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Experiencing the Charm of Oriental Culture Amid Guizhou's Mountains and Rivers

Business

Experiencing the Charm of Oriental Culture Amid Guizhou's Mountains and Rivers
Business

Business

Experiencing the Charm of Oriental Culture Amid Guizhou's Mountains and Rivers

2026-03-09 20:52 Last Updated At:21:15

GUIYANG, China, March 9, 2026 /PRNewswire/ -- A news report from CNS: Nestled in southwest China's hinterland, Guizhou is a karst ecological haven and a convergence hub of diverse ethnic civilizations, boasting green mountains and clear waters. In recent years, the province has advanced the deep integration of culture and tourism by developing premium travel routes, enriching immersive experiences and fostering cultural and creative industries. This drive has brought its profound historical and cultural heritage to life, accelerating its development into an internationally renowned tourist destination and making "Colorful Guizhou" a key window for the world to explore southwest China's culture.

Guizhou's mountainous civilization is shaped by diverse cultural roots, with local efforts focused on protecting and innovatively utilizing cultural heritage to revitalize historical relics. Yangming culture, a iconic symbol, was born here when Ming Dynasty thinker Wang Yangming attained enlightenment in Xiuwen, putting forward the timeless ideas of "Unity of Knowledge and Action" and "Attaining the Innate Knowledge of Goodness"—concepts widely studied in South Korea, Japan and across the East Asian cultural circle. The province's "Twelve Scenes of Yangming's Quest for the Dao" research route links key cultural sites, inviting tourists to grasp Oriental philosophical wisdom through study tours and outdoor experiences.

Ethnic culture forms Guizhou's most distinctive backdrop: home to 18 indigenous ethnic groups and 312 Chinese ethnic minority villages (the nation's largest number), it preserves over 100 national intangible cultural heritages like Miao silver jewelry, Dong Grand Song and batik. Qiandongnan's ethnic cultural reserve offers immersive experiences in villages such as Xijiang Qianhu Miao Village, while Anshun's Tunpu culture, a "living fossil of Ming Dynasty life", is showcased via the "Tunpu: 600 Years of Family and Country" route, featuring local opera and ancient village homestays.

Guizhou has transformed cultural resources into attractive tourism products, with over 200 intangible heritage experience spaces and 510-plus workshops driving the industrialization of traditional crafts. Themed routes integrate cultural sites with natural landscapes and world heritage scenic areas, creating a unique tourism pattern where scenery and culture unfold at every step. The "One Code for Touring Guizhou" digital platform further boosts travel convenience with one-stop mobile services.

Opening up to the world, Guizhou hosts the International Forum on Yangming Culture and brings Miao embroidery, batik and other intangible heritages to global audiences via exhibitions and cultural creations. Upgraded inbound tourism services—including multilingual guides and international reception—draw more overseas visitors. Cultural and tourism development has also boosted local incomes, creating jobs in ethnic village tourism, embroidery and homestays, and fostering a positive cycle of rural revitalization and cultural protection.

From Yangming's philosophical insights to vibrant ethnic customs and time-honored Tunpu culture, Guizhou weaves culture and tourism into a bridge connecting China and the world, traditional heritage and modern life. Its millennial cultural roots thrive in the new era, making "Colorful Guizhou" a shining cultural card of China's high-quality development and open cultural exchanges.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Experiencing the Charm of Oriental Culture Amid Guizhou's Mountains and Rivers

Experiencing the Charm of Oriental Culture Amid Guizhou's Mountains and Rivers

The Pure Lab pairs the announcement with a Seoul headquarters relocation and a 500 billion won sales target for 2026.

NEW YORK, March 9, 2026 /PRNewswire/ -- The Pure Lab has appointed Jang Wonyoung of IVE as global ambassador for its skincare brand Dr. Althea, a move the company describes as a milestone in its next phase of international growth.

The partnership was announced Feb. 28 with the release of a campaign teaser featuring the artist. Moving away from her glamorous stage image, the video captures her in quiet, everyday moments, reflecting the brand's philosophy, "When Skin Heals, You Bloom."

The Pure Lab said the collaboration goes beyond traditional celebrity marketing. Following rapid growth in major overseas markets, the company aims to strengthen Dr. Althea's global presence and cultural relevance. Jang Won-Young was selected for her influence as a K-pop icon and her ability to connect with the MZ generation worldwide while embodying the brand's clean beauty values.

The announcement comes as The Pure Lab prepares to relocate its headquarters to Korea's "Wall Street" - Park One in Yeouido - in the first half of 2026. The move is intended to support global business expansion and organizational advancement while strengthening product development capabilities and overall brand competitiveness.

Dr. Althea's iconic hero product, 345 Relief Cream, has now surpassed 20 million units in cumulative sales, maintaining steady growth across global markets. Designed as a low-irritation formula suitable for sensitive skin, the product has earned consumer trust at home and abroad. It was recognized amongst others at the 2025 Olive Young Awards, underscoring its growth and market demand.

Building on this momentum, The Pure Lab is targeting 500 billion won in total sales in 2026. The company plans to accelerate distribution expansion and brand advancement in key global markets while undertaking large-scale hiring across global business, marketing, design and content divisions.

A company official said the ambassador appointment and headquarters relocation mark a pivotal step toward establishing the company as a global brand. "We will continue pursuing sustainable growth grounded in product competitiveness and brand philosophy," the official stated.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Dr. Althea Names IVE's Jang Wonyoung Global Ambassador Amid Overseas Growth

Dr. Althea Names IVE's Jang Wonyoung Global Ambassador Amid Overseas Growth

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