Flaus, the World’s Best Electric Flosser and Now the Only Clinically Backed Electric Flosser on the Market, Completes Successful Clinical Trials, Proving That It Removes More Plaque Between Teeth Than ADA Approved, Traditional String Floss

NEW YORK--(BUSINESS WIRE)--Feb 23, 2026--

Flaus, a DTC oral beauty brand, revolutionizing oral care with its inaugural product, the award-winning first of its kind electric flosser, is proud to announce that after conducting a clinical study: “The Evaluation of Interdental Plaque Removal Efficacy of Flaus® Electric Flosser compared to Brushing Alone and String Floss,” by J Milleman, K Milleman, S Santos, A Yoder, T Grahovac, K Wills, T Eads of SLS Clinical Research Consulting, it has been clinically proven to remove over 7 times more plaque between teeth when compared to ADA approved, traditional string floss. Flaus is the only clinically backed electric flosser on the market.

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The study concluded that using Flaus in addition to brushing for two minutes with a standard manual toothbrush resulted in significantly greater plaque removal between teeth:

“When we built Flaus, clinical validation wasn't optional - it was everything,” explained Flaus Founder and CEO, Samantha Coxe. “Being the only clinically-backed electric flosser on the market hasn't just differentiated us; it's forced an industry to answer a question it had been avoiding for decades: why haven't we held flossing to the same standard as brushing? We didn't just build a better product. We raised the bar - and now there's no going back.”

The objective of the study was to evaluate the plaque removal efficacy of flossing at night using Flaus versus traditional, string floss - both, while still using a manual soft toothbrush - compared to just brushing alone. The clinical study was conducted by SLS Clinical Research Consulting at Salus Research in Fort Wayne, Indiana. Key components of the study are outlined below.

Notable conclusions also showed that string floss plus manual tooth brushing did not differ significantly from manual tooth brushing alone in removing plaque. Brushing with a standard manual toothbrush only did not remove clinically significant levels of plaque. String floss plus manual tooth brushing did not provide any plaque removal benefit over that provided by brushing alone.

Compared to pre-brushing plaque scores, proximal (between teeth) surface reductions were:

Flossing has long been tied to outcomes far beyond oral health - from heart disease and diabetes to Alzheimer's and dementia. Yet 60% of Americans don't floss regularly, 30% don't floss at all, and 27% of those who say they do admit they're not being truthful. Compliance, not knowledge, has always been the problem.

The Flaus electric flosser was designed to solve exactly that. Its 18,000 sonic vibrations per minute, ergonomic silicone handle, and 60-second routine have driven a 90% compliance rate among customers - compared to the near-universal avoidance of string floss. The clinical data now confirms that the tool driving compliance is also the tool actually removing plaque.

The device was also built with accessibility at its core. For people managing arthritis, stroke recovery, cerebral palsy, or limb differences - for whom traditional string flossing has never been a realistic option - Flaus offers a clinically effective alternative. The packaging incorporates braille. The one-button design and ergonomic handle make it possible to reach back molars without requiring fine motor precision.

Details of proximal plaque removal are provided in Table 1 above. The plaque removal effect on other tooth surfaces such as gumline and whole mouth (all tooth surfaces) is presented in Table 1.

Key components of the study:

To read this study, please visit: https://cdn.shopify.com/s/files/1/0529/8202/2332/files/Flaus_Electric_Flosser_Clinical_Trial_Results.pdf?v=1771378307

ABOUT FLAUS:

Flaus {Pronunciation: Fl-ow-s (rhymes with house)} is a DTC oral beauty brand, revolutionizing oral care with the world’s best electric flosser - the electric toothbrush of flossing and fun. We all know that self-care is important and we spend time on all the things around our teeth, but we don't give our teeth the same intentional care as we do the rest of our face. Your toothbrush only cleans 60% of your teeth - the other 40% - that's where flossing comes in. Flossing has huge implications on your entire overall health. From Heart and brain health to blood sugars - not flossing has been tied to acne, oral cancer, diabetes, heart disease, Dementia and Alzheimer's.

Flaus was created with people and the planet in mind, and is recognized as a certified Public Benefit Corp operating in a responsible and sustainable manner focused on generating both social + public good. Flaus’ floss heads are made with recyclable plastic and use 30% less plastic than typical dental picks. As more than 3M miles of floss end up in landfills annually, Flaus offers a free recycling program for used floss heads to address the sustainability issue at the oral care markets’ core.

Flaus sold-out 5x’s in the first 12 months of launching and now comes in three colors: black, white and pink, as well as matching travel cases and mirror mounts. Flaus was featured on the season 15 finale of ABC’s “Shark Tank” - leading to a bidding war and ultimately a deal with guest Shark, Candace Nelson and was selected as one of Oprah’s Favorite Things 2025. Flaus also won TIME’S Best Inventions and Fast Company’s World Changing Ideas. Flaus is on a mission to help people keep their teeth for life by transforming flossing from a dreadful chore into a delightful ritual. After all, your smile is your greatest asset.

For more information about Flaus, please visit www.goflaus.com and follow us on Instagram @goflaus.

ABOUT FOUNDER, SAMANTHA COXE:

Flaus is female-owned and operated. Samantha Coxe, creator of Flaus, revolutionized oral care by inventing the world's first electric flosser. After struggling with traditional flossing and facing 10 cavities at a dental visit, she realized the need for innovation. Drawing inspiration from her electric toothbrush experience, Coxe left her successful career as a mergers and acquisitions lawyer at Skadden, Arps to develop the world's first electric flosser, Flaus. Named one of Inc.'s Top 250 Female Founders, Coxe holds a Doctor of Law from NYU, attended USC for undergrad, and currently lives in New York City.

Table 1

Flaus, the World’s Best Electric Flosser and Now the Only Clinically Backed Electric Flosser on the Market, Completes Successful Clinical Trials, Proving That It Removes More Plaque Between Teeth Than ADA Approved, Traditional String Floss

Flaus, the World’s Best Electric Flosser and Now the Only Clinically Backed Electric Flosser on the Market, Completes Successful Clinical Trials, Proving That It Removes More Plaque Between Teeth Than ADA Approved, Traditional String Floss

MONTGOMERY, Ala. (AP) — Thousands of people rallied Saturday in the cradle of the modern Civil Rights Movement to mobilize a new voting rights era as conservative states dismantle congressional districts that helped secure Black political representation.

U.S. Sen. Cory Booker of New Jersey called Montgomery “sacred soil” in the fight for civil rights.

“If we in our generation do not now do our duty, we will lose the gains and the rights and the liberties that our ancestors afforded us,” Booker said.

The crowd was led in chants of “we won’t go back” and “we fight.”

“We are not going down without a fight. We are not going down to Jim Crow maps,” Shalela Dowdy, a plaintiff in the Alabama redistricting case said.

A crowd of thousands gathered in front of the city’s historic Alabama Capitol, the place where the Confederacy was formed in 1861 and where the Rev. Martin Luther King, Jr. spoke in 1965 at the end of the Selma-to-Montgomery Voting Rights March. The stage, set in front of the Capitol, was flanked from behind by statues of Confederate President Jefferson Davis and civil rights icon Rosa Parks — dueling tributes erected nearly 90 years apart.

Speakers said the spot was once the temple of the confederacy and became holy ground of the civil rights movement.

Some in the crowd said the effort to redraw lines has echoes of the past.

“We lived through the “60s. It takes you back. When you think that Alabama’s moving forward, it takes two steps back,” said Camellia A Hooks, 70, of Montgomery, Alabama.

The rally began in Selma, where a violent clash between law enforcement and voting rights activists in 1965 galvanized support for passage of the Voting Rights Act. It then moved to the state Capitol, where the Rev. Martin Luther King Jr. gave his “How Long, Not Long” speech that same year.

A recent U.S. Supreme Court ruling involving Louisiana hollowed out voting rights law that was already weakened by a separate decision in 2013 and then narrowed further over the years. That helped clear the way for stricter voter ID laws, registration restrictions, and limits on early voting and polling place changes, including in states that once needed federal preclearance before they could change voting laws because of their historical discrimination against Black voters.

Veterans of the Civil Rights Movement are alarmed by the speed of the rollbacks, noting that protections won through generations of sacrifice have been weakened in little more than a decade.

Kirk Carrington, 75, was a teen in 1965 when law enforcement officers attacked marchers in Selma on what became known as “Bloody Sunday.” A white man on a horse wielding a stick chased Carrington through the streets.

“It’s really just appalling to me and all the young people that marched during the ’60s, fought hard to get voting rights, equal rights and civil rights,” Carrington said. “It’s sad that it’s continuing after 60-plus-odd years that we are still fighting for the same thing we fought for back then.”

Montgomery is home to one of the congressional districts that is being altered in the wake of the Supreme Court ruling.

A federal court in 2023 redrew Alabama's 2nd Congressional District after ruling that the state intentionally diluted the voting power of Black residents, who make up about 27% of its population. The court said there should be a district where Black people are a majority or near-majority and have an opportunity to elect their candidate of choice.

But the Supreme Court cleared the way for a different map that could let the GOP reclaim the seat. While the matter remains under litigation, the state plans special primaries Aug. 11 under the new map.

Democratic Rep. Shomari Figures, who won election in the district in 2024, said the dispute is not about him but rather people's opportunity to have representation.

“When Republicans are literally turning back the clock on what representation, what the faces of representation, look like, what the opportunities, legitimate opportunities for representation look like across this country, then I think it starts to resonate with people in a little bit of a different way,” Figures said.

Alabama House Speaker Nathaniel Ledbetter, a Republican, said the Louisiana ruling provided an opportunity to revisit a map that was forced on the state by the federal court.

“People tend to forget what happened. When this thing went to court, the Republican Party had that seat, congressional seat two,” Ledbetter said last week. “There’s been a push through the courts to try to overtake some of these red state seats, and that’s certainly what happened in that one.”

Evan Milligan, the lead plaintiff in the Alabama redistricting case, said there is grief over the implosion of the Voting Rights Act but it is crucial that people recommit to the fight.

“We have to accept that this is the new reality, whether we like it or not,” Milligan said. “We don’t have to accept that this will be the reality for the next 10 years or two years or forever.”

A man sings a spirtual song during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

The State capitol is seen during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

A protestor holds a sign of the late Georgia Congressman John Lewis during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

A man sings a spirtual song during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

A protestor holds a sign of the late Georgia Congressman John Lewis during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

U.S. Sen Corey Booker, D-NY., has his photo taken during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

People gather during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

U.S. Sen Corey Booker, D-NY., has his photo taken during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)

Aaron McGuire sings a spirtual song during a voting rally, Saturday, May 16, 2026, in Montgomery, Ala. (AP Photo/Mike Stewart)