UPGroup Asia and The MasterPlan LLP announce strategic partnership to deliver enterprise events across Singapore and Asia Pacific

SINGAPORE, Feb. 16, 2026 /PRNewswire/ -- UPGroup Asia and The MasterPlan LLP ("The MasterPlan") today announced a strategic partnership that strengthens how both teams deliver enterprise events across Singapore and Asia Pacific.

The partnership combines UPGroup Asia's integrated production capabilities, spanning creative direction, venue strategy, in-house technical production, and end-to-end delivery across the region, with The MasterPlan's enterprise account leadership, programme design, and stakeholder management expertise. Together, both teams will support the delivery of complex, high-stakes event programmes through aligned planning, coordinated execution, and shared accountability.

Under the partnership, UPGroup Asia and The MasterPlan will collaborate on enterprise opportunities, aligning creative, technical, and operational expertise to deliver cohesive, consistently executed event experiences, supported by strong enterprise experience planning and deep production capability.

"This partnership reflects how we want to support our clients as their needs become more complex," said Adam Piperdy, Founder and Chief Experience Officer of UPGroup Asia. "Working with The MasterPlan allows us to complement our production strengths with a strong end-to-end experience strategy, ensuring clarity and consistency from planning through execution."

"Our clients want clarity, speed, and execution confidence. This partnership gives us deeper technical and production capability, supported by a strong regional delivery platform," said Jasmine Ho, Founder, Managing Partner of The MasterPlan.

Over the coming months, UPGroup Asia and The MasterPlan will collaborate on industry initiatives in Singapore, showcasing combined approach to experience design, production, and event delivery.

UPGroup Asia and The MasterPlan LLP remain independent companies.

About UPGroup Asia

UPGroup Asia is an integrated event experience agency delivering event experiences in Singapore and Asia. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, UPGroup Asia delivers a complete suite of event solutions that allow event organisers to seamlessly execute award-winning event experiences. Producing hundreds of event experiences for thousands of audiences annually, UPGroup Asia is the trusted partner of both organisations and venue owners in the region.

About The MasterPlan LLP

At The MasterPlan, we specialize in the art of the B2B experience. We take the complexity of conferences, the wow moments at product launches, the prestige of CXO engagements, and the energy of brand activations, and distill them into a single, flawless execution. We don't just plan events. We master the moments and guest experiences that move marketing campaigns forward with precision and connections.

Media contacts

Josiah Eufemio
Marketing and Communications Lead
josiah_eufemio@upgroup.asia 

Laiyee Wong
Senior Project Manager
laiyee@themasterplan.com.sg 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

UPGroup Asia and The MasterPlan LLP announce strategic partnership to deliver enterprise events across Singapore and Asia Pacific

Same trusted probiotic goodness, now available in a refreshing peach flavour in Singapore

SINGAPORE, June 11, 2026 /PRNewswire/ -- Fans of Yakult Singapore can now enjoy the premium probiotic cultured drink in a new peach flavour, the brand's first new flavour launch in Singapore since flavoured Yakult was introduced in 1980.

The new flavour brings a fresh twist to Yakult's iconic probiotic cultured drink while maintaining the same trusted probiotics and nutritional profile, providing consumers with a more enjoyable and accessible way to support their gut health on a daily basis. Available in both single 5-bottle packs and assorted flavour packs (5-bottle and family pack), each bottle contains 10 billion live Lacticaseibacillus paracasei strain Shirota™ (LcS), Yakult's unique probiotic strain backed by decades of scientific research and proven to reach the intestines alive, increasing beneficial bacteria and supporting digestive health.

The launch reflects Yakult Singapore's efforts to evolve its product range alongside changing consumer tastes and the growing interest in gut health and wellness. Created for both younger consumers and families, the new peach flavour offers a refreshing taste experience that complements modern lifestyles and wellness routines. As part of this update, Yakult Singapore will also be phasing out its orange flavour.

"Yakult has been a part of Singaporeans' daily lives for more than four decades, and the launch of our new peach flavour marks an exciting chapter for Yakult Singapore as we continue to keep the brand fresh and relevant," said Mr. Sunami Masaaki, Managing Director of Yakult Singapore. "We hope this latest offering gives both longtime fans and new customers more reasons to make Yakult a part of their everyday routines."

Yakult's new peach flavour will be available via home delivery from 1 July 2026 in both 5-bottle packs and assorted flavour packs (5-bottle and family pack), and at supermarkets and retail stores islandwide from 6 July 2026, with prices starting from S$3.50.

Notes to editor:

• Yakult's peach flavour is Nutrigrade D and is halal-certified in Singapore.
• Social media: Follow Yakult Singapore on Facebook, Instagram, TikTok and tag #YakultSG and #YakultSingapore.

About Yakult

Yakult was first introduced to Singaporeans in 1979 with the incorporation of Yakult Singapore in 1978. Although Yakult Singapore started humbly in three containers at Hillview Avenue, it operates today from a multi-million dollar ultra-modern plant at Senoko Avenue. As Yakult is produced daily, our customers can be assured of the highest quality and freshness of Yakult sold in Singapore. Yakult Singapore perseveres to continue its healthy journey to spread to all people in Singapore the benefits of its unique probiotic, L. paracasei strain Shirota™, along with the principles of Shirota-ism.

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Yakult Singapore Introduces First New Flavour in 46 Years