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BANGKOK, Feb. 23, 2026 /PRNewswire/ -- With a remarkable 30% growth in size and participation, Vitafoods Asia 2026 organised by Informa Markets, is set to redefine the nutraceutical industry in Asia, offering unparalleled opportunities for innovation and collaboration. The event will feature an exhibit space of 30,000 square meters with over 800 companies, representing an impressive 30% growth compared to the 2025 edition. Taking place once again at the state-of-the-art venue in Bangkok – Queen Sirikit National Convention Center (QSNCC) from 2 – 4 September 2026.
New Country Pavilions and New Experiential Activities & Features
This year's event will also see the addition of two new country pavilions, Australia and New Zealand, further enhancing its global representation and showcasing innovations from these regions in the nutraceutical and functional food industries. In addition to its expanded size and international reach, Vitafoods Asia 2026 will introduce a host of exciting new features designed to elevate the attendee experience and provide deeper insights into the industry:
Sensory Box: A workshop-style feature that enables attendees to experience food ingredients through sense of smell, touch, and taste. Creating an interactive experience that enables attendees to re-imagine user experience for their nutraceutical development.
From Lab to Launch: The event will host a range of speakers that will provide valuable insights to R&D professionals, enabling them to envision the product all the way from raw ingredients in the laboratory to finished goods, with concept to completion journey for research professionals, including clinical trials.
Four-Factor Solution Workshop: Delivered in partnership with the Healthy Marketing Team (HMT), expert brand builders specialised in serving brands, businesses and people in the food and nutrition industry, this programme is curated to guide and enable entrepreneurs to align their products and brands with the target audience and market. "The workshop will focus on learn the success factors in nutrition & health marketing, innovation, and branding, and avoid failure"
Thailand Nutraceuticals Award Powered by Vitafoods Asia: A prestigious award ceremony recognising excellence and innovation in the Thai nutraceutical sector for finished products.
Pet Nutraceuticals Showcase: A special exhibit highlighting the growing market for nutraceuticals designed for pets.
Theme for Vitafoods Asia 2026
The overarching theme for Vitafoods Asia 2026 is "Nutraceuticals Trends Across Generations", focusing on redefining health and wellness across all life stages. This visionary theme emphasises cutting-edge science, natural ingredients, and personalised nutrition through technology, aiming to create a future where people not only live longer but live better. These include gut and microbiome health, cognitive and mental wellness, active body and longevity, and personalised and digital nutritional enablers.
"Vitafoods Asia 2026 is set to redefine the future of health and wellness by embracing cutting-edge science, natural ingredients, and personalised nutrition technologies. Our theme, 'Nutraceuticals Trends Across Generations,' envisions a world where people not only live longer but thrive at every stage of life. This year, the event will be 30% bigger and feature greater international participation, making it a truly global platform to explore innovative solutions that cater to the unique health needs of each generation, from Boomers to Generation Alpha. Together, we are fostering a healthier and more vibrant future for all." added Rose Chitanuwat, Regional Portfolio Director – ASEAN, Informa Markets.
"As an Australian brand, Healthy Care values Vitafoods as a global platform to connect with partners across markets and gain insights into evolving health and wellness trends. This marks our first participation at the event, and we see Vitafoods as an important opportunity to further expand our reach across Southeast Asia. We look forward to building strong partnerships and contributing to conversations shaping the future of nutrition." added Michael Wu, General Manager, Nature's Care Manufacture Pty. Ltd. (Australia).
Vitafoods Asia continues to be the leading platform for professionals in the nutraceutical, functional food, and dietary supplement industries, offering a unique space to connect, collaborate, and explore the latest trends and innovations.
"For those who are still deciding whether they should attend Vitafoods Asia, I would 100% recommend coming here. It's the best place to explore trends, meet partners, potential partners, future partners, existing customers and clients, as well as brand owners. It's the ideal venue to build your network, engage in face-to-face meetings, and develop meaningful connections." added Pierre-Luc Morlet, Sales Director, Pharm Active Biotech Products.
From my perspective, what I enjoy most is the opportunity to meet so many professionals from across Asia in one place. I think this is a great platform for us to exchange ideas, discover opportunities, and connect with numerous potential partners.'' added Alex Du, General Manager, Sirio Pharma Co., Ltd.
For more information about Vitafoods Asia 2026, visit www.vitafoodsasia.com
About Vitafoods Asia
Vitafoods Asia is the leading nutraceutical event in Asia, bringing together industry professionals from across the globe to explore the latest trends, innovations, and opportunities in the nutraceutical and functional food sectors.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
For media inquiries, please contact:
Gautam Jatwani
Senior Marketing Manager
Gautam.jatwani@informa.com
BANGKOK, Feb. 23, 2026 /PRNewswire/ -- With a remarkable 30% growth in size and participation, Vitafoods Asia 2026 organised by Informa Markets, is set to redefine the nutraceutical industry in Asia, offering unparalleled opportunities for innovation and collaboration. The event will feature an exhibit space of 30,000 square meters with over 800 companies, representing an impressive 30% growth compared to the 2025 edition. Taking place once again at the state-of-the-art venue in Bangkok – Queen Sirikit National Convention Center (QSNCC) from 2 – 4 September 2026.
New Country Pavilions and New Experiential Activities & Features
This year's event will also see the addition of two new country pavilions, Australia and New Zealand, further enhancing its global representation and showcasing innovations from these regions in the nutraceutical and functional food industries. In addition to its expanded size and international reach, Vitafoods Asia 2026 will introduce a host of exciting new features designed to elevate the attendee experience and provide deeper insights into the industry:
Sensory Box: A workshop-style feature that enables attendees to experience food ingredients through sense of smell, touch, and taste. Creating an interactive experience that enables attendees to re-imagine user experience for their nutraceutical development.
From Lab to Launch: The event will host a range of speakers that will provide valuable insights to R&D professionals, enabling them to envision the product all the way from raw ingredients in the laboratory to finished goods, with concept to completion journey for research professionals, including clinical trials.
Four-Factor Solution Workshop: Delivered in partnership with the Healthy Marketing Team (HMT), expert brand builders specialised in serving brands, businesses and people in the food and nutrition industry, this programme is curated to guide and enable entrepreneurs to align their products and brands with the target audience and market. "The workshop will focus on learn the success factors in nutrition & health marketing, innovation, and branding, and avoid failure"
Thailand Nutraceuticals Award Powered by Vitafoods Asia: A prestigious award ceremony recognising excellence and innovation in the Thai nutraceutical sector for finished products.
Pet Nutraceuticals Showcase: A special exhibit highlighting the growing market for nutraceuticals designed for pets.
Theme for Vitafoods Asia 2026
The overarching theme for Vitafoods Asia 2026 is "Nutraceuticals Trends Across Generations", focusing on redefining health and wellness across all life stages. This visionary theme emphasises cutting-edge science, natural ingredients, and personalised nutrition through technology, aiming to create a future where people not only live longer but live better. These include gut and microbiome health, cognitive and mental wellness, active body and longevity, and personalised and digital nutritional enablers.
"Vitafoods Asia 2026 is set to redefine the future of health and wellness by embracing cutting-edge science, natural ingredients, and personalised nutrition technologies. Our theme, 'Nutraceuticals Trends Across Generations,' envisions a world where people not only live longer but thrive at every stage of life. This year, the event will be 30% bigger and feature greater international participation, making it a truly global platform to explore innovative solutions that cater to the unique health needs of each generation, from Boomers to Generation Alpha. Together, we are fostering a healthier and more vibrant future for all." added Rose Chitanuwat, Regional Portfolio Director – ASEAN, Informa Markets.
"As an Australian brand, Healthy Care values Vitafoods as a global platform to connect with partners across markets and gain insights into evolving health and wellness trends. This marks our first participation at the event, and we see Vitafoods as an important opportunity to further expand our reach across Southeast Asia. We look forward to building strong partnerships and contributing to conversations shaping the future of nutrition." added Michael Wu, General Manager, Nature's Care Manufacture Pty. Ltd. (Australia).
Vitafoods Asia continues to be the leading platform for professionals in the nutraceutical, functional food, and dietary supplement industries, offering a unique space to connect, collaborate, and explore the latest trends and innovations.
"For those who are still deciding whether they should attend Vitafoods Asia, I would 100% recommend coming here. It's the best place to explore trends, meet partners, potential partners, future partners, existing customers and clients, as well as brand owners. It's the ideal venue to build your network, engage in face-to-face meetings, and develop meaningful connections." added Pierre-Luc Morlet, Sales Director, Pharm Active Biotech Products.
From my perspective, what I enjoy most is the opportunity to meet so many professionals from across Asia in one place. I think this is a great platform for us to exchange ideas, discover opportunities, and connect with numerous potential partners.'' added Alex Du, General Manager, Sirio Pharma Co., Ltd.
For more information about Vitafoods Asia 2026, visit www.vitafoodsasia.com
About Vitafoods Asia
Vitafoods Asia is the leading nutraceutical event in Asia, bringing together industry professionals from across the globe to explore the latest trends, innovations, and opportunities in the nutraceutical and functional food sectors.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
For media inquiries, please contact:
Gautam Jatwani
Senior Marketing Manager
Gautam.jatwani@informa.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Vitafoods Asia 2026 Expands by 30%: A Bigger, More Dynamic Trade Event with Exciting New Features & Increased International Participation
Vitafoods Asia 2026 Expands by 30%: A Bigger, More Dynamic Trade Event with Exciting New Features & Increased International Participation
SINGAPORE, Feb. 23, 2026 /PRNewswire/ -- As analogue audio experiences a renewed surge in popularity, Singapore-based audio retailer TREOO is stepping firmly into the spotlight through a series of brand-led initiatives centred on turntables and vinyl listening. Alongside expanding its curated turntable range and engaging design-conscious homeowners and first-time vinyl listeners, TREOO has also placed fresh emphasis on hands-on listening through its Try-Before-You-Buy vinyl station, where customers are invited to bring their own records into the showroom to experience how different turntables perform before making a purchase. This renewed focus on listening-led retail has contributed to growing momentum around record players as both lifestyle statements and serious listening tools.
Turntables Lead the Analogue Revival
Once regarded as niche or nostalgic, turntables are increasingly being rediscovered by modern listeners seeking more intentional, tactile ways to experience music. TREOO's recent focus on analogue playback reflects a broader shift in consumer behaviour, where sound quality, visual design, and the ritual of listening matter as much as convenience.
As more Singaporeans revisit vinyl collections or explore records for the first time, turntables are emerging as the centrepiece of the analogue revival. This momentum is echoed by the rise of independent record stores, vinyl-focused cafés, and dedicated listening spaces that serve as social hubs for enthusiasts. Lifestyle and culture publications highlight a thriving local vinyl ecosystem where collectors, audiophiles, and casual listeners gather to experience analogue sound through curated music selections. [1]
"For a long time, sales inquiries for turntables and, more recently, CD players have jumped, with many customers trying to learn what vinyl record players are all about and understand the principles of analogue playback," said Cassandra, CEO of Treoo Group Pte. Ltd. "Many customers we interact with explain that they've just gotten keys to their new BTO homes, and a turntable is something they want to display as a showcase for friends and family, as well as for personal enjoyment."
Market research firms project this demand to continue over the next decade. According to global forecasts, the turntables market is expected to grow from USD46.42 million in 2025 to over USD60.61 million by 2033, representing a compound annual growth rate of approximately 3.01%.[2] This projected growth reinforces the shift to long-term adoption, as vinyl culture expands worldwide and across the world.
Together, these developments align with the broader vinyl revival. This cultural movement has seen vinyl record sales consistently outperform other physical music formats over the past decade, signaling enduring consumer commitment rather than a passing trend.
A Cultural Shift Beyond Nostalgia
Industry analysts note that while nostalgia contributes to renewed interest in analogue audio, the revival is largely sustained by broader cultural and lifestyle shifts. Consumers are increasingly gravitating towards slower, more intentional listening experiences as an alternative to algorithm-driven digital consumption, valuing the sense of engagement, ownership, and collectibility that physical music formats provide in an age of digital overload.
Looking ahead, market outlooks for both the global and Singapore turntable sectors point to continued growth[3], supported by rising consumer education, improved access to analogue audio products, and a growing appreciation for high-quality home listening experiences.
About TREOO
TREOO is a Singapore-based destination for both modern and retro audio gear. The company curates a wide range of audio equipment, from contemporary wireless solutions to classic analogue systems, serving casual listeners, design-led homeowners, and dedicated audiophiles alike.
Explore TREOO's range of turntables and record players at https://www.treoo.com/category/turntable
[1] https://thehoneycombers.com/singapore/record-stores-vinyls-turntables-singapore/
[2] https://www.globalgrowthinsights.com/market-reports/turntables-market-112679
[3] https://www.6wresearch.com/industry-report/singapore-turntable-market-outlook
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TREOO Puts Listening First with Try-Before-You-Buy Vinyl Station as Turntables Resurge in Singapore
