Super Bowl averages 124.9M viewers in US, Bad Bunny's halftime 128.2 million, both short of records

Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.

Seattle's 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen's Big Data + Panel rating system.

That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia’s 40-22 victory over Kansas City last year on Fox.

However, Super Bowl 60 is the most-watched program in NBC history. The network is celebrating its 100th anniversary this year.

Bad Bunny's halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern. That would make it the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).

The audience for the game peaked at 137.8 million viewers during the second quarter (7:45-8 p.m. Eastern), which is a record. That surpassed the previous mark of 137.7 million during the second quarter of last year's Super Bowl.

This year's audience ended a streak where the last four Super Bowls had experienced audience increases. It is the fifth straight year the game has averaged over 100 million viewers.

After three straight years of Super Bowls that came down to the final minute, the last two have lacked excitement.

Sunday’s game was the second in Super Bowl history in which a touchdown had not been scored in the first three quarters. Seattle was up 12-0 going into the final 15 minutes.

Last year’s game was decided in the first half as Philadelphia built a 24-0 lead en route to a 40-22 victory.

The Turning Point USA halftime show featuring Kid Rock peaked at 5 million at one point on YouTube.

Nielsen did not measure any of the YouTube live stream viewership. Of the linear networks that carried it, the only one Nielsen measures is broadcast network Charge! Full Nielsen ratings for the prior week will be released on Wednesday.

According to YouTube figures though, there have been 21,208,583 views of the alternate halftime show through Tuesday night, according to the conservative organization's page. Bad Bunny's show has already had 61,311,972 views.

Total social media consumption of Bad Bunny's halftime show set a record of 4 billion views after the first 24 hours, according to the NFL and Ripple Analytics. That is a 137% increase over last year.

The social media figures include fans, owned platforms, broadcast partners and influencers.

The NFL said over 55% of all social views came from international markets.

Full global viewership for the halftime show is expected to be available early next week.

Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl Spanish-language broadcast in the United States. The Super Bowl has been televised in Spanish in the U.S. since 2014.

The audience peaked during the halftime show, averaging 4.8 million viewers — also making it the most-watched Super Bowl halftime in Spanish-language history.

NBC's “Primetime in Milan” Olympic show, which featured the women's downhill and team figure skating events, averaged 42 million viewers, the network's largest Winter Olympics audience since Day 2 of the 2014 Sochi Games.

It also was a 73% increase from the Olympics show after Super Bowl 56 (24.3 million).

“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” NBC Sports President Rick Cordella said in a statement. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech and announce teams who delivered best-in-class presentations for our viewers, stations and partners.”

The NFL playoffs averaged 37 million viewers the first three weekends, up 5% from last year and the second-most watched in the last 10 years.

That followed a regular season that averaged 18.7 million, the second-highest since audience averages began being kept in 1988. It was a 10% increase from last season.

AP NFL: https://apnews.com/hub/nfl

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Julio Cortez)

Seattle Seahawks head coach Mike Macdonald and quarterback Sam Darnold, left, hold the Lombardi Trophy after a win over the New England Patriots in the NFL Super Bowl 60 football game Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Matt Slocum)

NEW YORK (AP) — The early Bird had to circle Yankee Stadium.

Jake Bird arrived at 8:15 a.m. Friday, more than five hours before the start of his first game in pinstripes. The gate where New York Yankees players usually enter wasn't yet open and he was told to enter from the other side of the ballpark, at Gate 6.

“I just walked around,” the relief pitcher said. "It was a nice foggy morning.”

Eight months after the Yankees acquired him from Colorado, Bird pitched in the Bronx for the first time Friday. He struck out two in a perfect seventh inning of an 8-2 win over the Miami Marlins in New York's home opener.

Bird credited Natalie Girard for recommending he account for possibly congested streets when he called for Uber pickup at his Manhattan hotel.

“My girlfriend is really familiar with New York, so she was kind of telling me, `Hey, there might be traffic in the morning, so you should get there early,'” Bird recalled. “Also, I didn’t really know where to enter the stadium and stuff and I’ve been in that spot before where I kind of got lost, so just it didn’t hurt to get here a little early and kind of familiarize myself with the place.”

Hours later, he entered with a 5-2 lead in the seventh inning. Bird retired Otto Lopez on a flyout, threw a called third strike past Owen Caissie and struck out Connor Norby.

Bird pumped both arms and screamed.

“He had a little emotional release after getting that third out,” Yankees manager Aaron Boone said. “He was, again, really sharp, man, and went right through the middle of their order. Right, left, left was efficient.”

Bird was dealt by the Rockies for a pair of prospects last July 31, made three relief appearances on the road, the last in Texas ending with Josh Jung's three-run, walk-off homer, and was sent to Triple-A for the rest of the season.

“I know last year it didn’t really work out the way he wanted,” Yankees captain Aaron Judge said, “He’s a guy that wants to be here. He wants to be great and I think after going through last year he knows the expectations now and he’s ready to go.”

Bird has allowed one hit over 4 1/3 scoreless innings in four games this season, striking out five and walking none.

“I’m just trying to stay closed and not fly open,” he said. “I know my slider and my breaking balls have been really good and fastball is a weak point at times, so just trying to build on the breaking balls as a strength and trying to improve the fastball, as well.”

An economics major at UCLA, Bird was taken by the Rockies on the fifth round of the 2018 amateur draft and made his big league debut in 2022. He has a 4.68 ERA with 221 strikeouts in 236 2/3 innings.

“Opening day is amazing," he said, “experience it here for the first time was really cool.”

AP MLB: https://apnews.com/mlb

New York Yankees' pitcher Jake Bird walks back to dugout during the sixth inning of a home-opener baseball game against the Miami Marlins, Friday, April 3, 2026, in New York. (AP Photo/Yuki Iwamura)