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REJO brings CUBE modular device to Japan in its global premiere

Business

REJO brings CUBE modular device to Japan in its global premiere
Business

Business

REJO brings CUBE modular device to Japan in its global premiere

2026-02-16 10:00 Last Updated At:11:45

TOKYO--(BUSINESS WIRE)--Feb 15, 2026--

REJO, a pioneering global provider of heat-not-burn (HNB) solutions, today announced the global debut of REJO CUBE, its latest modular HNB device, in Japan.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260215596376/en/

Breaking away from conventional HNB design norms, REJO CUBE introduces a bold new device option featuring a trendy design and dual-mode inhalation experience, launching on Japan’s major e-commerce retail channels from February 16.

This launch marks the brand’s latest move following REJO Mate Air’s introduction in Japan in July 2025, when the device’s compact design, smooth mouthfeel, and Puff Twice feature won widespread acclaim among local adult users.

REJO CUBE speak for REJO’s ongoing commitment to placing user experience at the core of its research and development effort, bringing kit flexibility with modular design, deep user engagement with interactive features, and above all, the ultimate realization of advanced heating technologies on a platform catering to almost all replaceable sticks on the market.

FlexiCube™ modular design: the all-new smart and flexible structure

Designed to bring device playfulness and versatility for adult users, REJO CUBE features three trendy color selections: Minty, Inky, and Honey Berry.

This combination features a magnetic connection between the heating pod and the detachable battery — the two modules of the device. By matching components, users can create up to nine distinct visual combinations, encouraging an expression of personal preferences.

The heating pod is powered with a 1,250mAh built-in battery, allowing it to operate as a standalone unit, while the attachable battery provides an additional 1,000mAh for extended use and convenient recharging on the go. The precisely engineered magnetic connection brings a click, reinforcing the product’s playful and interactive design language.

OmniHeat™ 360° technology: denser aerosols and enhanced flavor reproduction by precision heating

REJO CUBE is equipped with OmniHeat™ 360° heating technology, featuring an omnidirectional heating coil that evenly heats the stick from the outside. This structure stabilizes the temperature range, enhancing flavor release while delivering a denser, smoother mouthfeel.

With a total battery capacity of 2,250mAh, REJO CUBE supports up to 20 consecutive sticks on a single charge under standard use, ensuring consistent performance throughout the day without frequent recharging.

The device offers two heating modes:
Normal Mode (default): Supports up to 16 puffs per stick.
PlusEnjoy™ Eco Mode: Provides 12 additional puffs, enabling a “Puff Twice” experience upon selection, prior to stick insertion. Designed for use with previously heated auto-heat HNB sticks from compatible devices, this mode applies a controlled reheating cycle to access remaining aerosol potential. It offers a more bang-for-the-buck option for adult users familiar with existing auto-heat HNB devices.

FunTap display: clarity, intuitive, interactive at every step

REJO CUBE features an interactive LCD display that presents real-time information, including heating progress, charging status, and activated mode. This dynamic visual feedback guides users through each stage of device use, making device status instantly noticeable and interactions intuitive.

By combining device status data with engaging animation, the FunTap interface reflects REJO’s commitment to delivering unparalleled performance and playful design value — ensuring informed and responsive interactions.

Compatibility and availability: seamless integration and market readiness

REJO CUBE is compatible with auto-heat HNB sticks and supports automatic heating upon stick insertion, making it easier for adult users familiar with existing HNB product formats. The device’s Puff Twice feature further enhances efficiency by enabling second-use potential for compatible auto-heat HNB sticks, allowing adult users to make fuller use of each stick.

REJO CUBE will be available through Japan’s mainstream e-commerce retail channels starting February 16, 2026, at a suggested retail price of JPY 6,980.

About REJO
REJO is a pioneering global provider of heat-not-burn solutions, crafting innovative and reliable products that redefine the smoking experience.

In partnership with REJO Friends, we are committed to delivering exceptional user experiences worldwide. Our diverse product portfolio champions less harmful alternatives, setting a new standard for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com

REJO CUBE Device-Inky Color

REJO CUBE Device-Inky Color

REJO CUBE DEVICE-Product Infographic

REJO CUBE DEVICE-Product Infographic

HENDERSON, Nev. (AP) — New Las Vegas Raiders coach Klint Kubiak wasted little time in choosing his offensive and defensive coordinators since being hired less than a week ago.

Raiders defensive line coach and run game coordinator Rob Leonard was officially elevated to defensive coordinator on Sunday, and Seahawks quarterbacks coach Andrew Janocko will follow Kubiak from Seattle to be the offensive coordinator.

Kubiak did what the two previous Las Vegas coaches did in selecting a defensive coordinator — look within the staff. Leonard was the defensive line coach the past three seasons and added the title of run game coordinator in 2025 under then-coach Pete Carroll.

Carroll and his predecessor, Antonio Pierce, kept Patrick Graham in charge of the defense upon becoming the Raiders' coach. Graham now is the defensive coordinator with the Pittsburgh Steelers.

In retaining Leonard, Kubiak also could be looking for a way to mend ties with star pass rusher Maxx Crosby. Relations between Crosby and the Raiders became frayed when the organization placed him on injured reserve with a knee injury with two games left last season. Crosby left the team facility upon receiving the news.

Crosby, who underwent surgery last month, said during a recent appearance on “The Herd with Colin Cowherd" that reports he wanted to be traded came from other people and not him. But Crosby, wearing Raiders gear and speaking from the team facility, also did not deny such talk.

As for the 38-year-old Leonard, the Raiders allowed 3.9 yards per rush last season, tied for second in the NFL. They also were third in tackles for loss with 105.

The Raiders were in the middle of the pack in run defense in allowing 116.8 yards per game. But the defense often got worn down because Las Vegas was last in the field in average time of possession at 28:02.

The 37-year-old Janocko will receive a promotion in the move to the Raiders. He and Kubiak were on the Seahawks' staff, with Kubiak serving as the play caller for the Seahawks' Super Bowl-winning team.

Kubiak plans to still call plays, but made a point at his introductory news conference on Tuesday that it's not a one-man operation.

“I’ve never called the game by myself,” Kubiak said. “That’s something we do as a coaching staff together. We plan together. We communicate on game day together — quarterback coach, pass game coordinator, run game coordinator.”

Janocko worked directly with Seahawks quarterback Sam Darnold this past season.

Darnold completed 67.7% of his passes for 4,048 yards with 25 touchdowns and 14 interceptions. Drafted third overall by the New York Jets in 2018, Darnold was considered a bust until leading Minnesota to a 14-win season in 2024. Then came another 14-win season with the Seahawks that culminated with Darnold hoisting the Lombardi Trophy.

AP NFL: https://apnews.com/hub/nfl

FILE - Seattle Seahawks quarterbacks coach Andrew Janocko looks on from the sideline during the first half of an NFL football game against the Jacksonville Jaguars, Oct. 12, 2025, in Jacksonville, Fla. (AP Photo/Phelan M. Ebenhack, File)

FILE - Seattle Seahawks quarterbacks coach Andrew Janocko looks on from the sideline during the first half of an NFL football game against the Jacksonville Jaguars, Oct. 12, 2025, in Jacksonville, Fla. (AP Photo/Phelan M. Ebenhack, File)

Las Vegas Raiders new head coach Klint Kubiak speaks during an introductory news conference at the NFL football team's training facility Tuesday, Feb. 10, 2026, in Henderson, Nev. (AP Photo/Ian Maule)

Las Vegas Raiders new head coach Klint Kubiak speaks during an introductory news conference at the NFL football team's training facility Tuesday, Feb. 10, 2026, in Henderson, Nev. (AP Photo/Ian Maule)

FILE - Las Vegas Raiders defensive line coach Rob Leonard reviews a play on an NFL Copilot by Microsoft during the first half of an NFL football game against the Houston Texans, Dec. 21, 2025, in Houston. (AP Photo/Maria Lysaker, File)

FILE - Las Vegas Raiders defensive line coach Rob Leonard reviews a play on an NFL Copilot by Microsoft during the first half of an NFL football game against the Houston Texans, Dec. 21, 2025, in Houston. (AP Photo/Maria Lysaker, File)

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