ORLANDO, Fla.--(BUSINESS WIRE)--Feb 16, 2026--
With more choices for kitchen and bath products on the market than ever, Plumbing Manufacturers International’s Rethink Water initiative today encourages shoppers to choose certified, water-efficient products that increase home value while reducing water and energy bills. PMI and its members gather this week for the Kitchen and Bath Industry Show (KBIS), Feb. 17-19 in Orlando.
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“Water-efficient toilets, faucets and showerheads have earned high customer satisfaction because they are reliable, durable and save water,” said PMI CEO/Executive Director Kerry Stackpole. For these reasons, water-efficient products are a high-growth category across the housing market, he added. “These high-performing products are popular among eco-conscious buyers who value sustainability and long-term cost savings,” he explained.
Look for the WaterSense label
The easiest way to shop for these water-efficient products is to look for products certified by the Environmental Protection Agency’s WaterSense program. Products for the home include toilets, faucets, showerheads, lawn sprinkler systems, and point-of-use reverse osmosis water treatment systems that remove contaminants such as lead, PFAS and bacteria. Commercial products include urinals and outdoor irrigation or sprinkler systems.
Since their introduction about 20 years ago, WaterSense products have saved more than 10 trillion gallons of water. A certified WaterSense product meets high performance criteria while reducing water use by 20% or more compared to products meeting the federal water-efficiency standard. A WaterSense toilet uses 1.28 gallons per flush (gpf) or less, 20% less than the federal standard of 1.60 gpf. WaterSense bathroom faucets use 1.5 gallons per minute (gpm) vs. the 2.2 gpm federal standard, and WaterSense showerheads 2.0 gpm vs. the federal standard of 2.5 gpm.
PMI member companies produce water-efficient products in a wide range of styles and prices. More than 46,000 WaterSense product models can be found online and in retail and wholesale showrooms around the world. If you decide to shop, find products by manufacturer and see if rebates are available in your area.
How to maximize water efficiency in the home…
Here’s more you can do in commercial spaces…
Learn more at safeplumbing.org/rethinkwater
Download infographics:
Save Water. Increase Your Home’s Value ( Vertical portrait ) ( Horizontal )
The Value of Water-Efficient Homes ( Vertical portrait ) ( Horizontal )
Water Efficiency is Good for the Planet ( Vertical portrait ) ( Horizontal )
About Plumbing Manufacturers International
Plumbing Manufacturers International (PMI) is the trade association of plumbing product manufacturers that produce more than 90% of the United States’ plumbing products, represent more than 150 iconic brands, and develop safe, reliable and innovative water-efficient plumbing technologies. PMI members contribute 517,696 jobs and $116.7 billion in economic impact to America's economy, according to the Plumbing Manufacturing Industry Economic Impact Study.
With a vision of safe, responsible plumbing – always, PMI advocates for plumbing product performance contributing to water efficiency and savings, sustainability, public health and safety, and consumer satisfaction through its Rethink Water initiative and other programs. PMI members manufacture water-efficient toilets, urinals, faucets, showerheads and other products at more than 70 locations across the country and market them online and in more than 26,000 home improvement stores, hardware stores and showrooms in all 50 states. For more information on PMI, contact the organization at 1750 Tysons Blvd., Ste. 1500, McLean, Va., 22102; tel.: 847-481-5500; fax: 847-481-5501. safeplumbing.org.
With more choices for kitchen and bath products on the market than ever, Plumbing Manufacturers International's Rethink Water initiative today encourages shoppers to choose certified, water-efficient products that increase home value while reducing water and energy bills.
