China's consumer market recorded strong growth during the nine-day Spring Festival holiday running from Feb 15-23, driven by expanded government subsidies for home appliances, digital devices and smart products, the Ministry of Commerce said.
The data released by the ministry showed that sales of six categories of trade-in home appliances and four categories of digital and smart products reached 5.106 million units during the holiday period, marking a 21.7 percent increase compared with the holiday period of last year.
Subsidy policies also boosted offline retail sales, with offline channels accounting for 73.3 percent of the total sales of home appliances, digital and smart products, according to the official data.
Smart devices and higher-quality consumption stood out as key drivers. In 2026, smart glasses have been included in the purchase subsidy program for the first time, quickly emerging as a popular item during the holiday, with regions such as Tianjin, Chongqing and Sichuan reporting notable increases in inquiries and purchases of digital products.
Meanwhile, consumer spending continued to shift toward higher-end products, with mid-to high-end smartphones accounting for 65 percent of the total mobile phone sales during the holiday period, demonstrating an ongoing upgrade in consumption patterns.
China's Spring Festival spending boosts home appliance, smart device sales by 21.7 pct
