2026 Spring Festival Gala achieves record-breaking viewership, global reach

The 2026 China Media Group (CMG)'s Spring Festival Gala, which aired from Monday night to Tuesday in celebration of the Chinese New Year, offered a joyous audiovisual feast to audiences both at home and abroad, setting new records in viewership.

As of 08:00 on Tuesday, the gala's total media reach in China soared to 23.063 billion views, a 37.3-percent increase compared to the previous year. The live broadcast captured a remarkable 79.29 percent share of the national television market, achieving a 13-year high. During the gala time, the average number of viewers (or listeners) online simultaneously reached 325 million, with peak viewership exceeding 400 million.

The gala's viewership on Chinese new media platforms reached new heights this year. The total number of direct-on-demand views skyrocketed to 16.207 billion, a 49 percent year-on-year increase. Among these, CMG's own app recorded a total playback volume of 770 million, up 2.7 percent year on year. Live broadcast playback reached 605 million times, an increase of 60.05 million compared to last year. The accessible version of the gala accumulated a direct-on-demand playback volume of 28.3366 million on CMG's channels and apps, representing an impressive 144 percent year-on-year increase.

The gala's online popularity continued to climb, with nearly 2,000 topics trending. As of 13:00 on Tuesday, the total reading volume for topics related to the 2026 gala reached 27.12 billion. Major platforms experienced a surge in trending discussions, listing a total of 1,939 topics. Among the viewers across all media channels for the gala, young users accounted for a growing share of 41.82 percent, an increase of 1.35 percentage points from the previous year. Mentions of programs related to new quality productive forces also rose, with content about AI and humanoid robots making up 20.99 percent, reflecting a remarkable 5.4-fold increase. Meanwhile, CMG reported the gala globally through 85 foreign language platforms. CGTN's (China Global Television Network) related reports reached a global readership of 2.309 billion, while video views totaled 843 million, representing increases of 32.85 percent and 43.61 percent, respectively, compared to last year. The CMG coordinated with nearly 4,000 media outlets worldwide to provide simultaneous broadcasts and coverage of the gala, marking a 37.95 percent increase. A total of 4,062 public screens across 140 cities from 98 countries livestreamed and promoted the event, with the number of countries and screens rising by 12.6 percent and 15.8 percent, respectively, compared to last year.

2026 Spring Festival Gala achieves record-breaking viewership, global reach

The 32nd Asia-Pacific Economic Cooperation (APEC) Ministers Responsible for Trade Meeting concluded in east China's Suzhou on Saturday, yielding fruitful results and laying significant groundwork for the APEC Economic Leaders' Meeting in November.

The trade ministers' meeting focused on "building an open and predictable regional and multilateral economic and trade order" and "fostering new engines of innovative and dynamic trade and investment cooperation."

Chinese Commerce Minister Wang Wentao briefed the media on the meeting's outcomes at a press conference.

Wang said the meeting issued a joint statement titled the Suzhou Statement, and approved the latest edition of the APEC Roadmap for Innovative, Competitive and Resilient Services.

All parties agreed to advance policy innovation and reform in services trade, build an open and predictable investment environment, improve regional trade facilitation and supply chain resilience, strengthen standards coordination, and enhance intellectual property protection, Wang told the media.

He also said that substantial progress was made on a framework document for regional digital trade cooperation and the ministers emphasized promoting inclusive AI development, strengthening AI-related trade, and bridging the digital divide to ensure shared benefits from digital transformation.

The minister noted that the outcomes of the meeting demonstrated strong cooperation willingness, highlighted an innovation-oriented approach, and reflected inclusiveness and shared benefits. "The fact that Asia-Pacific economies can come together, uphold the original aspiration of promoting trade and investment liberalization and facilitation while supporting economic growth and prosperity, and engage in in-depth discussions on the important issue of 'where multilateral and regional economic and trade cooperation is headed,' fully demonstrates that open regionalism and true multilateralism enjoy broad support, and that mutual success and shared development serve the fundamental interests of all economies," Wang said.

2026 APEC trade ministers' meeting concludes with fruitful results