TOKYO--(BUSINESS WIRE)--Feb 15, 2026--
REJO, a pioneering global provider of heat-not-burn (HNB) solutions, today announced the global debut of REJO CUBE, its latest modular HNB device, in Japan.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260215596376/en/
Breaking away from conventional HNB design norms, REJO CUBE introduces a bold new device option featuring a trendy design and dual-mode inhalation experience, launching on Japan’s major e-commerce retail channels from February 16.
This launch marks the brand’s latest move following REJO Mate Air’s introduction in Japan in July 2025, when the device’s compact design, smooth mouthfeel, and Puff Twice feature won widespread acclaim among local adult users.
REJO CUBE speak for REJO’s ongoing commitment to placing user experience at the core of its research and development effort, bringing kit flexibility with modular design, deep user engagement with interactive features, and above all, the ultimate realization of advanced heating technologies on a platform catering to almost all replaceable sticks on the market.
FlexiCube™ modular design: the all-new smart and flexible structure
Designed to bring device playfulness and versatility for adult users, REJO CUBE features three trendy color selections: Minty, Inky, and Honey Berry.
This combination features a magnetic connection between the heating pod and the detachable battery — the two modules of the device. By matching components, users can create up to nine distinct visual combinations, encouraging an expression of personal preferences.
The heating pod is powered with a 1,250mAh built-in battery, allowing it to operate as a standalone unit, while the attachable battery provides an additional 1,000mAh for extended use and convenient recharging on the go. The precisely engineered magnetic connection brings a click, reinforcing the product’s playful and interactive design language.
OmniHeat™ 360° technology: denser aerosols and enhanced flavor reproduction by precision heating
REJO CUBE is equipped with OmniHeat™ 360° heating technology, featuring an omnidirectional heating coil that evenly heats the stick from the outside. This structure stabilizes the temperature range, enhancing flavor release while delivering a denser, smoother mouthfeel.
With a total battery capacity of 2,250mAh, REJO CUBE supports up to 20 consecutive sticks on a single charge under standard use, ensuring consistent performance throughout the day without frequent recharging.
The device offers two heating modes:
Normal Mode (default): Supports up to 16 puffs per stick.
PlusEnjoy™ Eco Mode: Provides 12 additional puffs, enabling a “Puff Twice” experience upon selection, prior to stick insertion. Designed for use with previously heated auto-heat HNB sticks from compatible devices, this mode applies a controlled reheating cycle to access remaining aerosol potential. It offers a more bang-for-the-buck option for adult users familiar with existing auto-heat HNB devices.
FunTap display: clarity, intuitive, interactive at every step
REJO CUBE features an interactive LCD display that presents real-time information, including heating progress, charging status, and activated mode. This dynamic visual feedback guides users through each stage of device use, making device status instantly noticeable and interactions intuitive.
By combining device status data with engaging animation, the FunTap interface reflects REJO’s commitment to delivering unparalleled performance and playful design value — ensuring informed and responsive interactions.
Compatibility and availability: seamless integration and market readiness
REJO CUBE is compatible with auto-heat HNB sticks and supports automatic heating upon stick insertion, making it easier for adult users familiar with existing HNB product formats. The device’s Puff Twice feature further enhances efficiency by enabling second-use potential for compatible auto-heat HNB sticks, allowing adult users to make fuller use of each stick.
REJO CUBE will be available through Japan’s mainstream e-commerce retail channels starting February 16, 2026, at a suggested retail price of JPY 6,980.
About REJO
REJO is a pioneering global provider of heat-not-burn solutions, crafting innovative and reliable products that redefine the smoking experience.
In partnership with REJO Friends, we are committed to delivering exceptional user experiences worldwide. Our diverse product portfolio champions less harmful alternatives, setting a new standard for mindful consumption.
For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com
REJO CUBE Device-Inky Color
REJO CUBE DEVICE-Product Infographic
A 10-day ceasefire announced by U.S. President Donald Trump and agreed on by Lebanon and Israel appeared to be holding in Lebanon early Friday, potentially boosting efforts to extend a ceasefire between Iran, the United States and Israel.
It was unclear whether a lasting deal would be reached between the U.S. and Iran before the ceasefire ends next week, but the pause in fighting between Israel and Hezbollah could be an indication some progress has been made.
An end to Israel’s war with Hezbollah was a key demand of Iranian negotiators. Israel has not been fighting with Lebanon itself, but rather with the Iranian-backed Hezbollah militant group inside Lebanon, which said in a statement that “any ceasefire must be comprehensive across all Lebanese territory and must not allow the Israeli enemy any freedom of movement.”
Israeli Prime Minister Benjamin Netanyahu said he agreed to the ceasefire “to advance” peace efforts with Lebanon, but said Israeli troops would not withdraw.
Pakistan’s army chief met Thursday with Iran’s parliament speaker as part of international efforts to press for an extension to the ceasefire that has paused almost seven weeks of war.
Mediators are pushing for a compromise on three main sticking points: Iran’s nuclear program, the Strait of Hormuz and compensation for wartime damages, according to a regional official involved in mediation efforts.
Reopening the strait is a key demand by the U.S. and the international community as a global energy crisis worsens daily because of the key oil route's closure. The leaders of France and the U.K. will gather dozens of countries Friday to push forward plans to reopen the strait, although the U.S. will not be included..
The fighting has killed at least 3,000 people in Iran, more than 2,100 in Lebanon, 23 in Israel and more than a dozen in Gulf Arab states. Thirteen U.S. service members have also been killed.
Here is the latest:
Relief at a ceasefire beginning in Lebanon on Friday was tempered by the destruction that many encountered upon returning to their homes.
In the southern village of Jibsheet, a trickle of residents returned to flattened apartment blocks and streets littered with chunks of concrete, twisted aluminum shutters and dangling electrical wires.
“I feel free being back,” 23-year-old Zainab Fahas said. “But look they destroyed everything: the square, the houses, the shops, everything.”
In the southern Beirut suburb of Haret Hreik, Ahmad Lahham, 48, waved the yellow Hezbollah flag. He stood on a mountain of rubble that was his apartment building and also housed a branch of Hezbollah’s financial arm, Al-Qard Al-Hassan.
Iran’s pressure in its talks with the U.S. brought the truce, condemning Lebanon’s direct talks with Israel, he said.
“Only the Iranians stood with us, no one else,” he said, calling Lebanon’s leaders “the leadership of shame.”
A South Korean-flagged tanker carrying crude oil from Saudi Arabia’s Yanbu port has safely exited the Red Sea, South Korean officials said.
The passage marks the country’s first such shipment since it began seeking alternative energy routes while Iran is largely blocking the Strait of Hormuz.
South Korean President Lee Jae Myung on Friday described the passage as a “valuable accomplishment” during the government’s efforts to overcome challenges posed by the war.
The Ministry of Oceans and Fisheries did not immediately say how many tankers would attempt to use the Red Sea route or when the vessel that passed would arrive in South Korea.
Officials say 26 of South Korea’s vessels remain stranded in the strait.
In two social media posts Thursday night, U.S. President Donald Trump said Thursday could have been “a historic day for Lebanon.”
In a separate Truth Social message after the ceasefire between Israel and Lebanon went into effect, Trump added that he hoped the Lebanon-based, Iran-backed Hezbollah militant group “acts nicely and well.”
“It will be an GREAT moment for them if they do,” Trump added.
BP has become a fifth company to strike a deal with the Australian government to underwrite fuel imports at prices inflated by the Iran war.
Prime Minister Anthony Albanese announced the BP deal on Friday at Viva Energy’s Geelong refinery, southwest of Melbourne, that was damaged by fire over Wednesday night. He said the damaged refinery continued to produce diesel and jet fuel at 80% capacity and gasoline as 60% capacity.
Viva on Thursday secured 570,000 barrels of diesel underwritten by the government in shipments from Brunei and South Korea at prices that might otherwise be commercially unviable.
Australia has sufficient fuel supplies contracted into May, but there are concerns that shortages could emerge in the months ahead.
Girls chase bubbles next to their family's tents used as shelter after fleeing Israeli bombardment in Dahiyeh, Beirut's southern suburbs, in Beirut, on Wednesday, April 15, 2026. (AP Photo/Bilal Hussein)
Backdropped by ships in the Strait of Hormuz, damage, according to local witnesses caused by several recent airstrikes during the U.S.-Israel military campaign, is seen on a fishing pier in the port of Qeshm island, Iran, Monday, April 13, 2026. (AP Photo/Asghar Besharati)
