SINGAPORE, Feb. 16, 2026 /PRNewswire/ -- UPGroup Asia and The MasterPlan LLP ("The MasterPlan") today announced a strategic partnership that strengthens how both teams deliver enterprise events across Singapore and Asia Pacific.
The partnership combines UPGroup Asia's integrated production capabilities, spanning creative direction, venue strategy, in-house technical production, and end-to-end delivery across the region, with The MasterPlan's enterprise account leadership, programme design, and stakeholder management expertise. Together, both teams will support the delivery of complex, high-stakes event programmes through aligned planning, coordinated execution, and shared accountability.
Under the partnership, UPGroup Asia and The MasterPlan will collaborate on enterprise opportunities, aligning creative, technical, and operational expertise to deliver cohesive, consistently executed event experiences, supported by strong enterprise experience planning and deep production capability.
"This partnership reflects how we want to support our clients as their needs become more complex," said Adam Piperdy, Founder and Chief Experience Officer of UPGroup Asia. "Working with The MasterPlan allows us to complement our production strengths with a strong end-to-end experience strategy, ensuring clarity and consistency from planning through execution."
"Our clients want clarity, speed, and execution confidence. This partnership gives us deeper technical and production capability, supported by a strong regional delivery platform," said Jasmine Ho, Founder, Managing Partner of The MasterPlan.
Over the coming months, UPGroup Asia and The MasterPlan will collaborate on industry initiatives in Singapore, showcasing combined approach to experience design, production, and event delivery.
UPGroup Asia and The MasterPlan LLP remain independent companies.
About UPGroup Asia
UPGroup Asia is an integrated event experience agency delivering event experiences in Singapore and Asia. Empowered by a team of creators, strategists, and experts who are deeply passionate about content, audience engagement, and event technology, UPGroup Asia delivers a complete suite of event solutions that allow event organisers to seamlessly execute award-winning event experiences. Producing hundreds of event experiences for thousands of audiences annually, UPGroup Asia is the trusted partner of both organisations and venue owners in the region.
About The MasterPlan LLP
At The MasterPlan, we specialize in the art of the B2B experience. We take the complexity of conferences, the wow moments at product launches, the prestige of CXO engagements, and the energy of brand activations, and distill them into a single, flawless execution. We don't just plan events. We master the moments and guest experiences that move marketing campaigns forward with precision and connections.
Media contacts
Josiah Eufemio
Marketing and Communications Lead
josiah_eufemio@upgroup.asia
Laiyee Wong
Senior Project Manager
laiyee@themasterplan.com.sg
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
UPGroup Asia and The MasterPlan LLP announce strategic partnership to deliver enterprise events across Singapore and Asia Pacific
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NEW YORK, April 11, 2026 /PRNewswire/ -- On the occasion of International Pet Day this April 11, the discussion on companionship is embracing an entirely new perspective. As the population living alone continues to expand, the demand for pet companionship has been on a steady rise, with young people, seniors living alone, and children emerging as the groups with the most concentrated need for companionship. However, practical constraints are making it increasingly difficult to keep a pet, forcing many people who crave companionship to give up on adopting a pet. Adoption will always be the best choice for those ready to welcome a furry companion into their home. OlloBot recognizes that not everyone's lifestyle is suited for pet ownership—and that's perfectly fine. Cyber-pets, as a completely new category, is not intended to replace living pets, but rather to offer an alternative companionship option that better accommodates diverse lifestyles.
The core significance of International Pet Day lies in raising awareness of the importance of companionship. Whether it is a living pet or a cyber-pet, the essence is to provide people with emotional comfort and fill the void of companionship. This is precisely why we created OlloNi—your brand-new cyber companion, designed to fit into your life, rather than forcing you to adapt to it.
As the core carrier for a new breed of cyber-pets, OlloBot breaks through the functional limitations of traditional electronic pets by deeply integrating emotional companionship with precious memories to perfectly meet the core demand for companionship in modern households. At the 2026 CES, the 'pet attributes' of OlloBot were fully demonstrated. Many industry insiders at the event suggested that cyber-pet cafes/stores may emerge in the future, providing immersive companionship experiences for those unable to keep living pets. It is worth noting that this is also confirmed by the diversification trend in the pet market. In the past, pet stores were mostly dominated by cats and dogs, but today, exotic pet cafes and niche pet experience stores are now everywhere, this is exactly a reflection of people's growing demand for diversified forms of companionship. The emergence of cyber-pet represents an extension and evolution of this trend.
Through its expressive eyes, lively body movements, and emotionally responsive voice, OlloBot accurately simulates the emotions of a living creature, appearing like a real pet with genuine feelings that can sense the user's mood. It plays and interacts with children, filling the gap in parental companionship just like a family pet. With built-in camera and video capabilities, it captures joyful family moments, freezing these fleeting memories into exclusive images that preserve the warmth of home. All of this is the unique value of cyber-pet as a new category. It does not compete with live pets, but rather expands the boundaries of companionship in a completely new way, becoming a fresh alternative for those need companionship.
'We're not here to replace real pets, we're just filling a long-overlooked gap. Adoption is wonderful for those who can, but we believe everyone deserves the joy of companionship, no matter your living situation,' said Lyn, the founder of OlloBot. As a "raisable" electronic pet, OlloBot retains the companionship traits of traditional pets while breaking time and space constraints through technology, overcoming the limitations of conventional pets in many companionship scenarios. It requires no extensive time or care, yet stays close to family members at all times, capturing precious family moments and conveying emotional warmth. This is precisely the core advantage of cyber-pet" as a new category, and exactly the "Cyber-pet Companionship" brand image OlloBot aims to establish.
The International Pet Day has brought 'companionship' into the global spotlight. OlloBot perfectly integrates technology and companionship, redefining how modern families experience companionship. Looking ahead, OlloBot will remain committed to to its cyber-pet positioning, deepening its focus on home scenarios, and continue refining the product's emotional interaction and lifelike presentation. This will enable more families to "raise" their very own cyber-pet, and together with pet lovers worldwide, embrace the life philosophy that 'companionship is beauty'.
NEW YORK, April 11, 2026 /PRNewswire/ -- On the occasion of International Pet Day this April 11, the discussion on companionship is embracing an entirely new perspective. As the population living alone continues to expand, the demand for pet companionship has been on a steady rise, with young people, seniors living alone, and children emerging as the groups with the most concentrated need for companionship. However, practical constraints are making it increasingly difficult to keep a pet, forcing many people who crave companionship to give up on adopting a pet. Adoption will always be the best choice for those ready to welcome a furry companion into their home. OlloBot recognizes that not everyone's lifestyle is suited for pet ownership—and that's perfectly fine. Cyber-pets, as a completely new category, is not intended to replace living pets, but rather to offer an alternative companionship option that better accommodates diverse lifestyles.
The core significance of International Pet Day lies in raising awareness of the importance of companionship. Whether it is a living pet or a cyber-pet, the essence is to provide people with emotional comfort and fill the void of companionship. This is precisely why we created OlloNi—your brand-new cyber companion, designed to fit into your life, rather than forcing you to adapt to it.
As the core carrier for a new breed of cyber-pets, OlloBot breaks through the functional limitations of traditional electronic pets by deeply integrating emotional companionship with precious memories to perfectly meet the core demand for companionship in modern households. At the 2026 CES, the 'pet attributes' of OlloBot were fully demonstrated. Many industry insiders at the event suggested that cyber-pet cafes/stores may emerge in the future, providing immersive companionship experiences for those unable to keep living pets. It is worth noting that this is also confirmed by the diversification trend in the pet market. In the past, pet stores were mostly dominated by cats and dogs, but today, exotic pet cafes and niche pet experience stores are now everywhere, this is exactly a reflection of people's growing demand for diversified forms of companionship. The emergence of cyber-pet represents an extension and evolution of this trend.
Through its expressive eyes, lively body movements, and emotionally responsive voice, OlloBot accurately simulates the emotions of a living creature, appearing like a real pet with genuine feelings that can sense the user's mood. It plays and interacts with children, filling the gap in parental companionship just like a family pet. With built-in camera and video capabilities, it captures joyful family moments, freezing these fleeting memories into exclusive images that preserve the warmth of home. All of this is the unique value of cyber-pet as a new category. It does not compete with live pets, but rather expands the boundaries of companionship in a completely new way, becoming a fresh alternative for those need companionship.
'We're not here to replace real pets, we're just filling a long-overlooked gap. Adoption is wonderful for those who can, but we believe everyone deserves the joy of companionship, no matter your living situation,' said Lyn, the founder of OlloBot. As a "raisable" electronic pet, OlloBot retains the companionship traits of traditional pets while breaking time and space constraints through technology, overcoming the limitations of conventional pets in many companionship scenarios. It requires no extensive time or care, yet stays close to family members at all times, capturing precious family moments and conveying emotional warmth. This is precisely the core advantage of cyber-pet" as a new category, and exactly the "Cyber-pet Companionship" brand image OlloBot aims to establish.
The International Pet Day has brought 'companionship' into the global spotlight. OlloBot perfectly integrates technology and companionship, redefining how modern families experience companionship. Looking ahead, OlloBot will remain committed to to its cyber-pet positioning, deepening its focus on home scenarios, and continue refining the product's emotional interaction and lifelike presentation. This will enable more families to "raise" their very own cyber-pet, and together with pet lovers worldwide, embrace the life philosophy that 'companionship is beauty'.
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Meet OlloNi -- Redefining the cyber-pet, your low-burden cyber companion
