Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village

NEW YORK and SEOUL, South Korea, Feb. 28, 2026 /PRNewswire/ -- Korean skincare brand Purito Seoul has officially announced its new brand slogan, 'From Soil to Seoul,' Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. The first chapter of this expansion will be the 'Oat Latte Campaign,' launching with a pop-up event on March 3 in New York City's West Village.

• 'From Soil to Seoul' — Progressive Skincare Rooted in Essence

CEO Inje Cho of Purito Seoul stated that the newly introduced slogan, 'From Soil to Seoul' encapsulates the brand's philosophy.

'Soil' represents the origin of ingredients—the earth and the purity of nature—while 'Seoul' symbolizes the modern refinement and sophisticated sensibility that complete the formulation process.

Amid ever-changing beauty trends, the brand emphasizes a rigorous philosophy of selecting only what is essential. By transforming naturally derived ingredients into advanced skincare solutions, Purito Seoul aims to highlight its expertise as a progressive skincare brand. Moving beyond the concept of 'clean beauty,' the company seeks to establish itself globally through refined ingredient philosophy and scientific formulation, delivering trusted skincare solutions to consumers worldwide.

•  The 'Oat Latte Campaign' Begins in New York

CMO Wooseob Oh of Purito Seoul announced that the 'Oat Latte Campaign' will serve as the brand's first global campaign under the new slogan.

Inspired by oats, the campaign visualizes the same sensibility embodied in the brand's bestselling Oat in Calming Gel Cream through the familiar and comforting object of an "oat latte." Just as an oat latte conveys softness and warmth, the product gently absorbs into the skin without irritation, delivering soothing comfort to everyday life.

Through this approach, Purito Seoul positions the oat latte not merely as a concept, but as a symbolic medium representing the sensory experience the product delivers to the skin—clearly and intuitively communicating the brand message.

The campaign will officially begin with a pop-up event on March 3 in New York, a global hub of trends and culture and a key gateway for the global expansion of K-beauty. Designed as more than a simple product showcase, the pop-up will offer an immersive, multi-sensory experience of the brand's philosophy.

Purito Seoul stated, "Through this pop-up, we aim to symbolically declare our renewed brand vision and expand our connection with global consumers and local media through diverse experiential programs and curated content."

• 2026: Expanding Globally Across Online and Offline Platforms

CEO Inje Cho added that beginning with the Oat Latte Campaign, Purito Seoul plans to sequentially introduce a wide range of brand activities throughout the year, spanning both online and offline channels.

Through digital content campaigns, global social media communications, and experiential offline events, the brand intends to deepen its relationship with consumers while consistently conveying the message of 'From Soil to Seoul'.

A brand representative commented, "Purito Seoul is a brand born from a relentless pursuit of essence. Starting with our New York pop-up, we plan to further solidify our philosophy and expertise in the global market."

The New York pop-up is expected to serve as a significant milestone, signaling Purito Seoul (https://purito.com)'s renewed brand direction and global expansion. From nature's soil to refinement in Seoul—and now extending that journey onto the world stage—the brand's next chapter is drawing increasing attention across the industry.

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Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village

Independent employee feedback highlights a trusted and collaborative culture across the United Kingdom, Singapore, Indonesia and South Africa.

SINGAPORE, Aug. 19, 2026 /PRNewswire/ -- For a growing international consultancy, maintaining a consistent employee experience becomes increasingly challenging as organisations expand across countries, time zones and cultures.

Lancia Consult's approach has always been based on the belief that exceptional client outcomes begin with exceptional people. Creating that culture has therefore been central to the way the business has grown across four countries.

The latest Great Place To Work® Trust Index™ Survey provided an opportunity to independently assess whether employees experience that culture consistently across the business.

In this year's survey, 99% of employees said Lancia Consult is a great place to work, compared with 49% of employees at a typical workplace, providing strong independent validation of the culture the business has worked to build.

Great Place To Work® Certification™ is based entirely on confidential employee feedback. Employees across all four countries highlighted supportive colleagues, approachable leaders, strong teamwork and an environment where people feel trusted to do their best work.

This level of consistency matters. It reflects a shared culture across the business that underpins the way Lancia Consult works and helps deliver consistently high-quality outcomes for clients.

"The most rewarding part of this recognition is hearing such consistent feedback from colleagues across four different countries," said Isabella Jeng, Chief People Officer and Co-Founder of Lancia Consult.

"Culture isn't something leadership creates on its own. It's built every day through the relationships people develop, how teams support one another, and our willingness to keep listening, learning and improving. That's something we'll continue to invest in as Lancia grows."

About Lancia Consult

Lancia Consult is a global business and technology consultancy that helps organisations solve complex business challenges through strategy, transformation and technology consulting. Working across the United Kingdom, Singapore, Indonesia and South Africa, Lancia Consult partners with clients to deliver meaningful, lasting change by combining deep expertise with a collaborative, people-centred approach.

Website: www.lanciaconsult.com  

Careers at Lancia

We believe great consulting starts with great people.

Lancia Consult is always looking for talented people who are curious, collaborative and passionate about solving complex challenges while continuing to develop their careers.

Careers: www.lanciaconsult.com/careers

About Great Place to Work®

Great Place To Work® is the global authority on workplace culture and employee experience. For more than three decades, it has helped organisations in over 120 countries build high‑trust, high‑performance workplaces through its proprietary Trust Index™ methodology and certification programs. Its research and insights inform leadership decisions, shape employer brands and provide independent, data‑driven validation of workplace culture for employees, clients and investors.

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Lancia Consult Achieves Great Place To Work® Certification™ Across Four Countries