The grandson of the inventor of Reese’s Peanut Butter Cups has lashed out at The Hershey Co., accusing the candy company of hurting the Reese's brand by shifting to cheaper ingredients in many products.
Hershey acknowledges some recipe changes but said Wednesday that it was trying to meet consumer demand for innovation. High cocoa prices also have led Hershey and other manufacturers to experiment with using less chocolate in recent years.
Brad Reese, 70, said in a Feb. 14 letter to Hershey’s corporate brand manager that for multiple Reese's products, the company replaced milk chocolate with compound coatings and peanut butter with peanut crème.
“How does The Hershey Co. continue to position Reese’s as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese’s trust in the first place?” Reese wrote in the letter, which he posted on his LinkedIn profile.
He is the grandson of H.B. Reese, who spent two years at Hershey before forming his own candy company in 1919. H.B. Reese invented Reese’s Peanut Butter Cups in 1928; his six sons eventually sold his company to Hershey in 1963.
Hershey said Wednesday that Reese’s Peanut Butter Cups are made the same way they always have been, with milk chocolate and peanut butter that the company makes itself from roasted peanuts and a few other ingredients, including sugar and salt. But some Reese’s ingredients vary, Hershey said.
“As we’ve grown and expanded the Reese’s product line, we make product recipe adjustments that allow us to make new shapes, sizes and innovations that Reese’s fans have come to love and ask for, while always protecting the essence of what makes Reese’s unique and special: the perfect combination of chocolate and peanut butter,” the company said.
Brad Reese said he thinks Hershey went too far. He said he recently threw out a bag of Reese's Mini Hearts, which were a new product released for Valentine’s Day. The packaging notes that the heart-shaped candies are made from “chocolate candy and peanut butter crème," not milk chocolate and peanut butter.
“It was not edible,” Reese told The Associated Press in an interview. “You have to understand. I used to eat a Reese’s product every day. This is very devastating for me.”
The U.S. Food and Drug Administration has strict ingredient and labeling requirements for chocolate. To be considered milk chocolate, products must contain at least 10% chocolate liquor, which is a paste made from ground cocoa beans and contains no alcohol. Products also must contain at least 12% milk solids and 3.39% milk fat.
Companies can get around those rules by using other wording on their packaging. The wrapper for Hershey’s Mr. Goodbar, for example, contains the words “chocolate candy” instead of “milk chocolate.”
Reese said Hershey changed the recipes for multiple Reese's products in recent years. Reese's Take5 and Fast Break bars used to be coated with milk chocolate, he said, but now they aren't. In the early 2000's, when Hershey released White Reese's, they were made with white chocolate. Now they're made with a white creme, he said.
Reese said Reese's Peanut Butter Cups sold in Europe, the United Kingdom and Ireland are also different than U.S. versions. On Wednesday, a package advertised on the website of British online supermarket Ocado described the candy as “milk chocolate-flavored coating and peanut butter crème.”
In a conference call with investors last year, Hershey Chief Financial Officer Steven Voskuil said the company made some changes in its formulas. Voskuil did not say for which products but said Hershey was very careful to maintain the “taste profile and the specialness of our iconic brands.”
“I would say in all the changes that we’ve made thus far, there has been no consumer impact whatsoever. As you can imagine, even on the smallest brand in the portfolio, if we were to make a change, there’s extensive consumer testing,” he said.
But Brad Reese said he often has people tell him that Reese's products don't taste as good as they used to. He said Pennsylvania-based Hershey should keep in mind a famous quote from its founder, Milton Hershey: “Give them quality, that's the best advertising.”
“I absolutely believe in innovation, but my preference is innovation with quality,” Reese said.
Reese's Candies are shown in Carmel, Ind., Wednesday, Feb. 18, 2026. (AP Photo/Michael Conroy)
These are Reese's Peanut Butter Cups in Pittsburgh Wednesday, Feb. 18, 2026. (AP Photo/Gene J. Puskar)
NEVADA CITY, Calif. (AP) — Eight backcountry skiers have been found dead and one remains missing after an avalanche near Lake Tahoe in California, officials said Wednesday, making it the deadliest avalanche in the U.S. in more than four decades.
Nevada County Sheriff Shannan Moon said during a news conference that authorities have told the families the mission has moved from rescue to recovery. It is the deadliest avalanche in the U.S. since 1981, when 11 climbers were killed on Mount Rainier, Washington.
Crews have faced treacherous conditions in their search for the missing skiers since the avalanche struck Tuesday morning. Search and rescue crews were dispatched to the Castle Peak area of the Sierra Nevada after a 911 call reporting the avalanche had buried 15 skiers.
Six of them have been found alive.
The group was on a three-day trek in Northern California's Sierra Nevada as a monster winter storm pummeled the West Coast.
Two of those rescued after several hours of searching were taken to a hospital for treatment, said Ashley Quadros, a spokesperson for the Nevada County Sheriff's Office. Heavy snow and the threat of additional avalanches slowed the rescue effort in the mountains near Castle Peak, northwest of Lake Tahoe.
The area near Donner Summit is one of the snowiest places in the Western Hemisphere and until just a few years ago was closed to the public. It sees an average of nearly 35 feet (10 meters) of snow a year, according to the Truckee Donner Land Trust, which owns a cluster of huts where the group was staying near Frog Lake.
The Sierra Avalanche Center warned Wednesday that the risk of avalanche remains high and advised against travel in the area. Multiple feet of snowfall and gale force winds in recent days left the snowpack unstable and unpredictable, and more snow was predicted to fall, the center said.
Nevada County Sheriff Capt. Russell Greene said authorities were notified about the avalanche by Blackbird Mountain Guides, which was leading the expedition, and the skiers' emergency beacons. The sheriff’s office said Tuesday night that 15 backcountry skiers had been on the trip, not 16 as initially believed.
The skiers were on the last day of a backcountry skiing trip and had spent two nights in the huts, said Steve Reynaud, an avalanche forecaster with the Sierra Avalanche Center. He said the area requires navigating rugged mountainous terrain. All food and supplies need to be carried to the huts.
Reaching the huts in winter takes several hours and requires backcountry skills, avalanche training and safety equipment, the land trust says on its website.
Blackbird Mountain Guides said in a statement said the group, including four guides, was returning to the trailhead when the avalanche occurred.
“Our thoughts are with the missing individuals, their families, and first responders in the field,” Blackbird said in a statement Wednesday. The company said it is helping authorities in the search.
Several Tahoe ski resorts had been fully or partially closed due to the weather. Resorts, which use controlled explosions and barriers to manage avalanche threats, were not expected to be at as high of a risk as the backcountry, the center said.
The area near Donner Summit was closed for nearly a century before the land trust and its partners in 2020 acquired Frog Lake, which is framed by 1,000-foot-high (300-meter-high) cliffs. Donner Summit is named for the infamous Donner Party, a group of pioneers who resorted to cannibalism after getting trapped there in the winter of 1846-1847.
In January, an avalanche in the region buried a snowmobiler and killed him, authorities said. Each winter, 25 to 30 people die in avalanches in the U.S., according to the National Avalanche Center.
Watson reported from San Diego and Seewer from Toledo, Ohio. Associated Press writers Audrey McAvoy in Honolulu and Olga Rodriguez in San Francisco contributed.
Snow covers a street sign on Wednesday, Feb. 18, 2026 in Truckee Calif. (AP Photo/Brooke Hess-Homeier)
This image provided by the Nevada County Sheriff's Office shows members of a rescue team in Soda Springs, California on Tuesday, Feb. 17, 2026. (Nevada County Sheriff's Office via AP)
Cars are covered in snow during a snow storm on Tuesday, Feb. 17, 2026 in Truckee Calif. (AP Photos/Brooke Hess-Homeier)
Trucks are lined up along Interstate 80 during a storm on Tuesday, Feb. 17, 2026 in Truckee Calif. (AP Photos/Brooke Hess-Homeier)
A vehicle is buried in snow during a storm on Tuesday, Feb. 17, 2026 in Truckee Calif. (AP Photos/Brooke Hess-Homeier)
A road is plowed during a snow storm on Tuesday, Feb. 17, 2026 in Truckee Calif. (AP Photos/Brooke Hess-Homeier)
This image provided by the Nevada County Sheriff's Office shows members of a rescue team in Soda Springs, California on Tuesday, Feb. 17, 2026. (Nevada County Sheriff's Office via AP)
