Huawei Debuts Cutting-Edge Innovations in Madrid with Focus on Running Watches

MADRID, Feb. 27, 2026 /PRNewswire/ -- Huawei unveiled its latest innovations at the "Now is Your Run" global product launch event in Madrid, Spain on February 26. The tech giant marked its return to professional running watches after a five-year hiatus with the debut of the all-new HUAWEI WATCH GT Runner 2. The event also showcased the HUAWEI WATCH Ultimate 2, HUAWEI Mate 80 Pro, HUAWEI MatePad Mini, HUAWEI FreeBuds Pro 5, and HUAWEI Band 11 Series. Two-time Olympic marathon champion Eliud Kipchoge was introduced as the global ambassador for HUAWEI WATCH GT Runner. "Running means much more than running fast," said Kipchoge. "I believe that running is the most beautiful activity on every level. Together with Huawei, we can reach millions of runners around the world and hopefully impact their lives in a beautiful and positive way."

HUAWEI WATCH GT Runner 2: Five Years of Accumulation, Redefining Professional Running Watches

HUAWEI WATCH GT Runner 2 is equipped with a new 3D floating antenna architecture, engineered to deliver unparalleled positioning precision. Equipped for the first time with an intelligent positioning algorithm, it continues to calculate the runner's trajectory and distance even during signal interruptions, ensuring uninterrupted positioning. The new intelligent marathon mode offers one-stop race management, acting as a personal coach on your wrist throughout the journey. Not only does the HUAWEI WATCH GT Runner 2 help professional athletes boost their performance, but it also brings a smart and professional running experience to amateur runners. Eliud Kipchoge shared his experience of co-creating products with Huawei at the event, stating, "I am passionate to share my opinions and perspectives to improve the smartwatch experience not just for elite athletes but for runners all around the world."

HUAWEI WATCH Ultimate 2 and HUAWEI Band 11 Series: Next-Level Fitness

At this event, Huawei unveiled a range of new wearable devices designed to deliver more professional and personalized fitness experiences for users. The HUAWEI WATCH Ultimate 2 debuted in a striking "Green" color, maintaining its top-tier capabilities for diving and outdoor adventures while introducing enhanced features specifically tailored for golf driving range and on-course play. This offers a more precise and intelligent high-end sports experience. Meanwhile, the HUAWEI Band 11 Series combines sleek design with practical functionality, featuring a larger and clearer display that ensures excellent visibility even under bright sunlight. Integrating health monitoring, activity tracking, and convenient features into one compact device, it serves as a reliable companion for users' daily fitness needs.

HUAWEI Mate 80 Pro: Cutting-edge Flagship Setting New Benchmark in Mobile Experience

Huawei makes a grand return to the global market with its Mate Series, showcasing the company's technological prowess. The HUAWEI Mate 80 Pro, representing Huawei's cutting-edge innovation, features an upgraded True-to-Color Camera that ensures consistent color accuracy across various lighting conditions and mixed color temperatures. Its new Dual Space Ring Design, which blends classic elegance with modern aesthetics, earned widespread acclaim from attendees. With enhanced performance, 2nd Gen Kunlun Glass, and advanced AI capabilities, Huawei continues to deliver state-of-the-art technology and experiences, pushing smartphone experience to new heights.

Trendsetting Technology Unveiled for Ultimate Intelligence

Huawei unveils its first-ever Mini tablet, the HUAWEI MatePad Mini. Featuring a compact 8.8-inch body that's slimmer and lighter than traditional tablets, it easily fits into pockets or handbags. Whether for reading documents, watching your favorite shows, or on-the-go creative work during business trips, this device is ready whenever you need it. It serves as an ideal digital companion for business professionals, avid readers, office workers, and academic researchers alike. The company also introduced the HUAWEI FreeBuds Pro 5 earbuds, the industry's first wireless earbuds with dual-engine AI noise cancellation. Paired with a dual-drive acoustic system, they deliver exceptional noise reduction while preserving vocal and instrumental details, offering users an immersive live-listening experience.

Last year, Huawei introduced its brand proposition "Now is Yours", aiming to establish genuine and close connections with global consumers through a more inclusive and youthful communication approach. At this "Now is Your Run" launch event, Huawei partnered with Eliud Kipchoge to promote running as a sport and advocate for a healthy lifestyle. Moving forward, Huawei will continue to promote fitness and health through technological innovation, using warm products and sincere communication to enable more people to enjoy a healthier and more vibrant life through technology.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Huawei Debuts Cutting-Edge Innovations in Madrid with Focus on Running Watches

Huawei Debuts Cutting-Edge Innovations in Madrid with Focus on Running Watches

Huawei Debuts Cutting-Edge Innovations in Madrid with Focus on Running Watches

Where One Sip Meets One Bite, and Culture Becomes Taste

ANAHEIM, Calif., Feb. 27, 2026 /PRNewswire/ -- At Natural Products Expo West, Orbitel Group (OBT) is not simply showcasing products, it is introducing a new wave of flavor language to the global food industry.

As the first food innovation company to formally define, develop, and scale "Swicy" — the convergence of sweet and spicy — Orbitel is setting the tone for how the world will taste next. Rooted in Asian flavor culture and shaped by years of deep consumer insight, Swicy reflects how modern audiences eat today: layered, curious, and driven by connection.

"Food has always evolved through movement — of people, of cultures, of ideas," said Fanny Chen, CEO of Orbitel Group. "With Swicy, we're naming something that's been building quietly across cultures. By giving it language, we're helping it travel — from everyday moments to the global stage."

At Expo West 2026, Orbitel brings together its two brands — One Sip (O's Bubble) and One Bite (O'scallion) — under the guiding idea of Our Best Times. Together, they create multisensory experiences where sweetness softens heat, spice adds dimension, and texture builds memory.

We'll debut new Swicy launches, including Boba+ Duo Kits that pair Boba 3.0 with Shirataki Noodles and Mala Spicy Noodles, alongside a look at what's coming next - including an upcoming Protein Series designed for modern lifestyles.

From playful boba drinks layered with chew and creaminess, to innovative concepts that bridge boba-inspired formats with iconic savory favorites such as ramen and Korean street-food classics like teokbokki, Orbitel is reimagining how familiar foods can evolve for a global audience. These combinations mark the beginning of a broader exploration — one that invites new formats, new contrasts, and flavors yet to be discovered.

"Swicy isn't a trend we're reacting to — it's a new wave and category shift we're building," Chen continued. "When sweetness, heat, and texture come together intentionally, food feels exciting but still deeply comforting. That balance is what makes Swicy powerful."

Natural Products Expo West, held annually in Anaheim, California, brings together thousands of brands, retailers, distributors, and industry leaders, serving as one of the most influential platforms for food, beverage, and wellness innovation. Orbitel's presence at Expo West signals the arrival of Swicy as a category-defining concept, ready for global adoption.

Backed by years of understanding North American consumers and insights gained as an Amazon Best Seller in North America, Orbitel continues to innovate with relevance and scale, translating cultural insight into products that resonate in real life.

"Our role is to help ideas travel at scale," said Chen. "Whether it's a street-food favorite, a nostalgic drink, or a flavor combination that hasn't yet been explored, we work with partners to bring new tastes, new formats, and new experiences to the world."

Orbitel's leadership in Swicy is supported by its core pillars: food technology innovation, product functionality upgrades, strategic partnerships, and global supply-chain expansion. Together, these capabilities position Orbitel as a best-in-class food service and innovation partner for brands looking to lead the next wave of global flavor.

Visitors to Orbitel's Booth Anaheim Convention Center Hall A #1101 at Expo West are invited to experience Swicy firsthand — to taste how layers of flavor and texture unlock new possibilities, and to explore how collaboration with Orbitel can shape the future of food.

"Food connects people," Chen added. "When we innovate with respect for culture and curiosity for what's next, we don't just create products — we create shared experiences. Swicy is just the beginning."

About Orbitel International Group

Orbitel International Group is a global food innovation company committed to bringing authentic Asian lifestyle products to the world. Its flagship brand O's Bubble has redefined bubble tea — from frozen (BOBA 1.0) to microwaveable (BOBA 2.0) to its latest ready-to-eat Boba (BOBA 3.0). Operating in 50+ countries, Orbitel is trusted by retailers, distributors, and foodservice leaders for its supply chain excellence, product innovation, and strategic partnerships — all built on the belief that food and drink should always deliver Our Best Times. Learn more about us at https://orbitelinternational.com 

Media Contact
Ms. Nina Jen
Global Marketing, Orbitel International Group
nina@orbitel.com.tw

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ORBITEL INTRODUCES "SWICY" TO THE WORLD AT EXPO WEST - DEFINING THE NEXT GLOBAL FLAVOR LANGUAGE