BARCELONA, Spain--(BUSINESS WIRE)--Mar 2, 2026--
Samsung Display participates in MWC26, the world’s largest mobile communications exhibition, held in Barcelona, Spain from March 2 to 5.
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Marking its fourth consecutive year at the event, Samsung Display showcases a broad portfolio of OLED technologies that serve as both interfaces and component solutions optimized for AI edge computing. Notably, reflecting the growing importance of smartphone privacy alongside enhanced AI capabilities, the company has unveiled the “Flex Magic Pixel™” zone, presenting its breakthrough panel-integrated privacy technology that demonstrates its OLED innovation to a global audience.
Under this year’s exhibition theme, “The IQ Era,” Samsung Display has designed its booth around the concept of “Intelligent OLED City.” The booth is organized into four zones: AI Square, AI Edge District, AI Entertainment District and AI Sports District.
Protecting Privacy with “Flex Magic Pixel™,” an Unparalleled Panel-Integrated Privacy Technology
The centerpiece of Samsung Display’s exhibition is “Flex Magic Pixel™ (FMP),” an advanced panel-integrated privacy technology located at the heart of the booth. The company has attracted strong attention from visitors by featuring Samsung Electronics’ smartphone Galaxy S26 Ultra, which has generated buzz for incorporating the FMP technology, alongside demo products that highlight its partial privacy protection feature.
“As AI functions on smartphones become more sophisticated, the volume of user learning and the use of personalized data continue to increase. Flex Magic Pixel™ is an important technology in that it reinforces privacy at the hardware level through innovation in the display’s pixel structure,” said a company official.
Flex Magic Pixel™ is a panel-integrated privacy technology that controls the direction of light at the pixel level, ensuring a clear view from the front while limiting visibility from all off-axis directions. The technology is built on Samsung Display’s proprietary low-power, high-brightness LEAD™, first commercialized in 2021. By combining this with a multi-layer light-blocking structure that precisely aligns multiple Black Matrix layers, Samsung Display developed the Flex Magic Pixel™ technology.
At MWC26, Samsung Display introduced “LEAD 2.0™,” which integrates FMP technology into the existing LEAD™ platform, and is actively promoting the solution to global customers.
From Basketball to Golf: Samsung Foldable OLED Durability Proven Through Golf Putting
The AI Sports District showcases the exceptional durability of Samsung Display’s foldable OLEDs. The booth features a golf putting station where a foldable smartphone serves as the hole, demonstrating the panel’s ability to withstand impacts.
Samsung Display is also opening to the public for the first time its basketball shooting durability test, which drew strong interest during a private demonstration at CES 2026. In this test, 18 foldable smartphones are mounted on a basketball backboard, while a robotic arm launches basketballs at the board to conduct impact testing.
Essential Free-Form OLEDs: Visualizing AI Intuitively
In the AI Edge District, Samsung Display showcases new concept products and next-generation OLED edge devices that were not unveiled at CES 2026.
The highlight is the “Mini PetBot,” a pocket-sized companion robot concept equipped with a 1.34-inch circular OLED display that enables interaction through both voice and touch. By expressing emotions and status through the display, PetBot illustrates how displays are evolving beyond simple information panels into intuitive interfaces that visualize and control AI functions.
Another concept making its debut is the “AI Toy House.” Combining a 13.4-inch circular OLED with an 18.1-inch flexible OLED that can be folded or bent, the digital showcase is designed for use as a premium display stand for collectibles or interior décor. While the current concept features themes such as space and traditional Korean hanok (traditional Korean-style houses), future versions could integrate AI functions to automatically change backgrounds based on user preferences.
Create Your Own K-Pop Concert: Immersive Mixed Reality with Ultra-High Resolution OLEDoS
I n the AI Entertainment District, visitors can experience Mixed Reality demonstrations powered by Samsung Display’s RGB OLEDoS (OLED on Silicon) technology, enabling an immersive K-pop concert experience. OLEDoS is an ultra-high-resolution display composed of micro-pixels measuring only tens of micrometers (㎛), formed by depositing organic materials onto silicon wafers. In particular, the RGB method individually deposits red, green, and blue OLED layers to produce color without separate color filters, enabling a wide color gamut and maintaining consistent color performance across viewing angles.
Samsung Display also presents a headset-style MR demo equipped with RGB OLEDoS, featuring an ultra-compact 1.4-inch display with an exceptional 5,000 PPI, delivering an overwhelming sense of immersion. Visitors can experience an ultra-high-resolution display that is up to ten times denser than standard smartphones, which typically range between 400 and 500 PPI. Performance content featuring popular K-pop artists, presented through ultra-high-resolution OLEDoS, has drawn strong attention at the exhibition, giving visitors from around the world the chance to experience the technology’s vivid realism firsthand.
Booth visitors can also participate in a virtual transformation event that allows them to become K-pop stars. After taking a photo, AI converts the user into a K-pop artist avatar featured on a magazine cover. The avatar image is then synchronized across various displays – from smartphones and laptops to 31.5-inch monitors and 77-inch QD-OLED TVs – giving guests a demonstration of Samsung OLED’s consistent, high-quality visuals across devices without variation.
Another highlight of the exhibition is the “Bezel-less OLED Wall,” inspired by Barcelona’s iconic Park Güell. By seamlessly connecting two 6.8-inch OLEDs and two 27-inch QD-OLEDs in a tiled mosaic layout, the display visually showcases Samsung Display’s ultra-slim bezel technology, where boundaries are nearly imperceptible.
“In the AI era, displays are evolving beyond simple information delivery tools into intelligent, personalized platforms that understand and interact with users and their surroundings,” said Eric Kim, Executive Vice President and Head of Mobile Strategic Marketing at Samsung Display. “With the emergence of Flex Magic Pixel™ technology, OLED is gaining significance as a hardware-based privacy solution for smartphones. As this importance continues to grow, more consumers and customers will choose OLED from Samsung Display.”
About Samsung Display
Samsung Display Co., Ltd. is an industry leader in providing cutting-edge display solutions around the world. The company diversifies its display markets to not only smartphones, TVs, laptops and monitors but also smartwatches, VR, game consoles and automotive applications. Furthermore, it has close partnerships with a variety of global manufacturers.
Headquartered in South Korea, with a range of large-scale facilities, Samsung Display has production plants in Vietnam, China and India, and operates sales offices in six countries worldwide. Known for its innovation, Samsung Display is leading the display market, enabling the world’s first mass-production of OLED and QD-OLED, endeavoring to develop next-generation technology, such as slidable, rollable and stretchable panels to provide extraordinary experiences and endless possibilities for consumers.
Samsung Display has been prioritizing environmental and social values in the entire process of product manufacturing. The company will further evolve into a sustainable organization dedicated to environmentally sound products that contribute to the betterment of humanity.
For more information, visit www.samsungdisplay.com or http://global.samsungdisplay.com.
Samsung Display participates in MWC26, held in Barcelona from March 2 to 5, marking its fourth consecutive year at the exhibition. Models pose at the entrance of Samsung Display's booth.
Iran fired missiles at Israel and Arab states Monday and the war expanded to include militias Tehran backs in the Middle East with an attack by Hezbollah on Israel, which struck back against the group in Lebanon and with the United States pounded targets in Iran.
As the American and Israeli airstrikes kept hitting the country, top Iranian security official Ali Larijani said on X: “We will not negotiate with the United States.”
Trump, who a day earlier had encouraged Iranians to “take over” their government, signaled Sunday that he was open to dialogue with Iran’s new leadership.
Meanwhile, Iran’s foreign minister suggested earlier that military units were acting independently from any central government control after being pressed about attacks on Gulf Arab nations that have served as intermediaries for Tehran in the past.
More than 200 people have been killed since the start of the strikes that killed Iran’s Supreme Leader Ayatollah Ali Khamenei and other senior leaders, Iranian leaders have said.
Here is the latest:
A bomb-carrying drone boat exploded against a Marshall Islands-flagged oil tanker in the Gulf of Oman on Monday, killing one mariner on board, Oman said.
The state-run Oman News Agency said the attack occurred in the Gulf of Oman off Muscat, the sultanate’s capital. It identified the vessel as the MKD VYOM. It said the dead crew member was from India.
Iran has been threatening vessels approaching the Strait of Hormuz, the narrow mouth of the Persian Gulf.
Ali Bahreini, Iran’s ambassador to the U.N. in Geneva, said the “use of force and the deliberate killing of civilians” is a violation of the UN Charter and condemned the recent strikes by the U.S. and Israel.
“The ongoing unlawful military aggression against Iran exemplifies the dominance of raw power over the principles of human rights,” he said.
Iranian state television claimed that Iran had targeted one of the U.S. aircraft that crashed in Kuwait. It did not elaborate.
Kuwait’s Defense Ministry said earlier Monday that several U.S. warplanes crashed, and all the pilots safely bailed out and were in stable condition.
The U.S. military did not immediately respond to a request for comment.
Air defenses in the United Arab Emirates have intercepted drones over Abu Dhabi, officials said.
Debris fell on a warehouse and a commercial facility in the city’s industrial areas. There was minor damage but no injuries, according to a statement posted on X by the Abu Dhabi Media Office.
The Jordanian Civil Aviation Authority says airspace will be closed between 6 p.m. (1500 GMT) to 7 a.m. (0400 GMT) daily until further notice. It called the closure “partial and temporary.”
Displaced families from southern Lebanon and Beirut’s southern suburbs sought refuge in schools in the capital, after Israel launched its deadliest barrage of airstrikes in more than a year. It came hours after Hezbollah fired missiles across the border.
At a public school hastily converted into a temporary shelter, families arrived carrying mattresses, plastic bags and bundles of clothing. People sat on sidewalks beside their belongings, some smoking quietly as they waited for space to open inside.
Hussein Abu Ali, who fled with his wife and children, described the moment the strikes hit. “My son began shaking and crying. ... Where are you supposed to go? I stepped outside, then back in because I was afraid of shooting in the air. I gathered my children and went down to the street.”
Israeli attacks killed at least 31 people and wounding 149, according to Lebanon’s Health Ministry
Kremlin spokesman Dmitry Peskov said Monday that Russia remains “in constant contact with the Iranian leadership” while also keeping up communication with the Persian Gulf states.
Peskov said Moscow was deeply disappointed to see the U.S. and Israel attack Iran despite the progress made in the U.S.-Iranian talks.
He said Russia will continue to take part in the U.S.-mediated talks on Ukraine and praised Washington’s efforts to help negotiate an end to the conflict.
Iran’s ambassador to the U.N.’s nuclear watchdog alleged on Monday that U.S.-Israeli airstrikes targeted Iran’s Natanz nuclear enrichment site.
Israel and the U.S. have not acknowledged strikes at the site, which the United States bombed during the 12-day war between Iran and Israel in June.
Iran’s Ambassador to the International Atomic Energy Agency, Reza Najafi, told journalists he condemned what he called the “unlawful, criminal and brutal” attacks by the U.S. and Israel against Iran.
“Again they attacked Iran’s peaceful safeguarded nuclear facilities yesterday,” he said. “Their justification that Iran wants to develop nuclear weapons is simply a big lie.”
Israel’s air force carried out new airstrikes on Beirut’s southern suburbs Monday. The blasts were heard in parts of the Lebanese capital.
The strikes hit an area where the Iranian-backed Hezbollah group has a giant hall used to hold rallies. It was not immediately clear if there were casualties.
Saudi Aramco temporarily shut down its Ras Tanura oil refinery near Dammam on Monday after it was targeted by Iranian drones.
Saudi state television reported the decision, citing what it described as an “official source.” It added there were no casualties from the fire and its decision was a precautionary one.
The refinery has a capacity over half a million barrels of crude oil a day.
An Iranian university student reached by The Associated Press on Monday described a heavy security presence in the northern city of Babol and nearby towns.
Communications into Iran remain unstable with internet access mostly blocked. The student, who spoke on condition of anonymity out of security fears, said he had briefly regained an internet connection and was able to talk with friends in nearby towns where a similar security presence was reported. Babol is 136 miles (220 kilometers) north of the capital, Tehran.
The student said armed riot police were on the streets Saturday night and into the early hours of Sunday as crowds gathered to mourn the killing of Supreme Leader Ayatollah Ali Khamenei.
About 30,000 German tourists are currently stuck on cruise ships, in hotels or at closed airports in the Middle East and cannot get back home because of the conflict.
German Foreign Minister Johann Wadephul said late Sunday that a military evacuation was currently not possible because of the closed airspace.
He said that the government was looking into other options to help bring its citizens home and that everyone should follow advise by German travel agencies and local authorities.
The German Travel Association called on tourists to “remain at their booked hotels as a matter of urgency” and not “make their own way to the airport or to a neighboring country.”
The U.N. nuclear watchdog chief Rafael Mariano Grossi on Monday said that “up to now” the International Atomic Energy Agency has “no indication that any of the nuclear installations, including the Bushehr Nuclear Power Plant, the Tehran Research Reactor or other nuclear fuel cycle facilities” in Iran have been damaged or hit.
Addressing a special session of the IAEA Board of Governors in Vienna, he said that the IAEA continues to try and contact the Iranian nuclear regulatory authorities via the IAEA’s own Incident and Emergency Center “with no response so far,” given the limitations in communications caused by the conflict.
Grossi urged military restraint, warning that Iran and many other countries in the region that have been targeted militarily have “operational nuclear power plants and nuclear research reactors, as well as associated fuel storage sites,” which increases the threat to nuclear safety.
So far, he said, “no elevation of radiation levels above the usual background levels has been detected in countries bordering Iran.”
The Iranian Red Crescent Society said Monday that the U.S.-Israeli airstrike campaign targeting Iran has killed at least 555 people so far in the Islamic Republic.
The society added that 131 cities have come under attack so far in the war.
Iran’s decision to target the Saudi refinery further expands the war gripping the Middle East, directly targeting the lifeblood of the kingdom’s economy.
Already, Iran has been threatening ships in the Strait of Hormuz, the narrow mouth of the Persian Gulf through which a fifth of all oil trade passes.
Several ships have been attacked as well there.
“The attack on Saudi Arabia’s Ras Tanura refinery marks a significant escalation, with Gulf energy infrastructure now squarely in Iran’s sights,” said Torbjorn Soltvedt, an analyst at the risk intelligence company Verisk Maplecroft.
“An extended period of uncertainty lies ahead as Iran seeks to impose a heavy economic cost by putting tankers, regional energy infrastructure, trade routes and U.S. security partners in the crosshairs,” he said.
Saudi Arabia’s Ras Tanura oil refinery came under attack Monday from drones, the kingdom’s defense ministry said, with authorities downing the incoming aircraft.
A Saudi military spokesman made the announcement on the state-run Saudi Press Agency.
Online videos from the site appeared to show thick black smoke rising after the attack. Even successfully intercepted drones cause debris that can spark fires and injure those on the ground.
Ras Tanura, near Dammam, has a capacity over half a million barrels of crude oil a day.
Israel’s military has launched an offensive campaign in Lebanon that could include “many prolonged days of combat ahead,” Lt. Gen. Eyal Zamir, the military chief of staff, said on Monday morning.
Hezbollah launched several rockets and drones toward Israel overnight, and Israel responded by striking dozens of targets in Beirut and southern Lebanon, he said.
“Hezbollah will pay a very heavy price for this,” Israel’s military spokesman Brig. Gen. Effie Defrin said. He added that Israel is keeping “all options on the table” for a possible ground operation in Lebanon.
Israel has called up more than 100,000 reservists since the war with Iran began on Saturday.
Israel also recommended that residents of 53 villages in southern Lebanon evacuate, causing massive traffic jams.
Germany will not actively participate in military action against Iran but will consider defending its soldiers stationed on multinational military bases in Jordan and Iraq if they get attacked, German Foreign Minister Johann Wadephul said Monday morning.
“The federal government has no intention of participating” in the conflict, Wadephul told Deutschlandfunk public radio. "We also do not have the necessary military resources.”
Multinational bases where German troops are stations in Irbil in northern Iraq and Al-Azraq in Jordan were targeted on the weekend, the German military said.
The soldiers on site were not injured and are safe, the German news agency dpa reported.
Strikes killed three people in the western city of Sanandaj early Monday, Iran’s state-run news agency said.
IRNA said the strikes hit two residential sites without providing further details.
Several U.S. warplanes crashed Monday in Kuwait, the country’s Defense Ministry said, with all the pilots safely bailing out.
The ministry did not elaborate on what caused the crashes but it came during an intense period of Iranian fire targeting the country.
The Kuwaiti Defense Ministry said the pilots were taken to a hospital for checkups and their condition was stable.
The U.S. military’s Central Command did not immediately respond to a request for comment.
Turkey has temporarily closed its border with Iran to crossings by Iranians visiting for short trips, the Trade Ministry said, following public concerns that the tensions could trigger migration flows.
A ministry statement said that in a mutual agreement reached with Iran, Turkey is allowing its citizens and third country nationals to enter from Iran but short trips by Iranians have been temporarily suspended.
Meanwhile, commercial freight crossings between Turkey and Iran are continuing “in a controlled manner,” the ministry said.
Israel said crossings to Gaza, where much-needed humanitarian aid passes, will remain closed while the war with Iran continues.
COGAT claimed that Gaza has sufficient stockpiles of food for an “extended period” though some organizations, including the World Central Kitchen which operates soup kitchens across Gaza, have warned that they are running out of supplies.
“We need food deliveries every single day to feed hungry families who are not part of this war,” chef Jose Andres, the founder of World Central Kitchen, wrote on X.
Like some other U.S. embassies in the Middle East, the outpost in Kuwait is a large, walled compound consisting of multiple buildings and recreational facilities.
It is located near other embassies and residential areas to the south of central Kuwait City.
The ruling emir’s Bayan Palace is not far away.
In December 1983, a truck packed with explosives heavily damaged parts of the U.S. Embassy in Kuwait when it drove through a gate and detonated.
The bombing was part of a series of attacks later blamed on Iranian-backed militant groups.
Fire and smoke rose from inside the U.S. Embassy compound in Kuwait after an Iranian attack on the small Mideast nation on Monday.
The United States had earlier issued an urgent warning to Americans there to take cover and remain indoors.
It said: “Do not come to the Embassy,” without elaborating.
Iranian state media published footage showing damage at the Gandhi Hospital in Tehran.
Associated Press journalists heard several loud explosions Monday morning in Irbil, the capital city of Iraq’s semiautonomous region of Kurdistan.
The World Health Organization called for the sparing of civilians and health care facilities in the Middle East amid a regional conflict triggered by Israeli-US strikes on Iran over the weekend.
“The protection of civilians and health care must be absolute,” Hanan Balkhy, regional dietitian at WHO wrote on social media.
“All parties must … ensure medical facilities remain protected.”
Strikes across Iran continued into Monday, with one apparently taking Iranian state television off air.
Witnesses said an attack in northern Tehran’s Niavaran neighborhood struck one of the transmitters used for Iranian state TV.
Since then, its satellite signals have dropped.
State media had said hospitals and residential areas had been hit in strikes by the Americans and Israelis.
The United Arab Emirates is shutting the country’s main stock exchanges for the start of the trading week as the regional war intensifies.
The country’s Capital Market Authority said the Abu Dhabi Securities Exchange and Dubai Financial Market would be closed Monday and Tuesday.
It says it will closely monitor the regional situation and take any further steps as necessary.
Another market, the Nasdaq Dubai, also said it was halting trading both days.
Dubai is the Gulf’s main business hub, though the Emirati capital Abu Dhabi is also an important regional financial center and home to some of the world’s biggest sovereign wealth funds.
Israeli airstrikes on Lebanon after Hezbollah attacked it have killed at least 31 people, Lebanon’s Health Ministry said Monday.
The Hezbollah attack and the Israeli retaliatory strikes expand the ongoing war gripping the Mideast after the U.S. and Israel launched an airstrike campaign targeting Iran.
The Health Ministry said that the strikes also wounded 149 people.
It said about two-thirds of those killed were in southern Lebanon.
Cyprus President Nikos Christodoulides said a Shaheed-type drone caused “minor material damage” to military installations inside the U.K.’s RAF Akrotiri air base on the island’s southern coast.
Christodoulides said in a brief national address that the drone struck just past midnight Monday.
Overnight, airstrikes were reported across Iran.
Elsewhere, explosions were heard in Dubai on Monday.
In Bahrain, the Interior Ministry said sirens sounded across the country as it urged residents to “head to the nearest safe place.”
And in Kuwait, authorities said debris fell on its Ahmadi oil refinery, slightly injuring two workers there.
The state-run KUNA news agency said earlier that Kuwait’s forces had thwarted a drone attack early Monday.
A top Iranian security official on Monday said: “We will not negotiate with the United States.”
Ali Larijani made the statement on X, responding to a report from Qatar’s Al Jazeera news network.
The comment comes as an American and Israeli airstrike campaign continues to target Iran.
Iran and its militia allies have expanded their attacks over the killing of Supreme Leader Ayatollah Ali Khamenei.
U.S. Defense Secretary Pete Hegseth and Gen. Dan Caine, chairman of the Joint Chiefs of Staff, are planning to hold a press conference Monday morning about the military operation against Iran.
The Pentagon announced the 8 a.m. EST media briefing on social media Sunday night.
On Tuesday, Hegseth and Caine will join U.S. Secretary of State Marco Rubio and CIA Director John Ratcliffe in briefing the full membership of Congress on the strikes, the White House said.
Rubio also was slated to brief Hill leadership Monday.
Lebanon President Joseph Aoun said Hezbollah’s rocket launches from Lebanon put the country at risk.
Aoun said in a statement that the Lebanese state has been trying to "keep Lebanon away from the dangerous military confrontations taking place in the region.”
A previous version of this story included a post on fire and smoke rising from US Embassy in Kuwait that referenced a video obtained by The Associated Press; however the video was not from the same location.
A state TV communications tower and building destroyed Sunday during a strike as part of the ongoing joint U.S.–Israeli military campaign are seen in Tehran, Iran, Tuesday, March 2, 2026. (AP Photo/Vahid Salemi)
Iraqi Shiites hold pictures of Iranian Supreme Leader Ayatollah Ali Khamenei, who was killed by a U.S. airstrike in Tehran, during a symbolic funeral, in Najaf, Iraq, Sunday, March 1, 2026. (AP Photo/Anmar Khalil)
Israeli security forces inspect the scene of a direct hit on a road following an Iranian missile strike in Jerusalem, Sunday, March 1, 2026.(AP Photo/Mahmoud Illean)
Smoke rises up after a strike in Tehran, Iran, Sunday, March 1, 2026. (AP Photo/Vahid Salemi)
This image provided by U.S. Central Command shows a F/A-18E Super Hornet makes an arrested landing on the USS Abraham Lincoln (CVN 72) after a mission in support of Operation Epic Fury, on Saturday, Feb. 28, 2026. (U.S. Navy via AP)
People watch from a rooftop as a plume of smoke rises after a strike in Tehran, Iran, Sunday, March 1, 2026. (AP Photo/Vahid Salemi)
A black plume of smoke rises from a warehouse at the industrial area of Sharjah City in the United Arab Emirates following reports of Iranian strikes in Dubai, United Arab Emirates, Sunday, March 1, 2026. (AP Photo/Altaf Qadri)
