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Xsolla Unveils Its Next Era of Game Commerce at GDC Festival of Gaming 2026

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Xsolla Unveils Its Next Era of Game Commerce at GDC Festival of Gaming 2026
News

News

Xsolla Unveils Its Next Era of Game Commerce at GDC Festival of Gaming 2026

2026-03-10 01:00 Last Updated At:01:11

SAN FRANCISCO--(BUSINESS WIRE)--Mar 9, 2026--

Xsolla, a leading global video game commerce company, is excited to announce its participation in the Game Developers Conference (GDC) Festival of Gaming 2026, which will take place from March 9th to March 13th in and around the Moscone Center in San Francisco, CA. Xsolla will debut its rebranded platform vision, showcasing a new generation of tools designed to help developers own their player relationships, scale globally, and build sustainable businesses in an increasingly competitive market.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260309043349/en/

With a renewed brand identity and expanded product ecosystem, Xsolla is redefining how games are funded, distributed, monetized, and experienced, placing direct-to-consumer commerce, intelligent payments, and player engagement at the core.

“The industry has changed, and we are continuing to build to help shape the future of how games launch, grow, and win,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “In 2026, success isn’t just about launching a game. It’s about owning your audience, your data, and your revenue. Our rebrand reflects our commitment to the future of video games by building the tools to help developers achieve sharper independence, smarter monetization, and long-term player relationships. This week in San Francisco is where a lot of those discussions will begin.”

BUILDING FOR THE FUTURE OF VIDEO GAMES

New Local Payment Integrations Across EMEA and Asia to Enable Higher Conversion, Reduced Checkout Friction, and Access to New Paying Players

Xsolla has expanded its global payments ecosystem by adding seven trusted local payment methods across 18 markets, helping game developers increase conversion and reach new players worldwide.

Xsolla Reseller Program

Xsolla has launched a new Reseller Program enabling game developers to expand into local and emerging markets through vetted distribution partners, unlocking new revenue streams without building regional infrastructure.

Xsolla SDK

Xsolla SDK has introduced built-in Payments, Login, Catalog, and Offerwall integration for developers, enabling them to configure their pricing and inventory once and deploy across every supported platform - mobile, web, PC, or direct-to-consumer with no reconfiguration required.

Xsolla Agency

Xsolla has launched Xsolla Agency, a comprehensive service that connects game developers with premium entertainment-based intellectual property (IP), addressing challenges in licensing access, global monetization, and operational infrastructure.

MEET XSOLLA AT GDC 2026

Visit Xsolla at Booths W2L-7 in Moscone West, SL2-7 in Moscone South, and at The Xsolla Clubhouse at 661 & 677 Howard Street to experience live demos, meet product experts, and explore how the new Xsolla platform helps developers build profitable, player-owned businesses. Enjoy speciality coffee, exclusive swag, and daily networking sessions.

For more information on attending speaking sessions, local activations, and connecting with Xsolla in San Francisco, visit: https://xsolla.com/events/gdc26

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

Graphic: Xsolla

Graphic: Xsolla

Anthropic is suing the Trump administration for what it calls an “unlawful campaign of retaliation” against the artificial intelligence company over its refusal to allow unrestricted military use of its technology.

Anthropic asked federal courts on Monday to reverse the Pentagon’s decision last week to designate the artificial intelligence company a “ supply chain risk.” The company also seeks to undo President Donald Trump's order directing federal employees to stop using its AI chatbot Claude.

The legal challenge intensifies an unusually public dispute over how AI can be used in warfare and mass surveillance — one that has also dragged in Anthropic's tech industry rivals, particularly OpenAI, which made its own deal to work with the Pentagon just hours after the government punished Anthropic for its stance.

Anthropic filed two separate lawsuits Monday, one in California federal court and another in the federal appeals court in Washington, D.C., each challenging different aspects of the government's actions against the company.

“These actions are unprecedented and unlawful," Anthropic's lawsuit says. "The Constitution does not allow the government to wield its enormous power to punish a company for its protected speech. No federal statute authorizes the actions taken here. Anthropic turns to the judiciary as a last resort to vindicate its rights and halt the Executive’s unlawful campaign of retaliation.”

The Defense Department declined to comment Monday, citing a policy of not commenting on matters in litigation.

Anthropic said it sought to restrict its technology from being used for two high-level usages: mass surveillance of Americans and fully autonomous weapons. Defense Secretary Pete Hegseth and other officials publicly insisted the company must accept “all lawful" uses of Claude and threatened punishment if Anthropic did not comply.

Designating the company a supply chain risk cuts off Anthropic's defense work using an authority that was designed to prevent foreign adversaries from harming national security systems. It was the first time the federal government is known to have used the designation against a U.S. company.

President Donald Trump also said he would order federal agencies to stop using Claude, though he gave the Pentagon six months to phase out a product that’s deeply embedded in classified military systems, including those used in the Iran war.

Anthropic's lawsuit also names other federal agencies, including the departments of Treasury and State, after officials ordered employees to stop using Anthropic’s services.

Even as it fights the Pentagon’s actions, Anthropic has sought to convince businesses and other government agencies that the Trump administration’s penalty is a narrow one that only affects military contractors when they are using Claude in work for the Department of Defense.

Making that distinction clear is crucial for the privately held Anthropic because most of its projected $14 billion in revenue this year comes from businesses and government agencies that are using Claude for computer coding and other tasks. More than 500 customers are paying Anthropic at least $1 million annually for Claude, according to a recent investment announcement valued the company at $380 billion.

Anthropic said in a statement Monday that “seeking judicial review does not change our longstanding commitment to harnessing AI to protect our national security, but this is a necessary step to protect our business, our customers, and our partners."

FILE- Secretary of Defense Pete Hegseth, left, and Under Secretary of Defense for Research and Engineering Emil Michael, right, arrive to look at a display of multi-domain autonomous systems in the Pentagon courtyard, Wednesday, July 16, 2025, in Washington. (AP Photo/Julia Demaree Nikhinson, File)

FILE- Secretary of Defense Pete Hegseth, left, and Under Secretary of Defense for Research and Engineering Emil Michael, right, arrive to look at a display of multi-domain autonomous systems in the Pentagon courtyard, Wednesday, July 16, 2025, in Washington. (AP Photo/Julia Demaree Nikhinson, File)

FILE - Defense Secretary Pete Hegseth stands outside the Pentagon during a welcome ceremony for the Japanese defense minister at the Pentagon in Washington, Jan. 15, 2026. (AP Photo/Kevin Wolf, File)

FILE - Defense Secretary Pete Hegseth stands outside the Pentagon during a welcome ceremony for the Japanese defense minister at the Pentagon in Washington, Jan. 15, 2026. (AP Photo/Kevin Wolf, File)

Pages from the Anthropic website and the company's logos are displayed on a computer screen in New York on Thursday, Feb. 26, 2026. (AP Photo/Patrick Sison)

Pages from the Anthropic website and the company's logos are displayed on a computer screen in New York on Thursday, Feb. 26, 2026. (AP Photo/Patrick Sison)

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