium niche brands from around the world. Many highly-rated natural, organic, vegan, or gluten-free brands from Europe and the US that haven't been widely introduced in Hong Kong SAR can easily be found on iHerb, making it highly attractive to consumers pursuing specific lifestyles or dietary needs. All products are shipped directly from logistics centers, providing an exceptionally convenient shopping experience:

• Fast Delivery: Get your orders delivered as fast as the next day.
• Free Shipping: Enjoy free shipping on orders over 150 HKD (Limited period; final charges as displayed at checkout.).

From vitamins and supplements to health goods for the whole family, now is the perfect time to stock up. Shop smart and with peace of mind—visit the iHerb official website today to stay updated on the latest deals so you never miss out on high-value offers!

About iHerb (Hong Kong Official Website: https://hk.iherb.com/)

iHerb is a US-based online retail brand headquartered in California, specializing in health and wellness products. Its core philosophy is to provide high-quality natural health products to global consumers at affordable prices with a convenient shopping experience. Currently, iHerb's product line covers over 50,000 items, including vitamins, nutritional supplements, sports nutrition, beauty care, natural foods, personal care products, and pet supplies. It partners with over 1,200 brands, ranging from well-known international names to proprietary house brands.
One of iHerb's key features is its global direct shipping service, delivering products from multiple fulfillment centers in the US and Asia directly to over 180 countries, with a multi-language interface to accommodate consumers from different regions.

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Summer Sports Wave is Here! iHerb Curates 9 Must-Have "Energy Boost" Essentials