UGG Redefines Men’s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee & Su Yiming

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Feb 13, 2026--

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) releases the next offering of clogs and mules for Spring 2026, this time featuring new silhouettes and styles derived from the fan-favorite UGG® Tasman. To showcase the release of these soon-to-be consumer favorites, UGG® tapped global rap sensation Central Cee and Olympic snowboarding champion Su Yiming to be the faces of the newest campaign to celebrate elevated versatility.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260213443896/en/

The UGG® Tasman is loved by athletes and celebrities from around the world who have taken the iconic silhouette and inserted it into culture through tunnel walks, red carpets and fashionable street style. This Spring, UGG® finds inspiration from these style-defining moments and consumer-favorite aspects of the Tasman, crafting something completely new with the Tasman Lace, and Tasman Albite. UGG signature comfort and style is transformed this spring with the introduction of the new icon, the Otzo Clog. The global reimagining and reinvention of these styles inspired the seasonal campaign, featuring Central Cee in front of a wall of clocks reading times for major cities across the world to showcase the brand's timeless style that comes to life globally, matched with the juxtaposition of Su Yiming in a minimal environment styled in a streetstyle manner allowing the new footwear style to pop. Similar to UGG®, these global icons are not just one place but everywhere. Adapting, evolving, shaping what’s next.

This spring, UGG introduces a refined evolution of a slip-on that blends heritage craftsmanship with modern aesthetics by welcoming a new icon to the family, the Otzo Clog. A dual-gender style, bringing ultra comfort, a sleek silhouette, and everyday wear together with premium, durable nubuck leather and wool lining. The Tasman Lace, available in Chestnut and Black, provides endless ways to make the style your own with a dual-lace system of multiple lacing, looping, and tying options on top of the brand’s iconic suede upper. The Tasman Albite, available in Black and Jasmine, is a limited-edition shoe that’s almost entirely handmade featuring hand-done leather whipstitching to mimic the heritage of the UGGbraid, with a targeted focus on traditional craftsmanship. Coming as the second dual-gender style in the offering, there are only 2,000 pairs globally – 1,000 in each colorway – with the number marked on the footbed of each.

These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com@ugg.

About Central Cee

Founded Central Cee, the UK’s global rap sensation, released his long-awaited debut album, Can’t Rush Greatness, on January 24, 2025. This landmark project from a UK rap sensation turned global star represents a defining moment in Central Cee’s career, following his domination of global charts with acclaimed mixtapes Wild West and 23, as well as the new single “GBP” featuring 21 Savage, which has leapt straight into the UK Top 10 as the first UK Rap single of 2025 to achieve this feat. The album release rounds off an incredible week for the West-London hailing talent, who was also announced as having three Brit Award nominations for this year’s ceremony, including Best UK Artist, Best Song for “Band4Band” and “Best Hip Hop & Grime.” Cench also gifted fans a cinematic black and white visual (directed by Kelvin Jones & JRPACES) for the raw, open and honest album track, “Limitless”. Recorded across multiple locations worldwide over the past year, Can’t Rush Greatness showcases Central Cee’s evolution as an artist. With production credits from a roster of top talents—including his longtime collaborator Dave—the album fuses raw lyricism, bold production, and a relentless drive to push the boundaries of UK rap. It’s a project created on Central Cee’s own timeline, embodying patience and trust in his craft, released only when it was finely polished and ready for the world.

With Can’t Rush Greatness, Central Cee delivers what feels like a love letter to his core fans. It’s an example of growth—an elevated version of what Wild West showcased, whilst also incorporating the storytelling and raw honesty of his previous mixtape, 23. Unlike his earlier works, which were notably featureless, Cench’s debut album expands the collaborative horizon—all without compromising his signature style. Eagle-eyed fans will have noticed an on-going theme of Rose Gold, which Cench has effortlessly woven into every element of his activity over the past months—from his Queen Elizabeth chain, driving a fleet of supercars to Paris, a rose gold mic on Colors, arriving at The GQ MOTY Awards in a custom Rose Gold Range Rover Defender—and every moment has been curated to perfection.

On Can’t Rush Greatness, Central Cee taps into a wide spectrum of themes, balancing the gritty realism that has become his signature with bold experimentation and a global perspective. “Ten” (ft. Skepta) highlights the dominance and confidence that underpins Cench’s rise to the top. Trap drums over drill inspired production with a pure grime energy provide the perfect melodic landscape for Skepta to bring a hard-hitting energy to this collaboration, which is all about exuding power, winning mentality, and setting the bar high for UK rap.

“CRG” (ft. Dave) adds a more introspective note, as the two artists reflect on loyalty, gratitude, and the weight of success. Their chemistry shines through, bringing depth and mutual respect to a standout track that underscores their place as two of the most vital voices in contemporary UK music.

For fans of Central Cee’s more melodic side, “Now We’re Strangers” (featuring the vocals of Kamal., who also featured on Central Cee and Dave’s collaborative tape Split Decision), and “Truth in the Lies” (ft. Lil Durk) delve into the emotional complexities of love, heartbreak, and trust. “Now We’re Strangers” leans into especially personal territory, with a rare lyrical glimpse into Cee’s private life. This is Central Cee at his most vulnerable, using music as a vehicle for raw storytelling and catharsis.

Elsewhere, “GATA” (ft. Young Miko) incorporates a dose of Spanish for Central Cee’s far-reaching fan-base.

In the wake of 2023’s Sprinter with Dave becoming the most-streamed UK Spotify single of 2023 and the first UK rap song to hold the Number 1 spot for 10 consecutive weeks, with over 2 billion global streams and 1.5 billion video views to date — Cench’s 2024 smash single “BAND4BAND” with Lil Baby became the highest-charting UK rap track on the Billboard Hot 100. Breaking barriers in the U.S. and dominating Urban and Rhythmic radio charts, Central Cee’s debut album Can’t Rush Greatness serves to reinforce his position as a boundary-pushing force across the globe.

Central Cee has redefined the global perception of UK rap, breaking barriers and setting unprecedented milestones. His ability to seamlessly blend raw storytelling with universal appeal has resonated across continents, bridging linguistic and cultural divides. With Can’t Rush Greatness, he reaffirms his position as one of the most vital voices in contemporary rap, delivering an album that is both deeply personal and globally resonant.

About Su Yiming

Su Yuming gained international acclaim by winning the Gold Medal in the Men's Big Air event at the 2022 Beijing Winter Olympics. At just 17, he became China's first Olympic snowboarding champion, showcasing his remarkable talent and marking a historic moment for the sport.

HIGH-RES CONTENT

Su Yiming wearing the UGG Otzo Clog

Central Cee wearing the UGG Otzo Clog

LIVIGNO, Italy (AP) — Chloe Kim never said a word about it. The new halfpipe silver medalist sounded genuinely happy for the woman who beat her.

But even in snowboarding — billed as the most chill of the judged sports that populate the Winter Olympic program — everything is a matter of opinion.

The small debate bubbling up after Gaon Choi's razor-thin victory over Kim in the halfpipe Thursday night was whether the judges got it right.

At the heart of that debate was that Kim landed the hardest trick in the sport — a double-cork 1080 — and Choi did not.

“The fact that you are flipping twice upside down while spinning a 1080, the consequences of getting that wrong are a lot higher than doing a switch-backside 900,” said Todd Richards, a 1998 Olympic snowboarder who does commentary for NBC, comparing the hardest tricks by both riders.

Richards broke down the contest on an Instagram post that received more than 100 responses, many of them thoughtful and from insiders, including 1998 Olympic bronze medalist Shannon Dunn-Downing, who commented “I felt like their runs were sort of a toss-up."

The Choi-Kim result is something less than a "controversy," the likes of which are hitting figure skating and an ice dancing contest in which the French judge scored the French winners a significant amount higher than anyone else on the panel.

Choi's winning run was, indeed, a beauty filled with difficult spins approached from tough angles that were different at every turn. And while Kim also went upside down on her last hit, making her the only rider to do that twice, her run didn't have Choi's switch-backside 9 — riding backward and starting the spin facing up the halfpipe — that is largely considered the toughest direction in the sport.

In scoring a halfpipe run, judges don't give specific credit or take deductions for individual tricks.

They take the entire package into account, including how high the riders jump (Choi's biggest air was about eight inches higher than Kim's), the difficulty and variety of the tricks, how good they look and an element called “progression,” which credits athletes who try new tricks or link them together in different ways.

They assign numbers, from 1-100, to each run. But the number that comes out is not an added-together mix of elements but, rather, an attempt to rank the runs against the others. For instance, no rider would score a perfect 100 in her first run because then there would be nowhere to place something better that might come later.

Kim got a score of 88 on her first run. She fell on the next two, including after Choi's winning run of 90.25.

“So, Chloe's 88, in my personal opinion, if she had dropped that on her second or third go, she would've been in the lead,” Richards said, pointing to the idea that riders as good as Kim are often judged against themselves.

The international skiing federation, which runs the contest, declined to put media in touch with judges.

There has always been healthy debate in snowboarding over what should get the most love — jumping and flipping, or spins, backward riding and showy grabs.

A window into the judges' thinking also came in examining the difference between third and fourth. Japan's Sara Shimizu was the only rider other than Kim to land a double cork as part of a complete run. She finished one point behind teammate Mitsuki Ono for bronze.

This debate seemed destined to flow into Friday night's men's contest, where, for years, Scotty James has been doing the sport's most technical riding, then letting judges decide between that and the sport's new obsession with triple corks.

In the women's contest, the judging panel did not simply hand the title to the rider with the most flips. When it was over, Kim was happy, and if she was crying “foul,” nobody heard it.

“Sometimes I think maybe people wish that would show up in our sport a little bit,” Richards said. “But ultimately it's snowboarding. It's not really a cutthroat sport like that.”

AP Winter Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics

United States' Chloe Kim crashes during the women's snowboarding halfpipe finals at the 2026 Winter Olympics, in Livigno, Italy, Thursday, Feb. 12, 2026. (AP Photo/Lindsey Wasson)

Silver medalist United States' Chloe Kim holds her medal after the women's snowboarding halfpipe finals at the 2026 Winter Olympics, in Livigno, Italy, Thursday, Feb. 12, 2026. (AP Photo/Lindsey Wasson)

Silver medalist United States' Chloe Kim laughs while trying to display the American flag competes after the women's snowboarding halfpipe finals at the 2026 Winter Olympics, in Livigno, Italy, Thursday, Feb. 12, 2026. (AP Photo/Abbie Parr)