SINGAPORE and NEW YORK, March 4, 2026 /PRNewswire/ -- Embed Financial Group Holdings Pte. Ltd. ("EFGH" or the "Company"), a Singapore-headquartered financial internet infrastructure company operating across emerging markets in Africa and Asia, announced the appointment of Mr Woon Tai Ho as an Independent Director.
Mr Woon previously served as an Independent Advisor to the Company and member of its Board of Advisors, and now joins the Board as an Independent Director as EFGH strengthens its governance framework ahead of its proposed U.S. listing.
EFGH has entered into a definitive Business Combination Agreement ("BCA") with WinVest Acquisition Corp. ("WinVest"), a publicly traded special purpose acquisition company, on 3 December 2025. The proposed transaction values EFGH at a pro forma enterprise value of approximately US$425 million.
Mr Woon is a pioneer of Asian broadcasting and an inductee of the Singapore Media Industry Hall of Fame. He led the team that launched Channel NewsAsia in 1999, Singapore's English-language regional news broadcaster focused on Asia and global current affairs. Over the course of his career, he has played a key role in shaping media strategy, public trust and institutional credibility across Asia.
His appointment reflects EFGH's commitment to building a diverse and independent board as it prepares for life as a U.S. public company.
The Company's other Independent Directors are:
Mr Munya Chiura
A Zimbabwean with over 25 years of experience advising companies on emerging markets growth, Mr Chiura specialises in fintech expansion across Africa. He has held senior leadership roles at global cross-border platforms including dLocal, Flutterwave, Flywire and MPOWER Financing, and has also served as an Innovation Consultant to the World Bank.
Ms Cecily Ng
A Singaporean with senior leadership experience at Salesforce, Microsoft, IBM and Sun Microsystems, Ms Ng is currently Vice President and General Manager for ASEAN and Greater China at Databricks. She brings extensive experience in enterprise technology, regional market expansion and digital transformation.
Mr Goh Theng Kiat
A Singaporean with more than 30 years of experience in marketing, communications and business management, Mr Goh most recently served as Chief Customer Officer at Prudential Singapore, where he oversaw customer strategy and engagement.
EFGH's Board is led by Founder and Executive Chairman Mr Dennis Ng, a Singaporean with more than two decades of leadership experience across banking, insurance and consulting in Asia and Africa. He has held senior roles at Prudential, Allianz and Citi, where he led initiatives in digital transformation, market expansion and large-scale revenue growth.
"As EFGH approaches its listing on a major U.S. stock exchange, the calibre of our Board reflects the seriousness with which we approach governance. Strong, independent oversight is not a formality — it is the bedrock of investor confidence and long-term value creation. I am proud to welcome Tai Ho, Cecily, Theng Kiat, and Munya to our Board. Each brings deep expertise and a proven track record, and together they will provide the independent perspective and rigour that will serve our shareholders, partners, and the communities we operate in. EFGH is at an inflection point, and having this quality of governance leadership is exactly what is needed to take us to the next level."
— Dennis Ng, Founder, Executive Chairman and Global Chief Executive Officer, EFGH
About EFGH
Embed Financial Group Holdings Pte. Ltd. (EFGH) is a Singapore-headquartered embedded finance technology company on a mission to build the Finternet - a global, inclusive financial ecosystem powered by technology. Valued at US$425 million, EFGH enables financial institutions, enterprises, and partners across Africa and Asia to embed financial services into everyday experiences, driving financial inclusion at scale.
For more information, visit efgh.xyz
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EFGH Appoints Independent Director Woon Tai Ho to Strengthen Board Governance Ahead of U.S. Listing
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Healing-led luxury, sustainable routes and hidden gems advance Thailand's world-class positioning in Europe under TAT's 'Unforgettable Experience: Healing is the New Luxury' concept
BERLIN, March 4, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT) is unveiling the Kingdom's latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world's largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With 'The New Thailand' vision, TAT strengthens the country's world-class destination status under the concept 'Unforgettable Experience: Healing is the New Luxury', spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.
TAT's participation is further elevated by the gracious presence of Her Royal Highness Princess Ubolratana, who visited the Thailand Pavilion and prepared som tam thad, a signature Thai papaya salad served in a traditional sharing tray. The live presentation highlighted Thai culinary artistry, cultural vibrancy and the philosophy of food as nourishment, drawing the attention of international media and trade partners.
Ms. Thapanee Kiatphaibool, TAT Governor, said: "ITB Berlin 2026 serves as a strategic platform to communicate The New Thailand vision with clarity and purpose. Healing-led luxury reflects evolving global demand for wellbeing and meaningful travel experiences, while sustainability and hidden gems sharpen Thailand's competitive edge in Europe. Germany remains a priority long-haul market with clear expectations for quality, safety and responsible tourism. Through coordinated public–private sector collaboration and focused trade engagement, TAT advances Thailand's standing as a future-ready world-class destination."
The Thailand Pavilion presents a refreshed and contemporary image under the Unforgettable Experience: Healing is the New Luxury concept, positioning Thailand as a genuine restorative destination where wellbeing, culture and authenticity converge.
Leading a delegation of 165 Thai tourism operators at the Thailand Pavilion in Hall 26B, TAT drives high-level business negotiations with international buyers and trade visitors. Of these, 89 operators hold recognised sustainability certifications and awards, including the Thailand Tourism Awards, STAR certification, Green Hotel and CF Hotels, demonstrating significant progress in sustainable tourism standards. TAT collaborates closely with the Department of Tourism, Thai Airways International, Bangkok Airways, Airports of Thailand, Thailand Privilege Card, the Sports Authority of Thailand, the Designated Areas for Sustainable Tourism Administration, and provincial tourism associations, presenting a unified national platform that reflects strong public–private sector integration.
The showcase highlights hidden gems across all regions, including Sukhothai and Nan in the North, Suphan Buri and Ratchaburi in the Central region, and Satun and Trang in the South. The Sustainable Thailand narrative is reinforced through 10 Krabi: Travel With Care itineraries and 20 low-carbon travel routes, supported by TAT Certify standards, including STGs STAR, Thailand Tourism Awards and CF Hotels, strengthening confidence among environmentally conscious European travellers.
A highlight of the pavilion is the Saneh Thai Café, which presents wellness tourism through cuisine under the Wellness on a Plate and Worth-Life Balance themes, offering 20 curated routes that connect gastronomy, regional identity, and holistic wellbeing. Eco-friendly products crafted from marine debris and recycled materials, including driftwood art, bead necklaces, art toys and footwear, are showcased alongside interactive DIY souvenir activities such as keychains, phone straps and bracelets, reinforcing Thailand's commitment to creative and responsible tourism.
In parallel with ITB Berlin 2026, TAT is amplifying Thailand's presence across Berlin through Amazing Thailand Fest 2026 (The Wholesome Taste of Thai) at KaDeWe from 2–14 March 2026. Delivered in cooperation with Central Group, the high-impact brand takeover transforms the luxury department store's façade and window displays into a showcase of Thai cuisine and tourism, positioning gastronomy as a powerful driver of destination inspiration and travel demand.
Germany continues to play a vital role in Thailand's long-haul strategy. In 2025, Thailand welcomed 965,898 German visitors, representing a 10.60 per cent increase compared with 2024. The positive momentum has continued into 2026, with 115,700 German travellers visiting Thailand from 1–31 January, an increase of 2.55 per cent year-on-year. These travellers, with an average stay of 15.58 nights per trip, drive strong market demand for beach holidays, family travel, health and wellness, environmental conservation and slow travel, with safety remaining central to travel decision-making.
In 2026, TAT continues to strengthen the German market through targeted product highlights across Sea–Sand–Sun, Leisure and Sports, Wellness, and Nature and Outdoor segments, while advancing responsible tourism and experience-based travel that creates lasting value and meaning. Hidden gems are being positioned as compelling new destinations that appeal to the sustainable market focus of quality German travellers.
As part of the ITB Berlin programme, TAT will host the Amazing Thailand Networking Event on 4 March 2026. The gathering will bring together international media, global trade partners and key stakeholders to further outline the Value over Volume strategy and long-haul market priorities under the Healing is the New Luxury concept.
Participation at ITB Berlin 2026 is projected to generate over 5.568 billion Baht in economic value, reinforcing Thailand's path towards a sustainable, high-value and truly unforgettable world-class destination.
Healing-led luxury, sustainable routes and hidden gems advance Thailand's world-class positioning in Europe under TAT's 'Unforgettable Experience: Healing is the New Luxury' concept
BERLIN, March 4, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT) is unveiling the Kingdom's latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world's largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With 'The New Thailand' vision, TAT strengthens the country's world-class destination status under the concept 'Unforgettable Experience: Healing is the New Luxury', spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.
TAT's participation is further elevated by the gracious presence of Her Royal Highness Princess Ubolratana, who visited the Thailand Pavilion and prepared som tam thad, a signature Thai papaya salad served in a traditional sharing tray. The live presentation highlighted Thai culinary artistry, cultural vibrancy and the philosophy of food as nourishment, drawing the attention of international media and trade partners.
Ms. Thapanee Kiatphaibool, TAT Governor, said: "ITB Berlin 2026 serves as a strategic platform to communicate The New Thailand vision with clarity and purpose. Healing-led luxury reflects evolving global demand for wellbeing and meaningful travel experiences, while sustainability and hidden gems sharpen Thailand's competitive edge in Europe. Germany remains a priority long-haul market with clear expectations for quality, safety and responsible tourism. Through coordinated public–private sector collaboration and focused trade engagement, TAT advances Thailand's standing as a future-ready world-class destination."
The Thailand Pavilion presents a refreshed and contemporary image under the Unforgettable Experience: Healing is the New Luxury concept, positioning Thailand as a genuine restorative destination where wellbeing, culture and authenticity converge.
Leading a delegation of 165 Thai tourism operators at the Thailand Pavilion in Hall 26B, TAT drives high-level business negotiations with international buyers and trade visitors. Of these, 89 operators hold recognised sustainability certifications and awards, including the Thailand Tourism Awards, STAR certification, Green Hotel and CF Hotels, demonstrating significant progress in sustainable tourism standards. TAT collaborates closely with the Department of Tourism, Thai Airways International, Bangkok Airways, Airports of Thailand, Thailand Privilege Card, the Sports Authority of Thailand, the Designated Areas for Sustainable Tourism Administration, and provincial tourism associations, presenting a unified national platform that reflects strong public–private sector integration.
The showcase highlights hidden gems across all regions, including Sukhothai and Nan in the North, Suphan Buri and Ratchaburi in the Central region, and Satun and Trang in the South. The Sustainable Thailand narrative is reinforced through 10 Krabi: Travel With Care itineraries and 20 low-carbon travel routes, supported by TAT Certify standards, including STGs STAR, Thailand Tourism Awards and CF Hotels, strengthening confidence among environmentally conscious European travellers.
A highlight of the pavilion is the Saneh Thai Café, which presents wellness tourism through cuisine under the Wellness on a Plate and Worth-Life Balance themes, offering 20 curated routes that connect gastronomy, regional identity, and holistic wellbeing. Eco-friendly products crafted from marine debris and recycled materials, including driftwood art, bead necklaces, art toys and footwear, are showcased alongside interactive DIY souvenir activities such as keychains, phone straps and bracelets, reinforcing Thailand's commitment to creative and responsible tourism.
In parallel with ITB Berlin 2026, TAT is amplifying Thailand's presence across Berlin through Amazing Thailand Fest 2026 (The Wholesome Taste of Thai) at KaDeWe from 2–14 March 2026. Delivered in cooperation with Central Group, the high-impact brand takeover transforms the luxury department store's façade and window displays into a showcase of Thai cuisine and tourism, positioning gastronomy as a powerful driver of destination inspiration and travel demand.
Germany continues to play a vital role in Thailand's long-haul strategy. In 2025, Thailand welcomed 965,898 German visitors, representing a 10.60 per cent increase compared with 2024. The positive momentum has continued into 2026, with 115,700 German travellers visiting Thailand from 1–31 January, an increase of 2.55 per cent year-on-year. These travellers, with an average stay of 15.58 nights per trip, drive strong market demand for beach holidays, family travel, health and wellness, environmental conservation and slow travel, with safety remaining central to travel decision-making.
In 2026, TAT continues to strengthen the German market through targeted product highlights across Sea–Sand–Sun, Leisure and Sports, Wellness, and Nature and Outdoor segments, while advancing responsible tourism and experience-based travel that creates lasting value and meaning. Hidden gems are being positioned as compelling new destinations that appeal to the sustainable market focus of quality German travellers.
As part of the ITB Berlin programme, TAT will host the Amazing Thailand Networking Event on 4 March 2026. The gathering will bring together international media, global trade partners and key stakeholders to further outline the Value over Volume strategy and long-haul market priorities under the Healing is the New Luxury concept.
Participation at ITB Berlin 2026 is projected to generate over 5.568 billion Baht in economic value, reinforcing Thailand's path towards a sustainable, high-value and truly unforgettable world-class destination.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Thailand presents 'The New Thailand' vision at ITB Berlin 2026
