LONDON--(BUSINESS WIRE)--Mar 10, 2026--
Worldwide shipments of desktops, notebooks and workstations in 2026 are expected to decline by 12% to 245 million units, according to the latest outlook from Omdia. This forecast is grounded in sharp increases in memory and storage prices - particularly the expected minimum 60% rise in 1Q26. Further upward price pressure is anticipated throughout the remaining quarters of the year, though subsequent increases are expected to be more moderate. Since 1Q25, the costs of mainstream memory and storage configurations have risen by between US$90 and US$165, placing substantial financial pressure on PC vendors and forcing them to reduce promotions, raise product prices, and adjust configurations. The impact across PC product categories is expected to be broadly consistent. Desktops are set to decline by 10% to 53.2 million units, while laptops will decline by 12% to 192.2 million units.
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Considering how quickly the situation is evolving, Omdia has conducted a multi-scenario analysis of the impact. Based on the latest available information and market signals, the forecast carries a higher downside risk, namely a widening of shortages for both memory and storage and increasingly steep price hikes. This could further suppress consumer demand and tighten PC vendors’ supply, pushing PC shipments toward a 15% decline or potentially worse. In addition, the recent outbreak of conflict in the Middle East has introduced substantial uncertainty for international transportation and regional market growth, although it remains to be seen whether this situation will persist.
Further analysis by price band shows that shortages and price increases have affected products across different price tiers to varying degrees. “For lower-priced products, there is less margin room to absorb rising costs, and consumers in this segment are typically more sensitive to price fluctuations,” said Omdia Principal Analyst Ben Yeh. “In addition, lower-price-band products often rely on lower-capacity, previous-generation components and receive lower allocation priority while facing the hurdle of some suppliers discontinuing production. Within the limited bit supply PC vendors could obtain, prioritizing premium products will be a preferred strategy to mitigate impacts to business performance.”
In 2026, PCs priced below US$500 are expected to be hit hardest, declining by 28% to around 62.1 million units shipped. By contrast, shipments of high-end PCs priced at US$900 and above are better supported and may even maintain modest growth. “Beyond the stronger ability of higher price bands to absorb cost increases, we also factored in that some consumers and IT decision makers will accept higher price points to meet essential needs, which will drive an upward shift in the price mix,” Yeh added. “However, the movement toward higher price bands does not necessarily represent improved product configurations.”
“The supply-driven downturn in 2026 will not affect all PC platforms equally,” said Kieren Jessop, Research Manager at Omdia. "Windows PCs, which account for 83% of shipments, are forecast to decline 12% in 2026 as the platform bears the brunt of memory and storage constraints. Chrome devices face the steepest decline at 28%, as the education-heavy platform is particularly exposed to tighter component allocation, lower margins and the discontinuation of some memory and storage products. Macs are set for a comparatively modest 5% decline, supported by Apple’s vertically integrated supply chain and premium positioning. Meanwhile, HarmonyOS-based PCs are emerging as a notable growth segment, forecast to expand tenfold year on year from a small base as Huawei ramps up its PC ecosystem in China.”
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Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
Worldwide PC forecast by price bands 2025 vs 2026F
Worldwide PC shipment estimates and forecasts 2016–2027
BASEL, Switzerland--(BUSINESS WIRE)--May 20, 2026--
Syngenta Group announced today the signing of an agreement to divest its Flowers business into a strategic joint venture with Dümmen Orange, bringing together two global players in ornamental breeding and propagation. This partnership represents an important step forward for both organizations as they work together to better serve growers around the world. Both boards of directors have formally approved the deal, and completion of closing is subject to any necessary regulatory approvals. Syngenta Group will maintain a significant economic interest in the joint venture.
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“We’re proud of the 120-year legacy of our Syngenta Flowers business, and this joint venture allows us to continue honoring that legacy of innovation and passion that our colleagues built over the years,” said Matthew Johnston, Global Head of Syngenta’s Vegetable Seeds and Flowers business. “This decision also aligns with Syngenta’s commitment to focus future investments in core crops and markets where we have the biggest growth opportunities.”
The new company will combine deep industry and operational experience with a strong entrepreneurial mindset. Dümmen Orange and Syngenta plan to unite their strengths to build a more resilient and competitive enterprise. The joint venture will bring together both companies’ complementary portfolios, combining Dümmen Orange’s expertise in cut flowers and Syngenta’s leadership in seed varieties, along with annual, perennial and potted plant portfolios that both companies have built over decades. Advanced R&D capabilities, optimized production processes, and expanded commercial networks will be integrated to improve efficiency and better serve customer needs.
Rabobank acted as exclusive financial advisor to Syngenta and UBS acted as exclusive financial advisor to Dümmen Orange and its shareholders.
The combined entity, which will be named at a later date, aims to advance the ornamental horticulture industry, delivering sustainable value to employees, customers, shareholders, and other stakeholders.
About Syngenta Group
Syngenta Group is one of the world’s biggest agricultural innovation companies, employing over 50,000 people in more than 90 countries. Syngenta Group is focused on developing technologies and farming practices that empower farmers, so they can make the transformation required to feed the world’s population while preserving our planet. Syngenta Group’s bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before. Guided by its Sustainability Goal, Syngenta Group supports farmers to grow healthier plants in healthier soil with a higher yield.
Syngenta Group, which is registered in Shanghai, China, and has its management headquarters in Switzerland, draws strength from its four business units: Syngenta Crop Protection, headquartered in Switzerland; Syngenta Seeds, headquartered in the United States; ADAMA ®, headquartered in Israel; and Syngenta Group China.
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Syngenta to divest its Flowers business into a Joint Venture with Dümmen Orange
