Gain® Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites

CINCINNATI--(BUSINESS WIRE)--Mar 2, 2026--

Gain, the go-to detergent known for spreading joy through long-lasting, irresistible scents is turning up the fragrance, freshness, and cleansing power with the introduction of Gain Plus—so consumers can truly Sniff the Difference. This new collection features a packaging design refresh, and breakthrough formulas with advanced cleaning and scent performance – a scent difference you not only smell but also feel. But the innovation doesn’t stop there – Gain’s core detergent products are also getting an enhanced odor removal power upgrade in every scent – all without sacrificing the freshness fans crave.

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“At Gain, we’re always looking for new ways to give our Gainiacs more of what they love most,” said Benjamin Sattler, Senior Brand Director of Gain. “After years of research, testing and listening to our scent-loving fans, one thing was clear: they want more—more scent power, more cleaning performance and more feel-good joy in every wash. That’s why we’re excited to launch Gain Plus and reintroduce our core detergent lineup with upgraded formulas that deliver the rich scent experience and trusted value consumers expect from Gain, from wash to wear. Because scents aren’t just smelt, they’re felt —and with a new look and feel, our community can be confident this is the best version of Gain yet.”

Building on the vibrant scents consumers know, love and crave, Gain gets a glow-up by turning up the intensity with breakthrough technology that delivers bold scent and powerful performance – all without compromise.

The evolution of Gain’s product portfolio now includes the following key features:

NEW Gain Plus Collection:

NEW Gain Plus Liquid

NEW Gain Plus Flings

Gain Plus Scent Offerings Available Across Categories

NEW Refreshed Gain Core Detergents:

NEW Refreshed Logo and Packaging Design That Goes Bolder (Across all Products)

Availability

The new Gain Plus Liquid and Flings products will be rolling out nationwide at participating retailers in stores and online starting this March and beyond. The full Gain Plus collection will continue expanding availability by product and scent through June 2026.

For more Gain® laundry fun visit IloveGain.com, Gain’s® YouTube or follow @ILoveGain on Instagram and TikTok.

What is Gain Plus?

Gain Plus is a new, premium line of Gain laundry products featuring the brand’s most innovative and advanced formulas yet, in both scent and cleaning performance.

Why did Gain develop Gain Plus?

Gain created Gain Plus to address scent-loving consumers’ desire for more of what they love and seek in a laundry experience, without sacrificing any key benefit. Gain Plus formulas have been developed with breakthrough technologies in scent and cleaning power that deliver powerful performance in both categories to provide all-day freshness that fans crave.

How is Gain Plus different from core Gain products?

Gain Plus formulas give you even more of what you love from core Gain, featuring more advanced formula technologies that deliver Gain’s best cleaning and scent performance yet. While core Gain products are also receiving upgraded product formulas to improve odor defense and removal in every scent, Gain Plus offers a premium experience featuring even more odor defense, cleaning and scent power for long-lasting freshness.

What are the new scent and cleaning technologies that Gain Plus uses to deliver advanced performance in both benefits?

Gain Plus formulas offer new enhanced enzyme and oxygenated (Oxi) cleaning technology that work harder to clean dirt and soils that cause odor, boost whiteness, and improve stain removal for a next level clean. Each formula also contains new boosted perfume microcapsule and neat oil fragrance technology that provides more of the Gain scent you love that lasts even longer from wash to wear.

What product format is Gain Plus available in?

Gain Plus is available in liquid detergent and Fling (single-use laundry pac) formats.

Where can I buy Gain Plus?

You can purchase Gain Plus at participating retailers nationwide such as Amazon, Target, Walmart and more, both online and in-stores beginning in March and will continue rolling out through June 2026.

About Gain®

Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.

*Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Gain Plus: Sniff the Difference

MIAMI (AP) — Hurricane Trudy strengthened slightly Friday evening as it moved towards southwestern and west-central areas of Mexico's Pacific coast and could keep growing through Saturday, forecasters said.

The center of Trudy will approach the coast of southwestern and west-central Mexico on Saturday and pass near the coast Saturday night into Sunday. A hurricane warning was in effect from Manzanillo in Colima state to Cabo Corrientes in Jalisco.

The storm was a Category 1 hurricane with maximum sustained winds of 90 mph (150 kmh) on Friday night.

It was reported as Category 3 early Friday, but the U.S. National Hurricane Center in Miami later said satellite wind data showed it was weaker than indicated.

Trudy was about 210 miles (335 kilometers) southwest of Acapulco, in the Mexican state of Guerrero, and about 290 miles (465 kilometers) south-southeast of Manzanillo, Colima state, while moving north slightly faster, at 7 mph (11 kph), the center said.

The Mexican Navy urged the maritime community and coastal residents to exercise extreme caution due to high waves, heavy rains, and the risk of rising river levels, flooding, and landslides in vulnerable areas.

The state of Colima has said that risks are currently low, but the storm could bring significant rainfall that could have damaging effects due to the saturated ground following the successive storms that have hit the Pacific coast.

Through the weekend, Trudy is expected to produce 4 to 8 inches (10 to 20 cm) of rain, with isolated higher totals around 15 inches along and near the southwest Mexican coast in Michoacan, Colima and Jalisco.

To the northwest of Trudy, the remnants of Hurricane Simon dissipated Friday near the Southern end of South Baja California. It had 40 mph (65 kph) winds and was forecast to keep weakening.

Also in the Pacific, Tropical Storm Champi was intensifying and moving west towards Marianas, moving west at 13 mph (20 kph), with maximum sustained winds increasing to 60 mph (96 kph), according to the U.S. Weather Service and the U.S. Navy's Meteorology and Oceanography Command website.

A typhoon warning was issued for Guam and Rota along with a tropical storm warning for Tinian, Saipan and nearby areas.

This GOES-19 GeoColor satellite image provided by the National Oceanic and Atmospheric Administration (NOAA) and taken on Thursday, Oct. 15 2026, shows Hurricane Trudy in the Pacific. (NOAA via AP)