CMG Spring Festival Gala promo screened in UAE, Myanmar

Vibrant events celebrating Chinese traditions were launched in the United Arab Emirates (UAE) and Myanmar, highlighting China's effort to share Spring Festival traditions and deepen cultural exchanges with the two countries while featuring promotions for China Media Group (CMG)'s Spring Festival Gala.

The Chinese New Year, also known as the Spring Festival, falls on Feb 17 this year and marks the start of the Year of the Horse.

In Abu Dhabi, a lively celebration was held on Friday evening, drawing crowds who lingered to watch. Chinese artists captivated the audience with musical performances featuring traditional Chinese instruments such as the guzheng, erhu and pipa.

On-site screenings of the CMG Spring Festival Gala promo also drew enthusiastic audiences, who shared their excitement in interviews with the CMG.

"I watch the CCTV gala of the Chinese festival (CMG Spring Festival Gala) every year with my family. I wish everybody a happy new year," said Shi Shuyao, a Chinese-Lebanese attendee.

"It's really impressive and I can feel the energy of the dancers, of the musicals, and everything. Someday if I go to China, I want to experience the festival in China," said Berat Kar, local resident.

While in Myanmar, the Chinese embassy hosted a two-day festive event at the National Theater in Yangon on Thursday and Friday, gathering over 2,000 guests including Myanmar governmental officials, foreign envoys, overseas Chinese, and friends from all walks of life.

During the event, the venue's plaza turned into a bustling Chinese cultural fair, with booths offering traditional Chinese foods, handicrafts, customs, and interactive experiences such as horse drawing.

The CMG Spring Festival Gala promotional video was also screened in the theater.

Watching the Spring Festival Gala on television is a cherished part of the celebrations in hundreds of millions of Chinese homes.

The gala, since first being broadcast in 1983, has been recognized by Guinness World Records as the most-watched annual television program on the planet.

CMG Spring Festival Gala promo screened in UAE, Myanmar

A two-day robot fair, part of the shopping campaign for the upcoming Spring Festival, opened on Friday in Suzhou City, east China's Jiangsu Province, featuring a range of innovative new robots.

Nearly 20 domestic service robot companies showcased their latest products at the event.

A fluffy, child-friendly robot resembling a cat with winking eyes captivated many children.

"The toys at my home can't answer questions. But when I ask this robot, it responds. It's very useful and smart," said a girl.

"We brought here 30 robots to give it a try. But after just one morning, there are only five left now," said Qian Xiaoyu, a PR director from Tuya Smart, a global AI cloud platform service provider.

Robot vacuums are widely used in households, and with the advancement of AI technology, they are becoming increasingly intelligent.

"Some vacuum cleaners may be disrupted by a moving pet, but our models, equipped with a dual-eye obstacle avoidance system, can accurately identify moving obstacles and avoid collisions," said Li Xiuyan, product manager at Dreame Technology.

A wearable exoskeleton robot, equipped with advanced automatic sensing technology, offers a solution for the elderly who struggle with walking, enhancing mobility and independence in their daily lives.

"It's incredibly easy to walk now. I feel as if my legs are lifting effortlessly," said an elderly man.

Robot fair kicks off in east China city for upcoming Spring Festival