PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

Unveiling a limited-edition Bin 389 collaboration during Paris Fashion Week

PARIS, March 4, 2026 /PRNewswire/ -- Today, Penfolds announced Troye Sivan as its new Creative Partner. The landmark multi-year collaboration will see the cultural phenomena lead the brand into new creative territories, celebrating shared experience.

Troye conveyed his excitement about the collaboration: "This partnership with Penfolds is a dream creative dialogue for me. Penfolds and I share a passion for culture and creating moments that matter. Together, we aspire to produce catalysts for connection."

Penfolds Chief Marketing Officer, Kristy Keyte, also spoke to the partnership: "Troye Sivan is a visionary, whose influence spans music, fashion and design – and now, wine. He embodies many values close to Penfolds heart, like curiosity and creativity. Troye is a trusted partner who is propelling Penfolds beyond where we would go on our own, opening new pathways for us to bring people together and create never-forgotten memories."

Troye Sivan celebrated the announcement by hosting an intimate dinner during Paris Fashion Week. Joined by a close circle of friends and creators, Troye unveiled his first collaboration, limited-edition Penfolds Bin 389 Cabernet Sauvignon Shiraz designs.

Bin 389 Designed by Troye Sivan comprises two offerings: a limited-edition 750ml gift box (RRP AUD $120.00) and a 1.5L magnum art piece (price on expression of interest), both showcasing wine from the 2023 vintage. Each 750ml bottle is carefully hand wrapped in tissue paper printed with one of twenty images selected from Troye's personal camera roll – each image is a moment of inspiration and connection to be collected and treasured. The magnum edition, handcrafted by South Korean artist Rahee Yoon, is limited to just 20 pieces, making it an exceptionally rare collector's item, available by expression of interest only.

The striking translucent red-and-white designs evoke warmth and nostalgia. The wine itself – a benchmark of Penfolds excellence; one of Australia's most cellared wines and a favourite amongst collectors worldwide – reflects Troye's expressive, approachable character and casual elegance. 

Troye Sivan follows in the footsteps of Penfolds first Creative Partner, NIGO, founder of Human Made and Artistic Director of Kenzo. Penfolds Creative Partners are globally celebrated cultural trailblazers who defy convention, merging authenticity and innovation to reshape the boundaries of creativity.

Bin 389 Designed by Troye Sivan is available globally from March 2026 via luxury retail, global travel and direct-to-consumer channels. Further collaborations between Penfolds and Troye Sivan will be announced throughout 2026. Visit www.penfolds.com for more information.

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PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

SINGAPORE, March 4, 2026 /PRNewswire/ -- As generative AI expands into 3D creation, a growing number of first-time users are exploring how to convert a single image into a usable 3D model without traditional modeling expertise. Math Magic reports rising interest from these users, noting that its recently released Hitem3D v2.0 has drawn attention for its streamlined workflow and production-oriented outputs designed to lower the barrier to entry.

The trend reflects a broader change across the 3D ecosystem. In 2026, image-to-3D tools are increasingly evaluated not only on visual quality but on how reliably their outputs perform in downstream workflows such as 3D printing, game asset preparation, and digital fabrication. For newcomers, accessibility is becoming closely tied to structural predictability.

Hitem3D focuses specifically on photo-to-model conversion. The platform enables users to upload a single image and generate a structured 3D asset within minutes, avoiding the need for multi-view capture or complex photogrammetry setups. Its guided process—upload, configure, generate, export—makes AI-driven modeling more approachable for creators without prior 3D experience.

Early AI modelers often produced meshes that looked complete but required significant manual repair. Recent development across the sector has therefore emphasized print-aware reconstruction and topology stability. Hitem3D's 2.0 pipeline reflects this direction through integrated geometry and texture generation, including high-resolution 1536³ internal texture representation output and structure-aware texture synthesis designed to improve mesh consistency.

The system also addresses common single-image challenges by inferring occluded regions and reducing lighting artifacts from source photos, helping models remain stable when exported into widely used formats for slicing software, real-time engines, and digital content pipelines.

As AI-driven modeling matures, platforms that balance automation with production awareness are expected to play a growing role in expanding access to 3D creation.

Hitem3D v2.0 is now available worldwide. Learn more about Hitem3D v2.0 and explore sample outputs at hitem3d.ai and hitem3d.ai/3dprinting/use-case.

About Hitem3D
Hitem3D, pioneered by MathMagic (founded 2024), converts single or multi-view images into production-ready 3D models for 3D printing, industrial design, and game asset creation. The platform serves users in more than 150 countries and integrates into professional digital production workflows.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

From One Image to 3D: Beginner Demand Drives Attention Toward AI Modeling Platforms