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In the news release, PadUp Ventures and Unicity Labs Partner to Bring Agentic Commerce Infrastructure to India, issued Feb. 27, 2026 by Unicity Labs over PR Newswire, there was a typo in the original headline, as incorrectly transmitted by PR Newswire. The complete, corrected release follows:
PadUp Ventures and Unicity Labs Partner to Bring Agentic Commerce Infrastructure to India
Agentic AI startup program will enable Indian startups to build AI agent-powered commerce applications on the Unicity Protocol
ZUG, Switzerland, Feb. 27, 2026 /PRNewswire/ -- Unicity Labs, the company pioneering autonomous agentic marketplaces, and PadUp Ventures, one of India's leading startup incubators, today announced a strategic partnership to accelerate the development of agentic commerce infrastructure across the Indian startup ecosystem.
The partnership will identify, mentor, and fund Indian startups building applications where AI agents can discover, negotiate, and transact autonomously: from SMB sales automation to supply chain coordination to cross-border payments.
The Agentic Commerce Opportunity
As AI agents become capable of acting on behalf of businesses and consumers, they need infrastructure purpose-built for machine-speed commerce. Today's payment rails and marketplaces were designed for humans, not millions of agents negotiating and settling transactions simultaneously. Traditional blockchains create consensus bottlenecks. Centralized platforms sacrifice trustlessness. Neither scales to the demands of the autonomous economy.
The Unicity Protocol solves this: a novel peer-to-peer blockchain architecture that eliminates the shared ledger entirely, enabling private negotiation, atomic settlement, and throughput exceeding 300 million transactions per second with 1-second finality and fixed microcent fees.
"India has 63 million SMBs, most of them bandwidth-constrained," said Pankaj Thakar, Partner at PadUp Ventures. "They can't afford sales teams or 24/7 customer support. AI agents change that equation entirely; but only if the infrastructure exists for agents to transact at scale. That's what Unicity provides."
What the Program Includes
PadUp is launching a dedicated Agentic Commerce Track within its acceleration program PrepUp, focused on startups building on the Unicity Protocol. The partnership will drive joint go-to-market efforts targeting Indian SMBs and enterprises, with qualified startups gaining access to investment from both PadUp's network and Unicity's ecosystem fund.
- Dedicated Agentic Commerce Track: PadUp will launch a focused acceleration track for startups building on the Unicity Protocol
- Go-to-Market in India: Joint efforts to bring agentic commerce solutions to Indian SMBs and enterprises
- Funding: Qualified startups will have access to investment from both PadUp's network and Unicity's ecosystem fund
Why India
India's startup ecosystem, now the world's third-largest with over 112,000 recognized startups — is uniquely positioned for agentic commerce adoption. A massive, underserved SMB market, deep developer talent across AI and blockchain, rapidly expanding digital payments infrastructure, and established cross-border trade corridors to the UAE, Southeast Asia, and beyond make it one of the highest-potential markets for the autonomous economy.
"India doesn't just adopt technology, it scales it," said Mike Gault, CEO of Unicity Labs. "UPI proved that. We believe Indian founders will build some of the most important agentic commerce applications in the world, and PadUp is exactly the right partner to find and support them."
About Unicity Labs
Unicity Labs is building the infrastructure for the autonomous agentic internet. The Unicity Protocol replaces shared ledgers with peer-to-peer cryptographic objects, enabling AI agents to discover, transact, and settle autonomously. Founded by veterans of blockchain and cryptography, Unicity Labs has raised $3M in seed funding led by Blockchange Ventures with participation from Outlier Ventures and Tawasal. The company is headquartered in Abu Dhabi. The Unicity Foundation, established in Switzerland, oversees protocol development and community governance.
Learn more unicity.ai | https://x.com/unicity_labs | https://sphere.unicity.network
About PadUp Ventures
Founded in 2015 and headquartered in Gurugram, PadUp Ventures is a Virtual Accelerator providing Programmatic Mentoring and Assured Funding that Ensures 500% higher chances of success for Early Stage Technology Startups/ entrepreneurs. PadUp's structured "programmatic" mentoring and acceleration programs have helped hundreds of startups achieve success and growth. PadUp has helped over 350 tech companies in India and UAE that have generated value of $200 million USD for their stakeholders. Portfolio companies include IntelleWings, TruScholar, and Olbrain.
Learn more: PadUp.in
In the news release, PadUp Ventures and Unicity Labs Partner to Bring Agentic Commerce Infrastructure to India, issued Feb. 27, 2026 by Unicity Labs over PR Newswire, there was a typo in the original headline, as incorrectly transmitted by PR Newswire. The complete, corrected release follows:
Agentic AI startup program will enable Indian startups to build AI agent-powered commerce applications on the Unicity Protocol
ZUG, Switzerland, Feb. 27, 2026 /PRNewswire/ -- Unicity Labs, the company pioneering autonomous agentic marketplaces, and PadUp Ventures, one of India's leading startup incubators, today announced a strategic partnership to accelerate the development of agentic commerce infrastructure across the Indian startup ecosystem.
The partnership will identify, mentor, and fund Indian startups building applications where AI agents can discover, negotiate, and transact autonomously: from SMB sales automation to supply chain coordination to cross-border payments.
The Agentic Commerce Opportunity
As AI agents become capable of acting on behalf of businesses and consumers, they need infrastructure purpose-built for machine-speed commerce. Today's payment rails and marketplaces were designed for humans, not millions of agents negotiating and settling transactions simultaneously. Traditional blockchains create consensus bottlenecks. Centralized platforms sacrifice trustlessness. Neither scales to the demands of the autonomous economy.
The Unicity Protocol solves this: a novel peer-to-peer blockchain architecture that eliminates the shared ledger entirely, enabling private negotiation, atomic settlement, and throughput exceeding 300 million transactions per second with 1-second finality and fixed microcent fees.
"India has 63 million SMBs, most of them bandwidth-constrained," said Pankaj Thakar, Partner at PadUp Ventures. "They can't afford sales teams or 24/7 customer support. AI agents change that equation entirely; but only if the infrastructure exists for agents to transact at scale. That's what Unicity provides."
What the Program Includes
PadUp is launching a dedicated Agentic Commerce Track within its acceleration program PrepUp, focused on startups building on the Unicity Protocol. The partnership will drive joint go-to-market efforts targeting Indian SMBs and enterprises, with qualified startups gaining access to investment from both PadUp's network and Unicity's ecosystem fund.
- Dedicated Agentic Commerce Track: PadUp will launch a focused acceleration track for startups building on the Unicity Protocol
- Go-to-Market in India: Joint efforts to bring agentic commerce solutions to Indian SMBs and enterprises
- Funding: Qualified startups will have access to investment from both PadUp's network and Unicity's ecosystem fund
Why India
India's startup ecosystem, now the world's third-largest with over 112,000 recognized startups — is uniquely positioned for agentic commerce adoption. A massive, underserved SMB market, deep developer talent across AI and blockchain, rapidly expanding digital payments infrastructure, and established cross-border trade corridors to the UAE, Southeast Asia, and beyond make it one of the highest-potential markets for the autonomous economy.
"India doesn't just adopt technology, it scales it," said Mike Gault, CEO of Unicity Labs. "UPI proved that. We believe Indian founders will build some of the most important agentic commerce applications in the world, and PadUp is exactly the right partner to find and support them."
About Unicity Labs
Unicity Labs is building the infrastructure for the autonomous agentic internet. The Unicity Protocol replaces shared ledgers with peer-to-peer cryptographic objects, enabling AI agents to discover, transact, and settle autonomously. Founded by veterans of blockchain and cryptography, Unicity Labs has raised $3M in seed funding led by Blockchange Ventures with participation from Outlier Ventures and Tawasal. The company is headquartered in Abu Dhabi. The Unicity Foundation, established in Switzerland, oversees protocol development and community governance.
Learn more unicity.ai | https://x.com/unicity_labs | https://sphere.unicity.network
About PadUp Ventures
Founded in 2015 and headquartered in Gurugram, PadUp Ventures is a Virtual Accelerator providing Programmatic Mentoring and Assured Funding that Ensures 500% higher chances of success for Early Stage Technology Startups/ entrepreneurs. PadUp's structured "programmatic" mentoring and acceleration programs have helped hundreds of startups achieve success and growth. PadUp has helped over 350 tech companies in India and UAE that have generated value of $200 million USD for their stakeholders. Portfolio companies include IntelleWings, TruScholar, and Olbrain.
Learn more: PadUp.in
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PadUp Ventures and Unicity Labs Partner to Bring Agentic Commerce Infrastructure to Indiwi
NEW YORK and SEOUL, South Korea, Feb. 28, 2026 /PRNewswire/ -- Korean skincare brand Purito Seoul has officially announced its new brand slogan, 'From Soil to Seoul,' Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. The first chapter of this expansion will be the 'Oat Latte Campaign,' launching with a pop-up event on March 2 in New York City's West Village.
- 'From Soil to Seoul' — Progressive Skincare Rooted in Essence
CEO Inje Cho of Purito Seoul stated that the newly introduced slogan, 'From Soil to Seoul' encapsulates the brand's philosophy.
'Soil' represents the origin of ingredients—the earth and the purity of nature—while 'Seoul' symbolizes the modern refinement and sophisticated sensibility that complete the formulation process.
Amid ever-changing beauty trends, the brand emphasizes a rigorous philosophy of selecting only what is essential. By transforming naturally derived ingredients into advanced skincare solutions, Purito Seoul aims to highlight its expertise as a progressive skincare brand. Moving beyond the concept of 'clean beauty,' the company seeks to establish itself globally through refined ingredient philosophy and scientific formulation, delivering trusted skincare solutions to consumers worldwide.
- The 'Oat Latte Campaign' Begins in New York
CMO Wooseob Oh of Purito Seoul announced that the 'Oat Latte Campaign' will serve as the brand's first global campaign under the new slogan.
Inspired by oats, the campaign visualizes the same sensibility embodied in the brand's bestselling Oat in Calming Gel Cream through the familiar and comforting object of an "oat latte." Just as an oat latte conveys softness and warmth, the product gently absorbs into the skin without irritation, delivering soothing comfort to everyday life.
Through this approach, Purito Seoul positions the oat latte not merely as a concept, but as a symbolic medium representing the sensory experience the product delivers to the skin—clearly and intuitively communicating the brand message.
The campaign will officially begin with a pop-up event on March 2 in New York, a global hub of trends and culture and a key gateway for the global expansion of K-beauty. Designed as more than a simple product showcase, the pop-up will offer an immersive, multi-sensory experience of the brand's philosophy.
Purito Seoul stated, "Through this pop-up, we aim to symbolically declare our renewed brand vision and expand our connection with global consumers and local media through diverse experiential programs and curated content."
- 2026: Expanding Globally Across Online and Offline Platforms
CEO Inje Cho added that beginning with the Oat Latte Campaign, Purito Seoul plans to sequentially introduce a wide range of brand activities throughout the year, spanning both online and offline channels.
Through digital content campaigns, global social media communications, and experiential offline events, the brand intends to deepen its relationship with consumers while consistently conveying the message of 'From Soil to Seoul'.
A brand representative commented, "Purito Seoul is a brand born from a relentless pursuit of essence. Starting with our New York pop-up, we plan to further solidify our philosophy and expertise in the global market."
The New York pop-up is expected to serve as a significant milestone, signaling Purito Seoul (https://purito.com)'s renewed brand direction and global expansion. From nature's soil to refinement in Seoul—and now extending that journey onto the world stage—the brand's next chapter is drawing increasing attention across the industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village
