REJO brings CUBE modular device to Japan in its global premiere

TOKYO--(BUSINESS WIRE)--Feb 15, 2026--

REJO, a pioneering global provider of heat-not-burn (HNB) solutions, today announced the global debut of REJO CUBE, its latest modular HNB device, in Japan.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260215596376/en/

Breaking away from conventional HNB design norms, REJO CUBE introduces a bold new device option featuring a trendy design and dual-mode inhalation experience, launching on Japan’s major e-commerce retail channels from February 16.

This launch marks the brand’s latest move following REJO Mate Air’s introduction in Japan in July 2025, when the device’s compact design, smooth mouthfeel, and Puff Twice feature won widespread acclaim among local adult users.

REJO CUBE speak for REJO’s ongoing commitment to placing user experience at the core of its research and development effort, bringing kit flexibility with modular design, deep user engagement with interactive features, and above all, the ultimate realization of advanced heating technologies on a platform catering to almost all replaceable sticks on the market.

FlexiCube™ modular design: the all-new smart and flexible structure

Designed to bring device playfulness and versatility for adult users, REJO CUBE features three trendy color selections: Minty, Inky, and Honey Berry.

This combination features a magnetic connection between the heating pod and the detachable battery — the two modules of the device. By matching components, users can create up to nine distinct visual combinations, encouraging an expression of personal preferences.

The heating pod is powered with a 1,250mAh built-in battery, allowing it to operate as a standalone unit, while the attachable battery provides an additional 1,000mAh for extended use and convenient recharging on the go. The precisely engineered magnetic connection brings a click, reinforcing the product’s playful and interactive design language.

OmniHeat™ 360° technology: denser aerosols and enhanced flavor reproduction by precision heating

REJO CUBE is equipped with OmniHeat™ 360° heating technology, featuring an omnidirectional heating coil that evenly heats the stick from the outside. This structure stabilizes the temperature range, enhancing flavor release while delivering a denser, smoother mouthfeel.

With a total battery capacity of 2,250mAh, REJO CUBE supports up to 20 consecutive sticks on a single charge under standard use, ensuring consistent performance throughout the day without frequent recharging.

The device offers two heating modes:
Normal Mode (default): Supports up to 16 puffs per stick.
PlusEnjoy™ Eco Mode: Provides 12 additional puffs, enabling a “Puff Twice” experience upon selection, prior to stick insertion. Designed for use with previously heated auto-heat HNB sticks from compatible devices, this mode applies a controlled reheating cycle to access remaining aerosol potential. It offers a more bang-for-the-buck option for adult users familiar with existing auto-heat HNB devices.

FunTap display: clarity, intuitive, interactive at every step

REJO CUBE features an interactive LCD display that presents real-time information, including heating progress, charging status, and activated mode. This dynamic visual feedback guides users through each stage of device use, making device status instantly noticeable and interactions intuitive.

By combining device status data with engaging animation, the FunTap interface reflects REJO’s commitment to delivering unparalleled performance and playful design value — ensuring informed and responsive interactions.

Compatibility and availability: seamless integration and market readiness

REJO CUBE is compatible with auto-heat HNB sticks and supports automatic heating upon stick insertion, making it easier for adult users familiar with existing HNB product formats. The device’s Puff Twice feature further enhances efficiency by enabling second-use potential for compatible auto-heat HNB sticks, allowing adult users to make fuller use of each stick.

REJO CUBE will be available through Japan’s mainstream e-commerce retail channels starting February 16, 2026, at a suggested retail price of JPY 6,980.

About REJO
REJO is a pioneering global provider of heat-not-burn solutions, crafting innovative and reliable products that redefine the smoking experience.

In partnership with REJO Friends, we are committed to delivering exceptional user experiences worldwide. Our diverse product portfolio champions less harmful alternatives, setting a new standard for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com

REJO CUBE Device-Inky Color

REJO CUBE DEVICE-Product Infographic

ABUJA, Nigeria (AP) — Jihadi extremist groups, including Boko Haram and one of its factions, have been blamed for intensified attacks targeting Nigeria's military bases in the northeast of the country in the last week.

At least two officers and several soldiers have been killed in the attacks, which analysts say shows a remarkable level of coordination.

Over the weekend, Islamic extremists launched at least six attacks in Borno and Yobe states and in the wider Lake Chad region, spiriting away trucks and military hardware from the bases, according to security analysts and security reports.

The Nigerian military said in a statement that the latest attacks between Sunday and Monday were an “attempt by the terrorists to overwhelm troop positions.”

Military spokesman Sani Uba said late Monday that the troops lost an unspecified number of soldiers and a military officer, without providing further details. It adds to a death toll of several soldiers and at least one officer in the past week. Security analysts estimate at least four military officers have been killed in that period.

Africa’s most populous country has long struggled to contain the jihadi violence in its northeast. After launching an insurgency in 2009, Boko Haram has grown into different factions, including the Islamic State West Africa Province, or ISWAP, which is backed by the Islamic State group. The crisis has overstretched the Nigerian military, which also battles other security crises across the conflict-battered north.

The attacks have angered Nigerians, with many accusing President Bola Tinubu's government and the ruling party of prioritizing next year's presidential election in which Tinubu is expected to seek reelection.

While ISWAP has staged a growing number of attacks against the military in recent months, observers say this is the first time in recent history that the group has successfully launched simultaneous attacks of this scale in the region.

The attacks show “a remarkable level of coordination” from the group, according to Vincent Foucher, senior research fellow with France’s National Center for Scientific Research who has extensive knowledge of the conflict.

Videos published by ISWAP showed massive weaponry and ammunition, as well as dozens of motorcycles and vehicles that the extremists said were captured during the raids. The Associated Press couldn't independently verify the details of the video.

A key goal of the jihadis is to restock their weapons arsenal, said Taiwo Adebayo with the Africa-focused Institute for Security Studies.

“When they hit those camps, they strip the base of weapons, burn it down and retreat into the forests,” Adebayo said.

Malik Samuel, a Nigerian security researcher with Good Governance Africa, said that “as long as military bases remain vulnerable to being overrun, ISWAP does not need to spend money buying arms."

The attacks are happening despite a boost from the United States, which has deployed at least 100 troops to support the Nigerian military with training and logistics. That deployment is part of a new security partnership between Nigeria and U.S. that came after U.S. President Donald Trump alleged that Christians are being targeted in Nigeria’s security crisis.

Since the U.S. began to intervene in the security crisis in December last year, its Intelligence, Surveillance and Reconnaissance, or ISR, flights have helped the Nigerian military to intensify aerial bombardment of jihadi hideouts, officials have said.

However, ISWAP continues to mount coordinated attacks which highlight their sophistication and show how dominant they’ve become, Adebayo said.

A major challenge in the region remains the limited presence of security forces and the government in conflict hot spots.

Despite its successes against jihadi groups in the region, the Nigerian military lacks the capacity for sustained operations and quickly moves on to other hot spots, Adebayo said.

“So the (armed) groups are quickly regrouping and delivering attacks elsewhere,” he said.

People listen to Babagana Zulum, the Borno state governor, in Pulka, Nigeria, Friday, March 6, 2026, after they fled an attack by Islamic militants in Ngoshe. (AP Photo/Jossy Ola)