Vusion and Qualcomm Unveil their AI-Native Store™ Vision

A new era for associates, shoppers, and store operations powered by Bluetooth Low Energy, EdgeSense and on-device AI.

PARIS, Feb. 26, 2026 /PRNewswire/ -- Vusion and Qualcomm Technologies, Inc. today announced the release of "The AI-Native Store™: The New Operating System for Physical Commerce", a jointly developed white paper describing how BLE-native infrastructure, intelligent shelves, spatial signals, and on-device AI will redefine how stores operate, how associates work, and how shoppers engage.

Retailers entering this new era face a decisive infrastructure choice. Stores that are not built on Bluetooth Low Energy and intelligent shelf-edge systems will simply not be able to interact with the consumers they serve. Today's shoppers walk in with BLE-native devices (smartphones, earbuds, wearables, or smart glasses) expecting guidance and real-time support. Stores without BLE and EdgeSense remain effectively silent: unable to sense intent, personalize moments, or connect engagement to conversion. As the industry shifts toward AI-native retail, this becomes a structural disadvantage: a form of lock-in to older operating models that cannot compete with real-time, responsive stores.

AI-native stores™ unlock value across the board for retailers:

• Better on-shelf availability and double-digit improvements in shelf condition
• Faster, more accurate picking for local e-commerce
• 60–90 minutes of associate time saved per shift
• Clearer, more confident shopper decision-making in the aisle
• Deterministic, closed-loop retail media attribution
• Up to 1.5–2 points of operating margin upside

Art Miller, VP and Global Head of Retail, Qualcomm Technologies, Inc: "AI at the edge will transform everyday environments and retail is leading the way. The next era of intelligent computing happens at the edge, on the devices and sensors we use every day. Retail is one of the industries best positioned to benefit from this shift. Together with Vusion, we are empowering stores to run AI natively, unlocking new levels of responsiveness and enabling richer interactions between stores, associates and shoppers. BLE and on-device AI will be central to this transformation."

Thierry Gadou, Chairman & CEO, Vusion: "AI-native stores™ reshape the economics and the experience of physical commerce. They mark the next decade of retail transformation, giving associates the clarity and guidance they need, while helping shoppers make better decisions. BLE connectivity, EdgeSense intelligence and on-device AI create stores that are not just more connected, but more efficient, more interactive, and more profitable. With Qualcomm, we are bringing AI into physical commerce, making the store itself intelligent, responsive, and continuously improving."

Together, Vusion and Qualcomm Technologies are creating a new retail infrastructure that is open, scalable, and built for AI-native experiences, powered by Bluetooth Low Energy, the global connectivity standard already embedded in billions of consumer devices and uniquely suited to deliver real-time intelligence and seamless in-aisle interaction with shoppers.

The full whitepaper is available for download here: https://www.vusion.com/the-ai–native-store/

About Vusion

Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.

The company develops technologies that combine IoT, data, cloud and artificial intelligence to enable AI-native stores™ and power connected commerce. Vusion helps retailers transform physical stores into intelligent, efficient and adaptive environments, improving operational excellence, enabling local e-Commerce, delivering data-driven commerce, and activating in-store retail media and shopper experiences.

With an integrated ecosystem built on three complementary layers (Vusion Intelligence, Vusion Connect and Vusion IoT), Vusion delivers the Artificial Intelligence of Things (AIoT) for retail, turning real-time store signals into actionable insights and measurable performance at scale.

A pioneer of Positive Commerce, Vusion is committed to building a more sustainable, transparent, and human-centered retail future. The company supports the United Nations Global Compact initiative and has received a Platinum Sustainability Rating from EcoVadis, the world's reference for business sustainability ratings.

Vusion is listed in compartment A of Euronext™ Paris and is a member of the SBF120 Index.Ticker: VU  –  ISIN code: FR0010282822  –  Reuters: VU.PA  –  Bloomberg: VU.FP

Contact: vusiongroup@publicisconsultants.com  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Vusion and Qualcomm Unveil their AI-Native Store™ Vision

Appointment Strengthens U.S. Presence with TGV's Deepening Focus in the Bay Area

SAN FRANCISCO and SINGAPORE, May 28, 2026 /PRNewswire/ -- True Global Ventures (TGV), global venture capital firm investing in visionary founders building category-defining AI-first technology companies, today announced the appointment of Tal Elyashiv as General Partner.

A seasoned entrepreneur, venture capitalist and technology executive with a distinguished career spanning Silicon Valley, Wall Street and Tel Aviv, Elyashiv brings a rare combination of deep-tech investing expertise, experience as an operator and institutional finance leadership to the firm. He will be relocating to the U.S. later this year, further reinforcing TGV's growing presence in the San Francisco Bay Area.

An American Israeli with roots across two of the world's foremost innovation ecosystems, Elyashiv has spent decades at the intersection of technology, financial services and venture capital.

Elyashiv is co-founder and Managing Partner of SPiCE VC, the first fully tokenized venture capital fund globally. SPiCE VC is also recognized as a top performing VC fund, with strong distributions vs paid in capital (DPI) and total value vs paid in capital (TVPI), significantly outperforming industry benchmarks. Elyashiv will continue his leadership at SPiCE VC (currently in its late harvesting stage) in parallel to his contribution at TGV.  The funds' mandates are substantially different and there is no conflict of interest between the two roles.

In addition to his pioneering leadership at SPiCE VC, Elyashiv is also a co-founder of Securitize, now the leading platform for the tokenisation of real-world assets globally and a defining company in the digital securities space. He is also the author of two best-selling books, Blockchain Prophecies and the recently published Investing in Revolutions: Creating Wealth from Transformational Technology Waves, establishing him as one of the foremost thought leaders on the convergence of AI, blockchain, and quantum computing.

His prior roles in institutional finance include serving as a senior executive at Capital One, and Bank of America, COO at BondDesk Group, where he led the major turnaround of technology and service delivery, and as CTO and Head of New Businesses at 888.

Elyashiv's appointment comes as TGV continues to accelerate its focus on AI-first business applications through TGV Fund 6, which leads investments at the late seed and Series A stages with a strong emphasis on California-based startups.

"Tal brings the fund management experience from a well-preforming VC that we seek at TGV — on top of that someone who has built companies, led institutions, and invested with conviction across multiple technology cycles. His American and Israeli roots give him a truly global lens, and his return to the U.S. aligns perfectly with TGV's deepening focus on the Bay Area. We are thrilled to welcome him to the partnership."
— Dušan Stojanović, Managing Partner, True Global Ventures

"TGV has built something rare — a genuinely global fund with the network, the portfolio, and the conviction to back category-defining founders at the most critical stages of their growth. After decades building at the frontier of fintech and blockchain, I am excited to join a team that shares my belief that AI and blockchain are the defining investment themes of our era. I look forward to bringing my experience bear in support of True Global Ventures and its next chapter."
— Tal Elyashiv, General Partner, True Global Ventures, Managing Partner, SPiCE VC

"Tal's combination as a seasoned venture investor, a successful operator, enterprise leadership and turnaround experience is exceptional. He has not only invested at the frontier — he has built there. Tal's depth and breadth of expertise and hands-on execution will be an asset to TGV and our portfolio companies as they scale."
— Beatrice Lion, General Partner, True Global Ventures

ABOUT TRUE GLOBAL VENTURES
True Global Ventures (TGV) is a global venture capital firm investing in post-revenues AI-first companies at the early stage. TGV's current portfolio includes Prezent, Cynch, COVU, Obligo, Ledger, Animoca Brands, Jus Mundi, Coding Giants and many others. Almost all portfolio companies are in the U.S. or entering the U.S. With presence in San Francisco, New York, Paris, London, Stockholm, Dubai, Singapore and Hong Kong, TGV backs visionary founders building the next generation of transformative technology ventures. www.trueglobalventures.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TRUE GLOBAL VENTURES APPOINTS TAL ELYASHIV AS GENERAL PARTNER