Xsolla Unveils Its Next Era of Game Commerce at GDC Festival of Gaming 2026

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Xsolla Unveils Its Next Era of Game Commerce at GDC Festival of Gaming 2026

2026-03-10 01:00 Last Updated At：12:16

SAN FRANCISCO--(BUSINESS WIRE)--Mar 9, 2026--

Xsolla, a leading global video game commerce company, is excited to announce its participation in the Game Developers Conference (GDC) Festival of Gaming 2026, which will take place from March 9th to March 13th in and around the Moscone Center in San Francisco, CA. Xsolla will debut its rebranded platform vision, showcasing a new generation of tools designed to help developers own their player relationships, scale globally, and build sustainable businesses in an increasingly competitive market.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260309043349/en/

With a renewed brand identity and expanded product ecosystem, Xsolla is redefining how games are funded, distributed, monetized, and experienced, placing direct-to-consumer commerce, intelligent payments, and player engagement at the core.

“The industry has changed, and we are continuing to build to help shape the future of how games launch, grow, and win,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “In 2026, success isn’t just about launching a game. It’s about owning your audience, your data, and your revenue. Our rebrand reflects our commitment to the future of video games by building the tools to help developers achieve sharper independence, smarter monetization, and long-term player relationships. This week in San Francisco is where a lot of those discussions will begin.”

BUILDING FOR THE FUTURE OF VIDEO GAMES

New Local Payment Integrations Across EMEA and Asia to Enable Higher Conversion, Reduced Checkout Friction, and Access to New Paying Players

Xsolla has expanded its global payments ecosystem by adding seven trusted local payment methods across 18 markets, helping game developers increase conversion and reach new players worldwide.

Xsolla Reseller Program

Xsolla has launched a new Reseller Program enabling game developers to expand into local and emerging markets through vetted distribution partners, unlocking new revenue streams without building regional infrastructure.

Xsolla SDK

Xsolla SDK has introduced built-in Payments, Login, Catalog, and Offerwall integration for developers, enabling them to configure their pricing and inventory once and deploy across every supported platform - mobile, web, PC, or direct-to-consumer with no reconfiguration required.

Xsolla Agency

Xsolla has launched Xsolla Agency, a comprehensive service that connects game developers with premium entertainment-based intellectual property (IP), addressing challenges in licensing access, global monetization, and operational infrastructure.

MEET XSOLLA AT GDC 2026

Visit Xsolla at Booths W2L-7 in Moscone West, SL2-7 in Moscone South, and at The Xsolla Clubhouse at 661 & 677 Howard Street to experience live demos, meet product experts, and explore how the new Xsolla platform helps developers build profitable, player-owned businesses. Enjoy speciality coffee, exclusive swag, and daily networking sessions.

For more information on attending speaking sessions, local activations, and connecting with Xsolla in San Francisco, visit: https://xsolla.com/events/gdc26

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

NATO allies bewildered by Trump's about-face on US troop moves in Europe

HELSINGBORG, Sweden (AP) — NATO allies and defense officials expressed bewilderment on Friday at U.S. President Donald Trump’s announcement that he would send 5,000 U.S. troops to Poland just weeks after he ordered the same number of forces pulled out of Europe.

The apparent change of mind came after weeks of statements from Trump and his administration about reducing — not increasing — the American military footprint in Europe. Trump's initial order set off a flurry of action among military commanders and left allies already doubtful about America's commitment to Europe's security to ponder what forces they might have to backfill on NATO's eastern flank with Russia and Ukraine.

Earlier this month, the Trump administration said it was reducing levels in Europe by about 5,000 troops, and U.S. officials confirmed about 4,000 service members were no longer deploying to Poland. The dispatch to Germany of U.S. personnel trained to fire long-range missiles was also halted.

But in a post on Truth Social on Thursday, Trump said he would send "an additional 5,000 Troops to Poland,” citing his strong ties with Polish President Karol Nawrocki, whom Trump endorsed in elections last year.

“It is confusing indeed, and not always easy to navigate,” Swedish Foreign Minister Maria Malmer Stenergard told reporters at a meeting Friday that she was hosting of her NATO counterparts, including U.S. Secretary of State Marco Rubio.

Ministers from the Netherlands and Norway were sanguine about Trump’s latest move, as was Latvian Foreign Minister Baiba Braže, who said allies knew the U.S. troop “posture was being reconsidered, and now there is no change of posture. For now.”

U.S. defense officials also expressed confusion. “We just spent the better part of two weeks reacting to the first announcement. We don’t know what this means either,” said one of two officials who spoke on condition of anonymity to discuss sensitive military matters.

But Rubio played down the issue. He said that “the United States continues to have global commitments that it needs to meet in terms of our force deployment, and that constantly requires us to reexamine where we put troops.”

The latest surprise came despite a U.S. pledge to coordinate troop deployments, including one from NATO’s top military officer, U.S. Lt. Gen. Alex Grynkewich, on Wednesday.

Trump's initial announcement that he would withdraw troops came as he fumed over remarks by German Chancellor Friedrich Merz, who said that the U.S. was being “humiliated” by the Iranian leadership and criticized what he called a lack of strategy in that war.

Trump told reporters that the U.S. would be cutting even more than 5,000 and also announced new tariffs on European cars. Germany is the continent’s biggest auto producer.

Rubio insisted that Trump’s decision “is not a punitive thing. It’s just something that’s ongoing.” He has often been called on to offer a less antagonistic U.S. presence at meetings with European partners, but Rubio did skip the last NATO gathering of foreign ministers in December.

About 80,000 U.S. troops are stationed in Europe. The Pentagon is required to keep at least 76,000 troops and major equipment on the continent unless NATO allies are consulted and there is a determination that such a withdrawal is in U.S. interests.

The withdrawal of 5,000 troops might drop numbers below that limit.

But Trump's latest post suggests that troop numbers in Europe would not change. Polish Foreign Minister Radek Sikorski welcomed the decision to send more forces to his country, saying it ensures that “the presence of American troops in Poland will be maintained more or less at previous levels.”

NATO Secretary-General Mark Rutte also welcomed the move. On Thursday, before Trump took to Truth Social again, Rutte had underlined that it was important for Europe to take care of its own security. “We have a process in place. This is normal business,” he told reporters.

Friday's NATO meeting in Helsingborg, Sweden, was aimed at preparing for a summit of Trump and his counterparts in Turkey in July.

Cook reported from Brussels. Associated Press writer Emma Burrows in London contributed.