The Spring Festival, or the Chinese New Year, has boosted consumption as people travel around the country for family reunions or sightseeing tours and go shopping during the nine-day holiday from February 15 to 23.
In southern China's Hainan Province, tourists gather to enjoy animal shows, folk performances and firework displays among other festivities.
In Macao Special Administrative Region, rising tourist flows during the festival have fueled businesses of hotels, catering outlets and specialty retails.
"During the Spring Festival this year, the Macao SAR government has sponsored many different mega events, attracting a lot of tourists to Macao. This has also boosted the sales in our mall. Compared with other years, our sales and customer flow have seen a 40 percent increase," said Zheng Wenhui, a marketing manager of a shopping mall in Macao.
In Sichuan, Jiangsu and Anhui, consumer goods trade-in program and subsidy policies have continued to stimulate consumption demand, with many people queuing to buy home appliances, digital and smart products and automobiles.
"I just looked into these smart glasses and found that they can make phone calls and shoot videos, which I think is quite convenient. I can use them to record landscape or make vlogs," said Miss Zhao, a tourist in Jiangsu.
In southern China's Guangdong Province, cross-border travel during the festival has fueled the growth of duty-free goods market.
From the Chinese New Year's Eve on February 16 to the fourth day of the Year of the Horse, sales of duty-free goods at Guangzhou ports reached 18.17 million yuan, according to data from Guangzhou Customs.
Spring Festival consumption booms
