NEW YORK and SEOUL, South Korea, Feb. 28, 2026 /PRNewswire/ -- Korean skincare brand Purito Seoul has officially announced its new brand slogan, 'From Soil to Seoul,' Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. The first chapter of this expansion will be the 'Oat Latte Campaign,' launching with a pop-up event on March 2 in New York City's West Village.
- 'From Soil to Seoul' — Progressive Skincare Rooted in Essence
CEO Inje Cho of Purito Seoul stated that the newly introduced slogan, 'From Soil to Seoul' encapsulates the brand's philosophy.
'Soil' represents the origin of ingredients—the earth and the purity of nature—while 'Seoul' symbolizes the modern refinement and sophisticated sensibility that complete the formulation process.
Amid ever-changing beauty trends, the brand emphasizes a rigorous philosophy of selecting only what is essential. By transforming naturally derived ingredients into advanced skincare solutions, Purito Seoul aims to highlight its expertise as a progressive skincare brand. Moving beyond the concept of 'clean beauty,' the company seeks to establish itself globally through refined ingredient philosophy and scientific formulation, delivering trusted skincare solutions to consumers worldwide.
- The 'Oat Latte Campaign' Begins in New York
CMO Wooseob Oh of Purito Seoul announced that the 'Oat Latte Campaign' will serve as the brand's first global campaign under the new slogan.
Inspired by oats, the campaign visualizes the same sensibility embodied in the brand's bestselling Oat in Calming Gel Cream through the familiar and comforting object of an "oat latte." Just as an oat latte conveys softness and warmth, the product gently absorbs into the skin without irritation, delivering soothing comfort to everyday life.
Through this approach, Purito Seoul positions the oat latte not merely as a concept, but as a symbolic medium representing the sensory experience the product delivers to the skin—clearly and intuitively communicating the brand message.
The campaign will officially begin with a pop-up event on March 2 in New York, a global hub of trends and culture and a key gateway for the global expansion of K-beauty. Designed as more than a simple product showcase, the pop-up will offer an immersive, multi-sensory experience of the brand's philosophy.
Purito Seoul stated, "Through this pop-up, we aim to symbolically declare our renewed brand vision and expand our connection with global consumers and local media through diverse experiential programs and curated content."
- 2026: Expanding Globally Across Online and Offline Platforms
CEO Inje Cho added that beginning with the Oat Latte Campaign, Purito Seoul plans to sequentially introduce a wide range of brand activities throughout the year, spanning both online and offline channels.
Through digital content campaigns, global social media communications, and experiential offline events, the brand intends to deepen its relationship with consumers while consistently conveying the message of 'From Soil to Seoul'.
A brand representative commented, "Purito Seoul is a brand born from a relentless pursuit of essence. Starting with our New York pop-up, we plan to further solidify our philosophy and expertise in the global market."
The New York pop-up is expected to serve as a significant milestone, signaling Purito Seoul (https://purito.com)'s renewed brand direction and global expansion. From nature's soil to refinement in Seoul—and now extending that journey onto the world stage—the brand's next chapter is drawing increasing attention across the industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village
NEW YORK, Feb. 28, 2026 /PRNewswire/ -- Since the launch of BestQool, this company has always aimed to deliver the most for its customers and continuously improve its home-use products, focusing on red light therapy devices. BestQool's executives carefully summarized feedback on the BQ60 and developed an improved version, the BQ60Pro.
"BQ60's strong market performance proved the maturity and reliability of its core design framework," says Jacob, CEO of BestQool. "The BQ60Pro not only builds on that foundation with broader spectral distribution but, crucially, also gives our customers an unprecedentedly flexible, compact panel mounting solution."
The new device from BestQool has been FDA cleared, confirming its high efficiency and gentle safety. The BQ60Pro is now available at a special retail price of just 289 USD.
Same 60 LEDs, Stronger Output, Smarter Reach
Even though the BQ60Pro has the same number of LEDs as the previous version, the new device has significantly expanded its wavelength configuration to include 630 nm, 660 nm, 680 nm, 810 nm, 850 nm, and 940 nm. In addition, thanks to improved power output, the BQ60Pro achieves localized irradiance up to 65.7 mW/cm² (at a distance of 6 inches). Combined with its 6-wavelength configuration, this enhanced output enables interaction with tissues at varying depths, supporting a range of physiological functions:
- 630 nm & 660 nm: Stimulates collagen production, improves skin tone, and supports superficial skin healing [1].
- 680 nm: Supports reparative processes in the middle layers of the skin and wound healing [2].
- 810 nm & 850 nm: Improves blood flow and circulation, supports muscle recovery, and has anti-inflammatory effects [3].
- 940 nm: Promotes deep tissue oxygenation and overall tissue recovery [4].
Innovative Mounting Solution: Save Floor Space, Target With Flexibility
BQ60Pro features a rotatable stand and new base design for flexible, user-friendly operation in various environments.
- Space-Saving Mount Above the Floor: Includes hanging hardware and a clip to secure the device on the edge of desks, bedside tables, or other elevated surfaces, freeing tabletop and floor space.
- Precision in Every Angle: The panel supports 360° rotations and 90° upward tilt, allowing flexible setup anywhere.
Unlike the panel devices commonly seen on the market that offer only fixed horizontal or vertical irradiation, the flexibility of the BQ60Pro is entirely defined by the user's imagination. Users who wanted to receive facial or targeted red light therapy while lying in bed had to invest in bulky floor stands or dedicated mounting systems. Those who wished to use red light therapy in workout environments often had to improvise—propping one side of the device up with weight plates or other objects to achieve the proper treatment angle.
Now, the BQ60Pro can simply be secured to a headboard or existing equipment within a gym, enabling precise and comprehensive treatment sessions with maximum convenience and minimal setup.
Featuring a 6-wavelength configuration, enhanced output, and a flexible, space-saving mounting design, the BQ60Pro is now available on BestQool's Amazon store and its official website.
About BestQool
BestQool's mission is to bring clinically validated light therapy into daily routines. By combining user-centered design and advanced product iteration, they provide safe, effective photobiomodulation technology for personal care and small professional environments.
Media contact
Giselle
marketing@bestqool.com.
References
[1] Barolet D, Roberge CJ, Auger FA, Boucher A, Germain L. Regulation of Skin Collagen Metabolism In Vitro Using a Pulsed 660 nm LED Light Source: Clinical Correlation with a Single-Blinded Study. J Invest Dermatol. 2009;129:2751-2759. doi:10.1038/jid.2009.186
[2] Yadav A, Gupta A. Noninvasive red and near-infrared wavelength-induced photobiomodulation: promoting impaired cutaneous wound healing. Photodermatol Photoimmunol Photomed. 2017;33(1):4-13. doi:10.1111/phpp.12282
[3] Ferraresi C, Bertucci D, Schiavinato J, et al. Effects of 810 nm LED photobiomodulation on muscle recovery. PLoS One. 2014;9(3):e90144
[4] Serafim KG, Ramos Sde P, de Lima FM, et al. Effects of 940 nm LED on sciatic nerve regeneration in rats. Lasers Med Sci. 2012;27(1):113-9
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BestQool's BQ60Pro: Next-Generation 6-Wavelength Home Red Light Therapy Device with Enhanced Output and Smarter Flexibility
