NOBLESVILLE, Ind.--(BUSINESS WIRE)--Feb 25, 2026--
More than 120 adoptable shelter dogs at the Humane Society of Tampa Bay will receive preventive dental care and professional adoption photography as part of a new partnership designed to improve both immediate comfort and adoption outcomes.
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Announced in recognition of National Pet Dental Health Awareness Month, the “Second Smile” initiative underscores the importance of consistent, year-round preventive dental care. The program will provide preventive dental care products and sponsor professional adoption headshots for surrendered dogs seeking new homes.
Families who adopt a sponsored dog will also receive exclusive lifetime post-adoption dental care support from Tartar Shield, helping establish consistent oral health routines from day one.
The initiative reflects a growing consensus within veterinary medicine: preventive dentistry is most effective when introduced early and maintained consistently. By integrating oral care at the point of adoption, the program aims to improve immediate comfort while supporting healthier long-term outcomes for dogs entering new homes.
Why This Matters: Oral Disease Is Common and Often Overlooked
Periodontal disease is the most commonly diagnosed clinical condition in adult dogs, with most showing signs by age three. Without preventive care, plaque and tartar accumulation can progress to gingivitis, tooth loss, chronic oral pain, persistent halitosis, and in advanced cases, systemic complications affecting major organs.
For shelter and surrendered dogs, preventive dental care is often limited as resources focus on urgent medical needs. Yet oral health significantly impacts comfort, adoptability, and long-term veterinary costs.
“Preventive dentistry should not begin after disease is established,” said Lisa Hoover, President at Tartar Shield. “Adoption represents a critical intervention point. When families start daily oral care from day one, the long-term impact on health, comfort, and veterinary outcomes can be substantial.”
Science-Driven Prevention Made Accessible
Founded in 2005 and built on decades of dental research, Tartar Shield develops clinically evaluated, at-home oral care solutions designed to help reduce plaque and tartar accumulation while supporting healthier gums and fresher breath. The company has long advocated for earlier intervention in companion animal oral health, emphasizing prevention over reactive treatment.
The company’s comprehensive product lineup includes patented Soft Rawhide Chews, dental treats, advanced toothpaste formulations, tartar control food toppers, and water additives. Several products have undergone clinical testing conducted under established Veterinary Oral Health Council (VOHC) protocols, reinforcing the brand’s commitment to measurable, prevention-focused care.
By offering multiple convenient formats, Tartar Shield directly addresses one of the most persistent challenges in companion animal dentistry: achieving consistent daily compliance with oral hygiene routines.
Through the “Second Smile” initiative, participating dogs will receive preventive dental support during their time at the shelter and as they transition into adoptive homes. The lifetime post-adoption benefits provided to families are designed to reinforce continuity of care and establish sustainable preventive habits.
Visibility Drives Adoption Outcomes
In addition to health support, Tartar Shield is sponsoring professional adoption photography through Second Shot. High-quality photography has been shown to increase online engagement and adoption inquiries, helping reduce length of stay in shelters.
“A powerful photo can completely change a dog’s trajectory,” said Adam Goldberg, Founder at Second Shot. “When a dog looks healthy, confident, and seen, families respond. Pairing visibility with proactive health support strengthens adoption success.”
By ensuring that dogs both feel better and present at their best, the initiative connects wellness and visibility to support sustainable placement outcomes.
A Community Partnership with Measurable Impact
The Humane Society of Tampa Bay serves thousands of animals each year through adoption, veterinary care, and community outreach programs.
“Preventive health plays an important role in successful adoptions,” said Regan Blessinger, Marketing and Public Relations Manager at the Humane Society of Tampa Bay. “Support that helps us address oral health while increasing visibility for our dogs creates meaningful and lasting impact.”
A Model for Healthier Second Chances
The “Second Smile” initiative underscores a simple but powerful principle: preventive care and adoption success are interconnected. By combining clinically evaluated oral care solutions with professional visibility and long-term adopter support, Tartar Shield and its partners are advancing a scalable model that integrates preventive health into the adoption process itself, supporting both immediate welfare and sustained health.
As National Pet Dental Health Awareness Month draws attention to the importance of oral hygiene, the program highlights how early intervention and consistent daily routines can help ensure a healthier, more successful second chance.
For more information about Tartar Shield and the “Second Smile” initiative, visit https://tartarshield.com.
About Tartar Shield
Founded in 2005, Tartar Shield develops clinically evaluated, easy-to-use preventive oral care solutions for dogs. Its science-driven product lineup is designed to help reduce plaque and tartar accumulation while supporting healthier gums and fresher breath through convenient daily routines.
About Second Shot
Second Shot increases adoption outcomes through professional photography, storytelling, and community engagement initiatives. Learn more at https://secondshotpet.com.
About the Humane Society of Tampa Bay
The Humane Society of Tampa Bay is a nonprofit animal welfare organization providing shelter, adoption services, veterinary care, and community programs to support animals and families throughout the Tampa Bay region.
Abby enjoys a preventive dental chew as part of the “Second Smile” initiative, which integrates oral health support at the point of adoption to promote healthier, long-term outcomes.
A second chance starts with a smile. Tartar Shield® partners with Second Shot Adoption Photos to support shelter dogs through professional adoption photography and oral health advocacy.
Iran pushed back Wednesday against U.S. President Donald Trump’s pressure tactics ahead of critical talks in Geneva over Tehran’s nuclear program, alternating between calling his remarks “big lies” to saying negotiations may yield an agreement through “honorable diplomacy.”
The remarks by two Iranian officials ahead of Thursday’s talks come as America has assembled its biggest deployment of aircraft and warships to the Middle East in decades, part of Trump’s efforts to get a deal while Iran struggles at home with growing dissent following nationwide protests last month.
If the negotiations fail, Trump repeatedly has threatened to attack Iran — something Mideast nations fear could spiral into a new regional war.
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Top Democrats on the House and Senate intelligence committees want Director of National Intelligence Tulsi Gabbard to provide more details about a top-secret complaint alleging she withheld classified material for political reasons.
In a letter sent to Gabbard on Wednesday, Sen. Mark Warner of Virginia and Rep. Jim Himes of Connecticut also direct Gabbard to allow the intelligence officer who filed the complaint to meet with lawmakers.
Gabbard has said she did nothing wrong and said she did all she could to ensure the complaint reached Congress. Two inspectors general for the intelligence community reviewed the claim that Gabbard restricted access to top secret material and found it to be non-credible.
Democrats have questioned why it took eight months for the complaint to reach Congress and say heavy redactions make it hard to understand the details of the complaint.
Gabbard’s office did not immediately respond to the lawmakers’ letter.
Trump gave his vice president a new job in the State of the Union address Tuesday night: leading what he called the “war on fraud.”
Vance said the Treasury Department will be looking at income tax records to try to uncover fraud, telling Fox News Channel “there’s a whole host of tools that we have never used.”
The Justice Department will also be involved, Vance said.
Wellness influencer, author and entrepreneur Dr. Casey Means on Wednesday was facing senators for her confirmation hearing to become the nation’s next surgeon general, a platform she said she would use to promote efforts to end chronic disease by addressing its root causes, including through dietary and lifestyle changes.
“Our nation is angry, exhausted, and hurting from preventable diseases,” the 38-year-old said during her opening remarks in Washington before the Senate health committee. “Public health leaders must address the evidence-based, modifiable drivers of chronic diseases, which include ultraprocessed foods, industrial chemical exposure, lack of physical activity, chronic stress and loneliness, and overmedicalization.”
She’s expected to face tough questions about her qualifications and potential conflicts. The Stanford-educated physician’s disillusionment with traditional medicine drove her to a career in which she’s promoted a wide range of products, at times without disclosing how she could benefit financially.
“I have very serious questions about the ability of Dr. Means to be the kind of surgeon general this country needs,” Vermont independent Sen. Bernie Sanders, the ranking member of the Senate health committee, said Wednesday.
President Trump called Sheinbaum after Mexico’s military killed the leader of the Jalisco New Generation Cartel to ask how things were in Mexico.
Sheinbaum described Monday’s brief call with Trump during her daily news briefing Wednesday. “I told him what the operation was like, that we had had intelligence help from the United States government, that the coordination was very good.”
Sara Carter, director of the U.S. Office of National Drug Control Policy, and U.S. Ambassador Ron Johnson met with Sheinbaum’s security team Tuesday to congratulate them on the operation.
More than 70 people died in the operation and the violence that erupted after.
The Olympic gold medal-winning U.S. men’s hockey team visited President Trump at the White House on Tuesday afternoon and later received about a two-minute bipartisan standing ovation during his State of the Union address that night.
Trump also announced that the women’s hockey team, which also defeated Canada to win gold, will “soon” visit the White House. The women’s team had declined an invitation to attend the State of the Union due to the timing of the address.
Men’s players entered the House chamber through two sets of doors and walked down the rows of the press gallery. Lawmakers on both sides of the aisle not only stood and cheered but chanted “USA!” several times, many even pumping fists.
“I want to thank you all,” Trump told the players. “What a special job you did. What special champions you are.”
Trump also said goalie Connor Hellebuyck, who stopped 41 shots in the gold medal game, will receive the Presidential Medal of Freedom, the nation’s highest civilian honor. Hellebuyck tapped his heart as those in the chamber applauded.
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The Ukrainian delegation will meet with President Trump’s envoys in the run-up to another round of trilateral talks with Russia, President Volodymyr Zelenskyy said Wednesday.
Rustem Umerov, Ukraine’s National Security and Defense Council Secretary, is due to hold talks with Steve Witkoff and Jared Kushner on Thursday in Geneva, Zelenskyy told reporters.
A U.S. push for peace has already brought Russia and Ukraine to the table in Abu Dhabi and Geneva this year, but the talks have produced no breakthrough on bridging key differences as Russia’s invasion of its neighbor enters its fifth year.
Thursday’s meeting will address details of a possible postwar recovery plan for Ukraine and discuss preparations for an upcoming trilateral meeting with Moscow officials, Zelenskyy said, adding that he has also tasked Umerov with discussing a possible prisoner exchange.
Ukraine expects the U.S.-brokered talks with Russia to take place next week, Zelenskyy said.
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Vance will deliver remarks “celebrating the Trump administration’s accomplishments” following Trump’s nationally televised address Tuesday night. The vice president’s office said he’ll do so at a to-be-named machining facility in Plover, Wisconsin, about 150 miles (240 kilometers) northwest of Milwaukee.
High-level administration officials typically fan out across the country after the speech to promote the president’s message and policies. Trump himself won’t hit the road until Friday, when he heads to Texas to talk about the economy and energy policies days before the state’s March 3 congressional primaries.
This will be Vance’s second visit to swing-state Wisconsin as vice president. He was last in the state in August, when he promoted Trump’s tax breaks and spending cuts law in the western Wisconsin city of La Crosse.
Trump narrowly won the state in the 2024 presidential election after Wisconsin narrowly voted for Democrat Joe Biden in 2020.
The U.S. hasn’t made clear the aims of possible military action. If the goal is to pressure Iran to make concessions in nuclear negotiations, it’s not clear whether limited strikes will work. If the goal is to remove Iran’s leaders, that will likely commit the U.S. to a more massive, longer military campaign. There has been no public sign of planning for what would come next, including the potential for chaos in Iran.
The status of Iran’s nuclear program is another mystery. Trump earlier said American strikes “obliterated” it. Now, dismantling whatever remains of the program appears to be back on the administration’s agenda. IAEA inspectors haven’t been allowed to inspect those sites and verify what remains.
There’s also uncertainty about what any military action could mean for the wider region. Tehran could retaliate against the American-allied nations of the Persian Gulf or Israel. Oil prices have risen in recent days in part due to those concerns.
Futures for the S&P 500 and Dow Jones Industrial Average each rose 0.3% before the opening bell, while Nasdaq futures climbed 0.5%.
In his speech Tuesday night, Trump focused on jobs, manufacturing and an economy he says is stronger than many Americans believe. He didn’t dwell on efforts to lower the cost of living — despite polling showing that his handling of the economy and kitchen-table issues has increasingly become a liability.
Investors are closely watching for an earnings report due later in the day from chipmaking giant Nvidia. The quarterly report is likely to sway a jittery stock market as investors weigh whether the massive bets riding on technology’s latest craze will pay off.
As has been the case since Nvidia’s chipsets emerged as AI’s best building blocks, the expectations are sky-high for the results covering the company’s fiscal quarter, covering November through January.
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Dr. Casey Means, a wellness influencer, author and entrepreneur aligned with Health Secretary Robert F. Kennedy Jr. and his Make America Healthy Again movement, will appear before the Senate health committee Wednesday as she seeks approval to be the nation’s surgeon general.
The Washington confirmation hearing was rescheduled from last October, when Means went into labor the day she was set to appear. It will give the 38-year-old nominee an opportunity to share her vision for ending chronic disease by addressing its root causes, including through dietary and lifestyle changes. It’s a message that dovetails with that of the nation’s health department, which has shifted its focus away from its controversial vaccine policy changes and toward healthy eating as the midterm elections approach.
But Means also will likely face tough questions about her qualifications and potential conflicts. The Stanford-educated physician’s disillusionment with traditional medicine drove her to a career in which she has promoted a wide range of products, at times without disclosing how she could benefit financially.
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The CIA offered help to potential informants in Iran on Tuesday, providing Farsi-language instructions on ways to contact the U.S. spy agency safely.
The post is the latest in a series of recruitment pitches in Farsi, Korean, Russian and Mandarin that offered secure ways to contact the CIA. The Farsi-language message posted Tuesday to X, Instagram and YouTube, however, comes at an especially uneasy time in U.S.-Iran relations and as the Iranian theocracy faces new protests at home.
In a sign of new unrest in Iran, students held anti-government protests at universities in Tehran on Monday.
“Hello. The Central Intelligence Agency hears you and wants to help,” the agency wrote in the message, according to an English translation. “Here are some tips on how to make a secure virtual call with us.”
The Farsi-language post racked up millions of views within just a few hours.
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Trump’s address on Tuesday was a declaration of pride in the achievements of his still-young second term, as he boasted of an economic renaissance at home while he’s imposed a new world order abroad. Trump is getting his first opportunity to test drive that midterm year message later this week, when he travels to Texas, where the Latino voters whose shift toward Trump in his successful 2024 reelection campaign highlighted how he had reshaped the Republican coalition.
The White House is aiming to promote that message to a broader electorate that is largely disenchanted with Trump’s job performance, while a looming conflict in the Middle East threatens to shift focus away from his domestic priorities.
Still, the themes of economic prosperity and a more secure America that Trump emphasized in his 108-minute speech Tuesday night will underpin the broader narrative that he and his fellow Republicans will seek to sell to voters this November.
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The Pentagon is building up the largest force of American warships and aircraft in the Middle East in decades, including two aircraft carrier strike groups, as President Donald Trump warns of possible military action against Iran if talks over its nuclear program fall apart.
“It’s proven to be, over the years, not easy to make a meaningful deal with Iran, and we have to make a meaningful deal,” Trump said last week. “Otherwise bad things happen.”
Trump likely will have a host of military options, which could include surgical attacks on Iran’s air defenses or strikes focused on Supreme Leader Ayatollah Ali Khamenei, experts say. But they warn that Iran could retaliate in ways it hadn’t following attacks last year by the U.S. or Israel, potentially risking American lives and sparking a regional war.
“It will be very hard for the Trump administration to do a one-and-done kind of attack in Iran this time around,” said Ali Vaez, an Iran expert at the International Crisis Group. “Because the Iranians would respond in a way that would make all-out conflict inevitable.”
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Iran pushed back Wednesday against U.S. President Donald Trump’s pressure tactics ahead of critical talks in Geneva over Tehran’s nuclear program, alternating between calling his remarks “big lies” to saying negotiations may yield an agreement through “honorable diplomacy.”
The remarks by two Iranian officials ahead of Thursday’s talks come as America has assembled its biggest deployment of aircraft and warships to the Middle East in decades, part of Trump’s efforts to get a deal while Iran struggles at home with growing dissent following nationwide protests last month.
If the negotiations fail, Trump repeatedly has threatened to attack Iran — something Mideast nations fear could spiral into a new regional war as the embers of the yearslong Israel-Hamas war still smolder. Already, Iran has said all U.S. military bases in the Mideast would be considered legitimate targets, putting at risk the tens of thousands of American service members in the region.
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President Donald Trump delivers his State of the Union address to a joint session of Congress in the House chamber at the U.S. Capitol in Washington, Tuesday, Feb. 24, 2026. (AP Photo/Alex Brandon)
President Donald Trump delivers the State of the Union address to a joint session of Congress in the House chamber at the U.S. Capitol in Washington, Tuesday, Feb. 24, 2026. (Kenny Holston/The New York Times via AP, Pool)
