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Dunkin’® Celebrates Its Iced Coffee Origin Story for Super Bowl LX with Good Will Dunkin’, a Never-Aired ’90s Sitcom Starring Ben Affleck and an All-Star Cast

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Dunkin’® Celebrates Its Iced Coffee Origin Story for Super Bowl LX with Good Will Dunkin’, a Never-Aired ’90s Sitcom Starring Ben Affleck and an All-Star Cast
Business

Business

Dunkin’® Celebrates Its Iced Coffee Origin Story for Super Bowl LX with Good Will Dunkin’, a Never-Aired ’90s Sitcom Starring Ben Affleck and an All-Star Cast

2026-02-09 09:04 Last Updated At:13:00

BOSTON--(BUSINESS WIRE)--Feb 8, 2026--

Dunkin’ is pressing rewind to a time when its iconic iced coffee hadn’t yet become a daily ritual, sitcoms ruled primetime and haircuts were characters in their own right. Tonight, during the biggest night in sports, Dunkin’ brings its iced coffee origin story to life with Good Will Dunkin’, a never-aired sitcom pilot set in 1995 – the same year the brand first put iced coffee in the spotlight. The episode follows the accidental “invention” of iced coffee inside a Dunkin’ in Cambridge, Mass., by a familiar cast of characters.

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Dunkin' drops a limited-edition collection of authentic vintage and ’90s-inspired apparel, available at DunkinRunsOnMerch.com.

Dunkin' drops a limited-edition collection of authentic vintage and ’90s-inspired apparel, available at DunkinRunsOnMerch.com.

Ted Danson appears behind the Dunkin’ counter in Good Will Dunkin’, delivering a comedic line to Affleck’s character that nods to a classic moment from Good Will Hunting.

Ted Danson appears behind the Dunkin’ counter in Good Will Dunkin’, delivering a comedic line to Affleck’s character that nods to a classic moment from Good Will Hunting.

Jasmine Guy is joined by (from left) Ben Affleck, Alfonso Ribeiro and Jaleel White as the crew tries to crack the Fibonacci sequence in Good Will Dunkin’.

Jasmine Guy is joined by (from left) Ben Affleck, Alfonso Ribeiro and Jaleel White as the crew tries to crack the Fibonacci sequence in Good Will Dunkin’.

Dunkin’ leans into classic ’90s sitcom tropes in Good Will Dunkin’, featuring Jennifer Aniston and a surprise Tom Brady cameo for a very Boston punchline.

Dunkin’ leans into classic ’90s sitcom tropes in Good Will Dunkin’, featuring Jennifer Aniston and a surprise Tom Brady cameo for a very Boston punchline.

Dunkin’ flashes back to 1995 in Good Will Dunkin’ as Matt LeBlanc’s character cracks a joke about Affleck's character accidentally putting ice in his coffee — sparking the “invention” of iced coffee.

Dunkin’ flashes back to 1995 in Good Will Dunkin’ as Matt LeBlanc’s character cracks a joke about Affleck's character accidentally putting ice in his coffee — sparking the “invention” of iced coffee.

Ben Affleck stars in Good Will Dunkin’, a never-aired 1995 sitcom set in a Boston-area Dunkin’ that imagines the accidental invention of the brand's iced coffee.

Ben Affleck stars in Good Will Dunkin’, a never-aired 1995 sitcom set in a Boston-area Dunkin’ that imagines the accidental invention of the brand's iced coffee.

Dunkin’ brings its iced coffee origin story to life in Good Will Dunkin’, a never-aired 1995 sitcom starring Ben Affleck as Will and a cast of ’90s icons. To celebrate, Dunkin’ is giving away 1.995 million free coffees with code GOODWILLDUNKIN in the Dunkin’ app.

Dunkin’ brings its iced coffee origin story to life in Good Will Dunkin’, a never-aired 1995 sitcom starring Ben Affleck as Will and a cast of ’90s icons. To celebrate, Dunkin’ is giving away 1.995 million free coffees with code GOODWILLDUNKIN in the Dunkin’ app.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260208821873/en/

Starring Ben Affleck as “Will,” the quick‑witted South Boston kid at the center of the story, the “ lost pilot ” plays like a piece of television history that somehow slipped through the cracks. It reimagines Affleck not as a supporting player in a ’90s drama, but as the lead of a primetime workplace comedy set in none other than his beloved Dunkin’ Donuts. The episode is packed with classic sitcom rhythms: big reactions, bigger hair and perfectly timed banter – brought to life by a lineup of television icons from the decade including Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White and Jasmine Guy.

Built on Dunkin’s Boston heritage and Affleck’s long-standing love for the brand, Good Will Dunkin’ borrows the spirit of Good Will Hunting – the idea that something extraordinary can be hiding in plain sight – and applies it to an unexpected breakthrough of its own: iced coffee. The campaign connects two kinds of ’90s comfort: the sitcoms people rewatched and the Dunkin’ runs people counted on. The result is a “long‑buried” origin story that feels almost real, punctuated by a surprise Tom Brady cameo and designed to evoke nostalgia, curiosity and the hope that the sitcom was real.

From VHS Tease to Big Game Reveal

The journey began when Affleck teased a “forgotten masterpiece” discovered on VHS, sparking speculation about what was on the tape. Tonight, that mystery is solved as Dunkin’ reveals a fully realized ’90s sitcom universe, complete with laugh tracks, ensemble chaos and a very early introduction to iced coffee.

Created through an ongoing collaboration with Artists Equity, the campaign unfolds like a piece of pop culture that somehow slipped through the cracks and resurfaced just in time for the world’s biggest stage. This spot marks Affleck’s fourth time directing a Dunkin’ ad airing during the Super Bowl broadcast.

The Story: The Sitcom That Almost Was

Good Will Dunkin’ finds BenAffleck stepping into the role of “Will Hunting,” bringing the film’s signature math-genius energy into a very different kind of classroom: Dunkin’ Donuts. Between orders, he’s scribbling equations on the store window and even organizing MUNCHKINS ® Donut Hole Treats into the Fibonacci sequence – convincing the store manager, played by JasonAlexander, that he’s got a once-in-a-generation mind on staff.

From there, the pilot leans fully into the classic ’90s ensemble comedy as sitcom icons like Matt LeBlanc, Alfonso Ribeiro, Jaleel White, Jasmine Guy and Ted Danson trade knowing nods and era-defining humor, with Dunkin’ as the set where it all unfolds.

In its 1995 world, when iced coffee wasn’t exactly everywhere, a quick exchange between Will and LeBlanc’s character nods to Dunkin’s early role in bringing iced coffee into the mainstream. The episode then lands outside the store window, where Jennifer Aniston’s character delivers the ultimate cameo by pulling Tom Brady into frame – a punchline that puts a very Boston bow on the “lost pilot” premise.

Packed with nods to the decade’s most beloved sitcom tropes, Good Will Dunkin’ blurs the line between comfort TV and pop culture lore, inviting fans to question whether this was a forgotten piece of television history… or just something they wish had existed.

“The ’90s gave us iconic sitcoms, and Dunkin’ gave the world iced coffee,” said Jill Nelson, chief marketing officer at Dunkin’. “ Good Will Dunkin’ brings us back in time to imagine the moment those worlds collided. It’s a reminder that Dunkin’ has always been part of everyday culture, and proof that it always will be.”

Super Bowl Monday Treat: 1.995 Million Free Iced Coffees

Back in 1995, iced coffee wasn’t exactly everywhere. In fact, 1995 marked the first year the brand advertised iced coffee starring none other than Fred the Baker. Today, it’s part of guests’ daily routines, and Dunkin’ has been in the iced conversation from the start.

To celebrate the breakthrough that changed mornings everywhere, Dunkin’ is giving away 1.995 million free iced coffees of any size on Feb. 9, for a perfectly timed play the morning after Super Bowl Sunday. Guests can redeem the offer using code GOODWILLDUNKIN in the Dunkin’ app. *

’90s Time Capsule Drop

Every great throwback deserves memorabilia. To mark the moment, Dunkin’ is dropping a limited collection of authentic vintage and ’90s-inspired apparel – including pieces featured at last week’s ’90s pop-up on MIT’s campus, a nod to Will Hunting’s stomping grounds.

Fans can shop the drop now at DunkinRunsOnMerch.com, featuring vintage-style mugs and tumblers, a throwback koozie, a denim jacket that channels peak ’90s energy, and a “Will Hunting”-inspired visor-with-hair that lets guests show up as their own Boston-born sitcom lead.

A Real-World Math Challenge, Inspired by Will Hunting

Keeping the momentum going, Dunkin’ is also turning one of the spot’s most iconic elements into a real-world challenge.

Today, the brand teamed up with John Urschel, an MIT professor and former NFL player, to unveil a whiteboard math problem inspired by the spot – a puzzle even Will Hunting may find tough to crack. One lucky fan who solves it will win free Dunkin’ coffee for a year**, plus collectible merch signed by Ben Affleck and Matt Damon. The winner will be announced mid-week.

Because just like a Dunkin’ run is part of the daily routine, a great ’90s sitcom is the kind of comfort you keep coming back to – and Good Will Dunkin’ brings those two rituals together in one rewatchable, Boston-rooted big game moment.

Follow Dunkin’ on Instagram, TikTok and X, and visit news.dunkindonuts.com for more on the brand’s latest news and offerings.

* Dunkin' Rewards members can get a free coffee of any size while supplies last. Promo code valid until code limit is reached. Single-use only. Terms and Conditions Apply. Certificate valid for 3 days.

** Offer valid for 365 days. Limit one free medium hot or iced coffee per member per day. Excludes espresso beverages, cold brew and nitro cold brew. Discount will automatically apply to qualifying mobile order or in store upon scanning your Dunkin' Rewards ID. Valid only by select Dunkin' Rewards members who order ahead in the Dunkin’ App, scan their Dunkin' Rewards ID at checkout or pay with an enrolled Dunkin' card. Cannot be combined with any other offer, promotion or coupon. For full rewards program terms, please visit dunkindonuts.com/terms.

About Dunkin’

Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and InspireBrands.com.

About Artists Equity

Artists Equity is an independent, artist-led studio reimagining the relationship between talent, studio, brands, and distributors. With three distinct divisions of Scripted, Unscripted, and Advertising, the company prioritizes and partners with creators through an innovative business model, so that all can truly participate and realize the value they bring to a project. Artists Equity is co-founded by Ben Affleck, Matt Damon, and Gerry Cardinale of RedBirdCapital.

Dunkin' drops a limited-edition collection of authentic vintage and ’90s-inspired apparel, available at DunkinRunsOnMerch.com.

Dunkin' drops a limited-edition collection of authentic vintage and ’90s-inspired apparel, available at DunkinRunsOnMerch.com.

Ted Danson appears behind the Dunkin’ counter in Good Will Dunkin’, delivering a comedic line to Affleck’s character that nods to a classic moment from Good Will Hunting.

Ted Danson appears behind the Dunkin’ counter in Good Will Dunkin’, delivering a comedic line to Affleck’s character that nods to a classic moment from Good Will Hunting.

Jasmine Guy is joined by (from left) Ben Affleck, Alfonso Ribeiro and Jaleel White as the crew tries to crack the Fibonacci sequence in Good Will Dunkin’.

Jasmine Guy is joined by (from left) Ben Affleck, Alfonso Ribeiro and Jaleel White as the crew tries to crack the Fibonacci sequence in Good Will Dunkin’.

Dunkin’ leans into classic ’90s sitcom tropes in Good Will Dunkin’, featuring Jennifer Aniston and a surprise Tom Brady cameo for a very Boston punchline.

Dunkin’ leans into classic ’90s sitcom tropes in Good Will Dunkin’, featuring Jennifer Aniston and a surprise Tom Brady cameo for a very Boston punchline.

Dunkin’ flashes back to 1995 in Good Will Dunkin’ as Matt LeBlanc’s character cracks a joke about Affleck's character accidentally putting ice in his coffee — sparking the “invention” of iced coffee.

Dunkin’ flashes back to 1995 in Good Will Dunkin’ as Matt LeBlanc’s character cracks a joke about Affleck's character accidentally putting ice in his coffee — sparking the “invention” of iced coffee.

Ben Affleck stars in Good Will Dunkin’, a never-aired 1995 sitcom set in a Boston-area Dunkin’ that imagines the accidental invention of the brand's iced coffee.

Ben Affleck stars in Good Will Dunkin’, a never-aired 1995 sitcom set in a Boston-area Dunkin’ that imagines the accidental invention of the brand's iced coffee.

Dunkin’ brings its iced coffee origin story to life in Good Will Dunkin’, a never-aired 1995 sitcom starring Ben Affleck as Will and a cast of ’90s icons. To celebrate, Dunkin’ is giving away 1.995 million free coffees with code GOODWILLDUNKIN in the Dunkin’ app.

Dunkin’ brings its iced coffee origin story to life in Good Will Dunkin’, a never-aired 1995 sitcom starring Ben Affleck as Will and a cast of ’90s icons. To celebrate, Dunkin’ is giving away 1.995 million free coffees with code GOODWILLDUNKIN in the Dunkin’ app.

SANTA ANA, Calif. (AP) — A crack in a damaged chemical tank in Southern California has eliminated the risk of a catastrophic explosion but it's still not safe enough for the remaining 16,000 residents living closest to the aerospace plant to go home, officials said Tuesday.

Crews were spraying water to keep cooling the tank that overheated last week, prompting the evacuation of 50,000 people in the Orange County city of Garden Grove. Most returned home after a crack formed over the Memorial Day holiday weekend, relieving pressure inside.

The evacuation zone remained the same on Tuesday morning, said Orange County Fire Capt. Brian Yau.

Crews worked overnight to ensure two other nearby tanks were neutralized and would not be affected by the compromised tank, he said, adding that material from one of these two tanks was transferred to another that has a neutralizing agent.

“They are moving material over to ensure that all threats have been eliminated,” Yau said.

Those threats include the risk of a very small explosion and potential spill, officials said.

Exposure to methyl methacrylate — a highly flammable chemical used to make plastics — can cause serious respiratory problems, neurological problems and irritation to the skin, eyes and throat, according to the federal Environmental Protection Agency. The tank at the GKN Aerospace Transparency Systems plant contains 6,000 to 7,000 gallons (22,700 to 26,500 liters) of the chemical.

The interior cooled to 93 degrees F (33.9 degrees C), the county's fire division chief Craig Covey said Monday, down from 100 degrees (37.7 degrees C) a day earlier. The company said its technical specialists and the county fire authority have removed insulation from the tank to help cool it.

Health officials sought to reassure people who are returning to homes near the plant.

“There was no contamination. There were no fumes,” Orange County Health Director Regina Chinsio-Kwong said at Monday's news conference. “There was not a leak. So it should be, you should feel comfortable going home even if you’re across the street from that new zone line.”

The South Coast Air Quality Management District will monitor the air for several months and the EPA will be checking sewer and storm drains for spills, Orange County Supervisor Janet Nguyen said.

Garden Grove Unified School District said last week it was shutting a dozen schools through what was supposed to be the last day of the school year on Wednesday but later said only three would remain closed Tuesday. It was unclear if they would reopen before the school year ends this week.

At a parking lot at a large park in Fountain Valley, just southwest of Garden Grove, people sought refuge in an ad hoc shelter there or pitched tents outside. Other people gathered in the park to enjoy Memorial Day.

Kim Yen, a retiree who was still evacuated from her home two blocks from the plant, welcomed news that the worst was not expected.

“I am happy and many of us are happy,” she said Monday.

She said she's ready to go back but wants to be sure it’s safe first. She's also been worrying about the emergency workers, who she called “our heroes.”

As the tank heated up, the chemical converted from liquid to gas, ramping up the pressure and explosion risk, said Andrew Whelton, a Purdue University engineering professor who has studied environmental contamination. Some of the methyl methacrylate may already have hardened into a stable plastic similar to plexiglass, reducing the danger, he said.

The tank could eventually cool enough for crews to safely stabilize and drain the remaining material without triggering a spark or ignition, Whelton said.

However, he said there is still a risk of an explosion while the chemical remains hot and reactive. Temperatures need to fall closer to 60 to 70 degrees Fahrenheit (15.6 to 21.1 degrees C) before conditions are considered significantly safer, he said.

GKN Aerospace Transparency Systems makes cockpit windows, canopies and windshields for military and commercial aircraft. It employs about 16,000 people across 32 manufacturing sites in 12 countries, according to the company website.

“We apologize for the ongoing disruption this incident is causing and our priority remains its safe resolution, so that residents can return to their homes as quickly as possible,” the company said.

GKN Aerospace agreed in 2025 to pay state regulators more than $900,000 to settle violations involving recordkeeping, permitting issues and nitrogen oxide emissions, according to a report on the South Coast Air Quality Management District website.

——

This story has been corrected to attribute a quote to TJ McGovern, interim fire chief of the Orange County Fire Authority, not to division chief Craig Covey.

Willingham reported from Boston. Contributing were Associated Press journalists Jamie Stengle in Dallas; Ethan Swope in Garden Grove, California; and Christopher Weber in Los Angeles.

Two evacuees sit in their pickup truck at a gas station within the evacuation zone in Stanton, Calif., Monday, May 25, 2026. (AP Photo/Jae C. Hong)

Two evacuees sit in their pickup truck at a gas station within the evacuation zone in Stanton, Calif., Monday, May 25, 2026. (AP Photo/Jae C. Hong)

An aerial view shows a police checkpoint enforcing a road closure at the evacuation zone boundary in Anaheim, Calif., Monday, May 25, 2026. (AP Photo/Jae C. Hong)

An aerial view shows a police checkpoint enforcing a road closure at the evacuation zone boundary in Anaheim, Calif., Monday, May 25, 2026. (AP Photo/Jae C. Hong)

Jan De Jonge and fiancé Sher Stuckman set up a tent with their belonging and pet outside the Elks Lodge in Garden Grove, Calif., on Monday, May 25, 2026. (AP Photo/Ethan Swope)

Jan De Jonge and fiancé Sher Stuckman set up a tent with their belonging and pet outside the Elks Lodge in Garden Grove, Calif., on Monday, May 25, 2026. (AP Photo/Ethan Swope)

An evacuation map is displayed at the incident command post at the Los Alamitos Race Course in Cypress, Calif., on Sunday, May 24, 2026. (AP Photo/Ethan Swope)

An evacuation map is displayed at the incident command post at the Los Alamitos Race Course in Cypress, Calif., on Sunday, May 24, 2026. (AP Photo/Ethan Swope)

Water is sprayed on a damaged tank at GKN Aerospace in Garden Grove, Calif., on Sunday, May 24, 2026, after the tank containing a chemical used to make plastic parts overheated Thursday. (AP Photo/Ethan Swope)

Water is sprayed on a damaged tank at GKN Aerospace in Garden Grove, Calif., on Sunday, May 24, 2026, after the tank containing a chemical used to make plastic parts overheated Thursday. (AP Photo/Ethan Swope)

People walk outside Freedom Hall, an evacuation center in Fountain Valley, Calif., on Monday, May 25, 2026. (AP Photo/Ethan Swope)

People walk outside Freedom Hall, an evacuation center in Fountain Valley, Calif., on Monday, May 25, 2026. (AP Photo/Ethan Swope)

An American Red Cross volunteer walks outside Freedom Hall, an evacuation center in Fountain Valley, Calif.,on Monday, May 25, 2026. (AP Photo/Ethan Swope)

An American Red Cross volunteer walks outside Freedom Hall, an evacuation center in Fountain Valley, Calif.,on Monday, May 25, 2026. (AP Photo/Ethan Swope)

People tend to their pets outside Freedom Hall, an evacuation center in Fountain Valley, Calif., on Monday, May 25, 2026. (AP Photo/Ethan Swope)

People tend to their pets outside Freedom Hall, an evacuation center in Fountain Valley, Calif., on Monday, May 25, 2026. (AP Photo/Ethan Swope)

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