Guizhou's "Village-themed" Events: New Cultural and Tourism Cards

GUIYANG, China, March 9, 2026 /PRNewswire/ -- A news report from CNS: 

Shining on the Global Stage In recent years, a series of vibrant rural-themed "village" events in Guizhou, a province in southwest China, have gained immense popularity at home and abroad. Events such as the "Village Super League" football tournament, "Village BA" basketball game, "Village Marathon", "Village Spring Festival Gala", "Village Fashion Show" and "Village Dance Festival" have gone viral, emerging as new calling cards showcasing the vitality of China's rural areas and ethnic cultures, and letting the world witness the unique charm of colorful Guizhou.

Guizhou is one of China's major multi-ethnic provinces, where ethnic groups including the Miao, Dong, Buyi and Shui have lived for generations, creating a rich array of intangible cultural heritages such as Miao embroidery, batik and the Grand Song of the Dong people. Its profound ethnic cultural heritage and unique mountain scenery have provided a fertile ground for the rise of these "village-themed" cultural activities. In recent years, on the basis of protecting ethnic cultures, Guizhou has gradually upgraded and cultivated the cultural and sports activities initiated by the general public, transforming them from rural events into cultural brands with international influence.

Among them, the Rongjiang "Village Super League" football tournament in Guizhou has attracted particular attention. Since its launch in 2023, the tournament has welcomed more than 1,700 players from 62 countries including France, Argentina and Brazil for exchanges, received a total of 27.5 million tourists, and generated a comprehensive tourism income of 31.2 billion RMB. A rural football match has not only gathered football fans from all over the country but also driven the simultaneous development of supporting activities such as ethnic song and dance performances and characteristic food fairs, achieving in-depth integration of sports, culture and tourism.

Meanwhile, events like the "Village BA" and "Village Marathon" have flourished. Rural basketball games are integrated with traditional Miao festivals, and the traditional horse racing custom of the Shui people's Duan Festival has been innovatively developed into the "Village Marathon" brand, attracting numerous tourists to experience it. Today, events such as the "Village Spring Festival Gala", "Village Fashion Show" and "Village Dance Festival" have also been launched one after another, integrating ethnic costumes and traditional song and dance with modern fashion to form a diverse matrix of rural culture.

With the growing popularity of "village-themed" events, Guizhou's rural cultural and tourism industry has ushered in new opportunities. Ethnic handicrafts and characteristic agricultural products are entering broader markets through tournaments and online platforms, rural homestays and farm stays are booming, and more and more villagers are finding employment and increasing their income right at their doorsteps. From mountain villages to the international stage, Guizhou's "village-themed" events are taking sports and culture as bonds to tell the new story of China's rural revitalization, and attracting more and more tourists from home and abroad to step into Guizhou and experience its colorful ethnic culture and rural vitality.

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Guizhou's "Village-themed" Events: New Cultural and Tourism Cards

BEIJING, March 9, 2026 /PRNewswire/ -- Nearly thirty leading global solar and energy media outlets recently visited JA Solar's Yangzhou manufacturing and testing facilities for an exclusive, in–depth look at DeepBlue 5.0, the company's next–generation flagship PV module. The visit marked JA Solar's first system–level public reveal of the product's R&D logic, manufacturing innovations, and real–world performance validation.

Speaking at the event, Sure Liu, President of Brand & Marketing at JA Solar, noted that the PV industry is shifting from "scale expansion" to "value creation." He emphasized that new mainstream products must deliver greater customer value, not only higher performance parameters but also comprehensive gains in land use efficiency and project returns. Liu noted, "New mainstream PV products must start from value. Not only higher efficiency, but a full upgrade in customer capability."

A System-Level Breakthrough Across Four Dimensions

DeepBlue 5.0 delivers a maximum power output of 670 W and conversion efficiency of 24.8%, enabled by an integrated set of innovations across wafers, cells, modules, materials, and processes. DeepBlue 5.0 achieves four major breakthroughs:

Area: A bezel–free full–screen design increases active generation area while offering a unified, aesthetic appearance.

Quality: A triangular dispersion layout combined with CSE structural enhancement improves load resistance, damp–heat reliability, and hot–spot performance.

Performance: Upgraded weak–light response, backside reflection, and multi–angle light utilization ensure higher energy yield in diverse conditions.

Scenarios: A dust–mitigation frame and full–scenario system solutions support stable value creation across commercial, industrial, and residential applications.

From Core Technology to Industrialization

During the media dialogue, Ouyang Zi, President of JA Solar's Product & Solutions R&D Center, detailed the underlying technology stack enabling DeepBlue 5.0's performance gains. The module integrates advances such as low–oxygen, high–lifetime wafers; Bycium+ 5.0 n–type passivated–contact cells with ~749 mV open–circuit voltage; and module–level innovations including PII interconnection, HDP high–density encapsulation, UTG optical optimization, and CSE structural reinforcement.

Real–World Validation at JA Solar's Yangzhou Test Base

Media also toured JA Solar's outdoor test base, which includes tracking systems, multiple ground reflectivity zones, and commercial/rooftop scenarios. Real–time data from the DeepBlue 5.0 test array showed significant per–watt energy–yield gains compared with reference systems, confirming the product's advantages under real operating conditions.

Ouyang Zi noted, "From R&D innovation to field data, DeepBlue 5.0 demonstrates a complete, transparent innovation–to–value cycle. With its system–level breakthroughs and verified field performance, DeepBlue 5.0 sets a new benchmark for the industry's transition from expansion to value–driven growth."

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Global Media Spotlight JA Solar's DeepBlue 5.0, Redefining the Future of High-Value Solar