DUBAI, UAE, Feb. 23, 2026 /PRNewswire/ -- Blue Planet Environmental Solutions, a Singapore-headquartered global leader in sustainable waste management and circular economy infrastructure, today announced the incorporation of Blue Planet Environmental Services L.L.C. in Dubai, marking a major milestone in the company's international growth strategy and its expansion into the Middle East.
The announcement reflects Blue Planet's accelerating momentum as it expands its presence into new geographies. This strategic move underscores the company's focus on scaling its operations to support governments and industries in achieving their sustainability and decarbonisation goals.
Expanding Global Circular Economy Leadership
The new UAE entity strengthens Blue Planet's ability to deliver integrated waste management, landfill reclamation, recycling, and circular economy solutions across the GCC region. With increasing regional focus on landfill diversion, resource recovery, and climate-aligned infrastructure, the Middle East represents a significant growth opportunity for scalable environmental solutions.
Dubai's strategic location, progressive sustainability policies, and commitment to circular economy initiatives make it an ideal hub for Blue Planet's regional operations.
Supporting the Middle East's Sustainability Ambitions
Through its UAE presence, Blue Planet aims to collaborate with governments, municipalities, and industrial partners to deploy:
- Organic waste and resource recovery, including biogas solutions.
- Recycling, Upcycling, and circular-economy consultancy; infrastructure development and operations.
- Landfill mining and environmental remediation
- Disaster recovery, remediation and related environmental services.
- Tank Cleaning & Related Industrial Services
The expansion reinforces the company's commitment to supporting regional sustainability visions, including net-zero ambitions and landfill remediation and diversion targets.
Prashant Singh, Co-Founder and CEO of Blue Planet, said:
"The Year of the Fire Horse represents bold progress, energy, and transformative momentum values that strongly reflect our journey. Establishing our presence in the UAE is a significant milestone as we expand our global footprint and deepen our commitment to enabling circular economy solutions worldwide."
"Dubai serves as a gateway to the Middle East, and we look forward to working closely with partners across the region to accelerate sustainable infrastructure and resource recovery."
A Strategic Step in Blue Planet's Global Growth Journey
With operations spanning Asia and expanding into new international markets, Blue Planet continues to scale its impact through technology, partnerships, and innovative circular economy solutions.
The launch of Blue Planet Environmental Services L.L.C. marks the beginning of a new chapter in the company's mission to transform waste into value and build a more sustainable future.
About Blue Planet
Founded in 2017, Blue Planet is a Singapore-headquartered company pioneering sustainability across Asia through technology-driven, IP-based, end-to-end waste management and upcycling solutions. By integrating diverse technologies and business models, the company closes the waste loop and accelerates the transition to a circular economy. Guided by its vision of zero waste to landfill, Blue Planet continues to drive measurable environmental and social impact through innovation and collaboration.
To learn more, visit: www.blueplanet.asia
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Blue Planet Expands to Dubai, Signalling Speed, Scale and Bold Growth
|
Long-time partner invests in shared vision for personalized health and wellness
HONG KONG, Feb. 23, 2026 /PRNewswire/ -- Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife's next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested $7.5 million, along with a commitment to provide services and sponsorship rights to Pro2col Software. The investment underscores Ronaldo's deep personal commitment to health and nutrition. It also reflects his confidence in the future of personalized nutrition and Herbalife's ambition to make data-driven, personalized wellness accessible to communities globally—combining innovative technology with the power of personal support through its distributor community.
Herbalife has been Ronaldo's global nutrition partner since 2013, inspiring better nutrition and performance globally. Herbalife and Ronaldo collaborated on the launch of Herbalife24® CR7 Drive, a sports drink formulated to meet the nutrition and performance needs of the global soccer legend and benefit athletes of all levels across the globe.
"Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship," said Herbalife Chief Executive Officer Stephan Gratziani. "His investment reflects a shared belief in the power of nutrition, data, AI, and personalized insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col."
Pro2col uses an individual's unique data to build a wellness plan specific to the individual, with daily habits and smart nutrition tracking. The platform adapts to the individual's lifestyle, making wellness feel simple and personal. At its core is Pro2Score, a proprietary wellness scoring system that tracks progress across key wellness metrics—designed to deliver clarity, motivation, and actionable insights to support healthier lifestyles. Pro2col also equips Herbalife's distributors with tools and insights that enhance customer engagement and support, making personalized nutrition and wellness more accessible and scalable.
"After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution — in addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness," said Cristiano Ronaldo. "I've seen firsthand how Herbalife brings together science, innovation and personal support to make health and wellness more accessible. Working together with Herbalife to create something with lasting impact is what motivates me at this stage of my career."
Pro2col supports Herbalife's long-term strategy to become a more connected, data-driven health and wellness platform—integrating products, community, AI and digital capabilities to better serve customers worldwide. Herbalife has initiated a strategic, phased beta rollout of Pro2col, with the objective of gathering in-market user insights that will support a broader commercial release in the future. Beta access is currently available to distributors and customers in the U.S., Canada and Puerto Rico. Herbalife expects to expand beta access to additional international markets, beginning with select EMEA markets in 2026.
For more information, visit www.herbalife.com.
About Herbalife Ltd.
Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.
For more information, visit https://ir.herbalife.com.
Asia Pacific Media Contact
Susan Tan
Director, Corporate Communications, Asia Pacific
asiapacificteam@herbalife.com
Forward-Looking Statements
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management, including for future operations, capital expenditures, or share repurchases; any statements concerning proposed new products, services, or developments; any statements regarding future economic conditions or performance; any statements of belief or expectation; and any statements of assumptions underlying any of the foregoing or other future events. Forward-looking statements may include, among others, the words "may," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate" or any other similar words.
Forward-looking statements made in this release speak only as of the date hereof. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, except as required by law.
For the full description of the forward-looking statements related to this release, please refer to https://ir.herbalife.com/news-events/press-releases/detail/935/herbalife-announces-cristiano-ronaldo-invests-7-5-million
Long-time partner invests in shared vision for personalized health and wellness
HONG KONG, Feb. 23, 2026 /PRNewswire/ -- Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife's next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested $7.5 million, along with a commitment to provide services and sponsorship rights to Pro2col Software. The investment underscores Ronaldo's deep personal commitment to health and nutrition. It also reflects his confidence in the future of personalized nutrition and Herbalife's ambition to make data-driven, personalized wellness accessible to communities globally—combining innovative technology with the power of personal support through its distributor community.
Herbalife has been Ronaldo's global nutrition partner since 2013, inspiring better nutrition and performance globally. Herbalife and Ronaldo collaborated on the launch of Herbalife24® CR7 Drive, a sports drink formulated to meet the nutrition and performance needs of the global soccer legend and benefit athletes of all levels across the globe.
"Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship," said Herbalife Chief Executive Officer Stephan Gratziani. "His investment reflects a shared belief in the power of nutrition, data, AI, and personalized insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col."
Pro2col uses an individual's unique data to build a wellness plan specific to the individual, with daily habits and smart nutrition tracking. The platform adapts to the individual's lifestyle, making wellness feel simple and personal. At its core is Pro2Score, a proprietary wellness scoring system that tracks progress across key wellness metrics—designed to deliver clarity, motivation, and actionable insights to support healthier lifestyles. Pro2col also equips Herbalife's distributors with tools and insights that enhance customer engagement and support, making personalized nutrition and wellness more accessible and scalable.
"After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution — in addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness," said Cristiano Ronaldo. "I've seen firsthand how Herbalife brings together science, innovation and personal support to make health and wellness more accessible. Working together with Herbalife to create something with lasting impact is what motivates me at this stage of my career."
Pro2col supports Herbalife's long-term strategy to become a more connected, data-driven health and wellness platform—integrating products, community, AI and digital capabilities to better serve customers worldwide. Herbalife has initiated a strategic, phased beta rollout of Pro2col, with the objective of gathering in-market user insights that will support a broader commercial release in the future. Beta access is currently available to distributors and customers in the U.S., Canada and Puerto Rico. Herbalife expects to expand beta access to additional international markets, beginning with select EMEA markets in 2026.
For more information, visit www.herbalife.com.
About Herbalife Ltd.
Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.
For more information, visit https://ir.herbalife.com.
Asia Pacific Media Contact
Susan Tan
Director, Corporate Communications, Asia Pacific
asiapacificteam@herbalife.com
Forward-Looking Statements
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws, including any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management, including for future operations, capital expenditures, or share repurchases; any statements concerning proposed new products, services, or developments; any statements regarding future economic conditions or performance; any statements of belief or expectation; and any statements of assumptions underlying any of the foregoing or other future events. Forward-looking statements may include, among others, the words "may," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate" or any other similar words.
Forward-looking statements made in this release speak only as of the date hereof. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date hereof or to reflect the occurrence of unanticipated events, except as required by law.
For the full description of the forward-looking statements related to this release, please refer to https://ir.herbalife.com/news-events/press-releases/detail/935/herbalife-announces-cristiano-ronaldo-invests-7-5-million
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology, Acquires 10% Equity Stake
