BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ -- In 2025, 5G-A experience monetization took a big leap forward. Driven by both industry and technology, it has moved from concept implementation to large-scale commercial use. So far, we've served more than 45 million users in China. These efforts helped operators evolve from basic communication services to real experience monetization. Over the past year, we focused on three things: improving network capabilities, innovating business models, and building ecosystem collaboration. Working closely with GSMA Foundry and over 10 leading operators around the world, we have achieved initial success in incubating business cases and business exploration.
In terms of network capability, we brought intelligence into networks. So the packet core network can understand user experience in real time, and more accurately based on QoE instead of KPI. We have proposed "five capabilities" based on our practices in China. They are: experience definition, network assurance, product promotion, consumer perception and provisioning estimation. These capabilities can help operators realize closed-loop experience monetization.
In terms of business model, the business design concept has been gradually explored. That is, the experience privilege is primarily integrated into the main package and secondarily into add-on packages. For example, we added experience privilege to the diamond VIP and platinum VIP user packages. This increases the loyalty of high-end users and drives package upgrades. In addition, we launched add-ons for users in specific scenarios, such as traveling on high-speed railways or sitting in crowded stadiums. This helps operators meet on-demand needs and increase ARPU.
In terms of ecosystem collaboration, the mainstream terminals now support static MyLogo display. In 2025, we worked with partners like Huawei Device Company and China Mobile Group Device Company to evolve MyLogo from static to interactive. We have already completed pilots in Henan province and Zhejiang province. In the future, MyLogo will become an entry for experience monetization and intelligent marketing.
We will continue to introduce AI capabilities to the packet core network to improve network intelligence. We are also developing new solutions, like Media Relay and Mobile Home, to help operators unlock new value and business success.
Let's meet at MWC Barcelona 2026 to work together and create a more intelligent network, and a future defined by experience.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Huawei Cloud Core Network Ushers in a New Era of Experience Monetization
SAN FRANCISCO, Feb. 27, 2026 /PRNewswire/ -- Following its breakout success at NRF 2026 in New York this past January, NXN Labs is proving that the future of retail AI has shifted from the "experimental" phase into core enterprise infrastructure.
The San Francisco and Seoul-based startup was officially named to the Innovators' Showcase Top 50—a selection curated by the National Retail Federation and leading venture investors to highlight the most disruptive retail technologies. Adding to this momentum, NXN Labs was also recognized as one of FashionUnited's Top 5 Retail Tech Startups during the showcase.
From NRF Recognition to European Luxury Expansion
The accolades in New York have rapidly translated into commercial success. NXN Labs confirmed it has secured paid contracts with several premier European luxury brands. For these prestigious houses, the value proposition lies in NXN's ability to automate high-volume visual production without compromising the uncompromising aesthetic standards inherent to luxury retail.
"Creative wasn't the constraint; production bandwidth was," says Jen Rhi, Founder and CEO of NXN Labs.
A Stanford alumna and former McKinsey consultant, Rhi founded the company in 2024 after witnessing the friction of D2C scaling firsthand. While the market is currently saturated with prompt-based "text-to-image" tools, NXN Labs distinguishes itself with a proprietary multimodal diffusion model. Their "Image-to-Infrastructure" approach allows brands to automate the entire production pipeline—from model shoots to visual A/B testing of PDP and campaign assets—directly within their digital production OS workflow.
The Road Ahead: Shoptalk Spring 2026
Building on its NRF momentum, NXN Labs is now heading to Shoptalk Spring 2026 in Las Vegas to further its expansion into the global premium retail sector.
As retailers face mounting pressure to refresh digital content across global marketplaces and social commerce, NXN's "Production OS" is emerging as the essential backbone for the next generation of visual commerce. In an era where content demand has multiplied across channels, NXN Labs' thesis remains clear: In modern commerce, visual production—not design—is the ultimate scaling constraint. By solving this bottleneck, the startup is helping the world's most prestigious brands transition legacy studio workflows into a digital-first future.
About NXN Labs
NXN Labs develops a virtual try-on solution using fashion-specialized generative AI (image-to-image diffusion) technology, enabling automatic generation of images that appear as if models are wearing products without actual photoshoots. By automating fashion content production processes, the company supports brands in focusing on creative capabilities while driving digital transformation and ESG innovation in the fashion industry. Currently, the company is partnering with Shinsegae International, KREAM, and several global fashion brands on various projects.
For more information, visit https://nxn.ai/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NRF 2026: NXN Labs Named to 'Innovators' Showcase Top 50' Following European Luxury Wins
