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CMG to broadcast Spring Festival Web Gala across TV, digital platforms

China

China

China

CMG to broadcast Spring Festival Web Gala across TV, digital platforms

2026-02-10 12:31 Last Updated At:16:57

The China Media Group (CMG)'s 2026 Spring Festival Web Gala will air Tuesday night across TV, mobile apps and online platforms, blending pop and traditional culture with cutting-edge technologies.

Starting at 20:00, the gala will be broadcast on CCTV-1, CCTV-3 and multiple digital platforms. Featuring dances, songs and other performances, this year's show highlights a vibrant mix of pop culture and traditional Chinese arts, incorporating artificial intelligence, virtual reality and 3D technology for an enhanced audiovisual experience.

Watching the annual show has become a new tradition in China, especially among younger audiences. The gala is usually broadcast on the traditional Xiaonian Festival, literally the "Little New Year," also known as the Kitchen God Festival, which falls on Tuesday this year and marks the start of the countdown to the Chinese New Year.

Since its debut in 2011, the Spring Festival Web Gala has established itself as a cultural tradition marking the approach of the lunar New Year.

The Spring Festival, which falls on Feb 17 this year, marks the start of the Chinese New Year, the most important holiday in China. This year ushers in the Year of the Horse, the seventh animal in the 12-year Chinese zodiac cycle.

CMG to broadcast Spring Festival Web Gala across TV, digital platforms

CMG to broadcast Spring Festival Web Gala across TV, digital platforms

CMG to broadcast Spring Festival Web Gala across TV, digital platforms

CMG to broadcast Spring Festival Web Gala across TV, digital platforms

More than 20 films will hit Chinese screens during the three-day Qingming Festival holiday from Saturday to Monday, spanning genres from revolutionary historical dramas, realism movies to suspense thrillers, according to the China Film Administration on Thursday.

Revolutionary historical films such as Blood-Spattered Cliff, Eight Sons, Eight Soldiers, and Half Of The Quilt, will pay tribute to martyrs through the lens.

Three films -- It's OK, Now I Met Her, and Sunshine Women's Choir -- tell moving stories of love, growth, and reconciliation.

It's OK is a contemporary family comedy that follows a mother and daughter navigating their joyful yet turbulent relationship. Now I Met Her tells a rebellious teenager who gets to know his late mother through her old diary. Sunshine Women's Choir, a film from the Taiwan region of China, portrays the "perfect" maternal love of "imperfect mothers."

The suspense film Game of Identity tells the story of two people from different backgrounds who accidentally swap lives, setting off an unexpected adventure. The documentary films Seeking Nature: The Code of Life, and Missions to the Moon (Part One) explore the connection between humanity and science.

Imported films from different countries, including The Super Mario Bros. Movie 2, Project Hail Mary, and Hoppers, will deliver spectacular cinematic experiences to audiences.

The Qingming Festival, or Tomb-Sweeping Day, falls on April 5 this year. It is a traditional Chinese festival for honoring the deceased and paying tribute to ancestors. The holiday also provides a short break for Chinese citizens as they engage in outdoor activities and sightseeing.

Over 20 films expected to hit Chinese screens during Qingming Festival Holiday

Over 20 films expected to hit Chinese screens during Qingming Festival Holiday

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