NEW YORK, Feb. 15, 2026 /PRNewswire/ -- HUUCH, an emerging AI startup in the interactive entertainment space, today announced the completion of the foundational build of its product and game content platform. The milestone marks a significant step in the company's mission to redefine family entertainment through full-body, AI-powered interactive play, and sets the stage for the upcoming market launch of its first core product.
The story behind HUUCH begins at home. In many households, families share the same living room and the same evening, yet remain absorbed in separate screens. This quiet separation, though common, has gradually replaced shared experiences with parallel ones. HUUCH was formed around a simple but often overlooked observation: physical proximity is among the most direct ways to build emotional connection. From this starting point came a guiding question: could motion play become a way to bring families back together, not by adding another screen, but by encouraging movement, laughter, and shared moments?
This question shaped HUUCH's approach to both technology and content. Rather than designing games for individual players with controllers and steep learning curves, HUUCH focused on lowering the barrier to participation and expanding the definition of who a game is for. The result is a family-oriented platform where children and parents can take part together, regardless of age, gaming experience, or physical skill level.
At the center of this platform is HUUCH Box, the company's first flagship product. Designed as a plug-and-play home gaming device, HUUCH Box is powered by proprietary 3D skeletal tracking and posture-sensing technology. The system requires no wearable devices and no handheld controllers. Instead, players use natural body movements to control on-screen characters, achieving real-time, one-to-one Full Body Motion Mapping that transforms the body itself into the controller. This approach enables a more intuitive and immersive experience, allowing users to step directly into the game world.
HUUCH Box made its public debut at CES 2026, where it received positive feedback from attendees for its accessibility, technical performance, and family-friendly design. The reception at CES reinforced the company's belief that full-body interaction can serve as a powerful alternative to traditional, screen-centric gaming experiences.
Beyond the hardware, HUUCH places equal emphasis on game content and value-driven design. The platform offers a diverse portfolio of games spanning adventure, sports, dance rhythm, and action-based play. Games support both solo experiences and multiplayer formats for one to four players, encouraging cooperation, friendly competition, and shared achievement within a single session.
Narrative structure, character design, and progressive challenges are integral to the content strategy. Through these elements, the platform aims to help children develop resilience by trying again after failure, courage by facing new challenges, and empathy through collaboration and shared goals. The emphasis remains on active participation rather than passive viewing, aligning physical movement with emotional engagement.
Currently, HUUCH Box and its accompanying content ecosystem have completed core development and have been tested in a variety of real household and social settings, generating encouraging feedback. The product is scheduled for official launch in the first half of the year. The platform is designed for ongoing growth, with plans for monthly content updates to continuously expand the range of family-friendly experiences.
"Playing together strengthens connection," says Ryan, CEO of HUUCH. It invites families, partners, and the broader industry to take part in a new chapter of interactive entertainment, one that begins at home, starts with movement, and turns shared play into shared meaning.
For more information, please visit: huuch.fun.
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AI Startup HUUCH Completes Foundation of AI Full-Body Motion Products and Game Content Platform
LONDON, March 14, 2026 /PRNewswire/ -- Lord Ashcroft's collection of Victoria Crosses and George Crosses is to have a new home at the National Army Museum in London.
The collection is the largest of its kind in the world. It has been built up by Lord Ashcroft over the past 40 years and includes nearly 250 VCs and a smaller number of GCs. It was previously housed at the Imperial War Museum, London, which closed the Lord Ashcroft Gallery in September last year after 15 years.
Lord Ashcroft spoke today of his delight at the news: "I am thrilled to have found such a superb location for this unique collection of gallantry medals. I am so pleased that these VCs and GCs, spanning many major wars and conflicts of the past two centuries, will now be enjoyed by the public once again.
"The National Army Museum shares my passion for the decorations themselves and also to tell the incredible stories of bravery that go with them. I look forward to a long and happy partnership with the Museum for many years to come."
Justin Maciejewski, the Director of the National Army Museum, said: "We are honoured to be entrusted with these VCs and GCs from the Lord Ashcroft Medal Collection. We are grateful to Lord Ashcroft for his continued generosity and commitment in championing these stories of extraordinary courage.
"The National Army Museum shares the history and heritage of our soldiers across the globe and down the centuries. Within that wider narrative, these medals, and the individual acts of extraordinary bravery and valour they represent, form a powerful part of the Army's story."
Chris Finney, a Trustee of the National Army Museum and the Chair of the VC and GC Association, said: "This rare and expansive collection spans centuries of military service, sacrifice, and extraordinary bravery across the Armed Forces.
"We are privileged to be given the opportunity to share these medals—and the inspiring personal stories they represent—with visitors, and online for the wider public, where they can continue to inspire people of all ages for generations to come."
Lord Ashcroft began his collection of VCs in 1986 with the purchase of a single medal group at auction. The VC, instituted by Queen Victoria in 1856, is Britain and the Commonwealth's most prestigious decoration for valour in the presence of the enemy. The GC, created by George VI in 1940, is Britain and the Commonwealth's most prestigious decoration for gallantry not in the presence of the enemy and it has been awarded to several civilians for acts of valour.
Lord Ashcroft's VCs and GCs are part of the wider Lord Ashcroft Medal Collection, which includes Special Forces decorations and medals for valour in the skies and at sea. Lord Ashcroft's long passion for gallantry awards was initially inspired by his late father, Eric, who as a young officer took part in the D-Day Landings on June 6 1944.
Lord Ashcroft's collection of VCs includes one of just three VCs and Bars—the equivalent of two VCs—that have been awarded over the past 170 years. This is the medal group awarded to Captain Noel Chavasse VC & Bar, MC, a medical officer who served and was killed during the Great War.
Following the closure of the previous gallery, Lord Ashcroft has made his collection accessible digitally through his website. This new partnership with the National Army Museum will allow the public to visit the collection and be inspired by the remarkable stories they represent.
The VC and GC collection will go on display at the National Army Museum within the next two years. In the meantime, from July onwards some of Lord Ashcroft's medals will go on display at the museum, including pop-up exhibitions.
As the home of the Army's history and heritage, the National Army Museum will be displaying items from the Lord Ashcroft Medal Collection alongside its existing collections of objects, archives and artworks, telling the stories of soldiers and their service—including the origins of the Victoria Cross in the Crimean War.
Lord Ashcroft's VCs and GCs will be shared on a long-term loan with the National Army Museum. Alongside their display, the Museum is planning a programme of exhibitions, educational resources, talks, tours and digital content exploring the human stories of courage behind the decorations.
Further details of the new partnership between Lord Ashcroft and the National Army Museum relating to the display of his VC and GC collection will be released over the coming months.
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National Army Museum
The National Army Museum shares the history and heritage of our soldiers and their service in the Army, across the globe and down the centuries. Through our collections we explore the history of the Army from its origins to the present day. We aim to engage and inspire everyone with the stories of our soldiers and how their service shapes our world; past, present and future.
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Lord Ashcroft's VCs and GCs to have a new home at the National Army Museum
