LONDON--(BUSINESS WIRE)--Mar 10, 2026--
Worldwide shipments of desktops, notebooks and workstations in 2026 are expected to decline by 12% to 245 million units, according to the latest outlook from Omdia. This forecast is grounded in sharp increases in memory and storage prices - particularly the expected minimum 60% rise in 1Q26. Further upward price pressure is anticipated throughout the remaining quarters of the year, though subsequent increases are expected to be more moderate. Since 1Q25, the costs of mainstream memory and storage configurations have risen by between US$90 and US$165, placing substantial financial pressure on PC vendors and forcing them to reduce promotions, raise product prices, and adjust configurations. The impact across PC product categories is expected to be broadly consistent. Desktops are set to decline by 10% to 53.2 million units, while laptops will decline by 12% to 192.2 million units.
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Considering how quickly the situation is evolving, Omdia has conducted a multi-scenario analysis of the impact. Based on the latest available information and market signals, the forecast carries a higher downside risk, namely a widening of shortages for both memory and storage and increasingly steep price hikes. This could further suppress consumer demand and tighten PC vendors’ supply, pushing PC shipments toward a 15% decline or potentially worse. In addition, the recent outbreak of conflict in the Middle East has introduced substantial uncertainty for international transportation and regional market growth, although it remains to be seen whether this situation will persist.
Further analysis by price band shows that shortages and price increases have affected products across different price tiers to varying degrees. “For lower-priced products, there is less margin room to absorb rising costs, and consumers in this segment are typically more sensitive to price fluctuations,” said Omdia Principal Analyst Ben Yeh. “In addition, lower-price-band products often rely on lower-capacity, previous-generation components and receive lower allocation priority while facing the hurdle of some suppliers discontinuing production. Within the limited bit supply PC vendors could obtain, prioritizing premium products will be a preferred strategy to mitigate impacts to business performance.”
In 2026, PCs priced below US$500 are expected to be hit hardest, declining by 28% to around 62.1 million units shipped. By contrast, shipments of high-end PCs priced at US$900 and above are better supported and may even maintain modest growth. “Beyond the stronger ability of higher price bands to absorb cost increases, we also factored in that some consumers and IT decision makers will accept higher price points to meet essential needs, which will drive an upward shift in the price mix,” Yeh added. “However, the movement toward higher price bands does not necessarily represent improved product configurations.”
“The supply-driven downturn in 2026 will not affect all PC platforms equally,” said Kieren Jessop, Research Manager at Omdia. "Windows PCs, which account for 83% of shipments, are forecast to decline 12% in 2026 as the platform bears the brunt of memory and storage constraints. Chrome devices face the steepest decline at 28%, as the education-heavy platform is particularly exposed to tighter component allocation, lower margins and the discontinuation of some memory and storage products. Macs are set for a comparatively modest 5% decline, supported by Apple’s vertically integrated supply chain and premium positioning. Meanwhile, HarmonyOS-based PCs are emerging as a notable growth segment, forecast to expand tenfold year on year from a small base as Huawei ramps up its PC ecosystem in China.”
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Worldwide PC forecast by price bands 2025 vs 2026F
Worldwide PC shipment estimates and forecasts 2016–2027
BEIRUT (AP) — Terrified by explosions shaking their homes in Tehran and other cities, tens of thousands of Iranians have packed up and left, finding refuge in small, remote towns to wait out massive bombardment by Israel and the United States.
Pouya Akhgari, 22, is holed up in a family house with aunts and cousins in a village 200 kilometers (120 miles) from his home in the capital, Tehran. As snow falls in the mountainous countryside of Zanjan province, he mostly spends his days watching movies and TV shows and sometimes ventures out to the nearest main town.
The village has been spared strikes, but Akhgari's friends in Tehran tell him about the blasts all around them.
“It just feels so chaotic. I thought it’d be very short but it’s dragging on,” he told The Associated Press by a messaging app. ”If it goes on like this, we’ll run out of money."
The U.N. refugee agency said that in the first two days of the war, about 100,000 people fled Tehran, a city of around 9.7 million. It said that the scale of displacement is likely much higher, though it didn't have figures for the days since, or on the flight from other cities.
A 39-year-old lawyer endured a day of explosions that shook her home in the city of Ahvaz, 800 kilometers (500 miles) southeast of Tehran. The next day, on March 2, she packed up her things and hit the road with her brother, sister and their families — and their dogs Coco and Maggie.
They went to their family’s strawberry farm in a small town several hours away. She and others reached by the AP spoke on condition of anonymity to prevent reprisals, and she asked that the town not be identified.
The town doesn’t have any military bases, so it feels relatively safe. Still, southern Iran has been the target of some of the most intense bombardment. She said that the next town over — which is even smaller — saw an explosion when a strike hit an ammunition site belonging to the Revolutionary Guard, the nation's most powerful armed force.
She worries that strikes could target a gym used by Guard members a few hundred meters down the road from their farm. Airstrikes have hit a number of sports facilities around Iran, apparently because the Guard often uses such sites as gathering places. The gym is probably far enough away that it won’t affect them if it’s hit, she said, “but all the same, the danger exists.”
No one is going to work, and the kids are far from school. To pass the time and keep their minds off things, they walk the dogs, play board games and pick strawberries.
The peacefulness of the nature around them helps make the war feel distant — the clouds rolling across the green hills, the bleating of their neighbor's goats at sunset. The brightest spot, the lawyer said, was when one of the two farm dogs, Maya, gave birth to a litter of puppies.
Still, uncertainty hangs over everything.
“From morning to night, we talk about what is happening, our worries, how everything gets more expensive every day, about how far our money will stretch,” she said.
“If this situation continues, we will have problems meeting basic needs."
The U.S.-Israeli campaign has struck heavy blows to Iran's leadership, killing Supreme Leader Ayatollah Ali Khamenei and top military figures. It has also particularly targeted the Revolutionary Guard and paramilitary Basij, the forces that are tasked with protecting the cleric-led Islamic Republic and that have led the crushing of waves of anti-government protests, including ones in January,
The leadership has kept its hold. Khamenei's son, Ayatollah Mojtaba Khamenei, was named the new supreme leader this week. The Guard and Basij have shown that their local networks are still in place so far.
The lawyer said that on the rare times she left the farm to go into town, she saw that members of the Basij were now more heavily armed in the streets.
“They are waiting for the slightest movement” showing dissent, she said.
She once campaigned against the mandatory hijab — in fact, she was briefly detained in the past — and stopped wearing it years ago. But since the war, she wears one when she leaves home for fear of provoking the Basij.
The town is traditionally considered pro-government, she said, and many residents have taken state positions or joined the Guard. Religious and patronage loyalties run deep in rural areas in particular, since the Islamic Republic brought basic services to Iran’s countryside and small towns.
Still, she has seen signs of growing discontent even here. Large crowds turned out in the town for January’s anti-government protests, she said, and observance of the state’s official mourning week for Khamenei has been muted, with few people wearing black as urged by authorities.
One man described how, before fleeing home in Tehran, explosions made his 6½-year-old son tremble in fear.
“You place him between you and your wife in bed, hoping he might feel safer,” he said, but he still screamed in his sleep. They decided it was time to leave.
As they drove through the capital, they saw cars on the roadside, their windows shattered from blasts. Leaving the city at the foothills of the Alborz Mountains north of Tehran, they saw columns of smoke rising from different parts of the city into the overcast sky.
"The scene made the city look frightening,” he said.
On the highway west out of Tehran, heavy with traffic, explosions shook their car, terrifying his son, he said. Finally they reached a family home in a small village on the other side of the mountains, northwest of the capital, overlooking the Caspian Sea.
There they spend their days in the house, surrounded by rice paddies, with snow-capped mountains in the distance. Each day, he and his wife take their son out for walks.
“Boys have so much energy, and in a village, there is not much fun for him,” he said. In the evenings, his wife’s mother and father, who also fled Tehran, visit.
Amid all the chaos, local residents show “remarkable kindness,” he said.
He said he went to the neighborhood bakery to buy bread and found a long line. When the baker realized he wasn't from the area, he called him to the front of the line, then tried to refuse payment for the bread.
“The others in line were very friendly, asking whether I had a place to stay and whether I needed anything,” he said.
Leaving home isn't an option for everyone.
One 53-year-old man in Tehran said that he can’t move his elderly parents and so is staying home. The strain is immense, he said.
“At night, I go down to the parking garage, sit inside my car and scream out loud,” he said. “I pray for calm and for quieter days.”
Radjy and Keath reported from Cairo.
The sun sets behind a plume of smoke rising after a U.S.–Israeli military strike in Tehran, Iran, Tuesday, March 3, 2026. (AP Photo/Vahid Salemi)
