SINGAPORE, Feb. 16, 2026 /PRNewswire/ -- UPGroup Asia and The MasterPlan LLP ("The MasterPlan") today announced a strategic partnership that strengthens how both teams deliver enterprise events across Singapore and Asia Pacific.
The partnership combines UPGroup Asia's integrated production capabilities, spanning creative direction, venue strategy, in-house technical production, and end-to-end delivery across the region, with The MasterPlan's enterprise account leadership, programme design, and stakeholder management expertise. Together, both teams will support the delivery of complex, high-stakes event programmes through aligned planning, coordinated execution, and shared accountability.
Under the partnership, UPGroup Asia and The MasterPlan will collaborate on enterprise opportunities, aligning creative, technical, and operational expertise to deliver cohesive, consistently executed event experiences, supported by strong enterprise experience planning and deep production capability.
"This partnership reflects how we want to support our clients as their needs become more complex," said Adam Piperdy, Founder and Chief Experience Officer of UPGroup Asia. "Working with The MasterPlan allows us to complement our production strengths with a strong end-to-end experience strategy, ensuring clarity and consistency from planning through execution."
"Our clients want clarity, speed, and execution confidence. This partnership gives us deeper technical and production capability, supported by a strong regional delivery platform," said Jasmine Ho, Founder, Managing Partner of The MasterPlan.
Over the coming months, UPGroup Asia and The MasterPlan will collaborate on industry initiatives in Singapore, showcasing combined approach to experience design, production, and event delivery.
UPGroup Asia and The MasterPlan LLP remain independent companies.
About UPGroup Asia
UPGroup Asia is an integrated event experience agency delivering event experiences in Singapore and Asia. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, UPGroup Asia delivers a complete suite of event solutions that allow event organisers to seamlessly execute award-winning event experiences. Producing hundreds of event experiences for thousands of audiences annually, UPGroup Asia is the trusted partner of both organisations and venue owners in the region.
About The MasterPlan LLP
At The MasterPlan, we specialize in the art of the B2B experience. We take the complexity of conferences, the wow moments at product launches, the prestige of CXO engagements, and the energy of brand activations, and distill them into a single, flawless execution. We don't just plan events. We master the moments and guest experiences that move marketing campaigns forward with precision and connections.
Media contacts
Josiah Eufemio
Marketing and Communications Lead
josiah_eufemio@upgroup.asia
Laiyee Wong
Senior Project Manager
laiyee@themasterplan.com.sg
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
UPGroup Asia and The MasterPlan LLP announce strategic partnership to deliver enterprise events across Singapore and Asia Pacific
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TOKYO, March 15, 2026 /PRNewswire/ -- Sushui Tech, a leading innovator in direct methanol fuel cell technology, announced its participation in Smart Energy Week 2026, taking place from March 17 to 19 at Tokyo Big Sight. At Booth W14-71, the company will unveil its Fuel Cell Cloud Service for global markets along with its 200W stationary DMFC generator DMFC-KH-200R dedicated for edge AI applications and 50W portable DMFC generator for disaster response applications.
As the first stop of Sushui Tech's journey into international markets, Japan proves to have vigorous demand for fuel cell technologies, with its emphasized requirements for quality, user-interface, and fuel adaptivity. This year, the company returns with a dedicated cloud dashboard for its independent DMFC power solutions. The dashboard allows users to see Sushui DMFC generator's real-time running status, and quick configure the products from remote. It also enables selecting different types of fuel concentration, instantly adaptive to the off-the-shelf methanol fuel products in Japanese market. Most importantly, the cloud will be able to automatically adjust fuel cell's parameters according to historic running records.
For professional system integrators, Sushui Cloud also opens its API to integrate with the user's cloud, and can be deployed on private server for data-sensitive users.
"To improve together with our customers has been our guiding philosophy in product and service development for many years." Says Daniel Lou, Global Business Development Director of Sushui Tech. "We have listened carefully to Japanese customers, studied user habits, and developed solutions that address the market's specific regulatory requirements and performance expectations."
Beyond cloud service, Sushui Tech also noticed the wide spreading AI trend in the IoT sector. "The legacy power solutions fail to cover the increased power demand for edge AI applications. Usually these application needs a stable independent power supply over 150W to enable edge AI computing, requiring compact, mobile design at the same time." Says Daniel Lou, counting DMFC-KH-200R together with the cloud service as the first move on the company's ambitious roadmap on towards a futuristic AI & IoT scenario. "Given the power capacity that directly matches the market demand, our 200W DMFC generator is already winning orders with those customers who share the same vision with us."
Sushui Tech warmly welcomes all visitors to Booth W14-71 for in-depth discussions on how these advanced solutions can address specific business needs and application requirements. The team looks forward to engaging conversations with industry partners, potential customers, and technology enthusiasts exploring the future of clean energy.
More Infomation: [www.sushuiny.com]
TOKYO, March 15, 2026 /PRNewswire/ -- Sushui Tech, a leading innovator in direct methanol fuel cell technology, announced its participation in Smart Energy Week 2026, taking place from March 17 to 19 at Tokyo Big Sight. At Booth W14-71, the company will unveil its Fuel Cell Cloud Service for global markets along with its 200W stationary DMFC generator DMFC-KH-200R dedicated for edge AI applications and 50W portable DMFC generator for disaster response applications.
As the first stop of Sushui Tech's journey into international markets, Japan proves to have vigorous demand for fuel cell technologies, with its emphasized requirements for quality, user-interface, and fuel adaptivity. This year, the company returns with a dedicated cloud dashboard for its independent DMFC power solutions. The dashboard allows users to see Sushui DMFC generator's real-time running status, and quick configure the products from remote. It also enables selecting different types of fuel concentration, instantly adaptive to the off-the-shelf methanol fuel products in Japanese market. Most importantly, the cloud will be able to automatically adjust fuel cell's parameters according to historic running records.
For professional system integrators, Sushui Cloud also opens its API to integrate with the user's cloud, and can be deployed on private server for data-sensitive users.
"To improve together with our customers has been our guiding philosophy in product and service development for many years." Says Daniel Lou, Global Business Development Director of Sushui Tech. "We have listened carefully to Japanese customers, studied user habits, and developed solutions that address the market's specific regulatory requirements and performance expectations."
Beyond cloud service, Sushui Tech also noticed the wide spreading AI trend in the IoT sector. "The legacy power solutions fail to cover the increased power demand for edge AI applications. Usually these application needs a stable independent power supply over 150W to enable edge AI computing, requiring compact, mobile design at the same time." Says Daniel Lou, counting DMFC-KH-200R together with the cloud service as the first move on the company's ambitious roadmap on towards a futuristic AI & IoT scenario. "Given the power capacity that directly matches the market demand, our 200W DMFC generator is already winning orders with those customers who share the same vision with us."
Sushui Tech warmly welcomes all visitors to Booth W14-71 for in-depth discussions on how these advanced solutions can address specific business needs and application requirements. The team looks forward to engaging conversations with industry partners, potential customers, and technology enthusiasts exploring the future of clean energy.
More Infomation: [www.sushuiny.com]
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Sushui Tech to Launch Its Fuel Cell Cloud Service at World Smart Energy Week 2026, Tokyo
